The Matt & Molly Team

What The Matt & Molly Team does

The Matt & Molly Team is a residential real estate team operating under the Keller Williams Realty franchise and founded in 2011 by Matt Tavener and Molly de Mattos. The firm serves buyers and sellers across Western North Carolina, with primary coverage in Asheville and surrounding communities including Weaverville, Arden, Hendersonville, Brevard, Waynesville, and Candler. The team consists of 13 members — two co-founders plus 11 licensed agents — and is supported by an active recruitment pipeline. Its positioning is local and relationship-driven: recognized as a top WNC real estate team and official Real Estate Agents of the UNC Asheville Bulldogs, with a 'Give Where You Live' community giving program supporting more than a dozen regional nonprofits.

The team operates on a standard real estate agency model, earning commission revenue on buyer- and seller-side representations across luxury mountain properties, family homes, first-time purchases, and investment properties. Commission rates are negotiated and not publicly disclosed; cooperative compensation details for buyer agents are shared on request via a Form 220 process. Pricing structure follows conventional transaction-fee real estate economics, with no subscription, SaaS, or alternative monetization disclosed. Ancillary tools include mortgage prequalification referrals, home valuation, a Cash Offer Program, and three online calculators (mortgage, affordability, home sale) — together supporting the buyer and seller journey but not generating separate disclosed revenue lines.

The technology stack is built on a Placester-based website platform with Canopy MLS listing distribution (delivered via MLS GRID), comprehensive property search filters, embedded calculators, and lead-capture forms. The team also integrates the HiFello consumer platform for seller resource landing pages (Sell Your Home, Home Valuation, Cash Offer). Content marketing runs through two blog channels (M&M Mountain Matters and M&M Blog) covering market trends and lifestyle content. Go-to-market is sales-led and relationship-led, combining direct agent outreach, digital presence, community engagement, and referral networks. No proprietary technology, AI/ML capabilities, apps, APIs, or funded R&D are disclosed.

Name

The Matt & Molly Team

Website

https://themattandmollyteam.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Matt & Molly Team is a Keller Williams Realty-affiliated residential real estate team founded in 2011 in Asheville, NC, serving home buyers and sellers across Western North Carolina with a 13-agent team focused on local expertise and community engagement.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Property search listings
• Luxury mountain properties

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from helping buyers purchase homes and sellers list and sell their properties. Commission is typically split between buyer's agent and seller's agent, with The Matt & Molly Team representing either or both parties in transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Matt & Molly Team is a Keller Williams Realty residential real estate team providing buyer representation and seller representation services across Asheville and Western North Carolina. The team's core offerings include guided home buying and home selling transactions, supported by an online property search tool, featured listings showcase, mortgage prequalification assistance, home valuation, and a cash offer program. They serve first-time buyers, families, luxury mountain property owners, and investors in markets including Asheville, Weaverville, Arden, Hendersonville, Brevard, Waynesville, and Candler.

