John Deere Brazil
- Company typePrivate
- Founded1979
- HeadquartersIndaiatuba, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
John Deere Brazil firmographics
Firmographics- Name
- John Deere Brazil
- Legal name
- John Deere Brasil Ltda.
- Website
- https://deere.com.br
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
John Deere Brazil industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120)
- SIC
- Farm Machinery & Equipment (3523), Forestry (800), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Harvesting & Forage Equipment (IMAHACAD), Forestry & Logging Equipment (IMAHACAK), Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where John Deere Brazil is headquartered
LocationHeadquarters
- HQ city
- Indaiatuba
- HQ country
- Brazil
- HQ region
- Latin America
Offices10 records
Markets served
John Deere Brazil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sale of tractors, combines, planters, sprayers, and agricultural implements. Products sold through dealer network with various power ranges from 36 CV to 640 CV tractors.
- Construction Equipment Sales: Sale of excavators, motor graders, loaders, backhoes, crawler tractors, and forestry equipment for infrastructure development.
- Precision Agriculture Subscriptions: Annual subscriptions for precision agriculture technology including Essential (R$4,999/machine), Advanced (R$9,074/machine), AutoTrac RowSense (R$2,200/machine), Section Control (R$2,200/machine), and SF-RTK signal correction (R$10,299/machine).
- Parts and Maintenance: Sale of original parts, maintenance products, tools, lubricants, and remanufactured components through dealer network and online shop.
- Service Plans: Preventive maintenance packages tailored to annual usage hours (350-2,100 hours for tractors, 200-600 hours for combines, etc.), including proactive connected services with multiple tiers.
- Financing Services: Banco John Deere provides financing solutions for equipment purchases, including credit lines with competitive rates (Moderfrota at 13.5%, Pronamp at 10%).
- John Deere Financial Consortium: Consortium plans for equipment acquisition allowing customers to pool resources for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Precision Agriculture Essential Package with G5 Monitor starting at R$25,000 |
| Hybrid | Annual | Precision Agriculture Advanced Package with G5Plus Monitor starting at R$29,500 |
| Subscription | Annual | Essential Subscription - R$4,999 per machine per year |
| Subscription | Annual | Advanced Subscription - R$9,074 per machine per year |
| Subscription | Annual | SF-RTK Signal Correction - R$10,299 per machine per year |
| Subscription | Annual | AutoTrac RowSense and Section Control - R$2,200 each per machine per year |
| Unit Pricing | Pay-as-you-go | Tractor 5E Preventive Maintenance - Starting at R$350 for 350 hours |
| Unit Pricing | Pay-as-you-go | Combine S700 Preventive Maintenance - Starting at R$200 for 200 hours |
| Unit Pricing | Pay-as-you-go | Sprayer M4000 Preventive Maintenance - Starting at R$500 for 500 hours |
| Other | Multi-year contract | Tractor 5E Warranty - 3 years or 2,000 hours |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
John Deere Brazil product offering
Product offeringCore offering
John Deere Brazil manufactures, distributes, and services agricultural machinery (tractors, combine harvesters, sprayers, planters), construction equipment, forestry machinery, utility vehicles, and golf/turf equipment for the Brazilian market. The company bundles its equipment with precision-agriculture technology, connected-fleet software, genuine parts, maintenance services, and captive financing through Banco John Deere to commercial farmers, contractors, and forestry operators.
Differentiator
Problem solved
Functional benefit
Brands
- See & Spray: Precision spraying technology that uses AI to differentiate weeds from crop plants
- AutoTrac
- StarFire
- JDLink
- Operations Center
- Gator
- Unimil
- ForestSight
- TimberNavi
Products and services
- John Deere Agricultural Tractors
Quantifiable outcome
- Herbicide use reduced by more than two-thirds with See & Spray Ultimate
- +5 more outcomes
Companies that use John Deere Brazil
Customer profileSegments6 records
Ideal customer profiles6 records
John Deere Brazil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature9 records
John Deere Brazil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FINEP (Financiadora de Estudos e Projetos)minorFINEP (Studies and Projects Financing) is a Brazilian government development bank that partners with John Deere on sustainability and innovation initiatives. FINEP logo appears on John Deere Brazil sustainability materials, indicating collaborative relationship on research and development projects.
Scale indicators10 records
Recent moves12 records
Expansion highlights7 records
John Deere Brazil competitors and assessment
Company assessmentRegional players
- Stara: Brazilian agricultural equipment manufacturer specializing in sprayers, planters, and spreaders with strong domestic brand recognition, competing head-to-head with John Deere Brazil in sprayers and planters particularly in southern Brazil.
Direct peers
- CLAAS: German family-owned agricultural machinery specialist strong in combines and forage harvesters, competing with John Deere Brazil's Horizontina and Catalão production in grain harvesting and sugarcane/forage equipment.
- CNH Industrial: Operates Case IH and New Holland brands in Brazil across tractors, combines, sprayers, and construction equipment, competing directly with John Deere across nearly every Brazilian product line and increasingly in precision agriculture (AFS Connect).
- AGCO Corporation: Global agricultural equipment manufacturer competing head-to-head in Brazil through Massey Ferguson and Valtra brands in tractors, combines, and planters, with comparable precision agriculture offerings via PTxTrimble.
- Mahindra & Mahindra (Farm Equipment): Indian tractor manufacturer expanding in Latin America with competitively priced compact and utility tractors, targeting price-sensitive Brazilian smallholder and livestock segments where Deere competes with its 5E and 6M series.
- Kubota: Japanese agricultural machinery manufacturer competing in Brazilian compact and mid-size tractor segments and expanding in precision agriculture, targeting similar small-to-medium farmer segments in coffee, citrus, and livestock.
Broad incumbents
- Komatsu: Major global construction equipment manufacturer with presence in Latin America competing with Deere's construction segment in excavators and earthmoving, and increasingly integrating smart construction and autonomous technology.
- Caterpillar: Dominant global construction equipment incumbent competing with John Deere Brazil's construction segment (excavators, motor graders, loaders) and broader infrastructure machinery, with established dealer and financing infrastructure across Latin America.
Emerging players
- Climate LLC (Bayer): Digital agriculture platform owned by Bayer offering Climate FieldView farm management software that integrates across mixed equipment fleets, positioning as a hardware-agnostic alternative to Deere's bundled Operations Center ecosystem.
- Trimble Inc. Precision agriculture technology provider via PTxTrimble joint venture with AGCO, offering GPS guidance, variable rate, and farm management software that competes with John Deere's AutoTrac, StarFire, and Operations Center stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
John Deere Brazil social profiles
Digital presenceJohn Deere Brazil financial estimates
Financial estimateRevenue estimate
Valuation estimate
John Deere Brazil leadership team
Management profileNumber of profiles
Profiles5 records
John Deere Brazil subsidiaries and ownership
Company hierarchySubsidiaries4 records
John Deere Brazil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John Deere Brazil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John Deere Brazil
What does John Deere Brazil do?
John Deere Brazil manufactures, distributes, and services agricultural machinery (tractors, combine harvesters, sprayers, planters), construction equipment, forestry machinery, utility vehicles, and golf/turf equipment for the Brazilian market. The company bundles its equipment with precision-agriculture technology, connected-fleet software, genuine parts, maintenance services, and captive financing through Banco John Deere to commercial farmers, contractors, and forestry operators.
Is John Deere Brazil a public or private company?
John Deere Brazil is a private company. It is classified as corporate owned and is currently operating.
When was John Deere Brazil founded?
John Deere Brazil was founded in 1979. It employs 5,001 to 10,000 people.
Where is John Deere Brazil based?
John Deere Brazil is headquartered in Indaiatuba, Brazil, in the Latin America region.
How does John Deere Brazil make money?
Seven revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are construction Equipment Sales, precision Agriculture Subscriptions, parts and Maintenance, service Plans, financing Services and john Deere Financial Consortium.
Who are John Deere Brazil's main competitors?
Stara is listed as a regional player. Direct peers are CLAAS, CNH Industrial, AGCO Corporation, Mahindra & Mahindra (Farm Equipment) and Kubota. Broad incumbents are Komatsu and Caterpillar. Emerging players are Climate LLC (Bayer) and Trimble Inc..
Does John Deere Brazil have an API?
No public API is recorded for John Deere Brazil.
What industry is John Deere Brazil in?
John Deere Brazil's product category is Agricultural Machinery. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of IMAHACAD, Harvesting & Forage Equipment. Its NAICS code is 333111 and its SIC code is 3523.