Žalgiris Arena
Žalgiris Arena is the largest multifunctional arena in the Baltic States, located in Kaunas, Lithuania, hosting ~110 concerts, sports events, exhibitions, and conferences annually for ~600,000 visitors and serving as the home venue for Kaunas Žalgiris Basketball Club.
- Company typePrivate
- Founded2011
- HeadquartersKaunas, Lithuania
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Žalgiris Arena does
Žalgiris Arena (legally UAB "Kauno arena") is the largest multifunctional arena in the Baltic States, located on Nemuno Island (Nemuno sala) at Karaliaus Mindaugo pr. 50, Kaunas, Lithuania. Opened in 2011 on a 40,000 sq m footprint, the venue accommodates up to 20,000 attendees for concerts and 15,000+ for sports, hosting approximately 110 events and roughly 600,000 visitors annually, with more than 6 million cumulative visitors since opening. The arena serves as the home venue for Kaunas Žalgiris Basketball Club (EuroLeague, LKL/KMT, and Lithuanian national team games) and is a primary Baltic stop for international concert tours via Live Nation Lithuania, alongside combat sports (UTMA), music awards (M.A.M.A., M1), exhibitions, and conferences.
The core technology stack is operational and infrastructure-oriented rather than software-defined. The arena runs a 500 kW on-roof solar power plant (installed October 2022) generating ~475,000 kWh annually and covering about one-third of 1.5 million kWh of total energy consumption, a fully cashless card-only payment system in place since 24 October 2022, and ticket distribution integrations with bilietai.lt and kakava.lt plus ADC Parking for reservations. It was the first sports arena globally to receive BREEAM In Use certification (2015).
The business model is a diversified venue revenue stack: (i) venue rental fees from event organizers, (ii) a per-ticket arena fee of EUR 4 plus distributor fees of EUR 1.50 and EUR 2 bag storage, (iii) recurring VIP and premium-club memberships (MAN VIP skyboxes, Audi Club with 5–7 day priority access, Ramirent Premium Club) under multi-year contracts, (iv) on-site F&B through Sala Restoranas, bars, and cafes, (v) advertising and sponsorship packages with automotive (Audi, MAN, Volkswagen, Cupra, Auto Juta), FMCG (Pringles), and beverage (Švyturys) brands, and (vi) space rental (SDG Amphitheatre, Nemunas Conference Rooms), arena tours, and parking. Customer segments span general public attendees, basketball fans, event organizers, and corporate hospitality clients; ticket distribution relies on third-party platforms bilietai.lt and kakava.lt with on-site box office sales.
Žalgiris Arena firmographics
Firmographics- Name
- Žalgiris Arena
- Legal name
- UAB "Kauno arena"
- Website
- https://zalgirioarena.lt
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Žalgiris Arena is the largest multifunctional arena in the Baltic States, located in Kaunas, Lithuania, hosting ~110 concerts, sports events, exhibitions, and conferences annually for ~600,000 visitors and serving as the home venue for Kaunas Žalgiris Basketball Club.
- Ownership category
- akta.pro rank
Žalgiris Arena industry classification
Industry- Product category
- Event Venue Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Žalgiris Arena is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Žalgiris Arena business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Hosting and Venue Rental: The arena generates revenue by hosting various events including concerts, sports competitions, exhibitions, conferences, and private events. Revenue comes from rental fees charged to event organizers.
- Ticket Sales and Service Fees: The arena charges an arena fee (4 EUR per ticket) on top of ticket prices, generating revenue from every event held at the venue. Additional fees include bag storage services (2 EUR).
- VIP Services and Space Rental: Revenue from VIP experiences including MAN VIP skyboxes, Audi Club, and Ramirent Premium Club memberships, as well as short-term and long-term VIP box rentals.
- Food, Beverage, and Hospitality: On-site dining through restaurants, bars, and cafes within the arena, including the Sala Restoranas restaurant.
