My Smile Family Dental: NW Edmonton Dentist

What My Smile Family Dental: NW Edmonton Dentist does

My Smile Family Dental is a privately held, single-location general family dental practice headquartered in Northwest Edmonton, Alberta, founded in 1980 by Dr. Terry Orsten. The practice delivers a full continuum of dental services across four pillars: preventive dentistry (exams, cleanings, digital X-rays, fluoride, fissure sealants), cosmetic dentistry (in-office and take-home whitening, veneers, crowns, bridges, composite fillings), restorative dentistry (implants, root canals, extractions, dentures, inlays), and children's dentistry (orthodontics, sealants, first-visit intake). A same-day emergency service operates 7 days a week with walk-ins welcome, and sedation options including nitrous oxide and conscious sedation are offered for anxious patients across all age groups.

The practice operates with a team of 12 general dentists supported by standard modern dental technology: digital X-rays with lower radiation output, intraoral cameras, CAD/CAM systems, and digital impressions for crown and inlay fabrication. Patient acquisition and scheduling are supported by an online booking portal (oralhealth.app) with same-business-hour confirmation, a prominent Google Business profile carrying 600+ reviews at a 4.9/5 rating, and direct phone booking. The clinic is wheelchair accessible with free parking and extended hours (Mon-Thu 8am-8pm, Fri 8am-5pm, Sat 8am-3pm, Sun 10am-4pm).

Revenue is generated on a fee-for-service basis with fees stated to be set below the Alberta Dental Association Fee Guide. The practice bills insurance directly on behalf of patients and accepts all major insurance programs plus Alberta Child Health Benefits (ACHB) and First Nations Non Insured Health Benefits (NIHB). Interest-free payment plans are available for larger treatment plans, and complimentary professional teeth whitening is bundled with adult cleanings as a patient-retention mechanism. Primary customer segments are families across all age ranges, with focused outreach to pediatric patients, anxious patients, and emergency dental cases. The practice operates without disclosed institutional investment, franchises, or external capital partners.

Name

My Smile Family Dental: NW Edmonton Dentist

Legal name

My Smile Family Dental

Website

https://mysmilefamilydental.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

My Smile Family Dental is a privately held, single-location family dental practice in Northwest Edmonton founded in 1980, offering preventive, cosmetic, restorative, and pediatric dentistry plus 7-day same-day emergency care to local families and government-assisted patients.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Family dental care
• Preventive dentistry
• Cosmetic dental services
• Restorative dentistry
• Children's dental care

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Service Fees: Fee-for-service professional dental services. Services include preventive care (exams, cleanings, X-rays), cosmetic procedures (whitening, veneers, crowns, bridges), restorative treatments (implants, root canals, extractions, dentures), and children's dentistry. Fees are stated to be lower than the Alberta Dental Association Fee Guide.
2. Direct Insurance Billing: The practice bills insurance companies directly on behalf of patients, collecting co-pays or remaining balances at time of service when applicable. Accepts all insurance programs and government social services including Alberta Child Health Benefits (ACHB) and First Nations Non Insured Health Benefits (NIHB).
3. Interest-Free Payment Plans: Interest-free payment plans offered for patients requiring larger treatment plans or those without adequate insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

My Smile Family Dental operates a single-location general dental clinic in Northwest Edmonton that provides preventive (checkups, cleanings), cosmetic (whitening, veneers), restorative (fillings, crowns, bridges, dentures, implants), pediatric, and emergency dental services to individuals and families. The practice is staffed by 12 dentists and supports the care with direct insurance billing and sedation options for anxious patients.

