Yukon
- Company typePrivate
- Founded1991
- HeadquartersPaarl, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Yukon firmographics
Firmographics- Name
- Yukon
- Legal name
- Group Infinitus (Pty) Ltd
- Website
- https://yukon.co.za
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yukon industry classification
Industry- Product category
- Fresh Produce Export
- NAICS
- Other Vegetable (except Potato) and Melon Farming (111219), Food Crops Grown Under Cover (11141), Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
- akta.pro secondary industries
- Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH), Brassica & Cole Crop Farming (Cabbage, Broccoli, Cauliflower, Brussels Sprouts) (AFAGADAB)
Keywords
Where Yukon is headquartered
LocationHeadquarters
- HQ city
- Paarl
- HQ country
- South Africa
- HQ region
- Africa
Offices7 records
Markets served
Yukon business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Export: Export of specialty vegetables, microgreens, and exotic produce to international markets. Products are shipped daily from airport depots at Cape Town International and Johannesburg's O.R. Tambo. No stock is held; work on unique customer-specific orders.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Yukon product offering
Product offeringCore offering
The Yukon Group produces, packs, and exports a range of specialty fresh produce from South Africa, including baby vegetables, microgreens, edible flowers, exotic fruits, chillies, butternuts, and exotic mushrooms. Approximately 90% of exported products are grown on four geographically diverse Yukon-owned farms across South Africa, with the remainder sourced through grower partnerships (e.g., Quality Veg, Pico-Gro) and the Out of Afrika brand. Yukon International serves as the export arm, shipping fresh produce daily by air from Cape Town International and O.R. Tambo airports to international retailers and food-service customers in Europe and the UAE, with a maximum 3-day lead time from field to flight.
Product overview
The Yukon Group is a vertically integrated South African fresh produce company founded in 1991, offering a diversified portfolio of specialty vegetables, microgreens, exotic fruits, chillies, butternuts, and exotic mushrooms. The core product lines include the Baby Vegetables Range (one of the largest globally, 365 days/year), the Yukon Micro Range (edible flowers and microgreens, 120+ lines combined), Exotic Fruits, Chillies, Butternuts, and Exotic Mushrooms. The company operates its own farms (including Yukon Farm Bothaville) and maintains grower partnerships (Quality Veg, Pico-Gro), while Yukon International handles global export distribution. Products are harvested by hand daily with a maximum 3-day lead time from field to flight.
Differentiator
Problem solved
Functional benefit
Brands
- Out of Afrika: A truly African range of specialised vegetables, sourced from partnerships with top producers in other African countries to complement South African farms.
Products and services
- Baby Vegetables Range
Quantifiable outcome
- 72 hours from harvest to arrival in Europe and UAE
- +2 more outcomes
Companies that use Yukon
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Yukon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yukon partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Quality Veg (Rix Family)coreQuality Veg farm located in Ottery, Cape Town - owned and run by third generation farmers (Rix family). They have been Yukon grower partners since 2013 and supply a wealth of baby vegetables including purple carrots, baby fennel, and baby beetroot varieties. BRC accredited farm with fleet of vans delivering fresh produce to Cape Town International Airport daily.
- Pico-Gro (Erika Oberholzer)coreMicrogreen farming enterprise established in 1995, located about 20 minutes from Sandton. Originally specialized in cut flowers and essential oils. Owner Erika Oberholzer received award for Female Farmer of the year in Gauteng before expanding into microgreens. Now provides edible flower range, Elfin Veggies and Healthy Herbs to Yukon.
- African Country ProducersminorPartnerships with top producers in other African countries to complement South African farms. Products offered under 'Out of Afrika' brand providing truly African range of specialised vegetables.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Yukon competitors and assessment
Company assessmentOthers
- Icon Fruit: Sister company under the Unlimited Group focused on South African fruit exports. Comparable to Yukon as a related Unlimited-Group exporter in fresh produce, sharing corporate parentage and potentially overlapping export channels rather than directly competing.
