Artémat

What Artémat does

Artémat S.r.l. is a privately held Italian HR-technology firm founded in 2005 and headquartered at the TechNest Unical incubator in Arcavacata di Rende (Cosenza), with a 1–10 employee range and €10,000 share capital. The company builds gamified simulation platforms and AI-powered assessment tools designed to evaluate soft skills, decision-making, and behavioral competencies in workplace scenarios that traditional interviews struggle to surface. Its core product portfolio includes Web InBasket (digital in-tray simulation), Skill Mosaico (skill mapping), Business Game (managerial simulation with financial, production, and reputational KPIs), Skillgame (online multidisciplinary assessment), SkillMap Hub (skill visualization), Web Assessment Platform, the 2025-launched InPlayAI (an AI assistant observing linguistic and behavioral patterns), and the Shift+AI initiative for custom AI-driven HR solutions. Complementary offerings include the University Talent Challenge, an annual gamified employer-branding competition connecting students and graduates with major Italian corporate recruiters, and serious games developed under EU-funded consortia (RES4CITY, STREACS, RESSKILL) for sustainability and energy-transition training.

The company operates a consultative direct-sales model: solutions are fully customized per client, there are no off-the-shelf or publicly priced products, and customer engagement is initiated through website contact forms or direct email. Revenue is derived from three streams: enterprise HR-assessment and training engagements (professional services), EU research-project grants (Erasmus+, Horizon Europe), and employer-branding programs. The customer base spans 30+ recognizable Italian and international enterprise logos across banking (UniCredit), insurance (Poste Italiane, Generali), consumer goods (Barilla, Gucci, P&G, Lidl), industrial (Prysmian, Whirlpool, Fincantieri, Brembo), consulting (Accenture, Deloitte, EY, Capgemini, NTT DATA), and staffing (Adecco, Manpower, Randstad), plus academic partnerships with Politecnico di Milano, Università di Bologna, Università di Pisa, Università della Calabria, and LIUC. Geographic distribution remains domestic-Italy focused, with European reach achieved only via research-consortium channels.

Name

Artémat

Legal name

Artémat S.r.l.

Website

https://artemat.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Artémat S.r.l. is an Italian HR-technology firm that develops gamified simulation platforms and AI-powered assessment tools (Web InBasket, Business Game, InPlayAI) for enterprise HR departments and universities, complemented by EU-funded serious games for sustainability education.

Ownership category

akta.pro rank

Product category

HR Assessment Software

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Personality & Behavioral Assessments (BPACAMAC), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC), Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Gamification HR assessment
• Talent assessment solutions
• Skill mapping tools
• AI HR analytics
• Serious games training

Headquarters

HQ city

Cosenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. HR Assessment & Training Solutions: Customized gamified simulations and AI-enhanced assessment tools sold to enterprise and education clients. Solutions are tailored to client needs following a consultative sales process.
2. European Research Projects: Funding from EU research programs (Erasmus+, Horizon Europe) for developing serious games and training solutions for energy transition and skills development.
3. Employer Branding Programs: University Talent Challenge and similar programs where companies pay for access to pre-screened talent through gamified assessment formats.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Artémat designs, develops and sells proprietary gamified simulation platforms and AI-powered assessment tools used by corporate HR departments and universities to evaluate soft skills, leadership potential and behavioral competencies. Offerings include behavioral simulations (Web InBasket, Business Game, Skill Mosaico), skill mapping tools (SkillMap Hub, Skillgame), an AI assessment assistant (InPlayAI), a university gamified recruiting format (University Talent Challenge), and customized Shift+AI solutions, all deployed through consultative sales and tailored to client scenarios.

Product overview

Artémat is a living laboratory combining gamification and AI to create immersive simulated experiences for HR assessment and training. The product portfolio includes: InPlayAI (AI-powered assessment assistant), Web InBasket (digital simulation for workplace scenarios), Skill Mosaico (skill mapping), Business Game (management simulation), Skillgame (online skill assessment), Web Assessment Platform, SkillMap Hub, and University Talent Challenge (employer branding competition). The Shift+AI initiative drives AI-powered custom HR solutions. The R&D Network collaborates with European universities on serious games for sustainability training (RES4CITY, STREACS, RESSKILL). The ecosystem also includes separate branded properties like Web InBasket.com, SkillMosaico.it, and UniversityTalentChallenge.it. The portfolio operates on a platform-plus-modules architecture, with core assessment tools supplemented by AI enhancements and specialized education products.

