The Night Marketer

What The Night Marketer does

The Night Marketer is a private, bootstrapped digital growth agency founded in 2015 and headquartered in New Delhi, India. The firm employs 30+ specialists across design, development, and marketing functions, and operates as a conversion-focused agency serving primarily D2C brands and growth-stage businesses across India, the United States, and Canada. The company claims 450+ lifetime clients, 150+ D2C Shopify launches, and $56M+ in cumulative revenue generated for clients.

The agency's service portfolio is organized into four pillars: Design (CRO, UI/UX, graphic design, branding), Development (Shopify, WordPress, custom frontend/backend on React.js, Angular, Vue.js, Node.js, and Python, ERP/CRM, mobile apps), Marketing (Google Ads, SEO, social media, performance marketing, email marketing), and Automations (email automation, AI agent development, custom chatbots, AWS cloud cost optimization). Proprietary technology includes LeadNests, a CRM and lead-management SaaS sold at $100/month global and ₹5,999/month India, with integrations to Meta Ads and Google Ads lead capture. The firm holds Official Shopify Select Partner, Direct Loop Returns Partner, and Klaviyo Partner status, which materially shape its go-to-market in the D2C ecommerce ecosystem.

Revenue is generated through two streams: (1) professional services delivered via Strategy Sprints, Monthly Growth Retainers, Performance Marketing Management, and Build/Launch Projects on a quote-based, proposal-driven model with no publicly disclosed pricing, and (2) LeadNests SaaS subscriptions on monthly billing with startup discounts. Go-to-market combines sales-led agency acquisition (consultation calls, contact forms, case-study-driven inbound) with a self-serve PLG motion for LeadNests. Distribution runs through the corporate website, organic SEO across 107+ published blog posts, partner referral economics from Shopify/Loop/Klaviyo, and remote-first delivery with a single New Delhi headquarters.

Name

The Night Marketer

Legal name

The Night Marketer

Website

https://thenightmarketer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Night Marketer is a New Delhi-based digital growth agency offering design, Shopify development, performance marketing, and automation services to D2C brands and growth-focused businesses, supported by a proprietary CRM product called LeadNests.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Agency Professional Services: Digital marketing, web development, design, and automation services delivered through project-based engagements, monthly retainers, and strategy sprints. Revenue generated from client service fees across SEO, paid media, Shopify development, conversion optimization, email marketing, and creative services.
2. LeadNests SaaS Subscription: Monthly subscription-based CRM/lead management tool offered at ₹5,999/month for India and $100/month for global customers. Includes tiered pricing with Pro plans, free setup offers, and up to 20 free agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Night Marketer is a New Delhi-based digital growth agency delivering design, web development, digital marketing, and automation services to D2C brands and growth-focused businesses. Its service portfolio spans Shopify development, conversion rate optimization (CRO), SEO, paid media (Google Ads, performance marketing), social media marketing, email marketing and automation, branding, UI/UX and graphic design, custom frontend/backend development, WordPress, ERP/CRM development, mobile app development, AI agent and chatbot development, and AWS cloud cost optimization. The agency also operates LeadNests, its proprietary SaaS for lead capture, auto-distribution, workflow automation, and smart sales analytics, sold on a tiered monthly subscription.

Product overview

The Night Marketer is a comprehensive digital growth agency offering a portfolio of services organized into four main categories: Design (including Conversion Rate Optimization, Graphic Design, UX Design, UI Design, and Branding), Development (including Shopify Development, Shopify Web Design & Development, Custom Frontend & Backend Development, WordPress Development, ERP & CRM Development, and Mobile App Development), Marketing (including Google Ads, SEO, Social Media Marketing, Performance Marketing, and Email Marketing), and Automations (including Email Automation, AI Agent Development, Custom Chatbot Development, and their proprietary product LeadNests). The company also provides Cloud Services for AWS cost optimization. The portfolio is anchored by LeadNests, their proprietary lead and sales management SaaS product, while all other services are agency offerings delivered by their 30+ member team. As a Shopify Select Partner, the company has generated $56M+ revenue for clients across 450+ projects.

Differentiator

Problem solved

Functional benefit

Brands

• LeadNests: The Complete Toolkit for Lead & Sales Management. A CRM and lead management platform that provides user management, lead distribution, instant alerts, lead tracking, automation, team collaboration, and smart reports.

Products and services

• LeadNests Proprietary lead and sales management SaaS that captures leads automatically (including from Meta and Google Ads), manages agents, distributes leads via smart assignment, tracks lead status, automates follow-ups and reminders, and generates smart reports for revenue and performance analytics; targeted at small business owners.
• Conversion Rate Optimization Ecommerce conversion rate optimization service that improves marketing ROI, user experience, conversions, and customer loyalty through website audits, strategy planning, and implementation for store operators.
• Shopify Development Custom Shopify solutions including theme development, store setup, app development, maintenance and support, and migration services for ecommerce growth, offered under Official Shopify Partner status.
• UI Design Services UI design services for high-converting websites, apps, and SaaS products, delivered by a dedicated specialist team applying design strategy.
• UX Design Services UX design services focused on creating clearer user journeys through research, ideation, prototyping, testing, and implementation to improve conversion rates.
• Graphic Design Services Graphic design services for campaigns, social media, and brand growth, focused on visual storytelling, compelling brand identities, and audience-resonant designs.
• Branding Services Branding services focused on stronger positioning, identity creation, and market recall through logo design, visual identity, brand story, and messaging.
• Custom Frontend & Backend Development Custom frontend and backend development integrating aesthetic frontend with functional backend systems using React.js, Angular, Vue.js, Node.js, Python, and MySQL/MongoDB.
• WordPress Development WordPress development services for fast, flexible, conversion-focused websites, including custom themes, plugins, WooCommerce solutions, and website migration.
• ERP & CRM Development Custom ERP and CRM development for connected teams, workflows, and reporting, including custom development, integration services, and business automation software.
• Mobile App Development Mobile app development for iOS, Android, and scalable digital products, including native app development, cross-platform development, and progressive web apps.
• SEO Services SEO services for sustainable organic traffic, leads, and revenue through keyword research, content optimization, code performance, crawling optimization, and link building.
• Google Ads Services Google Ads management for profitable search, shopping, and performance campaigns, including keyword detection, ad crafting, budget setting, audience targeting, launch monitoring, and ongoing optimization.
• Performance Marketing Performance marketing services built for measurable revenue and ROI, with data-driven campaign strategies focused on conversions and budget optimization.
• Social Media Marketing Social media marketing services for consistent content and audience growth across Facebook, Instagram, and LinkedIn, including strategy, content creation, advertising, and community management.
• Email Marketing Email marketing services for retention, revenue, and lifecycle growth, including engaging campaigns, automation, responsive design, and list management.
• Email Automation Email automation services for lifecycle journeys and CRM workflows, using trigger-based automated emails based on user actions or behavior such as sign-ups, purchases, or abandoned carts.
• AI Agent Development AI agent development services for sales, support, and business operations, building intelligent systems capable of autonomous decisions and problem-solving using ChatGPT, Cursor, V0 Dev, and Claude.
• Custom Chatbot Development Custom chatbot development for websites, WhatsApp, and customer support, using AI and machine learning to engage users, answer questions, and automate repetitive tasks.
• Cloud Services Cloud cost optimization services utilizing AI-driven solutions to minimize waste, optimize AWS workloads, and cut costs with anomaly detection and free tier management.

Quantifiable outcome

• Revenue Growth: 75% increase ($243k to $427k over 6 months) for Fuel Your Body subscription service
• +6 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner and Shopify Select Partner status. The Night Marketer has 150+ D2C brand launches on Shopify with $56M+ revenue generated for clients. Services include Shopify theme development, store development, app development, maintenance/support, and Shopify migration.
• Loop ReturnscoreTechnology or IntegrationDirect Loop Returns Partner providing complete implementation, custom workflow configuration, and ongoing optimization for returns processes. Helps drive instant exchanges and retain revenue for subscription commerce clients.
• ClutchminorGTM or Marketing PartnerClutch Champion and Award recipient. Clutch provides third-party validation and credibility through client reviews and market recognition.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LeadSquared: LeadSquared is a CRM and lead management SaaS platform focused on SMB and mid-market customers with sales automation features. Directly comparable to LeadNests product offering and target customer segment.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, social media, and CRO services to mid-market and enterprise clients globally. Direct comparable in service breadth, sales-led GTM, and target customer profile to The Night Marketer.
• Digital Silk: Digital Silk is a full-service digital agency offering web design, branding, eCommerce development (Shopify, WordPress), and digital marketing. Direct peer in service portfolio mix, especially around Shopify and conversion-focused website builds.
• Lounge Lizard: Lounge Lizard is a digital agency specializing in web design, branding, SEO, and digital marketing for growth-focused brands. Comparable in full-service agency model and creative-led positioning.
• KlientBoost: KlientBoost is a performance marketing and CRO agency specializing in PPC, paid social, and conversion optimization for SaaS and eCommerce brands. Closely comparable to The Night Marketer's performance marketing and CRO service lines, with similar pay-for-performance positioning.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on PPC, SEO, and CRO with a strong eCommerce and SaaS client base. Comparable in performance marketing specialization and mid-market agency positioning.
• Thrive Internet Marketing Agency: Thrive offers digital marketing services including SEO, web design, PPC, social media, and eCommerce development with a similar full-service agency model. Comparable in service portfolio, mid-market focus, and project/retainer engagement model.

Regional players

• PageTraffic: PageTraffic is an India-headquartered digital marketing agency specializing in SEO, PPC, and web design services. Comparable as a regional competitor serving similar Indian and global mid-market clients with overlapping service offerings.
• GrowthJockey: GrowthJockey is an India-based growth and digital marketing agency offering performance marketing, SEO, and product growth services. Closely comparable peer in Indian market geography, service mix, and D2C/startup target customer.

Broad incumbents

• Freshworks (Freshsales): Freshworks' Freshsales product is a broader CRM platform targeting SMBs with sales automation, lead management, and integrations. Indirectly comparable as the incumbent SaaS competitor LeadNests must displace in the SMB lead-management space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nightmarketer
• Facebookfacebook.com/thenightmarketer
• LinkedInlinkedin.com/company/the-night-marketer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Night Marketer