NetZero Fire
NetZero Fire, a division of Johnson Gas Appliance Company, manufactures premium no-venting, low-emission fireplaces — Waterplace (water vapor), E-One (electric/holographic), and Renew (bioethanol) — sold exclusively through an authorized U.S. dealer network to residential homeowners and trade builders, designers, and architects.
- Company typePrivate
- Founded-
- HeadquartersCedar Rapids, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What NetZero Fire does
NetZero Fire is a U.S. manufacturer of premium, low- or zero-emission fireplaces for residential and light-commercial applications, operating as a division of Johnson Gas Appliance Company, a 120-year-old, family-owned hearth manufacturer headquartered in Hiawatha, Iowa (Cedar Rapids area). The company's product portfolio is centered on three proprietary fireplace platforms: the Waterplace, which uses ultrasonic vaporization of water to produce flame-like visual effects with zero combustion and zero heat; the E-One, an electric fireplace employing dual-panel holographic flame projection with 3D illumination against sculpted logs, with optional Atmos Heating (5,220 BTU/hr.) for supplemental warmth; and the Renew, a bioethanol fireplace using BEV technology that requires no external venting. All three platforms share a no-venting, room-agnostic installation profile and feature modular configuration across sizes (e.g., E-One in 100F/130F/160F/190F front-facing and 130B/160B/190B bay-style; Renew burners from NZ36B to NZ108B) and form factors (single-sided, corner, three-sided, see-through, peninsula).
The go-to-market model is exclusively indirect: NetZero Fire sells only through an Authorized Dealer Network, supported by a dedicated dealer portal (dlr.netzerofire.com), a public dealer-locator, and direct product-inquiry routing (319-398-5701). The dual customer base comprises end residential homeowners and a trade channel of builders, designers, and architects who specify NetZero Fire products into residential and hospitality projects. Revenue is generated through hardware sales of fireplaces and accessory add-ons (log sets, decorative media, interior liners, LED lighting packages), with retail pricing distributed via downloadable PDFs and subject to promotional campaigns such as the Warehouse Clearout Sale offering up to $2,160 in E-One discounts. The company is not publicly traded, has no disclosed outside funding, and reports headcount in the 51-100 range, with manufacturing consolidated at the Hiawatha facility.
NetZero Fire firmographics
Firmographics- Name
- NetZero Fire
- Legal name
- Johnson Gas Appliance Company, Inc.
- Website
- https://netzerofire.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NetZero Fire, a division of Johnson Gas Appliance Company, manufactures premium no-venting, low-emission fireplaces — Waterplace (water vapor), E-One (electric/holographic), and Renew (bioethanol) — sold exclusively through an authorized U.S. dealer network to residential homeowners and trade builders, designers, and architects.
- Ownership category
- akta.pro rank
NetZero Fire industry classification
Industry- Product category
- Sustainable Fireplaces
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where NetZero Fire is headquartered
LocationHeadquarters
- HQ city
- Cedar Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NetZero Fire business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fireplace Product Sales: NetZero Fire generates revenue through the sale of fireplace products including the E-One electric fireplace, Waterplace water vapor fireplace, and Renew bioethanol fireplace. Products are sold exclusively through a network of authorized dealers.
- Accessories and Customization: Revenue is also generated from accessory add-ons including log sets (Birch HD, Driftwood HD, White Oak HD, Norway Spruce HD), decorative media options, interior liners, and LED lighting enhancement packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | NetZero E-One Electric Fireplace models |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NetZero Fire product offering
Product offeringCore offering
NetZero Fire manufactures and sells carbon-neutral fireplaces and fire features through an Authorized Dealer Network in the United States. The portfolio includes three product lines: the NetZero E-One electric fireplace with proprietary holographic flame projection, the NetZero Waterplace water vapor fireplace, and the NetZero Renew bioethanol fireplace. All products require no external venting and offer customizable flame effects, colors, sizes, and configurations targeting residential and commercial/hospitality installations.
Product overview
NetZero Fire offers a portfolio of sustainable fireplace products under three main brands: the E-One electric fireplace with proprietary holographic flame technology; the Waterplace water vapor fireplace using only water to create realistic flames; and the Renew bioethanol fireplace requiring no venting. All products emphasize zero or low environmental impact with customizable flame effects, colors, and configurations. The company is a division of Johnson Gas, a 120-year-old family-owned company based in Hiawatha, Iowa. Products are sold exclusively through authorized dealers and include various size options and installation configurations.
Differentiator
Problem solved
Functional benefit
Brands
- NetZero E-One: American-made electric fireplace featuring ultra-realistic holographic flame technology with dual-panel projection, available in multiple sizes (100F, 130F, 160F, 190F front-facing and 130B, 160B, 190B bay-style).
- NetZero Waterplace
- NetZero Renew
Products and services
- NetZero E-One Electric Fireplace Luxury electric fireplace with proprietary dual-panel holographic flame projection technology that creates ultra-realistic 3D fire effects against sculpted logs. Features adjustable flame intensity, color, height, lighting, sound, and ember bed glow. Available in front-facing models (100F, 130F, 160F, 190F) and bay-style three-sided viewing configurations (130B, 160B, 190B). Optional Atmos Heating system delivers 5,220 BTU/hr. Targeted at premium residential and commercial installations.
