What UAT does

UAT Supply is a manufacturer-direct supplier of MUTCD-compliant traffic safety products — traffic cones, channelizer cones, vertical panels, delineator posts, and accessory hardware (retroreflective cone bars, recycled-rubber bases) — sold exclusively to authorized distributors rather than to end users. The product portfolio is tiered: Elite Traffic Cones use 3M 3340 reflective sheeting certified to ASTM D4956 Type IV for federal work-zone visibility, Performance Traffic Cones offer a value-tier one-piece injection-molded PVC cone that rebounds after vehicle impact, and Gorilla Grip variants carry a patented contoured handle designed for wet or gloved field use. Channelizer Cones (42") are MASH- and NCHRP 350-compliant and built from fluorescent polyethylene; vertical panels are polyethylene construction with multiple base-weight options. Reflective bands on certain SKUs use Orafol 5934 retroreflective sheeting; bases are made from 100% post-consumer recycled tire rubber.

The go-to-market is a pure distributor-play model: prospective trade accounts apply via a formal onboarding flow, gain login-gated access to negotiated pricing, and consume value-added services including spec guidance, compliance documentation (MUTCD, MASH, NCHRP 350, ASTM D4956), and job-quote support. Public-facing pricing on the Shopify-powered site is MSRP (e.g., $9.00 for an 18" Elite Naked Cone up to $25.00 for a 36" Elite cone with 3M bands), while bulk pallet bundles — 270 to 540 units per pallet — provide volume discounts (e.g., $11,635 per 540-unit pallet of 28" 10lb cones). Fulfillment is same-day on in-stock inventory via UPS Ground and common-carrier freight, from the parent company's facility at 64 Outwater Lane, Garfield, NJ.

UAT operates as a division of Brimar Industries, LLC, a privately held New Jersey-based diversified group that also owns and operates SafetySign.com, TrafficSign.com, ParkingSign.com, PipeMarker.com, TagYourAssets.com, WaferSeals.com, and CrowdControlWarehouse.com. UAT serves the U.S. and Canadian markets and is not separately capitalized or publicly listed; end-customer downstream of distributors includes construction firms, municipalities, utilities, event venues, and commercial facilities.

Name

UAT

Legal name

Brimar Industries, LLC

Website

https://uatsupply.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UAT Supply, a division of Brimar Industries, manufactures and distributes MUTCD-compliant traffic cones, channelizers, vertical panels, and accessories exclusively to authorized distributors in the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Traffic Safety Product Sales: Direct sales of MUTCD-compliant traffic safety products (traffic cones, channelizers, vertical panels, accessories) to authorized distributors. Products sold at MSRP for retail customers and at negotiated distributor pricing for trade accounts. Revenue generated through one-time product purchases with bulk pallet quantities available for high-volume orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

UAT Supply manufactures and distributes MUTCD-compliant traffic safety products including traffic cones, channelizer cones, vertical panels, and accessories such as delineator posts, retractable cone bars, and recycled rubber bases. Operating as a manufacturer-direct supplier, UAT sells primarily through an authorized distributor network and offers both MSRP retail and negotiated trade pricing.

