Ski ‘N See

What Ski ‘N See does

Ski 'N See is a privately held ski and snowboard rental and retail company founded in 1987 by Anne Farber in Utah, operating 14 physical retail locations across the Salt Lake Valley and Park City areas. The company's core offering is a multi-tier equipment rental program — daily rentals (with a 20% online reservation discount), season-long packages priced from $100 (junior basic) to $350 (adult demo), and snowboard packages — covering equipment from brands including Rossignol, Salomon, Atomic, Burton, Volkl, K2, Armada, Smith, Nordica, Nidecker, and Elan. Supporting capabilities include in-house tuning services via a Montana Crystal tuning robot at the Cottonwood location, expert boot fitting at Sandy Village, locker rentals, discounted lift tickets, group booking services for 30+ total rental days, and a premium delivery service covering Park City, Deer Valley, Canyons Village, Kimball Junction, and Mayflower areas. Revenue is generated through usage-based daily rentals, subscription-style season rentals, transactional retail sales across physical stores and the UtahSkis.com e-commerce platform, and professional tuning/repair services.

The go-to-market is primarily direct-to-consumer retail, augmented by embedded channel partnerships. Ski 'N See operates in-hotel ski shops at Hyatt Place Park City and Hotel Thaynes, on-mountain locations at Park City Resort Center (steps from the Payday lift) and Deer Valley (approximately 600 steps from the Sterling Lift), and lodging-discount partnerships with Chateaux at Deer Valley, Park City Peaks, Residence Club at the Chateaux, and Deer Valley Club. Marketing relies on a content blog, Facebook and Instagram presence, email newsletter, and signature events including Ski-A-Rama (annual tent sale since 1994) and Brighton Resort Demo Day. Customer segments span individual skiers and families (primary), corporate/large groups (secondary), and Park City/Deer Valley resort and hotel visitors (secondary). The business is inherently seasonal, peaking during the Utah winter ski season, and is differentiated by rental/return flexibility across all 14 locations, no deposit or cancellation fees on daily rentals, and a claimed largest-in-Valley selection of in-demand gear.

Operational evidence indicates a regionally concentrated, multi-location retailer rather than a scaling platform business. The company is privately held with no disclosed institutional investors, funding rounds, M&A activity, or revenue figures, and management is structured around an HR Manager, dedicated store managers per location, hardgoods and softgoods buyers, and a Park City hotels and delivery manager. Strategic emphasis over time has been on multi-channel distribution density (adding in-resort and in-hotel shops, delivery service, e-commerce) rather than geographic expansion beyond Utah's Wasatch Front and Park City markets.

Name

Ski ‘N See

Legal name

Ski 'N See

Website

https://skinsee.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski 'N See is a privately held Utah ski and snowboard rental and retail company operating 14 locations across the Salt Lake Valley and Park City areas, serving individual skiers, families, and resort visitors since 1987 with daily and season rentals, tuning, and retail gear.

Ownership category

akta.pro rank

Product category

Ski & Snowboard Equipment Rental and Retail

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

Keywords

• Ski equipment rentals
• Snowboard rentals
• Ski tuning services
• Ski apparel retail
• Winter sports gear

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Ski & Snowboard Rentals: Daily and season rental services for ski and snowboard equipment including boots, skis/snowboards, bindings, and poles. The company offers flexible rental options with pickup at one location and return to any Ski 'N See location at no additional charge.
2. Retail Sales: Sale of ski and snowboard gear, apparel, accessories, and equipment through physical store locations and the online store (UtahSkis.com). Products include outerwear, base layers, gloves, helmets, goggles, and demo/ex-rental equipment.
3. Tuning and Repair Services: Professional ski and snowboard tuning, waxing, and repair services. Options include hand tuning or machine tuning using the Montana Crystal robot. Services available for both rental equipment and customer-owned gear.
4. Discount Lift Tickets: The company offers discounted lift tickets to Utah's premier ski resorts as a value-add service for customers. Tickets are purchased in-store at Salt Lake Valley locations.
5. Season Rentals: Full-season rental packages where customers pick up equipment once and keep it for the entire ski season. Includes free tune-ups and adjustment services throughout the season.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ski 'N See rents and retails ski and snowboard equipment through 14 physical store locations across Salt Lake Valley and Park City, Utah. The company offers daily and season-long rental packages, a full-service retail operation via UtahSkis.com, professional tuning and repair services, discount lift tickets, premium equipment delivery to resort-area hotels, and group booking services. Equipment is refreshed every season, and customers can pick up at one location and return to any Ski 'N See store at no additional charge.

