Claasen Coatings

What Claasen Coatings does

Claasen Coatings B.V. is a privately held Dutch specialty distributor of professional paints, industrial coatings, tools, and related products, headquartered on Waldorpstraat in Den Haag and operating four retail branches across Zuid-Holland (Den Haag, Naaldwijk, Zoetermeer, Waddinxveen), with a dedicated Industry division in Den Haag. Founded in 1986 and active for over 35 years, the company serves three B2B verticals: professional painters and property-maintenance firms, institutional property owners (municipalities, housing associations, VvEs, schools, healthcare), and industrial manufacturers in the metal- and wood-processing sectors. Its product portfolio aggregates 30+ premium A-brand principals including Sigma Coatings, Caparol, PLP Coatings, PPG Protective Coatings, Anker Stuy, Heidelberg Woodcoatings, Festool, Mirka, Graco, Wagner, Staalmeester, and 3M.

The company layers proprietary service capabilities on top of this distribution base: state-of-the-art color-mixing and matching with master color makers who retain physical samples to reproduce shades years later; advanced route-planning software operating an own Euro-6 delivery fleet to provide same-day/next-day delivery across Zuid-Holland; and a 24/7 pickup locker at the Naaldwijk branch. Additional modules include paint-technical advisory and on-site consultation by an outside sales force (Buitendienst) of dedicated field account managers, RGS (Rotterdam Growing System) project support using proprietary or Property Plan software, color consulting with digital and in-room visualization, custom workwear printing, equipment maintenance/repair with loaner tools, chemical-waste disposal via Renewi and PreZero, training evenings for applicators and inspectors, and sustainability services including CO2-Prestatieladder Level 3 certification and full annual CO2 offset via Trees for All.

The business model is direct B2B trade distribution with quote-based pricing and trade-account onboarding (BTW/KvK verified), exclusively through in-person branches, a small field sales team, phone/email, and an owned delivery fleet — there is no e-commerce or marketplace channel. Revenue derives primarily from product resale margin on the curated A-brand portfolio, supplemented by adjacent professional services. Operating geographies are confined to Zuid-Holland, with no disclosed revenue, headcount beyond the 11–50 band, external investors, or M&A activity.

Name

Claasen Coatings

Legal name

Claasen Coatings B.V.

Website

https://claasencoatings.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Claasen Coatings B.V. is a privately held Dutch specialty distributor of professional paints, industrial coatings, tools, and non-paint products, operating four branches across Zuid-Holland and serving B2B painters, property-maintenance firms, contractors, and industrial metal- and wood-processing manufacturers with same-day delivery and technical advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Paints and Coatings Sales: Sale of professional-grade building paints, industrial lacquers, tools, and related products through physical branch locations and delivery service. Revenue is generated through product sales to painting contractors, property maintenance companies, contractors, furniture makers, and metal industry businesses. The company carries A-brand (premium) products from both domestic and international suppliers.
2. Services (bedrukken bedrijfskleding, afvalservice, opleidingen): Additional revenue streams include custom printing on work clothing (starting from small quantities), chemical waste disposal services in partnership with Renewi, and training sessions covering topics such as spray application, wood rot repairs, sanding techniques, and decorative painting techniques.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Claasen Coatings B.V. distributes a curated assortment of A-brand professional building paints, industrial lacquers, painting tools, and related products through four physical branches in Zuid-Holland. The company complements product distribution with paint technical advisory, color mixing and matching, on-site consultation via an outside sales team, same-day/next-day delivery, equipment maintenance, workwear printing, training, and chemical waste disposal services for professional painters, contractors, maintenance companies, industrial manufacturers, and property owners.

Product overview

Claasen Coatings operates as a specialized paint distributor serving professional painting companies, property maintenance firms, contractors, and industrial clients across the Netherlands. The core offering is built around three product pillars: professional building paints (covering interior and exterior applications), industrial coatings (for metal and wood-processing industries), and professional tools and accessories. These are complemented by a suite of service modules including color mixing, paint technical consulting, color advisement, delivery service, equipment maintenance and repair, work clothing printing, waste disposal, training, and RGS (Renovation, Extension, and Renovation) project support. The company distributes a curated portfolio of branded sub-brands including Sigma Coatings, Caparol, Glidden, Boonstoppel, Keim, Sika, Rust-Oleum, Vistapaint, Neverlak, Inducoat, Classidur, CCPI, and Mavro for paints and coatings, and ProGold, Festool, Mirka, Maiburg, Anza, Altrex, Staalmeester, Kip, Graco, Wagner, Rupes, 3M, Den Braven, WorkMan, Toupret, and others for tools and accessories. Industrial coatings are sourced from PLP Coatings, PPG Protective Coatings, Anker Stuy Coatings, and Heidelberg Woodcoatings. The product architecture is a unified distribution platform with modular service layers built on top of the core product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Building Paints Complete assortment of A-brand professional building paints for interior and exterior applications, including wall paints, window frame paints, and floor coatings. Distributed to professional painting contractors, maintenance companies, and contractors.
• Industrial Coatings Industrial lacquers and coatings for metal-processing companies (PLP Coatings, PPG Protective Coatings) and wood-processing industries including furniture and carpentry (Anker Stuy Coatings, Heidelberg Woodcoatings). Includes on-site application advisory.
• Painting Tools and Accessories Professional painting tools and accessories including rollers, brushes, sanding and cleaning systems, spray equipment, personal protective equipment, and related supplies from brands such as ProGold, Festool, Mirka, Anza, Staalmeester, Graco, Wagner, and Rupes.
• Color Mixing Service Color mixing and matching service using state-of-the-art color mixing equipment, operated by master color makers (meester-kleurmakers) who can reproduce or manually adjust colors. Color samples are retained for each mixed color to guarantee reproduction of the exact shade even years later.
• Paint Technical Advisory Over 35 years of paint technical consulting covering both maintenance of painting work and application of industrial coatings. Includes on-site consultations, product selection guidance, color consulting, substrate evaluation, and support during project execution.
• Delivery Service Fast delivery service using company-owned Euro-6 diesel vehicles and drivers with advanced route planning software. Orders placed before 17:00 are delivered to Den Haag before 12:00 the next day; orders placed before 10:00 are delivered in the afternoon to other locations. Delivery can be made to workshop or jobsite.
• RGS Project Support Support for RGS (Rotterdam Growing System) and performance-based painting projects, ranging from quick scans and 0-measurement to complete maintenance planning. Uses proprietary software or the Property Plan software package, and includes interim reporting, end-of-project reporting, and warranty declarations.
• Equipment Maintenance and Repair Service Maintenance and repair service for painting equipment with replacement tools provided during repair. Includes annual safety inspections for electric tools, scaffolding, and climbing equipment.
• Custom Workwear Printing Custom printing on work clothing available from small quantities. Claasen Coatings is a dealer for Mascot, TriCorp, WorkMan, and Havep branded workwear.
• Chemical Waste Disposal Service Waste disposal service for chemical waste including solvents, paint residue, paint sludge, hardened materials, spray cans, adhesives, and sealants, operated in partnership with Renewi (industry clients) and PreZero (painters and maintenance companies).
• Training and Education Regular training evenings and courses covering topics such as inspector courses, color applications, wood rot repairs, sanding techniques, decorative paint techniques, and paint technical training on product use. Tailored for both professional applicators and clients/project managers.
• Color Consultation Service Color consultation providing realistic color visualizations delivered digitally, via calibrated printed photos, or presented in a dedicated presentation room. Final color choices are visualized directly on screen in consultation with the customer, transforming project requirements into tailored color proposals.

Quantifiable outcome

• Same-day next-day delivery: orders placed before 17:00 delivered to Den Haag before 12:00 next day; orders placed before 10:00 delivered same afternoon to other locations.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

49 partnerships are on record, tiered core and minor.

