Luxury Fire
Luxury Fire is a US virtual fireplace retailer founded in 2004 and operating as a division of Superior Stone & Fireplace. It curates and sells gas, wood, electric, and ethanol fireplaces from 20+ premium brands to homeowners, designers, and builders nationwide, supported by a Connecticut showroom and PRO trade membership program.
- Company typePrivate
- Founded2004
- HeadquartersHamden, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Luxury Fire does
Luxury Fire is a US-based virtual fireplace retailer founded in 2004 and operating as a division of parent company Superior Stone & Fireplace. Headquartered at 3876 Whitney Ave in Hamden, Connecticut, the company has operated for 20 years and transitioned from a traditional brick-and-mortar storefront into what it describes as a click-and-mortar e-retailer. Its core offering is a curated catalog of luxury gas, wood-burning, electric, and ethanol fireplaces, supplemented by outdoor living products including gas grills, outdoor fireplaces, fire pits, fire tables, and patio heaters. As an authorized dealer for more than 20 premium international and domestic fireplace brands (including Focus, Regency, Town & Country, Spartherm, STUV, Montigo, Escea, Element4, Dimplex, and Modern Flames), the company curates rather than manufactures products, with pricing ranging from under $1,000 for entry-level electric units to over $12,000 for premium electric and high-end linear gas configurations.
The business operates on two revenue streams. The primary stream is direct product sales through its BigCommerce-powered online storefront with nationwide shipping, supported by a Connecticut-based physical showroom for in-person consultation by appointment. The secondary stream is the PRO Membership subscription program, which provides architects, interior designers, and builders with exclusive trade pricing, a $500 first-project incentive, and access to a dedicated concierge service with virtual consultations across all time zones. Customer acquisition is driven by a combination of educational content marketing (learning center and blog), SEO-optimized product category pages, email newsletters, and trade referrals. Luxury Fire has stated it has served more than 10,000 customers and completed 3,000 projects. The company's go-to-market targets three horizontal customer segments — homeowners, design professionals, and builders/contractors — and differentiates through expert consultation, curated brand selection, quote-based pricing discounts up to $1,000 off retail, referral partnerships with CSIA and NFI-certified installers, and a 24/7 virtual design center.
The company is privately held with no external venture capital or private equity funding disclosed, no subsidiaries, and no publicly reported revenue, headcount, or financial statements. Operating status is active with nationwide US distribution and Connecticut-based local service. The underlying technology is standard third-party e-commerce (BigCommerce); competitive advantage is sourced from brand portfolio curation, industry expertise accumulated over two decades, and a hybrid online/consultative sales motion rather than proprietary technology.
Luxury Fire firmographics
Firmographics- Name
- Luxury Fire
- Legal name
- Luxury Fire
- Website
- https://luxuryfire.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Luxury Fire is a US virtual fireplace retailer founded in 2004 and operating as a division of Superior Stone & Fireplace. It curates and sells gas, wood, electric, and ethanol fireplaces from 20+ premium brands to homeowners, designers, and builders nationwide, supported by a Connecticut showroom and PRO trade membership program.
- Ownership category
- akta.pro rank
Luxury Fire industry classification
Industry- Product category
- Fireplace and Outdoor Living Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Luxury Fire is headquartered
LocationHeadquarters
- HQ city
- Hamden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Luxury Fire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Luxury Fire generates revenue through the sale of luxury fireplaces including gas, wood burning, electric, and ethanol models along with outdoor living products (gas grills, outdoor fireplaces, fire pits). Products are sold directly to consumers and trade professionals with pricing that includes dealer discounts up to $1,000 off retail.
- PRO Membership Program: Trade professionals can join the PRO membership for exclusive pricing and savings on fireplace products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with quote-based discounts |
| Subscription | Annual | PRO Membership for design professionals |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Luxury Fire product offering
Product offeringCore offering
Luxury Fire is a virtual and design-center retailer of luxury fireplaces, hearth products, and outdoor living appliances. The company is an authorized dealer for more than 20 premium fireplace and grill brands, offering gas, wood, electric, and ethanol fireplaces as well as gas grills, outdoor fireplaces, and fire pits. It operates as a division of Superior Stone & Fireplace and provides nationwide shipping together with in-person consultations at its Hamden, CT showroom.