Product overview

Ski 'N See is a Utah-based ski and snowboard rental company operating 14-15 retail locations across the Salt Lake Valley and Park City area. The core product is a comprehensive rental program offering daily and seasonal ski/snowboard equipment alongside a full-service retail operation through UtahSkis.com. Daily rentals include multiple package tiers (Demo, Preferred, Jr.) with add-ons like helmets. Season rentals provide Basic, Performance, and Premium packages for the full winter season with free tune-ups. The company also offers tuning services (hand and Montana Crystal machine), discount lift tickets, locker rentals, premium delivery to resort areas, and group booking services. Equipment brands carried include Rossignol, Salomon, Atomic, Head, Volkl, Armada, K2, and Burton. The product portfolio centers on making skiing accessible through flexible rental options while supporting customers with expert service, gear maintenance, and resort integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Rentals Daily ski and snowboard rental packages (Demo Package, Preferred Package, Jr. Demo Ski, Jr. Preferred Package) with optional helmet add-ons, available at any of 14 Utah locations with 20% online reservation discount.
• Season Rentals Season-long ski and snowboard rental subscriptions including Basic Package (Rossignol Experience 80 adult / Junior K2 Ski junior), Performance Package (Salomon XDR adult / Junior Volk/Head junior), Premium Package (Atomic Vantage adult / Atomic Vantage Jr. junior), Demo Season Rentals ($350 cutting-edge models, Sandy and Cottonwood only), and Snowboard Package (Burton, Salomon, Elan), with free tune-ups and adjustments and trade-in options for growing children.
• Tuning Services Professional ski and snowboard maintenance including hand tuning and machine tuning via the Montana Crystal robot at the Cottonwood location, offering base grinds, edge sharpening, and waxing for both rental fleet and customer-owned equipment.
• Discount Lift Tickets Discounted lift tickets to Utah's premier ski resorts, purchased in-store at Salt Lake Valley Ski 'N See locations.
• Lockers Secure equipment storage lockers available for rent at select Ski 'N See locations, including paid day lockers at the Park City Resort Center store and free overnight storage for renters.
• Ski Delivery Premium rental delivery service bringing ski/snowboard equipment directly to customers in Park City, Deer Valley, Canyons Village, Kimball Junction, and Mayflower areas, with team members assisting with fitting on delivery.
• UtahSkis.com Online Store E-commerce platform operated by Ski 'N See selling ski and snowboard gear, apparel, and accessories online with free in-store pickup available at select Utah locations.
• Group Reservations Specialized rental services for groups with 30 or more total rental days, including corporate group bookings and team-building ski trips, handled through a dedicated inquiry process.
• Boot Fitting Expert boot fitting services at the Sandy Village flagship location with comprehensive sizing and customization by Ski 'N See's Prostaff.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Catholic Community ServicesminorStrategic or Co-development Partner · 1 August 2025Charitable partner for Ski 'N See's 7th Annual Day of Service. Volunteers assisted at St. Vincent de Paul Dining Hall with food preparation and clothing room organization. The dining hall serves over 7,000 meals weekly to those in need.
• The Other Side AcademyminorStrategic or Co-development Partner · 1 August 2025Charitable partner for Ski 'N See's 7th Annual Day of Service. Volunteers designed window displays and assisted with various tasks at TOSA's Thrift Boutique in Murray, which supports the academy's vocational training mission.
• Hogle Zoo ConservationminorStrategic or Co-development Partner · 1 July 2023Partner for Jordan River cleanup during 5th Annual Day of Service. Hogle Zoo Conservation leads various cleanup events for the Jordan River that flows from Utah Lake to the Great Salt Lake.
• Chateaux at Deer ValleycoreChannel Partner/ Reseller/ DistributorLodging partner offering rental discounts to hotel guests. Ski 'N See Deer Valley store is located in the Silver Lake portion of Deer Valley resort, approximately 600 steps from the Sterling Lift.
• Hyatt Place Park CitycoreChannel Partner/ Reseller/ DistributorIn-hotel ski shop located directly inside the Hyatt Place Park City in the Canyons Village area. Offers premium rentals and essential retail items for hotel guests and visitors.
• Park City Peaks HotelminorChannel Partner/ Reseller/ DistributorLodging partner offering rental discounts to hotel guests visiting Park City and Deer Valley areas.
• Hotel ThaynescoreChannel Partner/ Reseller/ DistributorIn-hotel shop located in the lobby of Hotel Thaynes in Park City. Offers premier ski and snowboard rentals alongside curated retail gear for alpine luxury experience.
• Residence Club at the ChateauxminorChannel Partner/ Reseller/ DistributorLodging partner at Deer Valley offering rental discounts to guests staying at the property.
• Deer Valley ClubminorChannel Partner/ Reseller/ DistributorLodging partner at Deer Valley offering rental discounts to club members and guests.
• Brighton ResortcoreChannel Partner/ Reseller/ DistributorHost of Ski 'N See's annual Demo Day event where customers can test new ski and snowboard equipment from multiple brands including Atomic, Armada, K2, Nidecker, Nordica, Rossignol, Salomon, Smith, and Volkl.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• evo: Specialty ski, snowboard, and outdoor retailer combining online commerce with physical store locations, including rental programs. Comparable product mix, multi-channel distribution, and similar customer segments (tourists, families, enthusiast locals).
• Sun & Ski Sports: Multi-store specialty retailer of ski, snowboard, and outdoor equipment with locations across multiple U.S. regions. Operates both rental and retail formats and carries many of the same hardgoods brands (Rossignol, Salomon, Burton) that Ski 'N See sells.
• Ski Butlers: Ski rental delivery service at major North American resorts, delivering equipment to lodging properties. Closely comparable to Ski 'N See's premium Park City delivery offering in delivery-led customer experience and resort focus.
• Powder7: Colorado-based online ski rental and retail business offering season rentals, demos, and gear sales. Comparable mix of subscription-style season rental packages and tiered (demo/preferred) rental offerings sold through a digital storefront.
• Christy Sports: Multi-location ski and snowboard rental and retail chain across Colorado, Utah, and other mountain markets. Closest comparable to Ski 'N See in store-based ski rental plus retail model, with seasonal packages, tuning services, and resort-area locations.
• Black Tie Ski Rentals: Premium ski rental delivery service operating at multiple North American resorts, delivering equipment directly to lodging guests. Directly comparable to Ski 'N See's Park City / Deer Valley delivery service in customer experience and value proposition.
• Sturtevant's: Pacific Northwest ski and snowboard retail and rental chain with multi-store footprint, tuning services, and resort-area positioning. Comparable specialty retailer with combined rental + retail model and brand-led product assortment.

Broad incumbents

• Backcountry: Large online outdoor and ski retailer carrying many of the same premium brands (Atomic, Salomon, Burton). Adjacent incumbent competing for retail spend but without the local physical rental and tuning footprint that defines Ski 'N See.
• REI: Large U.S. outdoor cooperative retailer with multi-channel retail, rental programs, and tuning services at select stores. Broad incumbent whose ski category offerings overlap with Ski 'N See's retail assortment but without the Utah/regional specialization.

Emerging players

• Level 9 Sports: Online specialty ski and snowboard retailer offering gear, closeouts, and seasonal deals. Comparable to Ski 'N See's UtahSkis.com online store in digital retail focus and hardgoods/softgoods assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SkiNSee
• Instagraminstagram.com/ski_n_see
• Xx.com/skinsee
• LinkedInlinkedin.com/company/ski-and-see

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski ‘N See