Online Chiro

What Online Chiro does

Online Chiro is a U.S.-based, niche digital marketing SaaS provider that sells managed website, SEO, paid media, reputation, telehealth, and patient-communication services exclusively to chiropractic practices. Founded in 2004 and headquartered in Downers Grove, Illinois, the company operates as a subsidiary of MH Sub I, LLC dba Internet Brands, with 11-50 employees and over 20 years of vertical specialization. The platform is built around HIPAA-compliant infrastructure and includes proprietary assets such as a 3D Spine Simulator for patient education, an integrated online booking system, a telehealth video platform, and a call-tracking system. The company has built more than 20,000 healthcare websites over its history and positions itself as a Google Partner with endorsements from major U.S. chiropractic associations including the ACA, ANJC, MAC, PCA, Texas CA, TNCA, and VCA.

The underlying technology stack combines its own content management, scheduling, telehealth, and patient-facing tools with third-party integrations (Mailchimp, ActiveCampaign, Constant Contact, practice management calendars). The product portfolio is organized into three categories — Attract Patients (websites, SEO, AIO Plus, Google Ads, Facebook Ads, social media), Practice Tools (reputation management, secure email/forms, call tracking, phone system, custom content), and Patient Experience (telehealth, e-store, online booking, patient education). In January 2026, the company launched AIO Plus, an add-on that optimizes client websites for AI-powered search platforms including ChatGPT, Gemini, Claude, and Perplexity, via schema optimization, content access controls, directory placement, and monthly AI audits.

Online Chiro generates revenue primarily through subscription and recurring billing for bundled marketing services, with a current promotional offer of half off website setup plus three free months of any marketing service. Pricing is quote-based and accessed via a dedicated packages-and-pricing page. The go-to-market motion is sales-led and inside-sales driven, supported by association referrals, organic SEO, paid search and social, content marketing, webinars, and a podcast; products are sold direct to end-practice customers with no evidence of reseller or marketplace distribution. The customer base is concentrated in small-to-medium U.S. chiropractic practices, with named case studies including Dr. Mark Cafagna, Dr. Bryan Kappe, and Dr. Vishal Verma.

Name

Online Chiro

Legal name

MH Sub I, LLC

Website

https://onlinechiro.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Online Chiro is a U.S.-based digital marketing SaaS provider that builds HIPAA-compliant websites, SEO, paid media, reputation management, and telehealth tools exclusively for small-to-medium chiropractic practices. Founded in 2004 and operating as a subsidiary of Internet Brands, it has built over 20,000 healthcare websites over 20+ years.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

akta.pro secondary industries

Paid Search (SEM) Media Buying (BPAFABAC), Paid Social Media Buying (BPAFABAD), Paid Social Advertising (BPAFACAB)

Keywords

• Chiropractic marketing services
• Healthcare digital marketing
• Chiropractic website design
• Search engine optimization
• Patient acquisition platform

Headquarters

HQ city

Downers Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-Based Marketing Services: Online Chiro operates primarily on a subscription/recurring revenue model, charging chiropractic practices for ongoing digital marketing services including website hosting, SEO, social media management, reputation management, and related tools. Services are offered in packages and tiers, with a current promotional offer of half off website setup plus 3 free months of any marketing service. The model is consistent with a monthly or annual subscription billing structure for bundled marketing solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Online Chiro sells a subscription-based, HIPAA-compliant digital marketing platform exclusively for chiropractic practices, combining custom website design and hosting, local SEO, AI search optimization (AIO Plus), Google and Facebook Ads management, social media management, telehealth, reputation management, online booking, secure email and forms, call tracking, and patient-education content into an integrated bundle sold under annual and monthly packages.

Product overview

Online Chiro is a specialized digital marketing platform for chiropractic practices, offering a comprehensive suite of integrated services organized into three main categories: Attract Patients (Chiropractic Websites, SEO, AI Optimization/AIO Plus, Google Ads, Facebook Ads, Social Media Management), Practice Tools (Reputation Management/Review Guard, Intelligent Reviews, Secure Email & Forms, Custom Content Creation, Online Chiro Phone, Call Tracking), and Patient Experience (Telehealth, E-Store, Online Booking, Patient Education, 3D Spine Simulator). The platform is built around HIPAA compliance and includes proprietary tools like the 3D Spine Simulator for patient education, AIO Plus for AI search optimization, and integrated email marketing connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• AIO Plus: AI Optimization add-on service for traditional SEO that optimizes practice websites to rank for AI search engines including ChatGPT, Gemini, Claude, and Perplexity.