Differentiator

Problem solved

Functional benefit

Products and services

• InPlayAI AI-powered intelligent assistant for HR assessments that observes linguistic patterns, behavioral consistencies, and emotional signals during simulated scenarios and generates structured evaluation reports for HR professionals.
• Web InBasket Digital simulation platform that immerses participants in professional scenarios where they write emails, participate in chats, draft reports, and make decisions; assesses competencies such as critical thinking, effective communication, priority management and cognitive flexibility.
• Skill Mosaico Skill assessment and mapping tool that evaluates employee competencies across various dimensions, often used in conjunction with immersive simulations to detect ability to act without prejudice and support leadership evaluation.
• Business Game Gamified business simulation where participants manage a virtual company in a competitive market, making strategic decisions that affect financial, production and reputational KPIs; used for leadership assessment, team dynamics evaluation and experiential training.
• Skillgame Online multidisciplinary assessment test that evaluates specific skills and abilities of candidates, often used as the first phase in recruitment processes.
• Web Assessment Platform Digital platform for conducting comprehensive assessments of candidates and employees, supporting various evaluation methodologies and integrating with other Artémat assessment tools.
• SkillMap Hub HR tool focused on skill mapping and visualization, helping organizations understand and manage talent competencies across teams and departments.
• University Talent Challenge Digital gamification contest and employer branding format connecting companies with university students and recent graduates through three phases (Skillgame, Video Interview & Role Playing, Business Game Online).
• Shift+AI Custom digital HR solutions initiative that leverages AI to amplify strategic and operational capabilities of HR professionals, refining existing tools and designing new AI-powered assessment and training products.
• Employer Branding Strategic employer branding services and talent attraction solutions, including experiential formats like the University Talent Challenge that position companies as desirable employers.

Quantifiable outcome

• Clarity emerges through simulated chaos - sensemaking becomes observable, measurable in immersive environments
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• a2acoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• AccenturecoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• Barilla GroupcoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• Brembo SpAcoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• DecathloncoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• DeloittecoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• EYcoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• FincantiericoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• ChegekacoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• GeneralcoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• NTT DATAcoreStrategic or Co-development Partner · 21 September 2023University Talent Challenge partner - corporate participant in gamified career competition format for recruiting top graduate talent. Partner since 2023 edition.
• RES4CITY Consortium PartnersminorStrategic or Co-development PartnerEuropean project for sustainable urban energy. Partners include: NUIM, INP-UGA, HU, GLOBAL, FINNOVA, DTU, CNRS, 3OC, WITEC, UPV, UNISS, UNITAR, UNIGE, UGA, UCOI, Parthenope, TIPP. Artémat designed and developed serious games suite for environmental, economic and social sustainability education.
• STREACS Consortium PartnersminorStrategic or Co-development PartnerEuropean project supporting Armenia's renewable energy research capacity. Partners include: AUA, SRIE, UPolytechnicUniversityArmenia. Artémat created a serious game for training researchers on project proposal design covering management, administrative and financial aspects.
• RESSKILL Consortium PartnersminorStrategic or Co-development PartnerEuropean project for energy transition workforce development. Partners include: NUIM, UNIGE, UPV, 3OC, FINNOVA, UniVanvitelli, EELI, UniCreta, IKIM. Artémat designed and implemented two serious games for renewable energy adoption and building energy system integration.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arctic Shores: UK-based provider of gamified psychometric assessments for recruitment and talent evaluation. Directly comparable to Artémat's gamified simulation approach (Business Game, Web InBasket) for soft-skill and behavioral assessment.
• Pymetrics (Harver): AI-driven pre-hire assessments and gamified behavioral evaluation, now part of Harver. Closely aligned with Artémat's InPlayAI + simulation methodology for unbiased, data-driven candidate assessment.
• Tazio: UK-based provider of online In-Basket and business-simulation assessments for selection and development. Highly comparable to Artémat's Web InBasket and Business Game products.
• TestGorilla: Pre-employment assessment platform offering skill and personality tests used by enterprise HR. Competes with Artémat's Skillgame and Skill Mosaico in the same corporate HR buyer segment.
• Assessment Systems International: European (German/Italian) provider of gamified psychometric assessments and business simulations including In Basket-style tools — a near-twin of Artémat's Web InBasket and Business Game offerings.

Broad incumbents

• SHL: Global leader in psychometric and talent assessment, owned by Exponent Private Equity. A broad incumbent whose pre-hire and development assessment suite overlaps Artémat's enterprise offerings at significantly larger scale.
• Aon Assessment Solutions: Global HR consulting and assessment division of Aon, providing pre-hire assessments, leadership simulations, and talent analytics — a broad incumbent parallel to Artémat's enterprise HR solutions.
• Mercer Mettl: Online talent-measurement platform offering psychometric tests, simulations, and skill assessments for hiring and learning — overlapping with Artémat's assessment suite at broader scale, now part of Mercer.
• Hogan Assessments: Established provider of personality, behavioral, and leadership assessments widely used in enterprise selection and development. Adjacent competitor in the personality/behavioral assessment category Artémat addresses.
• Korn Ferry Assess: Global consulting firm with a substantial assessment, leadership development, and talent analytics practice. Represents a much larger competitor in the same enterprise assessment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/art-mat-s-r-l-
• Xx.com/Artemat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artémat