What Nova Energy does

Nova Energy is a privately held, Kiwi-owned multi-utility retailer and a wholly owned subsidiary of Todd Corporation, one of New Zealand's longest-standing energy groups (operating since 1884). Headquartered in New Zealand, the company supplies electricity, natural gas, fibre broadband, and mobile services to residential and small-to-medium business customers nationwide, with operations spanning the North and South Islands. Customers acquire services through the Nova Energy website (novaenergy.co.nz), the Nova Hub mobile app (iOS and Android), and a phone-based Customer Care Team; business customers are served by a dedicated nationwide team of business account managers. Nova's value proposition centers on bundled pricing ("Multisaver" discounts when two or more services are held at the same address), local New Zealand-based customer support, and an award-winning service reputation (four NZ Compare Awards wins in 2026, including People's Choice for Power and Mobile and Best Customer Support for Broadband and Mobile).

On the product and technology side, Nova operates a partially vertically integrated stack. Its generation portfolio includes 200 MW of fast-start natural gas peaking capacity (the 100 MW McKee Power Plant, operating since 2012, and the 100 MW Junction Road Power Plant, commissioned in 2020 in New Plymouth) plus the 2.1 MW Kapuni Solar Power Plant in Taranaki, and the 400 MW Te Rahui solar project in development near Taupo in partnership with Meridian Energy. The Nova Hub app integrates smart meter data for hourly, daily, and monthly electricity and gas usage visibility, alongside bill payment, meter read submission, direct debit setup, and broadband/mobile service management. Fibre broadband plans ship with Nokia Beacon 2 WiFi 6 mesh units. Mobile services (Endless Mobile from NZ$29/month on Multisaver) include WiFi Calling, VoLTE roaming, and daily roaming coverage in over 100 countries (US roaming via AT&T on 4G/5G). Nova also distributes Wallbox EV chargers (Pulsar Max, Commander 2/2S, Copper SB, and Supernova) and provides the Nova Charge Hub consumer app and the Ampeco-powered Nova Charge Hub Business Portal for managing residential, SMB, and public/semi-public charging infrastructure.

Nova's business model is primarily recurring subscription revenue across electricity, gas, broadband, and mobile, supplemented by transactional hardware revenue from EV charger sales (financed through the Nova customer account) and ongoing software subscription fees for the Nova Charge Hub Business Portal. Customer acquisition combines self-serve digital channels, inside sales, and direct enterprise field sales, with three primary segments: residential consumers (primary), small-to-medium business (primary), and large enterprise/Key Accounts. Go-to-market is domestically focused with no international expansion, and the company competes as a local alternative to larger NZ retailers. Nova has announced a merger with Megatel (a NZ telecom provider) intended to broaden its telecommunications footprint under the Nova brand.

Name

Nova Energy

Legal name

Nova Energy Limited

Website

https://novaenergy.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Nova Energy is a New Zealand multi-utility retailer providing electricity, natural gas, fibre broadband, and mobile services to residential and business customers. A Todd Corporation subsidiary, it operates generation assets and an EV charging platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply: Nova Energy supplies electricity to residential and business customers across New Zealand. Revenue is generated through variable charges based on consumption (kWh) and fixed daily charges depending on the pricing plan (Standard User or Low User). Customers can bundle electricity with other services for discounted Multisaver pricing.
2. Natural Gas Supply: Natural gas supply service for both residential and business customers, with pricing based on consumption and applicable plan rates.
3. Broadband Services: Fibre broadband plans bundled with Nokia WiFi beacons for seamless coverage. Additional revenue from business phone line add-ons at $10/month per line and international calling add-on at $20/month.
4. Mobile Services: Mobile plans including Endless Mobile from $29/month for residential and from $34/month per SIM for business group plans. Revenue from roaming charges ($6.96/day in daily roaming destinations), data add-ons, and international calling.
5. EV Charging Solutions: End-to-end EV charger supply, installation, and ongoing management. Revenue from Wallbox charger sales (Pulsar Max, Commander 2, Copper SB, Supernova), installation services, and Nova Charge Hub Business Portal subscription fees.
6. Solar Buy-back: Nova pays customers for excess electricity exported to the grid from their solar generation equipment (up to 50kW capacity) at a rate of 10 cents per kWh plus GST.
7. Power Generation: Nova owns and operates power generation assets including the 2.1 MW Kapuni Solar Power Plant, the 100 MW Junction Road Power Plant (commissioned 2020), and the 100 MW McKee Power Plant (operating since 2012). Generation assets provide reliable electricity during peak demand periods.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Nova Energy is a New Zealand multi-utility retailer that supplies electricity, natural gas, fibre broadband, mobile, and EV charging products to residential households and businesses. The company bundles these services under its Multisaver discount programme and supports customers through the Nova Hub digital platform, dedicated business account managers, and its own generation assets including fast-start gas peakers and solar plants. Hardware offerings include Wallbox smart EV chargers, while EV charger management is delivered through the Ampeco-powered Nova Charge Hub platform.

Product overview

Nova Energy is a New Zealand multi-utility retailer offering a bundled portfolio of energy, telecommunications, and EV charging services primarily to residential and business customers. The core product stack comprises electricity and natural gas supply, fibre broadband with Nokia-powered WiFi, and mobile plans with VoIP-based WiFi Calling. Customers can bundle services through the Multisaver plan for discounted pricing. The Nova Hub platform (iOS/Android app + web portal) serves as the unified account management layer across all services. For EV charging, Nova distributes Wallbox hardware managed via the Nova Charge Hub app and the Nova Charge Hub Business Portal (powered by Ampeco software), enabling real-time monitoring, custom pricing, and public/semi-public access control. Business customers additionally access dedicated account management, VoIP landlines, solar buy-back programs, and group mobile plans. Nova also owns and operates generation assets including solar plants and fast-start gas peakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Supply Retail electricity supply service for residential and business customers across New Zealand, offered with Standard User and Low User pricing plans and optional controlled load / load management configurations. Customers can bundle electricity with gas, broadband, or mobile to receive Multisaver discounts on the same address.
• Natural Gas Supply Retail natural gas supply for residential and business customers across New Zealand, priced on consumption and plan-based rates. Installation must be completed by a certified gasfitter, and gas can be bundled with electricity, broadband, or mobile under Multisaver for additional discounts.
• Fibre Broadband Fibre broadband plans for residential and business customers, including two Nokia Beacon 2 WiFi 6 mesh units and access to Powerful WiFi with up to 140 m² coverage per beacon. Plans are compatible with the Business Broadband Multisaver discount when bundled with energy or mobile services.
• Endless Mobile (Residential) Residential mobile plan with endless data (40 GB at maximum speed), calls and texts to NZ and Australia, WiFi Calling support, and optional data-only SIM add-on. Available from $29/month on the Multisaver bundle and includes daily roaming capability in 100+ countries via the Roaming add-on.
• Business Group Mobile Mobile plan for business teams of 3 to 100 SIMs, priced from $34.00/month per SIM (excl. GST) and including endless data with 40 GB at maximum speed plus endless calls and texts to NZ and Australia. A data-only SIM add-on is available for $20/month (excl. GST).
• Business Phone (VoIP) VoIP-based business phone service delivered over Nova broadband, supporting up to 2 landlines per business connection. Each line is $10/month (excl. GST) with unlimited calling to NZ/Australia standard landlines and mobiles, call forwarding, caller ID, and Voicemail. An optional international calling pack adds $20/month (excl. GST) for unlimited calling to landlines in 37 countries.
• Wallbox EV Chargers Range of Wallbox-branded smart EV chargers supplied and installed by Nova: Pulsar Max for homes and small businesses, Commander 2 / 2S and Copper SB for semi-public and corporate parking with RFID, and Supernova DC fast-charger up to 60 kW (~100 km of range in 15 minutes). Chargers can be paid off through a Nova account and are managed via the Nova Charge Hub app and Business Portal.
• EV Charging Solutions End-to-end business EV charging service for fleets and premises, including charger recommendation, installation oversight, and ongoing support via the Nova Charge Hub app and Business Portal. Includes Wallbox hardware, real-time monitoring, custom pricing, and remote access control for public, semi-public, or private use.
• Solar Buy-back Solar export buy-back programme for residential and small-to-medium business customers with network-approved grid-tied solar generation up to 50 kW capacity. Nova pays 10 cents per kWh (plus GST if registered) for electricity exported to the grid, with Time-of-Use large business customers managed separately.