Products and services

• Chiropractic Websites Professional, mobile-responsive, HIPAA-compliant, ADA-accessible website designs built specifically for chiropractic practices, including integrated appointment scheduling, encrypted email and forms, SSL security, and the proprietary 3D Spine Simulator. Sold to U.S. solo and small-group chiropractic practice owners.
• SEO – Search Engine Optimization Recurring search engine optimization service aimed at ranking chiropractic practice websites in Google for local service keywords, including local SEO, on-page optimization, content creation, and Google Business Profile management. Sold to U.S. chiropractic practice owners seeking organic new-patient acquisition.
• AIO – AI Optimization (AIO Plus) Add-on service to the SEO offering that optimizes chiropractic practice websites for visibility in AI-powered search platforms such as ChatGPT, Gemini, Claude, and Perplexity. Includes AI Schema Optimization, AI Content Access Control, AI Page Relevance Optimization, AI Directory Placement, Review Signal Amplification, and Monthly AI Audits. Targeted at chiropractic practices seeking exposure in emerging AI search channels.
• Google Ads Management Managed Google Ads PPC service placing chiropractic practice ads at the top of Google search results for relevant service keywords. Managed by Google Partner-certified staff using Google best practices. Sold to U.S. chiropractic practices seeking immediate, paid new-patient acquisition.
• Facebook Ads Management Managed Facebook advertising service for chiropractic practices, including audience targeting by demographics, behaviors, and interests, ad copywriting, campaign management, and retargeting to previous website visitors. Targeted at U.S. chiropractic practices seeking paid social new-patient acquisition and brand awareness.
• Social Media Management Ongoing posting and management for chiropractic practices across Facebook, Instagram, TikTok, YouTube, and LinkedIn, including educational videos, patient testimonials, behind-the-scenes content, live Q&A sessions, infographics, seasonal tips, and contests, with automation tooling. Sold to U.S. chiropractic practices looking to maintain an active social presence.
• Reputation Management (Review Guard) Reputation management service to maintain accurate chiropractic practice listings across online directories and platforms, monitor reviews, and encourage patients to leave reviews on relevant sites. Sold to U.S. chiropractic practices seeking to protect and grow their online reputation.
• Intelligent Reviews (Streaming Reviews) Streaming reviews feature that displays rotating positive patient reviews directly on a chiropractic practice's website, alongside monitoring of online listings and ongoing review encouragement workflows. Targeted at U.S. chiropractic practices that want to surface social proof to site visitors.
• Patient Education Patient education content library including videos, diagrams, blog posts, and the interactive 3D Spine Simulator used to explain conditions, treatments, and benefits of chiropractic care, while supporting SEO and appointment bookings. Sold to U.S. chiropractic practices that want richer educational content on their website.
• Telehealth Platform HIPAA- and HITECH-compliant telehealth video platform for chiropractic practices that enables remote patient consultations, with eSign document handling, credit card processing, secure messaging, online scheduling for both video and in-person sessions, and automated email/SMS reminders. Sold to U.S. chiropractic practices that want to deliver virtual consultations.
• Online Booking HIPAA-compliant online appointment booking feature integrated into chiropractic practice websites, allowing patients to schedule appointments 24/7 with configurable office hours, services, providers, and time slots, with routing of appointment requests back to the clinic. Sold to U.S. chiropractic practices wanting to reduce front-desk workload.
• E-Store Integration Ecommerce integration enabling chiropractic practices to sell products and services online directly through their existing website. Sold to U.S. chiropractic practices that want to retail products or paid services through their site.
• Call Tracking Call tracking and monitoring service for chiropractic practices that records inbound calls, allows review of patient-staff conversations for staff training, and tracks marketing-channel attribution for both online and offline campaigns. Targeted at U.S. chiropractic practices that want marketing attribution and front-desk performance insight.
• Secure Email & Forms HIPAA-compliant encrypted email accounts and web forms for chiropractic practices, enabling secure patient communications and data capture across the practice website. Bundled with website and platform offerings and available as a compliance-focused capability for U.S. chiropractic practices.
• OnlineChiro Phone Advanced phone system designed for chiropractic practices to enhance patient experience, with integration into the Online Chiro marketing and operations platform. Sold to U.S. chiropractic practices that want an upgraded front-desk telephony experience.