Product overview
Luxury Fire is a virtual fireplace retailer operating as an e-commerce platform combined with design center expertise. Their product portfolio spans four primary fireplace categories: gas fireplaces (modern contemporary, traditional, direct vent, linear, peninsula/see-thru, corner, outdoor, and commercial models available in natural gas or propane), wood burning fireplaces (inserts, freestanding stoves, and suspended models with EPA-certified high-efficiency options), electric fireplaces (featuring LED flame technology, 3D effects, and optional sound modules in built-in, wall-mounted, freestanding, and insert configurations), and ethanol fireplaces (vent-free designs). They also offer outdoor living products including gas grills, charcoal grills, outdoor fireplaces, fire pits, and patio heaters. The company serves as an authorized dealer for over 30 luxury fireplace brands including Regency, Town & Country, Element4, Montigo, Focus, Solas, Escea, Spartherm, Stuv, Pacific Energy, Dimplex, Modern Flames, NetZero, Vita, Napoleon, DRU, Flare, Camina & Schmid, Valor, Osburn, Majestic, Heat and Glo, Enviro, and European Home.
Differentiator
Problem solved
Functional benefit
Products and services
- Gas Fireplaces Authorized multi-brand selection of gas fireplaces for residential indoor installations, available through online and showroom channels with nationwide shipping.
- Wood Burning Fireplaces Curated portfolio of premium wood burning fireplace units sourced from authorized manufacturers, sold to homeowners and trade professionals.
- Electric Fireplaces Electric fireplace models from multiple premium brands offered for buyers wanting vent-free, easy-to-install luxury hearth options.
- Ethanol Fireplaces Ventless ethanol fireplace units carried as part of the curated luxury hearth assortment, targeting design-forward residential buyers.
- Outdoor Living Products Outdoor fireplaces, fire pits, and premium gas grills (including Fire Magic) offered for residential outdoor kitchens and living spaces.
- PRO Membership Program Trade-exclusive membership for design and build professionals that includes exclusive pricing and a dedicated concierge service available across multiple time zones.
Quantifiable outcome
- 10,000+ customers served including homeowners, builders, and designers
- +1 more outcomes
Companies that use Luxury Fire
Customer profileSegments3 records
Ideal customer profiles2 records
Luxury Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luxury Fire partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Focus Suspended FireplacecoreLuxury Fire is an authorized dealer for Focus suspended fireplaces, offering their innovative and artistic designs including iconic suspended models that combine modern elegance with functional heating.
- Regency Fireplace ProductscoreAuthorized dealer for Regency fireplaces including their City Series, known for contemporary designs tailored to luxury designers and homeowners.
- Camina & SchmidcoreAuthorized dealer for Camina & Schmid gas fireplaces featuring German craftsmanship and classic elegant designs.
- Town & Country Luxury FireplacescoreAuthorized dealer for Town & Country fireplaces that began in the Pacific Northwest and set industry standards for contemporary fireplace design with architectural aesthetics.
- Solas Contemporary FirecoreAuthorized dealer for Solas fireplaces featuring hand-crafted European designs combining sophisticated ambiance with simple operation.
- Escea Gas FireplacescoreAuthorized dealer for Escea gas fireplaces designed for modern homes with flexible venting options allowing installation anywhere with vents running up, down, or horizontal.
- Napoleon FireplaceminorAuthorized dealer for Napoleon fireplace products including gas and wood burning models.
- Modern Flames Electric FireplaceminorAuthorized dealer for Modern Flames electric fireplaces featuring advanced flame technology.
- Osburn Wood StovesminorAuthorized dealer for Osburn wood stoves and fireplace inserts.
- Spartherm Wood FireplacescoreExclusive dealer for Spartherm wood fireplaces, a German manufacturer known for presenting fire with multifaceted character, top quality, and classic elegance.
- Montigo FireplacescoreAuthorized dealer for Montigo fireplaces featuring luxury gas fireplace and insert products.
- Element4 Gas FireplacesminorAuthorized dealer for Element4 gas fireplaces.
- Pacific Energy Wood FireplacesminorAuthorized dealer for Pacific Energy wood fireplaces and inserts.
- STUV Wood Burning FireplacescoreAuthorized dealer for STUV wood burning fireplaces and stoves founded in Europe, known for meeting demanding heating standards while meeting performance and aesthetic needs.
- NetZero FireminorAuthorized dealer for NetZero eco-friendly fireplaces combining cutting-edge technology with sustainable design.