- Advertising and Sponsorship: Advertising opportunities throughout the arena including digital displays, branded content, and partnership packages with sponsors such as Volkswagen, Cupra, Audi, MAN, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Concerts and shows - price varies by event |
| Transaction based/ take rate | Pay-as-you-go | Sports events - Lithuania national basketball team |
| Transaction based/ take rate | Pay-as-you-go | Exhibitions and conferences |
| Transaction based/ take rate | Pay-as-you-go | Musical awards and special events |
| Transaction based/ take rate | Pay-as-you-go | Stand-up comedy and shows |
| Subscription | Multi-year contract | VIP experiences |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Žalgiris Arena product offering
Product offeringCore offering
Žalgiris Arena operates as the largest multifunctional arena in the Baltic States, hosting concerts, sports events, conferences, exhibitions, and cultural performances. Core offerings include event venue rental, space rental for corporate and private events, VIP hospitality packages (MAN VIP, Audi Club, Ramirent Premium Club), advertising and sponsorship opportunities, parking services, and on-site restaurants and bars. The arena accommodates up to 20,000 visitors for concerts and over 15,000 for sports events.
Product overview
Žalgirio Arena operates as a multifunctional venue offering event hosting services centered around its main arena facility. The core product is the event venue itself, accommodating concerts, sports events, conferences, exhibitions, and cultural performances. Supporting services include VIP hospitality packages (VIP boxes, Audi Club, Ramirent Premium Club), space rental for private events, arena tours, advertising services, and parking. The arena functions as a platform connecting event organizers with audiences, with tickets distributed through third-party platforms like Bilietai.lt and Kakava.lt.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Venue Rental
- Space Rental
Quantifiable outcome
- 600,000 annual visitors and 110 events per year demonstrate consistent operational scale
- +2 more outcomes
Companies that use Žalgiris Arena
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Žalgiris Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Žalgiris Arena partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and supporting.
- MAN (Trucks)flagshipMAN sponsors the VIP skyboxes at Žalgiris Arena, with MAN branding featured prominently in the VIP section. The partnership provides premium hospitality experiences for arena visitors.
- AudiflagshipAudi Club at Žalgiris Arena offers members priority ticket access for events (typically 5-7 day early access window) and exclusive experiences. Audi has naming rights to the club space.
- RamirentcoreRamirent Premium Club provides premium membership benefits at the arena with priority ticket access for Ramirent customers and partners.
- VolkswagencoreVolkswagen is an arena sponsor with vehicle display presence at the venue.
- CupracoreCupra is an arena sponsor with vehicle display presence at the venue.
- payabl.supportingPayment services provider for arena transactions and ticketing systems.
- PringlessupportingBrand partner with promotional presence at arena events.
- Auto JutasupportingAutomotive partner with presence at arena events.
- Kaunas AugasupportingLocal partner supporting arena operations and community initiatives.
- SDGsupportingPartner associated with the SDG Amphitheater space within the arena complex.
- ŠvyturyssupportingBeer brand partner with presence at arena events.
- VytautassupportingBrand partner at arena events.
- Live Nation Lithuania, UABcoreMajor international concert promoter bringing world-class performers to Žalgiris Arena including A$AP Rocky and Pitbull.
- Kaunas ŽalgirisflagshipLegendary basketball club whose home arena is Žalgiris Arena. The partnership creates consistent sports event programming including EuroLeague and LKL games.
- Bilietai.ltflagshipPrimary ticket distribution platform for arena events, offering online and physical box office sales across Lithuania.
- ADC ParkingsupportingParking services provider for arena visitors, enabling online parking reservations for events.
Scale indicators9 records
Recent moves2 records
Expansion highlights6 records
Žalgiris Arena competitors and assessment
Company assessmentBroad incumbents
- Madison Square Garden Entertainment: Operator of MSG and other major venues with comparable arena revenue model (ticketing, premium hospitality, sponsorships, F&B). Represents the listed-equity benchmark for arena operating economics.
