Name

Stoko

Legal name

Stoko Design Inc.

Website

https://stoko.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of supportive apparel products (tights, shorts, accessories) through e-commerce website. No subscription model. Customers purchase directly and own the product.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Stoko designs, manufactures, and sells medical-grade supportive apparel — primarily full-length supportive tights and shorts — that integrate high-strength Dyneema cables and adjustable ratcheting dials to deliver brace-equivalent knee, hip, and lower back support while functioning as regular athletic wear. The product line is registered as a Class 1 Medical Device with the FDA and Health Canada, sold exclusively direct-to-consumer through stoko.com across North America, and supplemented by accessories such as overshorts, performance crew socks, and everyday hats.

Product overview

Stoko offers supportive apparel products that function as medical-grade braces combined with athletic wear. The core product line consists of Supportive Tights (full-length) and Supportive Shorts, available in Men's and Women's versions, with specialized variants including the Merino Supportive Tight for cold-weather activities. All core products feature integrated Dyneema cable support systems with adjustable dials for customizable support. The portfolio is complemented by accessories including the Men's Overshort (with dial-compatible waistband), Crew Socks, and Everyday Hat. The products target active individuals with knee, hip, or back pain who need medical-grade support during physical activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Supportive Tight Award-winning full-length supportive tight providing adjustable medical-grade knee, hip, and lower back support through 100 feet of integrated Dyneema cables, two ratcheting adjustment dials, graduated compression, and an integrated stabilizing patellar knee strap. Designed for active individuals recovering from injury or managing chronic pain during athletic activity.
• Men's Supportive Short Supportive short providing medical-grade lower back, hip, and sacroiliac joint support using 75 feet of Dyneema cables with adjustable ratcheting dials. Features graduated compression, lightweight sweat-wicking fabric, and a 9-inch inseam designed for discreet wear under clothing.
• Women's Supportive Tight Women's full-length supportive tight delivering knee, hip, and lower back support, equivalent in architecture to the Men's Supportive Tight and engineered for the female body. Priced at $298 (sale) / $388 (regular).
• Women's Supportive Short Women's supportive short providing advanced hip and lower back support, mirroring the Men's Supportive Short architecture for female wearers. Priced at $258 (sale) / $338 (regular).
• Men's Merino Supportive Tight Cold-weather-specific supportive tight engineered with a performance Merino wool fabric (57% Merino Wool, 36% Nylon, 7% Elastane), providing adjustable medical-grade knee support with 100 feet of Dyneema cables, breathability, moisture-wicking, and natural odor resistance for ski and winter activities.
• Women's Merino Supportive Tight Women's ski-optimized version of the Merino Supportive Tight, using the same Merino wool fabric system and Dyneema cable architecture to deliver cold-weather knee, hip, and lower back support. Priced at $288 (sale) / $488 (regular).
• Men's Overshort Lightweight moisture-wicking overshort designed as a companion layer for Stoko Supportive Apparel, featuring a dial-compatible waistband with integrated holes for access to support dials, a zippered key pocket, 7-inch inseam, and made from 100% recycled polyester.
• Crew Sock Performance crew sock collaboration with Outway, featuring mid-calf cuff, moderate cushioning, moisture-wicking, breathable venting, stay-up compression, reinforced footbed, arch support, and seamless toe, made from 66% Nylon, 28% Polyester, 6% Spandex.
• Crew Sock 3-Pack Bundle of three Stoko Crew Socks offering all-day comfort, durability, and support with mid-calf coverage and targeted cushioning.
• Everyday Hat Casual everyday hat designed for general use, part of Stoko's accessory collection.

Quantifiable outcome

• 99% reported more knee support
• +9 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TrueMedcoreGTM or Marketing PartnerTrueMed is a payment tool partner that enables Stoko customers to use HSA/FSA funds for purchases. This partnership allows Stoko's medical device products to be purchased using Health Savings Account and Flexible Spending Account funds, making products more accessible to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shock Doctor: Sports protection and compression brand known for knee braces, sleeves and mouthguards. Overlaps with Stoko on athletic-knee-support occasion but distributes primarily through sporting goods retailers.
• Bauerfeind: Premium German orthopedic braces, compression stockings and supportive knitwear sold through medical and sports channels. Closest comparable in terms of medical-grade positioning and efficacy claims, with broader brace category coverage.
• Copper Fit: Mass-market compression apparel and sleeves positioned for joint pain and active lifestyles. Competes with Stoko on the same consumer occasion (everyday compression) but without the medical-device registration or adjustable support dials.
• Mueller Sports Medicine: Sports braces, supports and taping products sold at retail and through athletic channels. Comparable on target customer (active individuals with joint issues) and on product category (knee/hip/back support), with broader retail distribution.
• Tommie Copper: Compression apparel brand sold DTC and through retail, marketed for pain relief and recovery. Closest direct competitor to Stoko in the copper/compression supportive apparel category, though lacking Stoko's cable-based brace architecture.
• Donjoy (DJO): Orthopedic brace and support manufacturer (now part of Enovis) selling knee, hip and back braces through orthopedic and clinical channels. Directly competes with Stoko's brace-as-apparel positioning, particularly in sports medicine.

Broad incumbents

• Lululemon: Athletic apparel giant with extensive running, training and golf categories. Not a direct competitor today but represents the scale apparel competitor that could enter the supportive-apparel niche with comparable R&D resources.
• Hyperice: Recovery technology brand spanning Normatec compression boots, vibrating rollers, and heating/cooling wraps. Comparable on the recovery and athlete-endorsement playbook but operates in adjacent (not apparel) categories.
• Therabody: Recovery and percussive therapy brand (Theragun) with a broad portfolio of consumer and clinical devices for pain and performance. Comparable on athlete endorsements and premium positioning for active-lifestyle pain relief.

Emerging players

• KT Health (KT Tape): Kinesiology tape and lightweight supports sold at retail for sports and pain applications. Comparable on DIY-active-individual support occasion, but uses tape rather than apparel-based brace architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/stokodesigns
• Instagraminstagram.com/stoko/?hl=en
• LinkedInlinkedin.com/company/stokodesigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoko