Waitcom

What Waitcom does

Waitcom, operating commercially as DOOHYOULIKE, is a France-based private company that runs a multi-vertical indoor Digital Out-of-Home (DOOH) advertising network. Its flagship product, DOOHYOULIKE Sport, was the first indoor DOOH network in France dedicated to fitness venues and football halls, and the company has since extended into six additional verticals: Proxi (proximity retail across 300 cities), Campus (universities), Hôtel (hotels, with full Île-de-France coverage), Théâtre, Coliving, and Bar. Across these networks the company operates Samsung professional digital screens in captive venue environments — entrances and core areas of fitness centers and sports complexes — running a standardized 1 minute 20 second loop with 10-second advertising spots.

The underlying technology stack combines the Samsung hardware layer, a programmatic DOOH buying platform that supports automated campaign purchasing, and Studio Créa, an in-house creative service that adapts brand content for DOOH formats. Revenue is generated by selling screen time to brands and agencies on a quote-based model with geographic, demographic, and network-based targeting, plus sector exclusivity as a value-add. The customer base spans 50+ brands; Danone (Hipro) is the named enterprise reference customer with an on-record testimonial covering both the Sport and Proxi verticals.

The business is small (1–10 employees), privately held, founded in 2015, headquartered in Le Petit-quevilly, France, and operates entirely within the French market. Go-to-market combines direct enterprise sales, a self-serve programmatic platform, and venue-partnership development with operators of fitness centers, sports venues, retail, campuses, hotels, theaters, coliving spaces, and bars. No funding rounds, revenue figures, management team, patents, awards, or AI capabilities are disclosed.

Name

Waitcom

Legal name

DoohYouLike

Website

https://waitcom.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Waitcom (DBA DOOHYOULIKE) operates a multi-vertical indoor Digital Out-of-Home advertising network in France, placing Samsung-powered digital screens in fitness venues, retail, campuses, hotels, theaters, coliving spaces, and bars to sell targeted, captive-audience ad placements to brands and agencies.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

Keywords

• DOOH advertising network
• Indoor digital signage
• Programmatic ad buying
• Sports venue advertising
• Out-of-home media

Headquarters

HQ city

Le Petit-quevilly

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. DOOH Advertising Sales: The company generates revenue through selling digital advertising space (screen time) on their indoor DOOH network across multiple verticals including sports venues, proximity retail, campuses, hotels, theaters, coliving spaces, and bars. Brands pay for targeted advertising placements with geographic, demographic, and network-based targeting capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Waitcom operates DOOHYOULIKE, France's first indoor Digital Out-of-Home (DOOH) advertising network, deploying Samsung professional digital screens in sports venues, fitness centers, food retail locations, campuses, hotels, theaters, coliving spaces, and bars. The company sells targeted advertising space on these screens to brands and agencies, offering a 1 minute 20 second content loop with 10-second ad spots, geographic/demographic/network-based targeting, programmatic buying capabilities, and an in-house creative studio (Studio Créa) for content adaptation.

Product overview

DOOHYOULIKE operates as a comprehensive indoor DOOH (Digital Out of Home) advertising platform organized into seven distinct venue-based networks: DOOHYOULIKE Sport (fitness and football venues), DOOHYOULIKE Proxi (food retail proximity), DOOHYOULIKE Campus (universities), DOOHYOULIKE Hôtel (hotels), DOOHYOULIKE Théâtre (theaters), DOOHYOULIKE Coliving (coliving residences), and DOOHYOULIKE Bar. The offering includes professional Samsung display screens, a 1 minute 20 second content loop with 10-second ad spots, and a supplemental Studio Créa for creative production. The network covers over 2,500 screens across multiple venue types reaching millions of weekly contacts.

Differentiator

Problem solved

Functional benefit

Products and services

• DOOHYOULIKE Sport

Quantifiable outcome

• 87% of practitioners visit for physical condition improvement, 52% for aesthetic reasons, 26% for personal challenge - indicating high engagement motivation
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SamsungcoreTechnology or IntegrationSamsung is the provider of professional display screens used in the DOOHYOULIKE network. The screens are selected for responsible manufacturing and low energy consumption. This is a technology partnership providing the hardware foundation for the DOOH advertising network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hivestack: Programmatic DOOH supply-side platform used to automate the buying and selling of DOOH inventory. Directly comparable because Waitcom operates its own programmatic DOOH offering and competes with Hivestack-enabled media-owner networks.
• Place Exchange: Programmatic DOOH supply-side platform with venue-based inventory similar to DOOHYOULIKE's affinity venue networks. Comparable as both compete for programmatic DOOH budgets and venue-partner relationships.
• Broadsign: Leading DOOH content management system powering many DOOH networks globally. Comparable because Waitcom's 1,110-screen network runs on similar CMS-style technology, and Broadsign competes for the same media-owner tooling stack.
• Clear Channel Outdoor: Major global OOH/DOOH operator with a significant France presence. Competes head-to-head with Waitcom for French advertiser spend, though Clear Channel's scale and broader format mix (billboards, transit, airports) make it a larger, less specialized peer.
• VIOOH: Programmatic DOOH marketplace connecting media owners with buyers. Comparable as both compete to be the rails for automated DOOH transactions, though VIOOH is platform-only and operates at much larger scale.
• Vistar Media: Programmatic DOOH ad-tech platform enabling automated buying across DOOH networks. Comparable as both a programmatic DOOH competitor and a potential partner for Waitcom's inventory.
• JCDecaux: World's largest outdoor advertising company and France-headquartered. Directly comparable as a DOOH/OOH network operator competing for the same French advertiser budgets, though JCDecaux is vastly larger and focused on street furniture and transit rather than affinity venue media.
• Aimes Media: France-based indoor DOOH network operating in venues similar to DOOHYOULIKE. Comparable as a smaller, French-focused venue DOOH competitor in roughly the same scale band as Waitcom.

Others

• Criteo: French-headquartered programmatic ad-tech company with retargeting/display heritage now pushing into retail media. Adjacent rather than directly competitive, but comparable as a French ad-tech player pursuing premium-CPM channels including DOOH.

Broad incumbents

• Ströer: Large German DOOH/OOH operator with extensive European footprint. Comparable as a broader incumbent in European DOOH that could expand into France or acquire niche sport-DOOH networks like Waitcom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/waitcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waitcom