- Live Nation Entertainment: Global concert promoter and venue operator already partnering with Žalgiris Arena via Live Nation Lithuania. Comparable in driving touring economics, ticket platform integration, and sponsorship packaging at arena venues.
- ASM Global: World's largest venue management and event services company, managing hundreds of arenas, stadiums, and convention centers. Comparable in venue operations, F&B, and sponsorship monetization, though at vastly greater scale.
- AEG (Anschutz Entertainment Group): Global venue operator and live entertainment company managing dozens of major arenas and stadiums worldwide (e.g., The O2, Mercedes-Benz Arena Berlin). Overlaps with Žalgiris Arena in arena operations, concert promotion partnerships, and premium hospitality.
Regional players
- Tauron Arena Kraków: One of the largest arenas in Poland and Central Europe, hosting EuroLeague basketball, international concerts, and exhibitions. Comparable multipurpose venue serving a similar role in an adjacent CEE market.
- Arena Riga: Largest indoor arena in Latvia, hosting international concerts, basketball (including EuroLeague games for local clubs), and exhibitions. Comparable multipurpose venue operating in an adjacent Baltic market with overlapping event programming.
- Saku Suurhall: Estonia's largest indoor arena, hosting basketball, concerts, and large-scale events. A regional Baltic peer comparable in scale, event mix, and reliance on international touring acts.
- Papp László Budapest Sportaréna: Hungary's leading indoor arena hosting major concerts, ice hockey, and exhibitions. A CEE peer comparable in size, programming, and dependence on international touring economics.
Emerging players
- Oak View Group (OVG): Emerging global venue development and operations platform with major arena projects in Seattle, Manchester, and Austin. Comparable in modern arena operating model, premium hospitality design, and sustainability-focused venue development.
Direct peers
- Siemens Arena (Vilnius): Other large indoor arena in Lithuania (Vilnius) hosting concerts, sports, and exhibitions. It is the most direct Baltic competitor to Žalgiris Arena for major touring acts and large sports events in the same national market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Žalgiris Arena social profiles
Digital presenceŽalgiris Arena compliance and trust
Trust signalCompliance1 record
Žalgiris Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Žalgiris Arena leadership team
Management profileNumber of profiles
Profiles2 records
Žalgiris Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Žalgiris Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Žalgiris Arena
What does Žalgiris Arena do?
Žalgiris Arena operates as the largest multifunctional arena in the Baltic States, hosting concerts, sports events, conferences, exhibitions, and cultural performances. Core offerings include event venue rental, space rental for corporate and private events, VIP hospitality packages (MAN VIP, Audi Club, Ramirent Premium Club), advertising and sponsorship opportunities, parking services, and on-site restaurants and bars. The arena accommodates up to 20,000 visitors for concerts and over 15,000 for sports events.
Is Žalgiris Arena a public or private company?
Žalgiris Arena is a private company. It is classified as unknown and is currently operating.
When was Žalgiris Arena founded?
Žalgiris Arena was founded in 2011. It employs 51 to 100 people.
Where is Žalgiris Arena based?
Žalgiris Arena is headquartered in Kaunas, Lithuania, in the Europe region.
How does Žalgiris Arena make money?
Five revenue lines are on record. Event Hosting and Venue Rental is the primary driver. The others are ticket Sales and Service Fees, VIP Services and Space Rental, food, Beverage, and Hospitality and advertising and Sponsorship.
Who are Žalgiris Arena's main competitors?
Broad incumbents on record are Madison Square Garden Entertainment, Live Nation Entertainment, ASM Global and AEG (Anschutz Entertainment Group). Regional players are Tauron Arena Kraków, Arena Riga, Saku Suurhall and Papp László Budapest Sportaréna. Oak View Group (OVG) is listed as an emerging player. Siemens Arena (Vilnius) is listed as a direct peer.
Does Žalgiris Arena have an API?
No public API is recorded for Žalgiris Arena.
What industry is Žalgiris Arena in?
Žalgiris Arena's product category is Event Venue Services. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 71131 and its SIC code is 7990.