• Trees for AllcoreStrategic or Co-development PartnerTrees for All is a Dutch organization offering certified CO₂ compensation through Plan Vivo-certified forest projects. Claasen Coatings compensates its annual CO₂ emissions from transport fully through Trees for All, achieving certified climate compensation. The partnership supports biodiversity and local community livelihoods in addition to carbon sequestration.
• RenewicoreStrategic or Co-development PartnerRenewi provides chemical waste disposal services for Claasen Coatings and its customers, handling solvents, paint waste, paint sludge, hardened materials, spray cans, adhesives, and sealants. This partnership ensures proper environmental processing of paint-related waste in compliance with strict Dutch government regulations.
• PreZerocoreStrategic or Co-development PartnerPreZero provides waste disposal services for Claasen Coatings' customers, handling solvents, paint waste, paint sludge, hardened materials, spray cans, adhesives, and sealants. This ensures the end-of-life phase of the product cycle has minimal environmental impact.
• The Good RollminorStrategic or Co-development PartnerThe Good Roll is a Dutch initiative producing 100% European recycled and bamboo toilet paper, with 50% of net profit used to build toilets in Ghana. Claasen Coatings partners with The Good Roll as part of its sustainability commitment.
• Fortune CoffeeminorStrategic or Co-development PartnerFortune Coffee supplies fairtrade or Rainforest Alliance certified coffee and tea, packaged in aluminum-free packaging, with coffee machines assembled using solar energy. As part of its sustainability efforts, Claasen Coatings serves Fortune Coffee at its locations and supports its Uganda Child Care Foundation project.
• Property PlancoreTechnology or IntegrationProperty Plan provides software used by Claasen Coatings for RGS (maintenance management) and performance-based painting projects. The software supports quick scans, 0-measurement assessments, and complete maintenance planning, complementing Claasen's own advisory software.
• PLP CoatingscoreChannel Partner/ Reseller/ DistributorPLP Coatings is a represented brand for metal-processing companies. Claasen Coatings distributes PLP Coatings industrial paint products for application on machines, from agricultural equipment and motor blocks to small tools.
• PPG Protective CoatingscoreChannel Partner/ Reseller/ DistributorPPG Protective Coatings is represented by Claasen Coatings for the professional industrial lacquer market, serving metal-processing companies.
• Anker Stuy CoatingscoreChannel Partner/ Reseller/ DistributorAnker Stuy Coatings, founded in 1898, develops and produces over three million liters of paint annually for the carpentry industry, furniture and interior construction, and professional painters. Claasen Coatings represents this brand for the wood-processing industry.
• Heidelberg WoodcoatingscoreChannel Partner/ Reseller/ DistributorHeidelberg Woodcoatings is represented by Claasen Coatings for the wood-processing industry, complementing the Anker Stuy Coatings range.
• Sigma CoatingscoreChannel Partner/ Reseller/ DistributorSigma Coatings is a top-quality building paint brand represented by Claasen Coatings for the professional painting market, known for project solutions, cost-efficient maintenance, and color advisory.
• CaparolcoreChannel Partner/ Reseller/ DistributorCaparol is a leading building paint brand with over 125 years of experience, represented by Claasen Coatings. Caparol provides superior paints for the professional market along with knowledge, experience, and commitment.
• Glidden (PPG)coreChannel Partner/ Reseller/ DistributorGlidden, part of PPG, is a brand for the independent professional painter. Claasen Coatings distributes Glidden products, offering an assortment and support tailored to professional painters.
• Boonstoppel VerfcoreChannel Partner/ Reseller/ DistributorBoonstoppel Verf is a premium paint brand with over a century of history, known for superior quality, monumental authentic colors, and proven durability. Represented by Claasen Coatings for the professional painting market.
• SikacoreChannel Partner/ Reseller/ DistributorSika develops solutions for future-oriented construction, offering products from concrete and cement to sealants and structural adhesives. Claasen Coatings distributes Sika products for specialized substrates.
• KEIMcoreChannel Partner/ Reseller/ DistributorKEIM offers the most durable colors and system solutions for facades and interiors on a purely mineral basis. Claasen Coatings distributes KEIM's mineral-based facade and interior coatings.
• Rust-OleumcoreChannel Partner/ Reseller/ DistributorRust-Oleum develops products that protect materials and objects from exposure to various weather and working conditions. Claasen Coatings represents this brand for professional industrial coatings.
• VistapaintcoreChannel Partner/ Reseller/ DistributorVistapaint B.V. is an independent Dutch importer and supplier of professional paint specialities for over 70 years, also with its own brands Vista and NCoat. Claasen Coatings distributes Vistapaint products including floor coatings, garage coatings, swimming pool treatments, and steel structure coatings.
• NeverlakcoreChannel Partner/ Reseller/ DistributorNeverlak B.V., dating to approximately 1870, is a Dutch paint factory now specializing in professional coatings. Claasen Coatings distributes Neverlak products.
• InducoatcoreChannel Partner/ Reseller/ DistributorInducoat is the only paint manufacturer with an exclusive focus on biosafety — antifungal and antibacterial coatings with unique approval numbers. Claasen Coatings distributes Inducoat products for healthcare and institutional applications.
• ClassidurcoreChannel Partner/ Reseller/ DistributorClassidur is the original brand of Swiss house Vernis Claessens SA, distributed throughout Europe for both professionals and consumers. Claasen Coatings distributes Classidur paint solutions.
• CCPI (Cleaning Care Products International)coreChannel Partner/ Reseller/ DistributorCCPI is a developer and producer of high-quality professional and innovative cleaning, protection, and maintenance solutions for cleaning, facade maintenance, and construction companies. Claasen Coatings distributes CCPI products.
• Mavro InternationalcoreChannel Partner/ Reseller/ DistributorMavro International offers professional cleaners and coatings for every type of substrate, with a focus on durability spanning generations. Claasen Coatings distributes Mavro products for cleaning, maintaining, and protecting surfaces.
• ProGoldcoreChannel Partner/ Reseller/ DistributorProGold supplies a complete assortment of non-paint products (rollers, brushes, sanding and cleaning systems, spray equipment) selected in close consultation with Sigma sales points and tested by professional painters. Products are available at 106 sales points in the Netherlands.
• Repair CarecoreChannel Partner/ Reseller/ DistributorRepair Care provides total solutions for durable wood restoration and maintenance, including repair products and training over 2,000 professionals annually in the Netherlands, England, and Germany in wood rot and damage treatment.
• FestoolcoreChannel Partner/ Reseller/ DistributorFestool is known for electric and pneumatic power tools designed for a perfect finish. Claasen Coatings distributes Festool professional tools.
• MirkacoreChannel Partner/ Reseller/ DistributorMirka is a world leader in surface finishing technology, specializing in total solutions for surface finishing and fine sanding with complementary sanding materials, machines, and polishes. Claasen Coatings distributes Mirka products.
• MaiburgcoreChannel Partner/ Reseller/ DistributorMaiburg offers a complete range of adhesives, sanding materials, sheet materials, and floor and furniture installation and finishing solutions, supported by experienced application knowledge. Claasen Coatings distributes Maiburg products.
• Anza ProcoreChannel Partner/ Reseller/ DistributorAnza Pro designs rollers, brushes, and accessories specifically for professional painters, continuously improving products with advanced technology, ergonomic designs, and extensive testing. Claasen Coatings distributes Anza Pro products.
• AltrexcoreChannel Partner/ Reseller/ DistributorAltrex has led the way in climbing solutions for 70 years, always searching for innovation to make work easier and safer. Claasen Coatings distributes Altrex scaffolding and climbing equipment.
• StaalmeestercoreChannel Partner/ Reseller/ DistributorStaalmeester has been known for over 70 years for its craftsmanship and dedication to the painting trade, producing hand-made brushes with the finest materials for serious painters worldwide. Claasen Coatings distributes Staalmeester brushes.
• KipcoreChannel Partner/ Reseller/ DistributorKip is known for developing, producing, and supplying tapes fully focused on practical requirements, proactively visiting construction sites to optimize products and drive innovative new developments. Claasen Coatings distributes Kip tape products.
• GracocoreChannel Partner/ Reseller/ DistributorGraco is a world-leading manufacturer of high-quality equipment for moving, measuring, controlling, dosing, and spraying a wide variety of liquid and powder materials. Claasen Coatings distributes Graco fluid handling and spray equipment.