Quantifiable outcome

• Dr. Mark Cafagna reports 6-10 new patients per month from Online Chiro's marketing
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Internet Brands (Parent Company)coreOthersOnline Chiro is operated by MH Sub I, LLC dba Internet Brands, as indicated in the website footer. Internet Brands is a portfolio company that owns numerous vertical-specific digital marketing and web services brands. Online Chiro benefits from the resources, infrastructure, and brand backing of a larger digital media company.
• American Chiropractic Association (ACA)minorGTM or Marketing PartnerACA is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website, indicating endorsement or preferred vendor status.
• Association of New Jersey Chiropractors (ANJC)minorGTM or Marketing PartnerANJC is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website.
• Macro Acupuncture Association (MAC)minorGTM or Marketing PartnerMAC is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website.
• Pennsylvania Chiropractic Association (PCA)minorGTM or Marketing PartnerPCA is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website.
• Texas Chiropractic AssociationminorGTM or Marketing PartnerTexas Chiropractic Association is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website.
• Tennessee Chiropractic Association (TNCA)minorGTM or Marketing PartnerTNCA is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website.
• Virginia Chiropractic Association (VCA)minorGTM or Marketing PartnerVCA is listed among the 'Trusted by Top Chiropractic Organizations' displayed on the Online Chiro website.
• GooglecoreTechnology or IntegrationOnline Chiro is a Google Partner, indicating certified status for managing Google Ads campaigns. Being a Google Partner means Online Chiro's staff are Google-certified and the company adheres to Google's best practices for digital marketing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• ChiroTouch: ChiroTouch is the leading chiropractic practice management software (EHR, scheduling, billing). Adjacent rather than competitive, but serves the same chiropractic-practice customer and represents a potential partner or threat if it expands into marketing services.
• Birdeye: Birdeye is a customer experience and reputation management platform with overlapping reviews, listings, and messaging features. Not a direct competitor on websites/SEO, but competes in the reputation management module of Online Chiro's bundle.

Direct peers

• Scorpion: Scorpion is a vertical-focused digital marketing agency serving SMB practices with websites, SEO, paid media, and patient engagement. Closely aligned in operating playbook (vertical SaaS + agency) and customer profile (small practice owners).
• Officite: Officite (part of MedRevenu) builds website design, SEO, and online marketing solutions for healthcare practitioners. Direct overlap in healthcare-vertical website + digital marketing services model.
• PatientPop (Tebra): Tebra (formed via PatientPop + Kareo merger) is a healthcare practice growth platform offering websites, SEO, reputation management, and patient communication tools tailored to small healthcare practices. Most direct functional and customer overlap with Online Chiro's bundled digital marketing offering.
• Doctor.com: Doctor.com provides practice growth tools including websites, listing management, reputation management, and patient experience software for healthcare providers. Strong feature-level overlap with Online Chiro's website, reviews, and scheduling offerings.
• ProSites: ProSites provides website design, SEO, and digital marketing services specifically for dental, medical, and healthcare practices. Closely comparable in vertical specialization and SMB practitioner customer base.

Emerging players

• Smile Marketing: Smile Marketing (formerly Smiley) is a healthcare-vertical marketing agency focused on dental and medical practice growth. Shares the vertical-SaaS playbook but focuses on dental rather than chiropractic.
• iMatrix: iMatrix provides website design, SEO, and online marketing services to small businesses across multiple verticals including healthcare. Comparable in SMB targeting and bundled service model, though less specialized than Online Chiro in chiropractic.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering SEO, paid media, web design, and content marketing across industries. Comparable service stack but generally broader and not healthcare-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnlineChiroWebsites
• LinkedInlinkedin.com/company/onlinechiro-com
• Instagraminstagram.com/onlinechiro_llc
• Xx.com/online_chiro

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Chiro