What Trustpower NZ does

Mercury NZ (operating under the Mercury brand, following its 2013 acquisition of Trustpower NZ's retail business and full rebrand in 2016) is a New Zealand integrated energy and multi-service utility. It owns generation assets producing electricity from 100% renewable sources — hydro, geothermal, and wind — and supplies residential customers across New Zealand with a bundled offering that includes electricity, gas, broadband, and mobile telecommunications. The company's primary customer segment is residential households in New Zealand seeking a single relationship for essential home services.

The business model is subscription/recurring across all four service lines, with revenue generated through direct-to-consumer delivery via digital channels (website, Mercury App on iOS and Android, My Account web portal) and phone-based sales and customer service. Pricing is not publicly disclosed and is quote-based. Customer retention is supported by the Mercury Rewards loyalty program, which includes Free Power Days as a tangible benefit. Distribution is wholly direct with no intermediary or retail presence, enabling consolidated billing and a self-serve customer experience.

The underlying technology stack is a digital customer platform unifying account management across electricity, gas, broadband, and mobile, with the Mercury App and My Account portal as the primary user-facing surfaces. The company is publicly listed on the NZX (ticker: MCY), is headquartered in Auckland, New Zealand, and employs 501-1,000 staff. There is no disclosed AI/ML capability, proprietary model, or research footprint in the available data; technology differentiation centers on digital ease-of-use, bundle integration, and renewable generation rather than AI-native features.

Name

Trustpower NZ

Legal name

Mercury

Website

https://trustpower.co.nz

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mercury NZ is a publicly listed New Zealand integrated utility that generates 100% renewable electricity and supplies residential households with a bundled offering of electricity, gas, broadband, and mobile services via direct digital channels.

Ownership category

akta.pro rank

Product category

Multi-Service Residential Utility Provider

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

akta.pro primary industry

Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Residential electricity supply
• Natural gas distribution
• Broadband internet services
• Mobile telecommunications
• Renewable energy generation

Headquarters

HQ city

Otumoetai

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Electricity Supply: Residential electricity supply services for New Zealand customers
2. Gas Supply: Residential natural gas supply services for New Zealand customers
3. Broadband Services: Internet service provision as a bundled utility offering
4. Mobile Services: Mobile telecommunications services offered as part of the bundled utility proposition

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mercury NZ (operating under the former Trustpower NZ retail business) supplies bundled residential utility services across New Zealand, including electricity generated from 100% renewable sources (hydro, geothermal, and wind), natural gas, broadband internet, and mobile telecommunications. Customers manage all four services through the Mercury mobile application and My Account web portal, and can participate in the Mercury Rewards loyalty program offering Free Power Days.

Product overview

Mercury is a New Zealand multi-service utility provider offering an integrated bundle of essential services: electricity, gas, broadband, and mobile. Customers can consolidate power, internet, and phone services in one place. The company differentiates through 100% renewable energy generation (hydro, geothermal, wind) and the Mercury Rewards loyalty program offering Free Power Days. Account management is handled through the Mercury App and My Account online portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Meridian Energy: New Zealand's largest renewable electricity generator and retailer, with hydro and wind assets; competes directly with Mercury in retail customer acquisition and renewable supply positioning.
• Contact Energy: One of New Zealand's largest integrated electricity generators and retailers, directly competing with Mercury across residential and business customers with a comparable renewable-led generation portfolio.
• Nova Energy: NZ-based electricity, gas, and broadband retailer owned by Contact Energy, competing with Mercury's multi-service bundle in the residential segment.
• Genesis Energy: NZ state-owned integrated energy company offering electricity, gas, and LPG to residential and business customers; competes head-to-head with Mercury in retail and increasingly in renewable generation.

Broad incumbents

• Spark New Zealand: NZ's largest telco offering broadband and mobile services; overlaps with Mercury's broadband/mobile bundle and has entered adjacent energy and smart-home services, increasing competitive intensity.
• Octopus Energy: International multi-service renewable energy retailer with bundled offerings and a strong digital/customer-experience proposition; benchmark for Mercury's digital-first retail and renewable positioning.

Regional players

• Vector: NZ infrastructure owner/operator across electricity and gas networks with growing metering and distributed energy services; relevant comparable for the regulated-distribution side of the energy stack.
• Origin Energy: Australian integrated energy retailer with electricity, gas, broadband, and solar+battery offerings; comparable as a multi-service renewable retail peer outside the NZ market.
• Trustpower (post-2013 generation business): Remainder of the original Trustpower after its retail business was acquired by Mercury in 2013; operates NZ hydro generation assets and competes for generation capacity and wholesale market positioning.

Emerging players

• 2degrees: NZ challenger mobile and broadband provider competing on price and bundled offers; relevant comparable for Mercury's mobile and broadband bundle economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/trustpower
• Facebookfacebook.com/trustpower
• LinkedInlinkedin.com/company/127538

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustpower NZ