Urgent Care Physicians

What Urgent Care Physicians does

Urgent Care Physicians (UCP) is an independent, staff-owned walk-in urgent care clinic headquartered at 3329 Express Court in Appleton, Wisconsin. The clinic treats non-life-threatening illnesses and injuries (allergies, asthma, bronchitis, fractures, sprains, burns, lacerations, UTIs, etc.) on a no-appointment basis, 365 days per year with extended weekday hours (8AM-8PM) and weekend hours (8AM-4PM). On-site capabilities include 8 exam rooms, X-ray imaging, EKG, a CLIA-style in-house laboratory (rapid strep, mono, flu, RSV, urinalysis, blood sugar), an in-house pharmacy dispensing common medications at $10 per prescription, and physicals (sports, school, camp, DOT, pre-employment). The team includes one physician (Dr. Byung-sun "Bobby" Yun, President) and three board-certified physician assistants supported by nursing, MA, customer service, and X-ray staff, with 40+ years of combined urgent care experience and 200,000+ unique patients managed over the past decade.

UCP operates a hybrid fee-for-service model: a transparent $185 flat-rate cash-pay office visit that bundles the consult with routine in-house procedures (X-ray, urinalysis), insurance-billed visits, occupational health services at unit prices (DOT physicals $100, TB tests $50, drug screening), telemedicine visits billed through insurance via a Calendly scheduling flow, and subscription tiers for a Semaglutide Wellness Program ($185/$450/$600 for 1/3/6 months). A core strategic partnership with NewMD (a co-located Direct Primary Care clinic in Appleton and DePere) extends the offering with $595 flat-rate MRI, DPC memberships, and cross-coverage telemedicine, while a partnership with WebPay (Pay/MD) modernizes patient billing. Patient acquisition is primarily word-of-mouth and organic social (Facebook, Instagram) with no formal paid marketing or SEO program. UCP is private, bootstrapped, and discloses no external funding.

Name

Urgent Care Physicians

Legal name

Urgent Care Physicians

Website

https://ucpclinics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Urgent Care Physicians is a staff-owned walk-in urgent care clinic in Appleton, Wisconsin, serving Northeast Wisconsin residents with on-site X-ray, lab, and pharmacy, transparent cash-pay pricing, and a partner-integrated DPC, MRI, and telemedicine ecosystem.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent/Chain Urgent Care Centers (HLAFADAD)

akta.pro secondary industries

Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG), After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Urgent care services
• Walk-in clinic
• Occupational health
• Diagnostic imaging
• Telemedicine consultations

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Office Visit Fees: Fee-for-service model for urgent care visits. $185 flat rate cash pay covers office visit and routine in-house procedures. Additional charges for blood tests, lab sendouts, or prescriptions.
2. Diagnostic Services: Revenue from in-house X-ray, lab tests, and EKG services. MRI services offered through partner NewMD at $595 flat rate.
3. Pharmacy Services: In-house pharmacy dispensing commonly prescribed medications at $10 per prescription.
4. Occupational Health Services: DOT physicals ($100), drug and alcohol screening, TB skin test ($50), pre-employment physicals, work-related injury care.
5. Semaglutide Wellness Program: Medically supervised weight loss program with medication, weekly monitoring, monthly provider visits, and lab draws. Plans: 1 month $185, 3 months $450, 6 months $600.
6. Telemedicine Services: Virtual consultations billed through insurance for follow-up care and initial assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Urgent Care Physicians is a staff-owned walk-in urgent care clinic in Appleton, Wisconsin providing immediate medical care for non-life-threatening illnesses and injuries. The clinic offers on-site X-ray, laboratory, EKG, and discounted in-house pharmacy services, alongside occupational health, physical exams, telemedicine, and a semaglutide-based weight loss wellness program. It operates 365 days a year with extended weekday and weekend hours and accepts both insurance and a flat $185 cash-pay rate.

