VR AR MR
VR AR MR is an India-based immersive technology service provider offering custom AR/VR/MR solutions—including 3D product visualization, AR try-on, AI-personalized video, holographic activations, and digital twin training—for brand marketers, e-commerce retailers, and enterprise organizations.
- Company typePrivate
- Founded2019
- HeadquartersFaridabad, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
VR AR MR firmographics
Firmographics- Name
- VR AR MR
- Legal name
- VR AR MR
- Website
- https://mrarvr.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VR AR MR is an India-based immersive technology service provider offering custom AR/VR/MR solutions—including 3D product visualization, AR try-on, AI-personalized video, holographic activations, and digital twin training—for brand marketers, e-commerce retailers, and enterprise organizations.
- Ownership category
- akta.pro rank
VR AR MR industry classification
Industry- Product category
- Immersive Technology Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industries
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)
Keywords
Where VR AR MR is headquartered
LocationHeadquarters
- HQ city
- Faridabad
- HQ country
- India
- HQ region
- Asia
Markets served
VR AR MR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom AR/VR/MR Solutions Development: Bespoke development of augmented reality, virtual reality, and mixed reality experiences for brand marketing, product visualization, and customer engagement. Revenue generated through project-based engagements, likely custom quotation based on scope and complexity.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
VR AR MR product offering
Product offeringCore offering
VR AR MR designs and develops custom AR, VR, MR, and AI-powered immersive experiences for brand marketers, e-commerce retailers, and enterprise organizations. Its portfolio spans 20 distinct offerings, including AR/AI photobooths, 3D product configurators, holographic on-ground activations, Snap AR lenses, 360° virtual tours, interactive digital twins, and cross-platform AI application development, delivered through an integrated in-house team covering research, design, 3D production, video, and software development.
Differentiator
Problem solved
Functional benefit
Products and services
- AR/AI Photobooth Branded selfie experience combining augmented reality and AI for events, brand activations, and user-generated social media content. Targeted at brand marketers and event organizers.
- Customized Brand Campaign (AR/AI Consumer Experience) Customized AR/AI-powered consumer engagement campaign solution designed for branded marketing initiatives. Aimed at brand marketers and advertisers.
- Mixed Reality QR-Led Interactive Communication QR code-triggered mixed reality experiences that connect physical and digital brand touchpoints through interactive communication campaigns. Targeted at brand marketers.
- Personalised AI Name-Calling Video AI-generated personalized video content that incorporates individual names for customized messaging and enhanced audience engagement. Targeted at brand marketers running personalized campaigns.
- Brand Game Custom branded gaming experiences built for consumer engagement and brand promotion. Targeted at brand marketers.
- Experiential Catalog (Multilingual Audio-Visual) Product catalog experience delivered with multilingual audio-visual content for global audiences. Targeted at brands with internationally distributed product lines.
- 3D Product Experience Interactive 3D product visualization that allows users to touch, rotate, interact with, and purchase directly through the experience. Targeted at e-commerce and retail brands.
- Attractive Product Explainers Performance marketing video assets explaining product features and benefits. Targeted at performance marketing and brand teams.
- 3D Product Configurator Interactive tool that allows customers to customize and visualize products in real-time 3D before purchase. Targeted at e-commerce and retail brands.
- Live Product Try-on Multi-platform augmented reality experience that enables real-time virtual try-on of products across devices. Targeted at retail and e-commerce brands.
- Snap AR Lens Custom Snapchat AR filters and lenses used to drive social media engagement, user-generated content, and shareability. Targeted at brand marketers.
- 3D Anamorphic and CGI Immersive Video Content Specialty 3D anamorphic and computer-generated imagery (CGI) video productions for immersive brand experiences. Targeted at brand marketers.
- Holographic On-Ground Brand Activation Physical event holographic displays deployed for impactful brand activations and presentations at on-ground events. Targeted at brand marketers and event organizers.
- Experiential Website Immersive web experiences that combine AR/VR elements with traditional website functionality to enhance digital brand engagement. Targeted at brand marketers.
