TRILUNA

What TRILUNA does

TRILUNA is a Nashville, Tennessee-based wellness experience company founded in 2018 by Ashley Brooke James and Elizabeth Moore. The company designs and delivers wellness activations for corporate and event clients, offering services spanning event wellness programming, corporate wellness programs, destination retreat planning, and curated wellness gift boxes. Its customer base includes enterprise names such as LinkedIn, Salesforce, Amazon, 1 Hotels, HCA, WeWork, and GoTo Meeting, indicating a focus on B2B event and corporate wellness spend.

The business model combines professional services engagements (wellness activations, retreats, corporate programming) with physical product revenue from wellness gift boxes marketed as "The Box Series." Distribution is supported by partnerships with destination management companies, most notably Access DMC. The company pivoted to virtual programming during the COVID-19 pandemic in 2020 and has since expanded its geographic reach, serving a national client roster out of a small team of 1–10 employees. Leadership engagement in industry bodies — including Meeting Professionals International (MPI) Tennessee chapter roles for 2026 — signals intent to deepen ecosystem positioning within the meetings and events industry.

Operationally, the company runs as a lean services and curated-experiences firm with no disclosed funding rounds, no public revenue figures, and no announced technology platform or software product. Content assets (a podcast and workbooks) and a curated practitioner network form the bulk of the firm's intellectual property, with growth levers concentrated in channel partnerships, national sales hires, and product-line extension via gift boxes.

Name

TRILUNA

Legal name

TRILUNA

Website

https://trilunawellness.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TRILUNA is a Nashville-based wellness experience company founded in 2018 that designs corporate wellness activations, destination retreats, and curated wellness gift boxes for enterprise clients including LinkedIn, Salesforce, Amazon, 1 Hotels, HCA, WeWork, and GoTo Meeting.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

akta.pro secondary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Corporate wellness services
• Event wellness activations
• Corporate retreat planning
• Experiential gifting
• Mindfulness programming

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Wellness Activations & Services: TRILUNA designs and delivers custom wellness programming for corporate events, conferences, retreats, meetings, and incentive trips. Services include movement classes, sound baths, wellness lounges, essential oil bars, meditation sessions, and team-building wellness activities. A dedicated account executive manages each engagement from concept through on-site execution. Revenue is generated per event/project engagement.
2. Corporate Retreat Planning: Full-service corporate retreat planning including curated wellness programming, speaker coordination, and immersive experiences. TRILUNA organizes retreats such as the Fall Retreat (October 2–5, 2025, Lake Tahoe). Revenue generated through retreat planning services and programming fees.
3. Wellness Products (Boxes & Bars): Sale of shippable wellness boxes and experiential gifting products that contain wellness items paired with educational content and workbooks. Boxes are themed (e.g., anti-racist action boxes, nourishment boxes, cozy yoga boxes) and sold individually or in bulk for corporate gifting and event swag.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

TRILUNA designs and delivers custom wellness programming for corporate events, conferences, retreats, and incentive trips, including movement classes, sound baths, essential oil bars, meditation sessions, and team-building wellness activities executed by a curated, vetted, insured national network of wellness professionals. The company complements these on-site services with shippable themed wellness gift boxes (The Box Series) and holistic wellness consulting for corporate clients seeking to reduce burnout, build community, and integrate inclusive self-care into their event experiences.