Product overview

Urgent Care Physicians operates as a walk-in urgent care clinic offering a comprehensive range of medical services. The clinic provides treatment for illnesses (abscess, allergies, asthma, bronchitis, cold, flu, sinus infections, UTIs, STD testing) and injuries (fractures, sprains, burns, dislocations, stitches). Diagnostic capabilities include in-house laboratory testing, X-ray imaging, and EKG services. The clinic also maintains an in-house pharmacy offering medications at $10 per prescription. Additional services include occupational health (DOT physicals, drug screening), physical exams, and telemedicine consultations. Through a partnership with NewMD, the clinic offers MRI imaging at $595 flat rate and a Semaglutide Wellness Program for weight management. The clinic operates 365 days a year with extended weekday hours (8AM-8PM) and weekend hours (8AM-4PM).

Differentiator

Problem solved

Functional benefit

Brands

• NEWMD: A membership-based Direct Primary Care (DPC) clinic operated by the same team as UCP. Provides full scope of primary care medicine with locations in Appleton (co-located with UCP) and DePere.

Products and services

• Urgent Care Medical Services
• In-House Laboratory Services
• X-Ray Imaging
• EKG Services
• In-House Pharmacy
• Occupational Health Services
• Physical Exams
• Telemedicine
• MRI Services (NewMD Partnership)
• Semaglutide Wellness Program

Quantifiable outcome

• 200,000+ unique patients managed over 10 years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• NewMDcoreStrategic or Co-development PartnerNewMD is a partner offering $595 flat rate MRI services and telemedicine visits using insurance. NewMD also operates a membership-based Direct Primary Care clinic (DPC) co-located with UCP in Appleton and DePere. The partnership extends to a hybrid position for providers working at both UCP and NewMD.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Concentra: National leader in occupational health and urgent care with strong employer/DOT physical and workers' compensation focus — directly overlapping with UCP's occupational health service line. Comparable single-acuity care model with added employer contracts.
• FastMed Urgent Care: One of the largest independent urgent care networks in the U.S. with walk-in clinics offering similar acute care, occupational health, and on-site diagnostics (X-ray, lab). Directly comparable to UCP in service mix and target patient, with broader geographic reach.
• CityMD (Summit Health): Walk-in urgent care operator with in-house lab, X-ray, and broad acute-care coverage — directly comparable to UCP's core offering but operating at much larger urban scale, often as a PE-backed rollup.
• AFC Urgent Care: Franchised urgent care chain offering walk-in care, X-ray, lab, and occupational health — same core service stack as UCP but with a franchise expansion model that competes for the same self-pay and insured acute-care patient.
• Patient First: Independent urgent care chain operating walk-in clinics with X-ray, lab, and on-site pharmacy. Closely aligned business model to UCP's staff-owned, transparent-pricing approach across the Mid-Atlantic.

Broad incumbents

• CareNow (HCA Healthcare): Hospital-affiliated urgent care network offering walk-in care with on-site diagnostics. Comparable to UCP but operated by HCA — represents the broader hospital-system incumbent model UCP competes against in Wisconsin markets.
• GoHealth Urgent Care: Hybrid digital + physical urgent care operator with joint-venture partnerships with large health systems. Similar service stack to UCP but with national footprint and substantial venture backing — a relevant scale comparator.

Emerging players

• Hims & Hers Health: Direct-to-consumer telehealth platform offering weight-loss, primary care, and urgent-style services including GLP-1 programs — a direct digital competitor to UCP's telemedicine and semaglutide wellness offerings.
• DispatchHealth: In-home acute care provider dispatching clinicians for urgent but non-emergency conditions — substitutes for clinic-based urgent care visits and a forward-looking alternative UCP competes with for time-sensitive acute care volume.
• The Little Clinic (Kroger Health): Retail-based walk-in clinics inside Kroger grocery stores offering vaccinations, acute care, and basic diagnostics. Overlaps with UCP for low-acuity walk-in volume but operates in a retail-foot-traffic model rather than a freestanding clinic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UCPLtd
• Instagraminstagram.com/ucphysicians/?igsh=empta2YwZG9kdDRh
• Xx.com/UCPClinics
• LinkedInlinkedin.com/company/urgent-care-physicians

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urgent Care Physicians