- Holographic Leader Speech
Companies that use VR AR MR
Customer profileSegments3 records
Ideal customer profiles3 records
VR AR MR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature11 records
VR AR MR competitors and assessment
Company assessmentDirect peers
- Threekit: Threekit offers a 3D product configurator and AR visualization platform for e-commerce brands, directly comparable to VR AR MR's 3D Product Configurator and Live Product Try-on capabilities.
- Zappar: Zappar is a UK-based AR creative platform and agency that produces branded AR experiences, WebAR campaigns, and interactive product visualizations, directly comparable to VR AR MR's experiential marketing and AR offering portfolio.
- Marxent: Marxent provides 3D product visualization, AR try-on, and virtual room planning for retail and e-commerce brands, directly overlapping with VR AR MR's 3D Product Experience, Live Product Try-on, and 3D Product Configurator offerings.
- Obsess: Obsess builds AR/VR shopping experiences and 3D virtual stores for retail brands, closely matching VR AR MR's Live Product Try-on, 3D Product Configurator, and Experiential Website offerings.
- Dimension Studios: Dimension Studios is a 3D/CGI content studio and AR experience producer for brands and retailers, directly comparable to VR AR MR's 3D Anamorphic, CGI Immersive Video, and 3D Product Experience work.
- Groove Jones: Groove Jones is a US-based AR/VR creative agency delivering immersive brand activations, AR lenses, and 3D content for marketers, mirroring VR AR MR's full-service experiential marketing studio model.
- INDE: INDE is an immersive technology company producing AR/VR activations, holographic displays, and digital twin experiences for brands and education, closely matching VR AR MR's Holographic On-Ground Activation and Interactive Digital Twin Immersive Training lines.
- Rock Paper Reality: Rock Paper Reality is an AR/VR agency building AR experiences, Snap lenses, and 3D product visualizations for brands, closely aligned with VR AR MR's Snap AR Lens, AR/AI Photobooth, and 3D product offerings.
Broad incumbents
- Snap Inc. Snap operates the Lens Studio and AR platform on which much of VR AR MR's Snap AR Lens offering depends, making it a platform incumbent whose ecosystem decisions directly affect the agency's go-to-market.
Emerging players
- 8th Wall: 8th Wall is a WebAR development platform that agencies use to build browser-based AR experiences, making it both an enablement layer and a partial competitor to VR AR MR's 360° Virtual Tour and AR-experience delivery.
Market position
Customer concentration
VR AR MR social profiles
Digital presenceVR AR MR financial estimates
Financial estimateRevenue estimate
Valuation estimate
VR AR MR leadership team
Management profileNumber of profiles
VR AR MR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VR AR MR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VR AR MR
What does VR AR MR do?
VR AR MR designs and develops custom AR, VR, MR, and AI-powered immersive experiences for brand marketers, e-commerce retailers, and enterprise organizations. Its portfolio spans 20 distinct offerings, including AR/AI photobooths, 3D product configurators, holographic on-ground activations, Snap AR lenses, 360° virtual tours, interactive digital twins, and cross-platform AI application development, delivered through an integrated in-house team covering research, design, 3D production, video, and software development.
Is VR AR MR a public or private company?
VR AR MR is a private company. It is classified as unknown and is currently operating.
When was VR AR MR founded?
VR AR MR was founded in 2019. It employs 11 to 50 people.
Where is VR AR MR based?
VR AR MR is headquartered in Faridabad, India, in the Asia region.
How does VR AR MR make money?
One revenue line is on record: custom AR/VR/MR Solutions Development.
Who are VR AR MR's main competitors?
Direct peers on record are Threekit, Zappar, Marxent, Obsess, Dimension Studios, Groove Jones, INDE and Rock Paper Reality. Snap Inc. is listed as a broad incumbent. 8th Wall is listed as an emerging player.
Does VR AR MR have an API?
No public API is recorded for VR AR MR.
What industry is VR AR MR in?
VR AR MR's product category is Immersive Technology Services. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 541511 and its SIC code is 7330.