What Wild Ridge Golf Course does

Wild Ridge Golf Course operates a 36-hole dual-property public golf facility in Eau Claire, Wisconsin, comprising Wild Ridge (a links-style championship course with five tee sets ranging from 5,200 to over 7,000 yards) and Mill Run (a park-like, walkable course operational for over 35 years). The facility is positioned as the Premier Public Golf Facility in the Chippewa Valley and is managed by Landscapes Golf Management. Beyond golf, the site operates a public Bar & Grill (open 7 days a week), indoor banquet facilities seating up to 250 guests, and hosts golf outings of up to 288 golfers. The product portfolio includes tee-time reservations (online up to 7 days in advance), tiered annual memberships (Single, Couple, Senior, College, High School/Junior, Associate) at both courses, PGA-led instruction, structured junior camps for ages 6-13, and recurring weekly leagues.

The business generates revenue across nine distinct streams: per-round green fees (rates from $30-$89 depending on course, day, and time), annual memberships ($780-$3,870), cart rentals, food and beverage sales, golf outings and tournaments, banquet/event hosting, PGA instruction, junior camps ($50 per child for 2-day sessions), and league subscriptions. Pricing is tax-inclusive and credit-card-held for tee-time reservations with a 24-hour cancellation policy. The go-to-market is direct-to-consumer via the company's website, telephone reservations, email club, social media, and targeted digital advertising; food and beverage is open to the general public without requiring golf play.

The core technology stack is standard for public golf operations: an online tee-time booking engine, a content-managed marketing website, email marketing, and standard analytics/advertising cookies. There is no proprietary technology, app, or API. Operations rely on conventional course infrastructure — a natural-grass practice range with nine target greens, putting greens, and a chipping/bunker green — overseen by a GCSAA-certified superintendent. The facility employs 11-50 staff across golf operations, food and beverage, instruction, and administration.

Name

Wild Ridge Golf Course

Legal name

Wild Ridge & Mill Run Golf Courses

Website

https://wildridgegolf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Ridge Golf Course operates a 36-hole public golf facility in Eau Claire, Wisconsin, combining the Wild Ridge championship course and Mill Run course, serving Chippewa Valley golfers, event hosts, and diners.

Ownership category

akta.pro rank

Product category

Public Golf Facility Operations

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf courses
• Golf memberships
• Golf instruction
• Banquet facilities
• Golf event hosting

Headquarters

HQ city

Eau Claire

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Green Fees: Per-round green fee revenue from daily play at Wild Ridge and Mill Run courses. Rates vary by day of week, time of day, and number of holes (9 or 18).
2. Annual Memberships: Season pass memberships offering unlimited or discounted access to course play. Includes Single, Couple, Senior, College, and High School/Junior tiers with optional cart add-ons.
3. Cart Rentals: Golf cart rental fees added to green fees for players who prefer not to walk.
4. Food & Beverage: Bar & Grill restaurant open 7 days a week serving appetizers, burgers, sandwiches, salads, wraps, and Friday fish fry. Revenue from food and drink sales to both golfers and general public.
5. Golf Outings & Events: Hosting of corporate outings, tournaments, and special events with professional services including format selection, scoring, and awards presentation.
6. Banquet Services: Indoor banquet facilities hosting weddings, business meetings, and special occasions for up to 250 guests with catering options.
7. Golf Instruction: Individual and group golf lessons from PGA-certified professionals including Will Sibenaller (Assistant Golf Professional) and Trevor Lloyd (PGA Head Golf Professional).
8. Junior Golf Programs: Two-day summer camps for children ages 6-13 taught by PGA instructors, with games, prizes, and instruction.
9. Golf Leagues: Organized league play including Monday Night Match Play, Monday Night Scramble, Tuesday Night Ladies, Wednesday Night Leagues, and Thursday Night Leagues with weekly payouts in golf shop credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Wild Ridge & Mill Run Golf Courses is a dual-property public golf facility offering 36 holes of golf across a links-style championship course and a walkable park-like course in Eau Claire, Wisconsin. Core offerings include green fees and cart rentals, annual memberships, PGA golf instruction, junior golf camps, organized leagues, tournament and corporate outing hosting (up to 288 golfers), indoor banquet facilities for up to 250 guests, and an on-site Bar & Grill open to the public.

