What Moka United does

Moka United is a Turkish fintech company providing unified payment infrastructure for businesses across physical and digital channels. It was formed through the merger of Moka, a subsidiary of İş Bankası, and United Payment, part of OYAK, and operates as a licensed e-money and payment institution under Law No. 6493 with BDDK supervision, plus relationships with BKM and the Central Bank of the Republic of Türkiye. Its product suite spans Virtual POS, Physical POS, SoftPOS, Payment via Link, digital wallets, card issuing, domestic and international money transfer, the Smart Safe cash-digitization module, and self-service kiosks, all managed through a single merchant panel. The platform is backed by AI-driven smart routing, 24/7 real-time fraud prevention with 3D Secure 2.0, and PCI DSS v4.0.1 / ISO/IEC 27001 compliance.

The company serves a horizontal mix of SMEs, large enterprises, e-commerce platforms, public institutions, and organizations with network ecosystems, with named customers including Samsung, Decathlon, Sahibinden, Yemeksepeti, and Yandex. Revenue is generated primarily through per-transaction commissions, with rates tailored by business model, industry, transaction volume, and POS type, supplemented by hardware and card/wallet services. Distribution is hybrid: a self-service online application portal and merchant panel for smaller merchants, plus a direct enterprise sales team for mid-market and large accounts. Moka United has expanded to six countries — Türkiye, the UK, Azerbaijan, Georgia, Uzbekistan, and Germany — with eight offices and 250+ employees, and has processed 120M+ transactions across $10B in transaction volume. In 2026 the company launched RUUT, a consumer-facing digital banking and financial app initially deployed in the UK, signaling a strategic pivot into B2C digital banking alongside its core B2B payments franchise.

Name

Moka United

Legal name

Moka United Ödeme Hizmetleri ve Elektronik Para Kuruluşu Anonim Şirketi

Website

https://mokaunited.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Moka United is a Turkish licensed payment institution offering unified payment infrastructure — Virtual POS, Physical POS, SoftPOS, digital wallets, card issuing, money transfer, and Smart Safe — to SMEs, large enterprises, and e-commerce platforms across six countries.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Finance Services (6199), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Payment processing
• Merchant POS services
• Digital wallet
• Card issuing
• Cross-border money transfer

Headquarters

HQ city

Sisli

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Transaction Fees/Commissions: Commission-based revenue from payment processing services. Commission rates are determined based on business model, industry, transaction volume, and type of POS solution. Fees apply per transaction across Virtual POS, Physical POS, payment links, and other payment channels.
2. POS Device Services: Revenue from Physical POS device provision, installation, and maintenance services for in-store card payments.
3. Digital Wallet and Card Solutions: Revenue from digital wallet services and prepaid card infrastructure solutions for organizations including physical and virtual card issuance.
4. Money Transfer Services: Fees for domestic and international money transfer services with transparent commission details.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Moka United is a licensed Turkish e-money and payment institution that delivers unified payment infrastructure for businesses, including Virtual POS, Physical POS, SoftPOS, and Payment via Link for payment acceptance, Digital Wallet and Card Issuing solutions, domestic and international Money Transfer, Smart Safe cash digitization, and self-service Kiosks. The platform consolidates all channels through a single integration backed by AI-driven smart routing, advanced fraud prevention, and a centralized management panel. It also offers RUUT, a consumer-facing digital banking application launched in the UK market.

Product overview

Moka United is a comprehensive fintech payment platform offering a unified infrastructure for businesses to accept payments across physical and digital channels. The platform consists of multiple integrated products including Virtual POS, Physical POS, SoftPOS, and Payment via Link for payment acceptance; Digital Wallet and Card Issuing for card and wallet solutions; Money Transfer for domestic and international transfers; Smart Safe for cash digitization; and Kiosk for self-service transactions. The platform is powered by AI-driven smart routing and advanced fraud prevention systems. Moka United also offers RUUT as a consumer-facing digital banking application. The company operates across Türkiye, the United Kingdom, Azerbaijan, Georgia, Uzbekistan, and Germany with offices in these countries.

