The Swiss Association of Independent Golfers
- Company typePrivate
- Founded1998
- HeadquartersCrissier, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Swiss Association of Independent Golfers firmographics
Firmographics- Name
- The Swiss Association of Independent Golfers
- Legal name
- Association Suisse des Golfeurs Indépendants (ASGI)
- Website
- https://asgi.ch
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Swiss Association of Independent Golfers industry classification
Industry- Product category
- Golf Association Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Tours & Professional Circuits (MPAKAAAK)
Keywords
Where The Swiss Association of Independent Golfers is headquartered
LocationHeadquarters
- HQ city
- Crissier
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
The Swiss Association of Independent Golfers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Annual membership fees form the primary revenue stream. The association offers full-year, mid-season (from August), and end-of-season (from October) pricing tiers. Membership includes Swiss Golf Card, handicap management, insurance coverage, and access to all ASGI events and partner discounts.
- Event Participation Fees: Revenue generated from tournament and workshop registrations. Events include various price points ranging from CHF 60-790 depending on event type. Premium events like Swiss Golf Week, Parcours Gourmands, and Pro-Am Series have higher fees.
- Insurance Products: Partnership with Europ Assistance provides cancellation insurance and membership fee insurance included in membership. The event cancellation insurance covers up to CHF 2,000 per event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Year Membership - Standard annual membership |
| Subscription | Annual | Mid-Season Membership - From August 1 |
| Subscription | Annual | End-of-Season Membership - From October 1 |
| Subscription | Annual | ASGI Friends - Club member option |
| Other | Pay-as-you-go | Event Fees - Tournament participation |
| Other | Pay-as-you-go | Cancellation Policy |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
The Swiss Association of Independent Golfers product offering
Product offeringCore offering
ASGI is a non-profit Swiss golfers' association that issues the official Swiss Golf Card and provides centralized handicap management for independent golfers who are not members of traditional golf clubs. It organizes approximately 130 golf events per season across Switzerland, including the Birdie Open, Swiss Golf Week, Parcours Gourmands, Go to 36, and Pro-Am Series, and runs the National Golf School training program (Start Golf and improvement courses). Membership bundles include the Swiss Golf Card, liability and cancellation insurance (via Europ Assistance/Qualibroker), partner discounts at 20+ golf courses, and access to all ASGI events.
Product overview
The Swiss Association of Independent Golfers (ASGI) operates as a membership-based golf organization managing handicap services and golfing activities across Switzerland. The core offering centers on the Swiss Golf Card providing official handicap management for over 19,700 members, complemented by approximately 130 annual events including tournament series (Birdie Open, Swiss Golf Week, Parcours Gourmands), the National Golf School educational programs, and Golf&Insurances products. The organization distributes the Open Golf Magazine quarterly and maintains an online shop, all connected through the PC CADDIE-integrated tournament registration system.
Differentiator
Problem solved
Functional benefit
Brands
- National Golf School: Golf education and training program by ASGI, including Start Golf for beginners and workshops for improvement, partnered with Generali insurance.
- Swiss Golf Card
- Open Golf Magazine
Products and services
- Swiss Golf Card (ASGI Membership) Official annual ASGI membership delivering the Swiss Golf Card, World Handicap System (WHS) handicap management via Swiss Golf's centralized database, liability and cancellation insurance, access to ~130 events/year, and discounts at partner golf courses. Targeted at adult independent (non-club) golfers in Switzerland.
- Birdie Open by ASGI
Quantifiable outcome
- Over 55,000 satisfied golfers served since 1998
- +3 more outcomes
Companies that use The Swiss Association of Independent Golfers
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
The Swiss Association of Independent Golfers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
The Swiss Association of Independent Golfers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, premium and minor.
- Swiss GolfcoreSwiss Golf is the national golf federation in Switzerland. ASGI is recognized as a Public Golf Organization (PGO) member with voting rights in the Delegates' Assembly. The partnership includes joint Sport Fund management under Supporting Golf initiative (CHF 1.5 million fund) and shared infrastructure for handicap management and Swiss Golf Card issuance.
- GeneralicorePremium partner providing sponsorship for National Golf School. Generali branding appears on National Golf School materials and ASGI communications. Up to 19% insurance discounts available to ASGI members.
- OmegapremiumPremium partner featured on Swiss Golf Card. Omega provides timekeeping and branding association with ASGI's official golf card system.
- Europ AssistancecoreInsurance partner providing membership fee insurance (covers accident, illness >30 days, death) and event cancellation insurance (up to CHF 2,000). Administered through Qualibroker. Includes dedicated phone line for ASGI members.
- QualibrokercoreInsurance broker that helped develop the Golf&Insurances program with Europ Assistance. Partners with ASGI to provide tailored insurance products for members.
- Supporting GolfcoreJoint initiative between Swiss Golf, ASGI, and Migros GolfCard managing the Sport Fund. Approximately CHF 1.5 million fund supporting professional tournaments and Swiss golf associations.
- HelsanaminorHealth insurance partner offering CHF 65 reimbursement on ASGI annual membership for policyholders.
- Swiss Golf Park WädenswilpremiumPremium Partner of ASGI National Golf School. Provides training facilities and exclusive offers for ASGI members. 10% discount on driving range balls for members.
- PC CADDIEcoreTournament management software provider. PC CADDIE://online handles tournament registration, start lists, results, tee-time reservations, and scorecards for ASGI events.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
The Swiss Association of Independent Golfers competitors and assessment
Company assessmentDirect peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
The Swiss Association of Independent Golfers social profiles
Digital presenceThe Swiss Association of Independent Golfers financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Swiss Association of Independent Golfers leadership team
Management profileNumber of profiles
Profiles9 records
The Swiss Association of Independent Golfers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Swiss Association of Independent Golfers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Swiss Association of Independent Golfers
What does The Swiss Association of Independent Golfers do?
ASGI is a non-profit Swiss golfers' association that issues the official Swiss Golf Card and provides centralized handicap management for independent golfers who are not members of traditional golf clubs. It organizes approximately 130 golf events per season across Switzerland, including the Birdie Open, Swiss Golf Week, Parcours Gourmands, Go to 36, and Pro-Am Series, and runs the National Golf School training program (Start Golf and improvement courses). Membership bundles include the Swiss Golf Card, liability and cancellation insurance (via Europ Assistance/Qualibroker), partner discounts at 20+ golf courses, and access to all ASGI events.
Is The Swiss Association of Independent Golfers a public or private company?
The Swiss Association of Independent Golfers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Swiss Association of Independent Golfers founded?
The Swiss Association of Independent Golfers was founded in 1998. It employs 11 to 50 people.
Where is The Swiss Association of Independent Golfers based?
The Swiss Association of Independent Golfers is headquartered in Crissier, Switzerland, in the Europe region.
How does The Swiss Association of Independent Golfers make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Participation Fees and insurance Products.
Who are The Swiss Association of Independent Golfers's main competitors?
Migros GolfCard is listed as a direct peer.
Does The Swiss Association of Independent Golfers have an API?
No public API is recorded for The Swiss Association of Independent Golfers.
What industry is The Swiss Association of Independent Golfers in?
The Swiss Association of Independent Golfers's product category is Golf Association Services. Its primary akta.pro industry code is MPAKAAAK, Golf Tours & Professional Circuits. Its NAICS code is 711211 and its SIC code is 7997.