Product overview

Wild Ridge Golf Course operates as a dual-property public golf facility in Eau Claire, Wisconsin, combining Wild Ridge Golf Course (a links-style championship course with five tee options from 5200-7000+ yards) and Mill Run Golf Course (a park-like course at 4750-6000 yards). Together they offer 36 holes of public golf as the premier facility in the Chippewa Valley. The product portfolio includes core golf services (Wild Ridge and Mill Run courses), membership programs, tee time booking, golf instruction with PGA professionals, junior golf camps, competitive and recreational golf leagues, tournament and event hosting for up to 288 golfers, banquet facilities for up to 250 guests, on-site dining at the Bar & Grill, and practice facilities with natural grass tee range. The two courses share staff, amenities, and operate under unified management while maintaining distinct identities and pricing structures.

Differentiator

Problem solved

Functional benefit

Brands

• Bar & Grill: On-site dining facility open to the public 7 days a week, offering appetizers, burgers, sandwiches, salads, wraps, and Friday fish fry.

Products and services

• Wild Ridge Golf Course Links-style 18-hole championship golf course with five sets of tees ranging from 5,200 to over 7,000 yards, featuring dramatic elevation changes, scenic views, and wildlife including deer, turkeys, and eagles. Positioned as the only true championship golf experience in the Chippewa Valley.
• Mill Run Golf Course

Quantifiable outcome

• Can accommodate groups of up to 288 golfers for outings
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Landscapes Golf ManagementcoreOthersWebsite managed by Landscapes Golf Management (logo shown on website). This appears to be the management/operating company overseeing Wild Ridge & Mill Run Golf Courses.

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Troon: The largest golf and club management company in the world, operating hundreds of public and private courses globally. Directly comparable to Wild Ridge as a multi-course operator with similar revenue streams (green fees, memberships, F&B, events) but at vastly greater scale.
• KemperSports: Golf course management and ownership company operating public, private, and resort courses nationwide. Comparable to Wild Ridge through its multi-course management model and reliance on green fees, memberships, and event hosting.
• Arcis Golf: Owns and operates a portfolio of public, private, and resort golf courses across the U.S. Closely comparable business model to Wild Ridge: multi-course ownership/operation with green fees, memberships, tournaments, and F&B as primary revenue streams.
• Heritage Golf Group: Owns and manages private and resort golf clubs across the U.S. Comparable to Wild Ridge through multi-course ownership and operation with green fees, memberships, F&B, and event hosting.
• American Golf Corporation: Operates one of the largest networks of public golf courses in the United States. Directly comparable to Wild Ridge as a public-facility operator with green fees, memberships, lessons, leagues, and outings as core offerings.

Regional players

• Sand Valley Golf Resort: Multi-course destination golf resort in central Wisconsin. Comparable to Wild Ridge as a Wisconsin-based golf operator offering championship-level public play, though Sand Valley operates at a destination-resort scale and price point.
• Destination Kohler (Whistling Straits / Blackwolf Run): Wisconsin-based destination golf operator hosting major championship events (including Ryder Cup and U.S. Women's Open). Comparable to Wild Ridge as a Wisconsin golf operator but at a premium destination scale that overlaps in geography rather than directly competing on price.

Broad incumbents

• Pebble Beach Company: Iconic destination golf resort with associated courses, lodging, and F&B. Comparable to Wild Ridge through championship golf, on-site dining, and event hosting revenue streams, though at vastly higher price points and a destination (not local) customer base.
• Topgolf: Largest off-course golf entertainment operator in the U.S. Comparable to Wild Ridge as a golf-related consumer destination competing for the same Chippewa Valley discretionary entertainment dollars, but with a fundamentally different operating model (climate-controlled, year-round).
• Invited (formerly ClubCorp): Large national owner/operator of country clubs and golf clubs with a membership-driven model. Comparable to Wild Ridge in operating golf facilities with memberships, banquets, and F&B, though Invited skews toward private clubs rather than public play.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WildRidgeandMillRunGolf
• LinkedInlinkedin.com/company/wild-ridge-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Ridge Golf Course