Differentiator

Problem solved

Functional benefit

Brands

• RUUT: Digital banking and payment application providing digital banking, payment systems, personal accounts, card solutions, POS solutions, and global money transfer services for individuals and businesses
• Smart Safe

Products and services

• Virtual POS Enables online businesses and e-commerce platforms to securely accept credit and debit card payments through website and mobile integrations.
• Physical POS Point-of-sale device enabling businesses to accept credit and debit card payments at in-store locations with contactless support and real-time reporting.
• SoftPOS (Mobile POS) Enables payment acceptance via smartphone or tablet without additional hardware, converting mobile devices into card acceptance terminals.
• Payment via Link Allows businesses to create and send payment links to customers via SMS, email, WhatsApp, or social media for remote collections without requiring a website or POS device.
• Digital Wallet Electronic money account providing a digital payment experience including money transfers, QR payments, and loyalty programs; allows users to top up, withdraw, send money, and pay via QR code.
• Card Issuing Flexible and scalable card infrastructure enabling organizations to create customized physical or virtual prepaid cards for employees, customers, dealers, and merchants.
• Money Transfer Domestic and international money transfer infrastructure enabling fast and secure transfers to hundreds of countries in preferred currencies with transparent commission details.
• Smart Safe Cash digitization and management solution that allows businesses to digitalize cash instantly and transfer funds to any bank account, designed for cash-intensive industries such as retail, oil and gas, and logistics.
• Kiosk Self-service kiosk solutions with customized hardware and software for operations such as credit card to local currency conversion and utility bill payments.
• RUUT Digital banking and financial application providing digital banking, payment systems, personal accounts, card solutions, POS solutions, and global money transfer services for individuals and businesses; initially launched in the UK market.

Quantifiable outcome

• 3 business days application approval time
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VisacoreOthersPayment network partnership enabling acceptance of Visa cards across all Moka United payment solutions including Virtual POS, Physical POS, and digital wallets.
• MastercardcoreOthersPayment network partnership enabling acceptance of Mastercard cards across all Moka United payment solutions.
• TROYcoreOthersTurkish payment network partnership enabling acceptance of TROY cards - a domestic card brand in Türkiye.
• Bankalararası Kart Merkezi (BKM)coreOthersTurkish Interbank Card Center partnership - essential infrastructure partner for card payment operations in Türkiye.
• TödebminorOthersAssociation of Payment and Electronic Money Institutions of Türkiye - industry association membership for payment service providers.
• Türkiye Cumhuriyeti Merkez BankasıcoreOthersCentral Bank of the Republic of Türkiye - regulatory oversight for payment services and electronic money institutions.
• DRT Independent AuditminorOthersIndependent audit services provider - DRT Independent Audit and Certified Public Accountant Limited Company conducted 2023 audit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adyen: Global unified payments platform serving enterprise merchants across online, in-store, and platform payments. Competes for the same large enterprise customers (e.g., Samsung, Decathlon-class merchants).
• Checkout.com: Global payment processor offering acquiring, issuing, and network optimization for enterprise merchants. Competes in the higher end of Moka United's enterprise segment.
• Stripe: Global payments infrastructure provider serving internet businesses with checkout, processing, and developer APIs. Competes for e-commerce and platform merchants in Türkiye and globally.
• PayU: Global payment processor with strong emerging-market presence (including via acquisition of iyzico in Türkiye). Competes with Moka United across payment acceptance in multiple geographies.

Direct peers

• Param: Turkish payment institution offering POS, virtual POS, e-commerce, and money transfer services to merchants. Direct domestic competitor in Moka United's core Turkish payment acceptance market.
• PayTR: Turkish payment gateway offering Virtual POS, physical POS, and marketplace payment solutions for SMEs and e-commerce merchants. Direct competitor in Moka United's home market.
• iyzico: Turkish payment processor offering Virtual POS, marketplace solutions, and checkout APIs to merchants across Türkiye. Most direct domestic competitor to Moka United's core payment acceptance business.
• Papara: Turkish digital wallet and payment platform with consumer-facing prepaid cards, money transfers, and merchant POS solutions. Competes with Moka United on wallets, cards, and money transfer, with consumer brand strength.
• Craftgate: Turkish payment services provider offering online and physical POS, installment payments, and merchant onboarding. Competes directly in the SME and e-commerce segment.

Emerging players

• Wise (formerly TransferWise): Cross-border money transfer and multi-currency account platform. Competes with Moka United's Money Transfer product and is a comparable model for the RUUT cross-border consumer proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mokaunited
• YouTubeyoutube.com/@mokaunited
• LinkedInlinkedin.com/company/mokaunited
• Instagraminstagram.com/mokaunited
• TikToktiktok.com/@mokaunited
• Facebookfacebook.com/mokaunited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moka United