Product overview

TRILUNA is a wellness services company founded in 2018 that provides event enhancements and corporate wellness programming for Fortune 500 companies, event planners, and organizations. The company's core offerings include on-site wellness services for events (movement classes, sound baths, meditation, stress management), experiential event activations (essential oil bars, bath salt bars, floral arrangements), corporate retreat planning, and seasonal holiday offerings. The product portfolio also includes The Box Series—shippable wellness gift boxes with curated content and workbooks—and The Wellness Community Magic Podcast. Signature programming includes Downdog to Donuts (yoga + donuts) and multi-sensory wellness lounges. Services are delivered through a curated network of vetted, certified wellness professionals nationwide, with dedicated account management from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Services for Events Multi-sensory wellness activations, movement classes, and engagement stations delivered at conferences, retreats, meetings, and corporate events for Fortune 500 companies, premier event planners, and groups. Includes yoga, Pilates, sound baths, meditation, and stress-management programming delivered by a vetted, certified, insured network of wellness professionals.
• Event Activations Interactive wellness bars and experiential gifting stations for corporate events, including essential oil bars, bath salt bars, floral bouquet making activities, and other DIY engagement stations that draw attendees in and double as experiential takeaway gifts.
• Corporate Retreat Planning End-to-end corporate retreat planning including wellness programming design, venue coordination, speaker curation, and on-site execution for team-building off-sites, leadership offsites, and incentive trips.
• Holiday Offerings Seasonal wellness programming and gift services tailored for corporate holiday events, celebrations, and end-of-year gifting initiatives.
• The Box Series (Wellness Gift Boxes) Shippable wellness gift boxes containing curated food, home, and wellness items paired with workbooks and content. Includes themed collections such as Diversity and Community Matter, Nourishment Beyond Food Collection, and Cozy Yoga & Pumpkin Spice; sold individually or in bulk for corporate gifting and event swag.
• TRILUNA Retreats Immersive, multi-day wellness retreats offered at destinations including Lake Tahoe, combining rest, community activities, restorative practices, and curated programming for corporate groups and individuals.

Quantifiable outcome

• 86% of customers say personal connection is what turns a good experience into a great one — TRILUNA designs wellness and community activations to create these connections at events.
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Access DMCcoreGTM or Marketing Partner · 20 June 2024TRILUNA partnered with Access DMC to support the 'Pilates and Palomas' event at The Brickyard in Nashville. TRILUNA provided inclusive movement instruction while Access DMC curated the overall event experience. This partnership exemplifies TRILUNA's channel strategy of working with DMCs to deliver wellness programming as part of broader event services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellbeats: Corporate wellness platform that provides on-demand and live wellness classes to enterprises. Comparable to TRILUNA in selling wellness programming into Fortune 500 HR and benefits teams, though delivery is more virtual/content-based versus TRILUNA's experiential model.
• Office Yoga: Boutique provider of on-site and virtual corporate yoga, meditation, and wellness sessions for offices and corporate events. Closely aligned with TRILUNA's foundational offering of bringing wellness teachers into corporate environments.
• Sakara Life: Premium wellness brand offering curated programs, meal plans, and wellness products with a values-driven, holistic positioning nearly identical to TRILUNA's pro-donut, anti-diet ethos. Both sell experiential wellness plus shippable wellness goods into affluent, wellness-minded consumer and corporate audiences.
• Corporate Yoga & Wellness Inc. Specialist in delivering on-site yoga, meditation, and wellness programming for corporate events and conferences. Closest functional peer to TRILUNA's core event-activation business, serving a similar enterprise and DMC buyer.

Emerging players

• The Class by Taryn Toomey: Experiential, music-driven group wellness format with a strong brand and corporate/private event offering. Comparable to TRILUNA's experiential event activations in delivering high-end, signature wellness experiences to corporate clients.
• Pause Studios: Niche meditation and mindfulness studio concept offering classes, retreats, and corporate programming. Smaller and more category-focused than TRILUNA but operates in the same corporate mindfulness and stress-management use cases.

Broad incumbents

• Calm Business: Corporate arm of the Calm meditation app, sold into HR and benefits teams at large enterprises. Competes for the same corporate wellness budget as TRILUNA, but with a subscription/app model rather than live event activations.
• ClassPass Corporate: Corporate wellness offering from ClassPass that gives employees access to fitness and wellness classes. Overlaps with TRILUNA on the corporate wellness procurement motion, though delivery is class credits rather than bespoke event programming.
• Headspace for Work: Enterprise mindfulness and mental health platform with a much larger scale, broader content library, and direct sales motion into the same Fortune 500 buyer TRILUNA targets. Represents the scaled, well-funded competitor that TRILUNA must differentiate against on experiential depth.
• YogaWorks Corporate: Established yoga studio chain that has historically offered corporate and event wellness programming. Larger and more studio-anchored than TRILUNA but competes for the same corporate yoga and wellness activation budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/triluna-wellness-events
• Instagraminstagram.com/trilunawellness
• Facebookfacebook.com/TRILUNAwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRILUNA