Postlab

What Postlab does

PostLab is a macOS production management application developed by Hedge for video editors and creative teams. It provides file versioning, project locking, and media-link management across teams working with Final Cut Pro, Adobe Premiere Pro, After Effects, Photoshop, DaVinci Resolve, Avid Media Composer, and other major NLEs and creative tools. Its core technical proposition is a serverless architecture in which Team Bundles are stored on NAS, SAN, or certified cloud storage (LucidLink, Suite, Box, Dropbox, Synology Drive), eliminating the need for a dedicated server, alongside a "Relink Elimination" feature that maintains media link state across team members and an Event Locking capability unique to Final Cut Pro. PostLab is the successor to Postlab Classic and sits within Hedge's broader product suite alongside OffShoot (DIT), FoolCat (camera reports), EditReady (transcoding), Mimiq (Avid collaboration), ScopeBox (video scopes), Canister (LTO archiving), and Arctic (FCP library cleaner).

The business model is product-led and self-serve. PostLab is sold primarily through a one-time perpetual license at $129 for local/on-prem teams and $189 for the Pro tier with cloud/hybrid features, each including one year of free updates and macOS version support. A $29/month rental option targets project-based or time-limited use. A 10-day free trial, direct macOS download, and online purchase flow let customers transact without sales involvement, and a shared-license mechanism enables one buyer to invite collaborators via email. Customer segments are horizontal: solo creators, multi-editor teams, production companies, and content creators, with one named SMB reference customer (Artmann Media). PostLab Pro additionally offers a Local License Server for air-gapped environments (manageable via MDM) and priority support, indicating a modest push into security-conscious enterprise and broadcast facilities, though no enterprise sales motion is documented.

Name

Postlab

Website

https://postlab.app

Company type

Private

Operating status

Operating

Short description

PostLab is a macOS production management application by Hedge that provides version control, project locking, and NLE-agnostic collaboration for video editors, multi-editor teams, production companies, and content creators, sold as a perpetual license or monthly rental through a self-serve product-led motion.

Ownership category

akta.pro rank

Product category

Video Production Management Software

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAHAAAI

Media Management for Post (Proxy/Transcode, Project Organization)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Post-Production Services (Editing, Color, Finishing)

SECONDARYMPADAGAE

Post-Production Management & Workflow (Scheduling, Asset/Media Mgmt, QC)

Media, Entertainment & Sports/Film & Video Production/Distribution/Post-Production (Editing, Color, Sound)

Keywords

• Video production management
• Post-production collaboration
• Media workflow software
• Version control software
• Creative team collaboration

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Perpetual Software License: One-time perpetual license purchase includes one year of free updates and support for future macOS versions. Two tiers available: local/on-prem version and cloud/hybrid version.
2. Monthly Rental: Project-based rental option at $29/month for specific projects or fixed periods, similar to camera rental model
3. Professional Services: Available with PostLab Pro tier for teams requiring additional support and services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Postlab is a production management software for creative video editing teams that provides automatic versioning, project locking, and conflict prevention for teams working across on-prem, remote, and hybrid setups. The macOS-native application integrates with major non-linear editing systems including Final Cut Pro, Adobe Premiere Pro, DaVinci Resolve, and Avid Media Composer, and supports cloud storage providers such as LucidLink, Dropbox, Box, and Synology Drive through a serverless architecture. Postlab enables creative teams to manage projects and version control on any system without requiring dedicated server infrastructure.

Product overview

PostLab is a production management platform developed by Hedge, designed for creative teams to manage projects and versioning across any system. The product portfolio consists of PostLab as the core production management tool, complemented by a suite of related products covering the media production workflow: OffShoot (DIT tool), FoolCat (camera reports), EditReady (transcoding/proxies), Mimiq (Media Composer collaboration), ScopeBox (video scopes), Canister (LTO archiving), and Arctic (FCP library cleaner). The ecosystem provides end-to-end coverage from on-set DIT through post-production collaboration, transcoding, and archival.

Differentiator

Problem solved

Functional benefit

Brands

• PostLab: Production management for creatives - the highly anticipated successor to Postlab Classic, enabling creative teams to manage projects and versioning on any system.

