Wild and Free Media

What Wild and Free Media does

Wild and Free Media is a privately held, founder-owned boutique creative agency headquartered in The Junction, Newcastle, New South Wales, Australia. Founded around 2004 by Vesna Nova (described as the agency's 'Head Honcho' with 27 years of advertising experience), the agency operates with a team of 1-10 employees and serves clients across Australia, with primary concentration in the Newcastle and Hunter Valley regions. The agency offers a multi-disciplinary integrated portfolio spanning creative services (branding, graphic design, photography, advertising, copywriting, event theming), digital services (web design and development, SEO, SEM, email and mobile marketing), social media management, strategy and planning (marketing, brand, media, PR, event management), and production services (print, signage, packaging, video, outdoor). The flagship recurring-revenue product is 'Wild for Hire,' a monthly subscription-based marketing partnership with a minimum 6-month commitment that functions as an outsourced marketing department.

The agency's go-to-market is sales-led, relying on direct client engagement, an inbound website with a SimplyBook booking system, free Clarity Sessions for lead capture, and 1:1 paid strategy sessions with the founder. Distribution channels are primarily direct, combined with content marketing through an 80+ article blog, active social media presence on Facebook, Instagram, LinkedIn, and TikTok, an email newsletter via Flodesk, and referral-driven growth from 25+ on-site client testimonials. Customer segments are highly diversified across small to medium businesses (the primary segment), local government bodies, educational institutions, and retail/shopping centres, with notable logos including Newcastle City Hall, Cessnock City Council, University of Newcastle, Catholic Schools Office, Junction Fair, and Whitakers Jewellers.

Revenue is generated through three streams: project-based creative services (one-time fees for discrete deliverables), the Wild for Hire subscription recurring revenue stream, and consulting/strategy sessions. Pricing is quote-based and not publicly disclosed. In 2024 the agency launched Sister Studio, a content creation sub-brand extending the offering into photography and videography production. The core technology stack is limited to standard SaaS tools (SimplyBook for booking, Flodesk for email, WordPress for website, social media platforms), with no proprietary technology platforms, AI/ML capabilities, APIs, or patented assets. The firm has no external funding, no parent company, and no disclosed M&A or restructuring activity.

Name

Wild and Free Media

Legal name

Wild & Free Media

Website

https://wildandfree.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild and Free Media is a founder-owned, Newcastle-based boutique creative agency offering integrated branding, digital, social media, strategy, and production services to SMBs, local government, education, and retail clients across Australia, with a subscription 'Wild for Hire' retainer model.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative agency services
• Branding strategy
• Digital marketing
• Social media management
• Graphic design services

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-based Creative Services: One-time fees for discrete projects including branding, website design, social media campaigns, and production work. Clients engage for specific deliverables such as logo design, marketing collateral, event promotions, and digital advertising campaigns.
2. Wild for Hire Subscription: Monthly subscription-based marketing partnership providing ongoing access to creative and marketing services. Minimum 6-month contract commitment. Includes monthly strategy sessions, on-demand creative services, social media management, content creation, and regular analytics reporting.
3. Consulting and Strategy Sessions: Paid consulting engagements including 1:1 marketing strategy sessions with Vesna (Head Honcho), and free clarity sessions for initial client acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wild and Free Media is a multi-disciplinary creative agency offering integrated marketing, branding, digital, social media, strategy, and production services to businesses across Australia. The flagship offering is a subscription-based "Wild for Hire" marketing partnership providing ongoing access to a full-service creative team, complemented by project-based creative work, digital marketing, social media management, and 1:1 consulting with the founder.

Product overview

Wild & Free Media is a multi-disciplinary full-service creative agency offering an integrated portfolio of marketing and creative services. The company operates as a service-based agency rather than a software product company. Their core offerings span Creative Services (branding, graphic design, photography, videography, copywriting, event theming), Digital Services (web design, SEO, SEM, email marketing), Social Media Services (strategy, content creation, paid advertising, analytics), Strategy Services (marketing planning, brand strategy, PR, event management), and Production Services (print, signage, packaging, video production). The flagship subscription product is 'Wild for Hire,' a Marketing Partner program providing ongoing access to their full-service team on a monthly retainer basis. Additional offerings include 1:1 strategy sessions with leadership, complimentary clarity sessions, and Sister Studio for professional content creation. The agency serves clients across Australia from their Newcastle, NSW base.

Differentiator

Problem solved

Functional benefit

Brands

• Sister Studio: A content studio partnered with Wild & Free Media for photography and videography shoots. Located at sisterstudionewcastle.com. Offers 10% off first studio booking for new clients.