• RenovaidcoreChannel Partner/ Reseller/ DistributorRenovaid specializes in the development and application of preventive, curative, and sustainable wood repair and renovation systems for wooden windows, carpentry, and facade elements. Claasen Coatings distributes Renovaid products.
• PrimaCovercoreChannel Partner/ Reseller/ DistributorPrimaCover offers a growing range of protective floor coverings, covering films, dust doors, and tapes for clean and safe construction, renovation, and demolition work. Claasen Coatings distributes PrimaCover products.
• 3McoreChannel Partner/ Reseller/ Distributor3M is a global innovator with 51 core technologies, 8,100 researchers, and over 129,000 registered patents. Claasen Coatings distributes 3M products including personal protective equipment.
• Den Braven (Bostik)coreChannel Partner/ Reseller/ DistributorDen Braven (now Bostik Benelux) specializes in ISO-certified production of high-quality sealants, adhesives, PU foams, and technical sprays for construction and industry, under the Bostik, Zwaluw, and Hercuseal brands. Claasen Coatings distributes Den Braven products.
• WorkMancoreChannel Partner/ Reseller/ DistributorWorkMan produces strong, high-quality workwear combining comfortable and all-round work clothing with high quality at the best conditions. Claasen Coatings distributes WorkMan workwear.
• ProchemkocoreChannel Partner/ Reseller/ DistributorProchemko has been the leading brand since 1985 for cleaning and preservation agents for office buildings, homes, infrastructure, heavy transport, and industry. Claasen Coatings distributes Prochemko products.
• IntervoscoreChannel Partner/ Reseller/ DistributorIntervos offers high-quality collections in fiberglass, renovation fleece, and project wallpaper for the professional wall coverings market, with just-in-time delivery as a key strength. Claasen Coatings distributes Intervos products.
• SkyworkscoreChannel Partner/ Reseller/ DistributorSkyworks is the specialist in creating safe temporary workplaces at height, offering scaffolding, suspended installation systems, aerial work platforms, and personal fall protection. Claasen Coatings distributes Skyworks products.
• Sundström Safety AB (via Imbema)coreChannel Partner/ Reseller/ DistributorSundström Safety AB, represented via Imbema, develops and produces respiratory protection with a philosophy that goes beyond meeting standards — prioritizing comfort, simplicity, durability, and ease of maintenance. Claasen Coatings distributes Sundström respiratory protection products.
• RupescoreChannel Partner/ Reseller/ DistributorRupes is an Italian family company founded in 1947 and a global market leader developing professional electric and pneumatic power tools, accessories, and extraction systems. Claasen Coatings distributes Rupes tools.
• WagnercoreChannel Partner/ Reseller/ DistributorWagner is a German world market leader in developing paint spray systems for DIY, professional, and industrial markets, including spraying of paints, lacquers, and thin plasters. Claasen Coatings distributes Wagner paint spray equipment.
• ToupretcoreChannel Partner/ Reseller/ DistributorToupret is a French group and inventor of ready-mixed plaster powders for wall preparation, known since 1938 for expert and innovative solutions for durable wall and ceiling improvement. Claasen Coatings distributes Toupret plaster and repair products.
• EasydekcoreChannel Partner/ Reseller/ DistributorEasydek is the specialist in temporary product protection with qualitative and innovative covering materials to prevent product damage during fabrication, transport, or installation. Claasen Coatings distributes Easydek products.
• Tapo-fixcoreChannel Partner/ Reseller/ DistributorTapo-fix develops and manufactures wallpaper and dosing equipment in its own factory in Wolfsburg using only high-quality materials for years of reliable professional use. Claasen Coatings distributes Tapo-fix equipment.
• Kohler WoodcapcoreChannel Partner/ Reseller/ DistributorKohler Woodcap, founded in 1954, is a trading company in glazing materials and wood renovation products, expanding into tools and measuring instruments. Claasen Coatings distributes Kohler Woodcap products.
• Mascot, TriCorp, WorkMan, Havep (workwear brands)coreChannel Partner/ Reseller/ DistributorClaasen Coatings is a dealer of branded workwear from Mascot, TriCorp, WorkMan, and Havep, offering custom printing on work clothing starting from small quantities for industrial companies.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claasen Coatings