Quantifiable outcome

• McKee Power Plant can power up to 70,000 Kiwi homes
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Meridian EnergycoreStrategic or Co-development PartnerNova and Meridian Energy have partnered for the Te Rahui solar farm project. Te Rahui is a planned 400 MW solar power plant at Rangitāiki, 35km southeast of Taupo. The project has been named by stakeholders, embodying the traditional Māori practice of rāhui for preservation and protection of nature. The partnership includes an integrated environmental and social program with significant environmental restoration and meaningful engagement with mana whenua.
• Powering ChangeminorStrategic or Co-development PartnerNova is a proud member of Powering Change, a collective commitment by New Zealand businesses to a more sustainable future. This industry initiative focuses on delivering sustainable energy generation solutions as New Zealand transitions to a low emissions future.
• Todd EnergycoreTechnology or IntegrationTodd Energy, part of the Todd Corporation group, sources natural gas and LPG for Nova Energy. Nova is proudly part of Todd Corporation, one of New Zealand's leading energy explorers and producers with history dating back to 1884. Todd Energy provides the gas supply that Nova retails to customers.
• AT&TcoreTechnology or IntegrationAT&T serves as Nova's roaming carrier in the United States. AT&T uses 4G/5G networks in the USA (2G/3G no longer supported). To make and receive voice calls while roaming in the USA, customers need VoLTE capable devices with AT&T's 4G/5G frequency support.
• Ampeco LtdcoreTechnology or IntegrationAmpeco Ltd is the underlying developer of the Nova Charge Hub Business Portal Software. Nova licenses this software for its EV charging management platform. The Developer is referenced in the Nova Charge Hub Business Portal Software Licence Terms.
• WallboxcoreTechnology or IntegrationNova Energy supplies the Wallbox range of smart EV chargers including Pulsar Max (for homes and small businesses), Commander 2, 2S and Copper SB (for semi-public/corporate parking), and Supernova DC fast-charger (up to 60kW). Wallbox is described as one of the world's leading EV charger manufacturers and energy management companies.
• MegatelcoreStrategic or Co-development PartnerMegatel is merging with Nova Energy. This merger represents a significant business combination in the New Zealand telecommunications market, bringing Megatel's customer base and operations under the Nova brand.
• NokiacoreTechnology or IntegrationNova Energy provides Nokia Beacon 2 devices with its fibre broadband plans. These WiFi 6 mesh routers are EasyMesh certified and provide coverage up to 140m2 per beacon. Nova supplies two beacons valued at over $345 (ex GST) RRP with fibre service.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mercury NZ: NZ hydro-led generator and multi-product retailer (electricity, gas, broadband, mobile). Closely comparable on bundled energy + telecom retail strategy and renewable generation ownership.
• Contact Energy: Largest NZ electricity generator and multi-service retailer selling electricity, gas, broadband and mobile to residential and business customers. Closest comparable on bundled retail energy + telecom model and listed NZ scale.
• Meridian Energy: NZ's largest renewable generator (hydro, wind) and electricity retailer. Directly comparable on generation-to-retail vertical integration; also Nova's partner on the Te Rahui 400 MW solar project.
• Genesis Energy: State-owned NZ generator-retailer with hydro, gas and wind assets, plus electricity and LPG retail. Comparable on integrated generation-to-customer model and NZ-only geographic focus.
• Trustpower: NZ electricity, gas and telecommunications retailer (now part of Mercury). Historically comparable as a regional multi-utility with bundled services to residential and business customers.

Emerging players

• Pulse Utilities: Smaller NZ multi-utility retailer offering electricity, gas and broadband to residential customers. Comparable on the bundled services playbook but operating at a smaller scale than Nova.
• ChargeNet NZ: NZ's largest EV charging network operator. Comparable to Nova's EV charging business (Charge Hub) as both pursue public and semi-public charging deployments across NZ.

Broad incumbents

• 2degrees: NZ mobile network operator with growing broadband and energy services. Comparable to Nova's mobile and broadband lines and competes for the same bundled-services customers.
• Spark NZ: NZ's largest telco, offering mobile, broadband and increasingly energy-adjacent services. Competes head-on with Nova in broadband/mobile bundling for residential and SMB customers.
• One NZ: NZ mobile network operator (formerly Vodafone NZ) offering mobile and broadband bundles. Comparable on broadband/mobile retail and overlaps in EV/IoT offerings relevant to Nova's Charge Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NovaEnergy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Energy