Direct peers
- Special Fruit: Belgian specialty fresh produce importer and distributor focused on exotics, baby vegetables, microgreens, and edible flowers for European retail and food service. Closely comparable to Yukon in product mix, premium positioning, and direct retailer relationships.
- Capespan: South Africa-headquartered global fresh produce grower-exporter with a multi-category portfolio (citrus, grapes, stone fruit, vegetables). Most directly comparable to Yukon as a vertically integrated SA-based exporter shipping premium fresh produce to international retailers.
- Core Fruit: South African-headquartered global fresh produce exporter supplying citrus, grapes, stone fruit, and vegetables to international markets. Comparable to Yukon as another SA-based export platform serving premium international retailers with year-round supply.
Emerging players
- BerryWorld Group: UK-based specialist berry and premium soft-fruit company with global sourcing and breeder partnerships, supplying European and international retailers. Comparable to Yukon as a premium-fresh, sourcing-led specialist targeting retail shelves with a focused category portfolio.
Broad incumbents
- Dole plc: Ireland-headquartered global fresh produce company formed from the merger of Total Produce and Dole's fresh segment. Comparable to Yukon as a vertically integrated grower-exporter-distributor serving retailers worldwide, though at vastly larger scale across multiple fresh categories.
- Sun World International: US-based variety developer and global marketer of table grapes and stone fruit, with licensed grower networks in multiple continents. Comparable to Yukon as a premium fresh-produce exporter serving international retailers with branded, quality-controlled supply.
- Greenyard: Belgium-based global market leader in fresh, frozen, and prepared fruit and vegetables, serving European retailers and food service with a broad category portfolio. Comparable to Yukon as a major international fresh produce supplier, though at far larger scale and across many categories.
Regional players
- Zespri International: New Zealand-headquartered kiwifruit marketer with a globally integrated grower-exporter model and premium retailer focus. Comparable to Yukon as a single-category, premium-positioned exporter leveraging a grower base to serve international retail year-round.
- Frutas Montosa: Spain-based grower-exporter specializing in tropical and exotic fruits (avocado, mango, papaya) for European retailers. Comparable to Yukon in tropical/exotic fresh produce sourcing and European retail focus, but primarily Mediterranean/Americas-based rather than South Africa.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yukon social profiles
Digital presenceYukon compliance and trust
Trust signalCompliance2 records
Yukon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yukon leadership team
Management profileNumber of profiles
Profiles1 record
Yukon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yukon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yukon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yukon
What does Yukon do?
The Yukon Group produces, packs, and exports a range of specialty fresh produce from South Africa, including baby vegetables, microgreens, edible flowers, exotic fruits, chillies, butternuts, and exotic mushrooms. Approximately 90% of exported products are grown on four geographically diverse Yukon-owned farms across South Africa, with the remainder sourced through grower partnerships (e.g., Quality Veg, Pico-Gro) and the Out of Afrika brand. Yukon International serves as the export arm, shipping fresh produce daily by air from Cape Town International and O.R. Tambo airports to international retailers and food-service customers in Europe and the UAE, with a maximum 3-day lead time from field to flight.
Is Yukon a public or private company?
Yukon is a private company. It is classified as corporate owned and is currently operating.
When was Yukon founded?
Yukon was founded in 1991. It employs 11 to 50 people.
Where is Yukon based?
Yukon is headquartered in Paarl, South Africa, in the Africa region.
How does Yukon make money?
One revenue line is on record: fresh Produce Export.
Who are Yukon's main competitors?
Icon Fruit is listed as an others. Direct peers are Special Fruit, Capespan and Core Fruit. BerryWorld Group is listed as an emerging player. Broad incumbents are Dole plc, Sun World International and Greenyard. Regional players are Zespri International and Frutas Montosa.
Does Yukon have an API?
No public API is recorded for Yukon.
What industry is Yukon in?
Yukon's product category is Fresh Produce Export. Its primary akta.pro industry code is AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra), with a secondary code of AFAIACAH, Import / Export Produce Wholesale (Cross-Border Trading). Its NAICS code is 111219 and its SIC code is 100.