Products and services

• Wild for Hire (Marketing Partner) Subscription-based monthly marketing partnership providing ongoing access to a dedicated team of creative and marketing professionals. Includes monthly strategy sessions, on-demand creative services, social media management, content creation, campaign planning and execution, analytics reporting, and brand consistency management with a minimum 6-month commitment. For SMBs and mid-market clients seeking an outsourced marketing department.
• Creative Services Full-service creative offerings including branding, graphic design, illustration, photography, advertising, ideation, content creation, copywriting and editing, and event theming. For businesses seeking brand identity development and creative campaign concepts.
• Digital Services Digital marketing services encompassing web design and development, digital advertising, email and mobile marketing, social media management, SEM and SEO, and media placement. For businesses requiring online presence, lead generation, and digital campaign execution.
• Social Media Services Comprehensive social media management including strategy development, content creation, organic social media management, paid advertising across social platforms, influencer collaborations, and analytics and performance reporting. For businesses seeking to build and monetise their social media presence.
• Strategy Services Strategic planning services covering marketing planning, brand strategy and planning, media planning, digital strategy, public relations, event management, event and product launches, and conferences and exhibitions. For organisations needing senior marketing strategy and campaign planning leadership.
• Production Services Production services including print management, business collateral, signage, packaging, labelling, direct mail, television and radio advertising, corporate video, broadcast and motion graphics, billboards, outdoor advertising, print advertising, and media placement. For clients needing physical and broadcast marketing asset production.
• 1:1 Marketing Strategy Session Paid one-on-one consulting session with founder Vesna Nova providing focused consultation on branding and marketing strategy, unique selling points identification, and actionable strategies for brand elevation. For business owners seeking direct founder-led strategic advice.
• Sister Studio Professional content creation studio offering photography and videography services. Clients can hire the studio for shoots and pair it with Wild & Free's creative direction and strategy services, or use it independently. For businesses needing professional photo and video content production.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Sister Studio NewcastleminorStrategic or Co-development PartnerContent studio partnership offering photography and videography services. Sister Studio provides professional content creation capabilities that complement Wild & Free's creative direction and strategy services. Clients can hire Sister Studio for shoots and work with Wild & Free for creative direction, content creation and strategy - or use either service independently. Both agencies share branding and cross-promotion.
• Stone Mason & ArtistsminorStrategic or Co-development PartnerCollaboration on Newcastle City Hall restoration project. Stone Mason & Artists undertook the building restoration while Wild & Free Media handled signage and banner wrapping of scaffolding. Partnership involved creating a 150 x 15 metre mesh wrap to disguise renovation works.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BMF: Australian creative agency with integrated brand, advertising, and content capabilities. Operates as a mid-sized independent with a comparable service mix and SMB-to-enterprise client range to Wild & Free Media.
• Thinkerbell: Australian independent creative agency known for 'measured creativity' spanning brand strategy, creative, PR and digital. Mid-sized firm with a similar integrated full-service model serving Australian clients, making it a strong direct comparable to Wild & Free Media.

Broad incumbents

• BBDO Australia: Australian office of BBDO, the global creative network providing advertising, brand and integrated marketing services. Operates as a broad incumbent in the same integrated creative category across the Australian market.
• Havas Australia: Australian arm of global Havas network offering creative, media, digital and integrated communications. Larger incumbent serving overlapping Australian clients with similar integrated agency capabilities.
• Accenture Song Australia: Australian arm of Accenture Song (formerly The Monkeys), offering experience-led creative, brand and digital transformation services. Significantly larger incumbent operating across Australia with comparable integrated creative capabilities.
• DDB Australia: Australian office of global creative network DDB delivering full-service advertising, brand strategy, digital and content. Established incumbent competing in the same integrated creative category with substantially greater scale.
• Ogilvy Australia: Australian operation of Ogilvy, the global advertising and PR network offering brand strategy, creative, digital, social and PR. A large incumbent whose integrated offering overlaps meaningfully with Wild & Free's portfolio.
• Leo Burnett Australia: Global creative network's Australian office providing brand-building, advertising and integrated marketing services. Larger incumbent offering overlapping capabilities but with a wider portfolio than the Wild & Free boutique model.
• M&C Saatchi Australia: Australian arm of global creative network offering full-service advertising, brand strategy, digital and PR. Operates at significantly larger scale than Wild & Free but competes in the same integrated creative agency category in Australia.
• Publicis Groupe Australia: Australian operations of Publicis, one of the largest global advertising holding companies, offering integrated creative, media, digital and PR services. A broad incumbent competing for similar Australian client mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wildandfreemedia
• LinkedInlinkedin.com/company/wild-and-free-media
• Instagraminstagram.com/wildandfreemedia
• TikToktiktok.com/@wildandfreemedia
• Xx.com/wildandfreeau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild and Free Media