- NetZero Waterplace Water Vapor Fireplace Water vapor fireplace that creates dancing, adjustable flames using only water with zero heat and zero fuels. Offers 30+ adjustable flame colors, color-changing LED lighting, and Smart Wi-Fi enabled operation via smartphone app on Platinum models. Available in NZWP Platinum series (automatic fueling/draining) and NZW standard series (manual). Burners can be connected for up to 20 feet of continuous flame. Awarded Sustainable Product of the Year 2023 by Green Builder Media.
- NetZero Renew Bioethanol Fireplace Bioethanol fireplace powered by renewable fuel using BEV (Bioethanol) clean-burning technology with zero venting requirements, allowing flexible placement in virtually any room. Features ribbon-like flames with customizable LED lighting packages. Provides one of the cleanest-burning fireplace operations available for residential and commercial installations.
Quantifiable outcome
- Awarded Sustainable Product of the Year 2023 for Waterplace fireplace
Companies that use NetZero Fire
Customer profileSegments3 records
Ideal customer profiles2 records
NetZero Fire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NetZero Fire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Johnson Gas Appliance Company, Inc.NetZero Fire is a division of Johnson Gas Appliance Company, a 120-year-old family-owned company based in the United States. The relationship combines Johnson Gas's heritage of quality, craftsmanship, and hearth innovation with NetZero Fire's focus on sustainability and next-generation fireplace technology.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
NetZero Fire competitors and assessment
Company assessmentDirect peers
- EcoSmart Fire: EcoSmart Fire designs and manufactures bioethanol fireplaces for residential, commercial, and hospitality use. Direct peer to NetZero's Renew bioethanol line with similar no-venting, design-led positioning and trade/architect channel strategy.
- Modern Flames: Modern Flames specializes in premium electric fireplaces with realistic flame effects and dealer-channel distribution. Closely comparable to NetZero's E-One electric fireplace positioning and trade-focused go-to-market motion.
- Real Flame: Real Flame manufactures electric, gel, and bioethanol fireplaces for residential and light commercial use. Comparable to NetZero Fire across multiple clean-burn fireplace technologies with overlapping consumer and trade customer base.
- Ortal Heat: Ortal Heat produces luxury gas, electric, and BEV (bioethanol vapor) fireplaces with strong design credentials and trade channel focus. Closely mirrors NetZero Fire's premium multi-technology positioning and architectural specification market.
- Dimplex: Dimplex (Glen Dimplex group) is a leading electric fireplace manufacturer with Opti-Myst water vapor flame technology — the closest direct competitor to NetZero's Waterplace and E-One product lines. Both target premium residential and design-forward installations.
- Bio Flame: Bio Flame specializes in ventless bioethanol fireplaces for indoor and outdoor residential and hospitality use. Direct competitor to NetZero's Renew line with similar no-venting positioning and design-forward customer segments.
- Napoleon: Napoleon manufactures premium gas, electric, and wood fireplaces alongside broader hearth and BBQ products. Directly comparable to NetZero Fire as a premium fireplace manufacturer serving residential and trade channels with multiple technology platforms.
- Amantii: Amantii manufactures premium electric fireplaces with dealer-based distribution across North America. Comparable to NetZero Fire in target customer (builders, designers, homeowners), premium positioning, and product category.
Broad incumbents
- Hearth & Home Technologies: Hearth & Home Technologies (HHI) is the largest US hearth manufacturer, owning Heatilator, Majestic, Monessen, and Quadra-Fire brands. Operates broadly across gas, wood, electric, and pellet hearth, providing overlap with NetZero Fire but at vastly larger scale.
- Heatilator: Heatilator is a legacy wood and gas fireplace brand under Hearth & Home Technologies with deep builder/contractor channel penetration. Broader incumbent in the same product category as NetZero Fire, serving residential new construction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NetZero Fire social profiles
Digital presenceNetZero Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetZero Fire leadership team
Management profileNumber of profiles
NetZero Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetZero Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetZero Fire
What does NetZero Fire do?
NetZero Fire manufactures and sells carbon-neutral fireplaces and fire features through an Authorized Dealer Network in the United States. The portfolio includes three product lines: the NetZero E-One electric fireplace with proprietary holographic flame projection, the NetZero Waterplace water vapor fireplace, and the NetZero Renew bioethanol fireplace. All products require no external venting and offer customizable flame effects, colors, sizes, and configurations targeting residential and commercial/hospitality installations.
Is NetZero Fire a public or private company?
NetZero Fire is a private company. It is classified as family owned and is currently operating.
When was NetZero Fire founded?
NetZero Fire was founded in -1. It employs 51 to 100 people.
Where is NetZero Fire based?
NetZero Fire is headquartered in Cedar Rapids, United States, in the North America region.
How does NetZero Fire make money?
Two revenue lines are on record. Fireplace Product Sales are the primary driver. The others are accessories and Customization.
Who are NetZero Fire's main competitors?
Direct peers on record are EcoSmart Fire, Modern Flames, Real Flame, Ortal Heat, Dimplex, Bio Flame, Napoleon and Amantii. Broad incumbents are Hearth & Home Technologies and Heatilator.
Does NetZero Fire have an API?
No public API is recorded for NetZero Fire.
What industry is NetZero Fire in?
NetZero Fire's product category is Sustainable Fireplaces. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 333414 and its SIC code is 3430.