- Dimplex Electric FireplaceminorAuthorized dealer for Dimplex electric fireplaces including Opti-Myst and Ignite series.
- Chimney Safety Institute of America (CSIA)minorReferral partner for certified fireplace installers. Luxury Fire directs customers to CSIA-certified installers for professional installation services.
- National Fireplace Institute (NFI)minorReferral partner for certified fireplace installers. Luxury Fire directs customers to NFI-certified installers for professional installation services.
- Superior Stone & FireplacecoreParent company division. Luxury Fire evolved from a brick-and-mortar store to America's favorite click-and-mortar e-retailer as a division of Superior Stone & Fireplace.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Luxury Fire competitors and assessment
Company assessmentBroad incumbents
- Hearth & Home Technologies: Largest U.S. manufacturer of hearth products (Heatilator, Heat & Glo, Majestic, Quadra-Fire). Comparable as an upstream incumbent that supplies competing retailers while also distributing direct via dealer networks.
- Wayfair: Mass-market online home furnishings retailer with a substantial fireplace and outdoor heating category. Comparable as a broad incumbent that captures top-of-funnel discovery and competes on price for many of the same SKUs.
- Build.com: Large online home improvement retailer carrying a fireplace category alongside broader kitchen, bath, and lighting assortments. Comparable as a broader home-improvement incumbent competing for the same fireplace purchase occasions.
- The Home Depot: National big-box home improvement retailer with significant fireplace, hearth, and outdoor living assortments. Comparable as a broad incumbent that competes for both DIY and pro fireplace buyers and absorbs a portion of luxury demand.
Direct peers
- Fireside Hearth & Home: Multi-location fireplace and hearth retailer combining showrooms with installation services. Comparable on the click-and-mortar strategy and premium brand assortment.
- Fireplace Deals: Discount-oriented online fireplace retailer with deep authorized-dealer relationships across gas, wood, and electric brands. Directly comparable on multi-brand assortment and national shipping model.
- Northland Fireplace: E-commerce fireplace retailer offering a broad catalog of gas, wood, electric, and outdoor units. Comparable as a direct online competitor targeting homeowners and contractors in the same price bands as Luxury Fire.
- Fireplaces USA: Online-first multi-brand fireplace retailer carrying gas, wood, and electric units across mainstream and premium tiers. Directly comparable as a competing virtual fireplace e-tailer with a similar nationwide shipping model.
Emerging players
- Regency Fireplace Products: Manufacturer of mid-to-premium gas and wood fireplaces whose products are sold through Luxury Fire. Comparable as a brand-side counterpart whose distribution strategy shapes Luxury Fire's catalog and pricing leverage.
Others
- Chimney Safety Institute of America: Industry body certifying fireplace and chimney installers, with whom Luxury Fire has a referral partnership. Comparable as an ecosystem enabler whose certified installer base determines Luxury Fire's install conversion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Luxury Fire social profiles
Digital presenceLuxury Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxury Fire leadership team
Management profileNumber of profiles
Luxury Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxury Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxury Fire
What does Luxury Fire do?
Luxury Fire is a virtual and design-center retailer of luxury fireplaces, hearth products, and outdoor living appliances. The company is an authorized dealer for more than 20 premium fireplace and grill brands, offering gas, wood, electric, and ethanol fireplaces as well as gas grills, outdoor fireplaces, and fire pits. It operates as a division of Superior Stone & Fireplace and provides nationwide shipping together with in-person consultations at its Hamden, CT showroom.
Is Luxury Fire a public or private company?
Luxury Fire is a private company. It is classified as corporate owned and is currently operating.
When was Luxury Fire founded?
Luxury Fire was founded in 2004. It employs 1 to 10 people.
Where is Luxury Fire based?
Luxury Fire is headquartered in Hamden, United States, in the North America region.
How does Luxury Fire make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are PRO Membership Program.
Who are Luxury Fire's main competitors?
Broad incumbents on record are Hearth & Home Technologies, Wayfair, Build.com and The Home Depot. Direct peers are Fireside Hearth & Home, Fireplace Deals, Northland Fireplace and Fireplaces USA. Regency Fireplace Products is listed as an emerging player. Chimney Safety Institute of America is listed as an others.
Does Luxury Fire have an API?
No public API is recorded for Luxury Fire.
What industry is Luxury Fire in?
Luxury Fire's product category is Fireplace and Outdoor Living Retail. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 4491 and its SIC code is 5700.