Product overview

The Matt & Molly Team is a Keller Williams Realty real estate team serving Western North Carolina. The company operates as a traditional real estate services provider offering residential buying and selling services, supported by an online property search platform, featured listings showcase, and various calculator tools. Additional services include mortgage prequalification assistance, home valuation, and a cash offer program. The company maintains educational content through two blog channels (M&M Mountain Matters and M&M Blog), along with consumer resources including accessibility information and DMCA compliance procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buying and Selling Services Full-service residential real estate representation for buyers and sellers in Western North Carolina, covering luxury mountain properties, first-time home purchases, family homes, and investment properties. Services include property search guidance, listing/marketing strategy, negotiation, and transaction support through closing.
• Property Search Online searchable property catalog covering listings across Western North Carolina, with filters for city, zip code, neighborhood, address, price range, beds, baths, square footage, lot size, year built, property type, and county. Used by buyers to identify candidate homes for in-person tours and offers.
• Featured Listings Curated showcase of featured properties for sale across Asheville and Western North Carolina, including luxury mountain estates, modern downtown condos, charming family homes, and investment opportunities. Used to highlight team listings to prospective buyers.
• Mortgage Prequalification Service connecting buyers with mortgage professionals to determine home purchasing budget and explore refinancing options before making offers.
• Home Valuation Home value estimation service for owners considering listing their property, providing a starting point for pricing strategy and listing conversations.
• Cash Offer Program Program enabling sellers to receive cash offers for their homes, providing an alternative to traditional listing for sellers seeking speed or certainty of close.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• MountainTrueminorOthersEnvironmental advocacy nonprofit. The Matt & Molly Team supports MountainTrue through their Give Where You Live community giving program, donating to environmental causes in the WNC region.
• Our Voice NCminorOthersLGBTQ advocacy organization. Supported through the Give Where You Live program as part of the team's community giving initiative.
• Asheville Humane SocietyminorOthersAnimal welfare organization. Regular donor through the Give Where You Live community giving program supporting animal welfare in the Asheville area.
• Brother Wolf Animal RescueminorOthersAnimal rescue organization in Asheville. Supported through the team's charitable giving program for local nonprofits.
• Wounded Warrior ProjectminorOthersNon-profit organization supporting wounded veterans. The Matt & Molly Team includes veterans' causes among their regular charitable donations.
• Big Brothers Big Sisters of WNCminorOthersYouth mentorship organization. Regular recipient of donations from The Matt & Molly Team's community giving initiative.
• Homeward Bound of WNCminorOthersNon-profit working to end homelessness in Western North Carolina. Supported through the Give Where You Live program.
• EliadaminorOthersChild care and family services nonprofit in Asheville. Regular donor through the team's community giving program.
• YWCA AshevilleminorOthersOrganization dedicated to eliminating racism and empowering women. Included in the team's charitable giving to local nonprofits.
• HelpmateminorOthersDomestic violence prevention organization serving Buncombe County. Supported through the team's Give Where You Live community giving initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• eXp Realty: Cloud-based brokerage with growing agent count in NC; competes with Matt & Molly on residential representation with a low-overhead, tech-driven model that pressures local team economics.
• Keller Williams Realty (Asheville Market Center): The parent-affiliated KW market center that The Matt & Molly Team operates within; broader broker network with many competing teams in the same region.
• Allen Tate Realtors: The largest residential real estate firm in the Carolinas with significant presence in greater Asheville; offers a wider portfolio and geographic footprint but overlaps heavily on WNC residential transactions.
• Compass: National tech-forward brokerage expanding into luxury secondary markets; competes with Matt & Molly on luxury and relocation buyer segments via digital tools and broad agent networks.

Direct peers

• RE/MAX Mountain Realty: RE/MAX-branded residential brokerage serving the Asheville/WNC market; competes on buyer and seller representation, local expertise, and agent-network model.
• Town and Mountain Realty: Independent Asheville residential brokerage with deep WNC roots; comparable team-driven approach and similar buyer segments including mountain properties.
• Premier Sotheby's International Realty (Asheville): Luxury-focused brokerage with a strong WNC mountain presence; competes with Matt & Molly for higher-end mountain estate and relocation buyers in the same geography.
• Beverly-Hanks & Associates (REALTORS): The dominant long-standing independent real estate firm in Asheville and WNC, offering residential buying and selling services with a similarly deep local presence and comparable buyer/seller segments to Matt & Molly.
• Coldwell Banker King (Asheville): Established Asheville franchise brokerage offering residential services across WNC; similar team-based model and buyer/seller representation focus as Matt & Molly.
• Mosaic Community Lifestyle Realty: Asheville-based boutique real estate brokerage focused on community-driven, lifestyle-oriented residential sales; competes directly with Matt & Molly for the same WNC buyer and seller pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheREALMMTeam
• Facebookfacebook.com/TheMattAndMollyTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Matt & Molly Team