Products and services

• PostLab Production management software for creative video editing teams providing automatic version history, project locking to prevent file corruption, Relink Elimination that maintains media links across team members, Event Locking for Final Cut Pro workflows, and NLE-agnostic collaboration. Available via macOS download with perpetual licensing or monthly rental, targeting solo creators, multi-editor teams, production companies, and content creators.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• LucidLinkcoreTechnology or IntegrationCertified integration partner. PostLab Pro supports LucidLink for cloud-based collaboration. LucidLink provides cloud file storage that integrates with PostLab's serverless architecture.
• SynologycoreTechnology or IntegrationCertified integration partner. Synology Drive is the latest addition to PostLab's certified cloud storage family. Enables network-attached storage integration for team collaboration.
• BoxcoreTechnology or IntegrationCertified integration partner. Box cloud storage certified to work with PostLab's Bring Your Own Cloud feature.
• DropboxcoreTechnology or IntegrationCertified integration partner. Dropbox certified to work with PostLab's cloud collaboration features.
• SuitecoreTechnology or IntegrationCertified integration partner. Suite cloud storage platform integrated with PostLab for team collaboration workflows.
• Apple (Final Cut Pro)coreTechnology or IntegrationDeep integration with Final Cut Pro including exclusive Event Locking & Sharing feature for transferring events, media, and timelines between Final Cut Pro libraries.
• AdobecoreTechnology or IntegrationIntegration with Adobe Premiere Pro, After Effects, Illustrator, Photoshop, InDesign, and Lightroom. Supports Adobe workflow collaboration and conflict prevention.
• Blackmagic Design (DaVinci Resolve)coreTechnology or IntegrationIntegration with DaVinci Resolve supporting project management and collaboration for color grading and editing workflows.
• Avid (Media Composer)coreTechnology or IntegrationIntegration with Avid Media Composer supporting NLE-agnostic collaboration and project management.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frame.io (Adobe): Frame.io is the leading cloud-based video collaboration, review, and asset management platform, now owned by Adobe and bundled with Creative Cloud. It directly competes with PostLab in team-based post-production workflows, but operates at a much larger scale with broader platform support (web, iOS, Windows) and deeper funding.
• ftrack: ftrack is a production tracking and project management platform widely used in post-production, VFX, and animation pipelines. It overlaps with PostLab on project organization and team collaboration, but emphasizes broader production planning rather than file-level versioning.
• Iconik: Iconik is a cloud-native media asset management and collaboration platform used by post-production teams for proxy-based review, versioning, and shared storage. It targets the same media production and post-production buyer as PostLab, with stronger SaaS and enterprise positioning.
• Wipster: Wipster is a video review, approval, and collaboration platform for creative teams. It addresses adjacent pain points to PostLab (collaboration on media) but focuses on review/approval workflows rather than file-level versioning and project locking.
• LucidLink: LucidLink is a cloud-native file storage service purpose-built for media teams to collaborate as if working on a local drive. It is both a certified integration partner of PostLab and a competing solution for cloud-based post-production collaboration.

Emerging players

• Blackmagic Cloud: Blackmagic's DaVinci Resolve Cloud project servers enable cloud-based project sharing and collaboration natively inside DaVinci Resolve. As a free bundled capability within a dominant NLE, it represents a direct substitute for one of PostLab's primary collaboration use cases.
• MASV: MASV is a large-file transfer and media delivery platform used for sending heavy media assets between teams and clients. It addresses adjacent collaboration needs (large-file exchange) rather than full project versioning, but overlaps with PostLab's team workflow value proposition.

Broad incumbents

• Avid NEXIS: Avid NEXIS is Avid's shared media storage and collaboration system for Media Composer-based post-production facilities. It serves the same buyer and addresses the same collaboration needs as PostLab, but is bundled into Avid's enterprise storage offering rather than sold as a standalone workflow tool.
• EditShare: EditShare provides shared storage, asset management, and collaboration solutions for media and post-production workflows. It competes with PostLab at the team-collaboration layer but is a broader incumbent offering purpose-built hardware and storage alongside workflow software.

Others

• Perforce Helix Core: Perforce Helix Core is an enterprise version control system used by many game, VFX, and digital media studios for large-asset versioning. It is not a direct competitor but represents the alternative path for studios solving the same versioning problem PostLab targets, often at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hedge.video

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postlab