XYZ
XYZ (We Are XYZ) is an independent creative production agency with a 75+ person studio in San Francisco and Los Angeles, delivering CGI, photography, motion/VFX, AR/VR/XR, print, and AI-powered asset production for enterprise brands and agencies such as Google, Pinterest, BMW, and Ramp.
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What XYZ does
XYZ (doing business as "We Are XYZ," previously Uncommon Creative Studio) is an independent creative production agency founded in 2001 and headquartered at 550 Kearny Street in San Francisco, with a secondary office in Los Angeles. The firm operates a studio of 75+ creators organized around six integrated capability pillars: AI & Emerging Technology, Digital & Interactive, Design & Illustration, Motion & Visual Effects, Photography & Retouching, and Print & Packaging. It serves as an embedded production partner to enterprise brands and advertising agencies, delivering assets ranging from CGI/VFX and 3D rendering to AR/VR/XR experiences, OOH and transit campaigns, packaging, and motion design.
XYZ generates revenue through project-based, quote-priced creative production engagements with multi-year partnerships. The go-to-market motion is sales-led and enterprise-focused, with direct client engagement, a dedicated VP of Strategic Partnerships, and a Senior Account Director managing key accounts. Customer segments center on innovative tech companies (Google, Pinterest), consumer brands across beauty, food & beverage, cleaning, and wellness (Olipop, Method, Premier Protein, Morphe, Ring, Lagavulin, Olly, SpoiledChild), automotive (BMW), financial technology (Ramp), and—most recently—healthcare (METHODIQ). Notable scale credentials include 20,000 high-resolution CG images and AR real-time renders for the Google Pixel 9 Pro Fold launch, 140+ assets for the Premier Protein rebrand with agency BarkleyOKRP, and 60+ localized mechanical executions for Ramp's multi-market OOH campaign.
The firm is privately held, independent, and bootstrapped under CEO Charlie Boyle and co-founder/COO Sean McGlynn, with no disclosed institutional investors, parent company, funding rounds, or M&A activity. Marketing is driven primarily through the company's website portfolio and detailed case studies for Google, Olipop, Method, Pinterest, Ramp, and others, supported by client logo display and industry/event activations.
XYZ firmographics
Firmographics- Name
- XYZ
- Legal name
- XYZ
- Website
- https://wearexyz.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- XYZ (We Are XYZ) is an independent creative production agency with a 75+ person studio in San Francisco and Los Angeles, delivering CGI, photography, motion/VFX, AR/VR/XR, print, and AI-powered asset production for enterprise brands and agencies such as Google, Pinterest, BMW, and Ramp.
- Ownership category
- akta.pro rank
XYZ industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (512110), Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Photofinishing Laboratories (7384), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)
- akta.pro secondary industries
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where XYZ is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
XYZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Production Services: Project-based creative production services including photography, CGI, VFX, motion graphics, and digital asset creation for brands and agencies. Revenue generated through client engagements for specific campaigns or ongoing production partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
XYZ product offering
Product offeringCore offering
XYZ is a creative production agency that produces photography, CGI, video, motion design, retouching, AR/VR/XR content, and AI-powered digital assets for brands and agencies. The company operates a full-stack creative studio with more than 75 creators delivering integrated content pipelines from concept to final delivery. Its services span still imagery, computer-generated imagery, retouching, digital and motion design, and emerging AI-driven asset generation.
Product overview
XYZ is a creative production agency offering a comprehensive suite of integrated creative services organized into six core capability areas: AI & Emerging Technology, Digital & Interactive, Design & Illustration, Motion & Visual Effects, Photography & Retouching, and Print & Packaging. The agency operates as a unified creative production partner, combining artistry with technology to deliver assets from concept through delivery. With an independent studio of 75+ creators, XYZ serves as an integrated production partner to brands and agencies, providing end-to-end creative solutions that span digital, print, experiential, and emerging technology channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Photography Production
Quantifiable outcome
- Produced 20,000 high-resolution CG images and AR real-time renders for Google Pixel launch, enabling interactive product views across multiple angles and colorways
- +3 more outcomes
Companies that use XYZ
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
XYZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
XYZ partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BarkleyOKRPcoreXYZ partnered with BarkleyOKRP on the full rebrand of Premier Protein, serving as the post-production partner from development through final delivery. Collaboration produced a comprehensive suite of over 140 assets capturing the brand's fresh, energetic new look.