Product overview

My Smile Family Dental is a general family dental practice offering a comprehensive portfolio of services organized into four core pillars: Preventive Dentistry (exams, cleanings, digital X-rays, fluoride, oral hygiene coaching), Cosmetic Dentistry (whitening, veneers, crowns, bridges, composite fillings), Restorative Dentistry (dental implants, root canals, wisdom tooth extraction, dentures, amalgam and inlay restorations), and Children's Dentistry (Invisalign/orthodontics, fissure sealants, child registration, parent FAQs). Additional services include same-day emergency dental care. The practice operates as a single unified dental clinic rather than a software platform, with all services delivered in-house by a team of 8 dentists. Notable offerings include complimentary teeth whitening with adult cleanings, direct insurance billing, and sedation options across most procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry Comprehensive dental care for patients of all ages delivered by a 12-dentist team at the NW Edmonton clinic, covering routine exams, cleanings, fillings, and ongoing oral-health management for individuals and families.
• Preventive Dentistry Routine dental examinations, professional cleanings, and oral-hygiene maintenance intended to prevent decay and gum disease for adults and children at the Edmonton practice.
• Cosmetic Dentistry Aesthetic dental services including teeth whitening, veneers, and other appearance-focused treatments offered to adult patients seeking to improve the look of their smile.
• Restorative Dentistry Restorative treatments including fillings, crowns, bridges, dentures, and implants designed to repair or replace damaged or missing teeth for adult patients.
• Children's Dentistry Pediatric dental care tailored to infants, children, and adolescents, including exams, cleanings, fluoride treatments, and education delivered in a child-friendly setting.
• Emergency Dentistry Same-day and urgent dental care for acute issues such as severe toothache, broken teeth, infections, and other dental emergencies, supported by the practice's seven-day operating schedule.
• Sedation Dentistry Sedation options offered to anxious patients or those undergoing complex procedures to enable comfortable completion of dental treatment.
• Teeth Whitening (Free with Adult Cleaning) Complimentary in-office teeth-whitening treatment provided as a bundled incentive to adult patients who book a professional cleaning at the Edmonton clinic.

Quantifiable outcome

• Teeth whitening achieves 5-10 shades brighter in approximately 45 minutes (in-office treatment)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 123Dentist: Canadian DSO partnering with independent dental practices across BC, Alberta, and Ontario. Directly relevant given Alberta overlap and shared model of supporting family/general dentistry practices with centralized back-office functions.
• dentalcorp: Canada's largest dental support organization, providing practice management, marketing, and procurement services to a network of family and specialty dental practices. Comparable as a Canadian dental services consolidator targeting the same patient base across multiple geographies.
• Aspen Dental: Large US-based DSO operating branded family dental offices with extended hours, walk-in availability, and direct insurance billing. Comparable operating model (convenience-focused, insurance-friendly, broad service mix) though US-focused.
• Pacific Dental Services: US DSO supporting modern dental practices with integrated technology, same-day services, and broad PPO insurance participation. Comparable as a multi-location dental services platform emphasizing clinical technology adoption and insurance accessibility.
• Heartland Dental: Largest US DSO supporting hundreds of dentist offices nationwide with non-clinical support services. Comparable as a scaled dental practice platform serving similar patient demographics with comprehensive general dentistry offerings.

Regional players

• Canadian Dental Services: Independent Canadian family dental clinic groups operating multi-provider practices with direct insurance billing and emergency availability. Comparable service mix and Canadian operating context, though not Edmonton-specific.
• Dental Choice: Alberta-based family dental practice group with multiple locations in Edmonton and surrounding areas. Directly comparable as a regional multi-dentist family practice competing for similar patient segments in the same metropolitan market.
• Affiliated Dental Care: Independent multi-location family dental group operating in the Edmonton metropolitan area. Comparable as a regional peer competing for the same Northwest Edmonton family patient base with similar general/cosmetic/restorative service offerings.

Direct peers

• Smile Dental Care: Independent family dental practice operating in Edmonton with general, cosmetic, and emergency services. Directly comparable as a local competitor targeting the same Northwest Edmonton family patient demographic.
• Altima Dental: Canadian dental service organization operating multiple family dental clinics, including locations in Alberta. Closely comparable in service mix (general, cosmetic, emergency, orthodontic) and patient segment (families, direct insurance billing).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mysfamilydental
• Facebookfacebook.com/MySmileFamilyDental
• LinkedInlinkedin.com/company/my-smile-family-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Smile Family Dental: NW Edmonton Dentist