Product overview

UAT Supply, a division of Brimar Industries, is a manufacturer-direct distributor of MUTCD-compliant traffic safety products for professional distributors. The product portfolio centers on a full line of traffic cones, including Elite Traffic Cones (3M Type IV certified for certified 3M compliance), Performance Traffic Cones (value workhorse for everyday work zones), and Gorilla Grip Traffic Cones (patented handle design). Supporting products include Channelizer Cones (42" impact-resistant polyethylene cones), Vertical Panels (PE construction for confined spaces), Orange Delineator Posts, Retractable Traffic Cone Bars (4-7 ft and 6-10 ft expandable barriers), and recycled rubber cone bases in various weights. The products serve highway work zones, construction sites, parking areas, and traffic control applications with MUTCD, NCHRP 350, and MASH compliance across the catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Traffic Cones Premium traffic cones featuring 3M Type IV certified reflective bands for maximum nighttime visibility, available in 18-inch, 28-inch, and 36-inch heights with various base weights. Equipped with patented Gorilla Grip handles and meeting MUTCD, NCHRP 350, and MASH compliance for highway and work zone use.
• Performance Traffic Cones Value-priced workhorse traffic cones meeting ASTM D4956 Type IV requirements with one-piece injection-molded PVC construction and High Intensity Prismatic (HIP) reflective bands, designed for everyday work zones, construction, and maintenance applications.
• Gorilla Grip Traffic Cones Traffic cones featuring the patented Gorilla Grip handle with contoured finger grooves for secure grip in wet or gloved conditions. Available in standard and slim-line configurations with various reflective band options.
• Channelizer Cones Heavy-duty 42-inch channelizer cones made from fluorescent polyethylene for superior impact resistance, featuring Gorilla Grip handles and accepting standard barricade lights. Meet MUTCD standards with NCHRP 350/MASH compliance and available with HIP or Diamond Grade reflective bands.
• Vertical Panels PE construction vertical panels for space-efficient traffic guidance featuring a slim vertical design for confined spaces with base weight options of 20lb or 30lb. Includes parking, traffic, and pedestrian crossing message options.
• Orange Delineator Post 42-inch tall delineator post with two Orafol 5934 retroreflective bands for low-light visibility, featuring a 12lb weighted base for stability against wind and passing vehicles with durable construction that withstands repeated impacts.
• Retractable Traffic Cone Bars Expandable cone bars that extend from 4-7 ft or 6-10 ft, connecting to standard traffic cones to create temporary barriers. Made from ABS plastic with reflective sheeting for visibility, available in orange/white or yellow/black color options.
• Channelizer Cone Bases Recycled rubber bases (16lb hexagonal and 30lb rectangular) designed for use with 42-inch Gorilla Grip Channelizer Cones, made from 100% post-consumer recycled tire rubber with quick-slide installation for fast field deployment.
• Pallet Bundle Traffic Cones Bulk pallet bundles of 28-inch and 36-inch traffic cones with 7lb or 10lb black bases, with pallets containing 234-270 cones per pallet for large-scale construction, traffic management, and industrial applications.

Quantifiable outcome

• Same day shipping on thousands of in-stock products
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brimar Industries, LLCcoreOthersUAT Supply operates as a division of Brimar Industries, LLC. The parent company is a manufacturer and distributor of traffic safety and signage products. UAT benefits from the infrastructure, brand recognition, and operational capabilities of the parent organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cortina Safety Products: Direct competitor manufacturing and distributing a full line of MUTCD-compliant traffic cones, channelizers, and barriers to distributors and end users. Highly comparable product catalog and channel model to UAT.
• Roadtech Manufacturing: Traffic safety product manufacturer offering cones, delineators, and signs to distributor and government customers. Comparable catalog, regulatory positioning, and go-to-market motion.
• Plasticade: Leading manufacturer of plastic traffic cones, barricades, and traffic control products serving distributors and government buyers across North America. Direct overlap with UAT's product portfolio and channel.
• TrafFix Devices: Manufacturer of MUTCD-compliant traffic cones, barricades, and channelizing devices sold through distributors to road construction and work-zone markets. Overlapping product line and channel strategy with UAT.
• Dicke Safety Products: Manufacturer and distributor of traffic cones, flags, and work-zone safety products sold through safety equipment distributors. Overlapping product mix and wholesale channel with UAT.
• Work Area Protection (WAP): Supplier of traffic cones, barricades, and work-zone safety equipment to distributors, contractors, and government agencies. Comparable product offering and channel approach.
• Eastern Metal USA / Sign-Up Corp: Manufacturer of traffic signs and related work-zone safety products sold to distributors and government buyers. Adjacent catalog overlap with UAT's traffic safety positioning.
• Lakeside Plastics: Manufacturer of PVC traffic cones and channelizer cones for the work-zone safety market, distributing through safety product wholesalers. Directly comparable product type and customer base.

Broad incumbents

• Radians: Broader personal and occupational safety products manufacturer that includes traffic cones and work-zone safety items in a wider PPE portfolio. Comparable products but as part of a much larger safety equipment company.
• 3M: Global manufacturer of retroreflective sheeting and traffic safety materials, including reflective cone bands and road safety products. Comparable at the technology/material layer (3M Type IV sheeting used in UAT's Elite line).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrimarIndustriesLLC
• LinkedInlinkedin.com/company/uat-supply-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UAT