- New York LibertyminorPartnership through Olipop Barclays Center activations, featuring high-profile brand activations at basketball games to maximize visibility and audience engagement.
- Brooklyn NetsminorPartnership through Olipop Barclays Center activations, featuring high-profile brand activations at basketball games to maximize visibility and audience engagement.
- The Barbie Movie (Warner Bros.)minorLicensed partnership for Olipop campaigns featuring The Barbie Movie branding and creative assets for out-of-home and digital campaigns.
- The SpongeBob Movie (Nickelodeon)minorLicensed partnership for Olipop campaigns featuring The SpongeBob Movie branding and creative assets for out-of-home and digital campaigns.
- RobloxminorDigital partnership for Olipop campaigns featuring Roblox integration and creative assets for digital and experiential campaigns.
- Jeremy ScottminorXYZ partnered with SpoiledChild on their collaboration with fashion designer Jeremy Scott to bring a bold, visually striking campaign to life across East and West Coast markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
XYZ competitors and assessment
Company assessmentBroad incumbents
- Framestore: Global creative studio with large-scale VFX, immersive (XR) and content production capabilities; offers overlapping AR/VR/XR and CGI production to enterprise clients but operates at significantly larger scale.
- The Mill: Established global VFX, post-production and creative content studio serving advertising and entertainment; broader scale and global footprint than XYZ but overlapping in VFX, CGI and digital content for enterprise brands.
Direct peers
- B-Reel: Independent creative production and digital agency producing film, content, interactive experiences and AR/VR work for major brands; directly comparable in service breadth and brand-side client mix.
- Hecho Studios: Independent creative production studio offering CGI, post, motion and digital content services to brands; competes for the same enterprise marketing production budgets as XYZ.
- Buck: Creative production and design studio specializing in motion design, CGI, VFX, and brand-driven content for tech and consumer clients — overlapping heavily with XYZ's motion and CGI offering.
- Blacksmith: Independent creative production and post-production studio in NYC producing CGI, VFX, motion and digital campaigns — same indie-studio profile and same enterprise content services.
- Psyop: Creative content studio combining art, technology and VFX for advertising campaigns; comparable service mix including CGI, animation and integrated production for major brands.
- Tool of North America: Independent creative production agency offering integrated production, post, VFX, and content services to enterprise brands; closest US direct peer to XYZ in model, capability mix, and target customer profile.
Emerging players
- Resn: New Zealand-based creative technology studio producing interactive, immersive and digital campaign work for global brands; comparable in hybrid creative-tech positioning but smaller scale and primarily digital/experimental focus.
Regional players
- Unit Image: France-based independent CGI, VFX and animation studio producing content for global advertising campaigns; overlaps with XYZ's CGI and motion offering but primarily serves European clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
XYZ social profiles
Digital presenceXYZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
XYZ leadership team
Management profileNumber of profiles
Profiles6 records
XYZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XYZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XYZ
What does XYZ do?
XYZ is a creative production agency that produces photography, CGI, video, motion design, retouching, AR/VR/XR content, and AI-powered digital assets for brands and agencies. The company operates a full-stack creative studio with more than 75 creators delivering integrated content pipelines from concept to final delivery. Its services span still imagery, computer-generated imagery, retouching, digital and motion design, and emerging AI-driven asset generation.
Is XYZ a public or private company?
XYZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was XYZ founded?
XYZ was founded in 2001. It employs 101 to 250 people.
Where is XYZ based?
XYZ is headquartered in San Francisco, United States, in the North America region.
How does XYZ make money?
One revenue line is on record: creative Production Services.
Who are XYZ's main competitors?
Broad incumbents on record are Framestore and The Mill. Direct peers are B-Reel, Hecho Studios, Buck, Blacksmith, Psyop and Tool of North America. Resn is listed as an emerging player. Unit Image is listed as a regional player.
Does XYZ have an API?
No public API is recorded for XYZ.
What industry is XYZ in?
XYZ's product category is Creative Production Services. Its primary akta.pro industry code is MPAHABAL, VFX Review, QC & Delivery (Client Review, Conform, Final Outputs), with a secondary code of MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support). Its NAICS code is 512110 and its SIC code is 7812.