ClassPass

What ClassPass does

ClassPass operates a credit-based subscription marketplace that aggregates fitness, wellness, beauty, and increasingly lifestyle experiences across 88,000+ venues in 31 countries. Members select from seven monthly plans ranging from $19 (8 credits) to $249 (125 credits), with dynamic credit pricing that fluctuates based on venue, location, popularity, and time of day. The platform generates revenue through consumer subscriptions, partner transaction fees on credit redemptions, corporate wellness contracts (including EGYM Wellpass serving 20,000+ employers), and ancillary gift cards and referrals. Month-to-month billing with no visit limits and credit rollover differentiates the offering from traditional single-studio memberships.

The underlying technology combines a mobile app and web booking interface with an Integration API (developers.classpass.com) enabling studios to manage schedules and reservations. A Decagon AI-powered customer support layer achieved 95% cost reduction and 32% ticket deflection while expanding to 24/7 operations. Following Mindbody's acquisition of ClassPass in 2023 and Mindbody's subsequent rebrand to Playlist, ClassPass completed a $7.5 billion merger with German fitness-tech company EGYM in March 2026, integrating connected gym equipment (33,000+ locations), studio management software (Mindbody's 40,000+ business clients), and corporate wellness distribution (Wellpass) under a single platform.

ClassPass serves three primary customer segments: individual fitness and wellness enthusiasts seeking variety across studios (94% of whom are new to the venues they visit); employers and corporate wellness programs purchasing employee benefits; and fitness studios, gyms, and wellness providers seeking to monetize excess capacity (the average studio fills only 37% of available spots). The go-to-motion blends product-led growth (14-day free trial, self-serve app signup), enterprise field sales for corporate wellness, and a creator/affiliate program requiring 20k+ follower thresholds. Distribution spans iOS and Android apps, web, a corporate portal, and—post-merger—embedded channels through EGYM hardware and Mindbody software integrations.

Name

ClassPass

Legal name

ClassPass USA LLC

Website

https://classpass.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ClassPass is a credit-based subscription marketplace providing access to 88,000+ fitness, wellness, beauty, and lifestyle venues across 31 countries. It serves individual consumers seeking workout variety, employers offering wellness benefits, and studios monetizing excess capacity.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Marketplace

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness class marketplace
• Wellness subscription platform
• Studio booking app
• Corporate wellness benefits
• Credit-based membership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Consumer Subscriptions: Monthly subscription plans (8-125 credits) ranging from $19-$249/month. Members pay for access to credits that enable booking across thousands of studios and venues. Credit amounts vary by reservation type, location, popularity, and time.
2. Partner Transaction Fees: ClassPass takes a commission on bookings made through its platform, generating revenue when members use credits at partner studios. Studios receive payment for qualifying reservations, with ClassPass retaining a portion.
3. Corporate Wellness Programs: Enterprise employer wellness benefit programs where companies purchase ClassPass memberships or credits for employees as part of workplace wellness benefits.
4. Gift Cards: ClassPass gift cards (separate from credits) never expire and can be purchased by anyone to gift membership access or credits to others.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

ClassPass operates a credit-based membership platform that aggregates access to 88,000+ fitness studios, gyms, salons, spas, and wellness venues across 31 countries through a single subscription. Members purchase monthly credit plans (8-125 credits, $19-$249/month) and redeem credits to book classes and appointments at participating venues, with credit costs varying by location, popularity, and time of day. The platform also offers corporate wellness programs for employer-sponsored employee access, gift cards, and partner tools for studios to list and manage their offerings.

Product overview

ClassPass is a credit-based membership platform operating across 31 countries that provides consumers with access to thousands of fitness studios, gyms, salons, spas, and wellness experiences through a single subscription. The core ClassPass Membership Platform uses a variable credit system (8–125 credits per month, $19–$249/month) where members book classes and appointments across partner venues. The product portfolio includes the Partner Dashboard with Integration API for studio and gym businesses to list and manage their offerings, the ClassPass Corporate Wellness program for employer-sponsored employee access, Gift Cards (never-expire digital cards separate from credits), a Referral Program rewarding members who bring in paying subscribers, an Affiliate Program for content creators and publishers, a Partner Revenue Calculator for estimating earnings, the annual Look Back Report analyzing booking trends, and the Industry Impact Report quantifying economic contribution to the wellness sector. ClassPass operates as part of Playlist alongside Mindbody and Booker, and merged with EGYM in March 2026 to form a combined fitness technology entity.

Differentiator

Problem solved

Functional benefit

Products and services

• ClassPass Membership Platform Credit-based membership platform enabling individual consumers to access thousands of fitness studios, gyms, salons, spas, and wellness venues across 31 countries with a single subscription, using a variable credit system for class and appointment bookings.
• ClassPass Credit Plans

Quantifiable outcome

• $3.1 billion in partner revenue generated globally to date
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• WeWorkcoreStrategic or Co-development PartnerGlobal partnership announced June 2025 enabling ClassPass users to redeem credits for flexible workspace bookings at 100+ WeWork locations across 15 cities including New York, Miami, Chicago, London, Amsterdam, Melbourne, Sydney, Singapore, and Dublin. Combines wellness offerings with workspace access for hybrid workforce.
• AMC TheatrescoreStrategic or Co-development PartnerPartnership enabling ClassPass members to redeem credits for standard 2D movie tickets at participating AMC locations. Launched August 2025 in select states (California, Florida, Texas, Arizona). Reservations increased 52% from launch to January 2026.
• Regal CinemasmajorStrategic or Co-development PartnerMovie theater partnership covering Edwards and United Artists brands with 190+ locations across Arizona, California, Florida, Georgia, Montana, and Texas. Part of expansion into holistic lifestyle offerings beyond traditional fitness.
• Marcus TheatresmajorStrategic or Co-development PartnerMovie theater partnership expanding cinema discount scheme alongside AMC and Regal. Adds premium dine-in experience options to ClassPass movie offerings.
• LOOK Dine-In CinemasminorStrategic or Co-development PartnerDine-in cinema partner adding experiential movie offerings to ClassPass platform, complementing standard theater partnerships.
• The Sculpt PodmajorTechnology or IntegrationPartnership bringing patent-protected infrared body-sculpting and recovery sessions to ClassPass at 75+ U.S. locations. Combines infrared heat, red light therapy, whole-body vibration, and massage experiences. Wellness reservations grew 37% YoY on platform.
• NuSpine ChiropracticmajorTechnology or IntegrationNational chiropractic chain partnership covering locations in Austin, Houston, Phoenix, and San Diego. Marks expansion into appointment-based healthcare services beyond traditional fitness and wellness.
• beem Light SaunamajorTechnology or IntegrationNationwide partnership for science-backed infrared and light therapy sessions at 55+ U.S. studios (with 20 more launching). Saunas ranked third most-booked wellness category on ClassPass.
• The Manner SoHominorStrategic or Co-development PartnerFirst hotel partnership providing ClassPass guests with wellness credits to access NYC fitness, spa, and lifestyle experiences during their stay. Represents expansion into hospitality sector.
• 30 Minute HitmajorTechnology or IntegrationWomen's-only express boxing fitness studio with 60+ locations across U.S. and Canada. Features 13-station high-intensity circuit workouts combining boxing, kickboxing, strength training, and core conditioning.
• RockBox FitnessmajorTechnology or IntegrationNational partnership bringing boxing-based classes to ClassPass at nearly 50 locations. High-intensity, full-body workouts with expert trainers, accountability groups, and customized nutrition guidance.
• D1 TrainingmajorTechnology or IntegrationAthletic-based training franchise bringing world-class training programs to ClassPass members. January 2025 partnership expanding access to professional-grade fitness programming.
• UFC GYMmajorTechnology or IntegrationPartnership providing ClassPass users with access to open gym time at one of the fastest growing global fitness brands. March 2026 announcement expanding gym facility access.
• EBG (Entertainment and Booking Group)majorTechnology or IntegrationEntertainment and travel commerce platform enabling theater partnerships. Supports ClassPass's cinema discount scheme through AMC, Regal, Marcus, and LOOK partnerships via network infrastructure.
• DecagoncoreTechnology or IntegrationAI customer support solution provider. Implementation achieved 95% cost reduction and 32% ticket deflection rate, expanding chat operations from 16 hours/5 days to 24/7. Selected through RFP evaluating 13 AI solutions.
• EGYMcoreStrategic or Co-development PartnerGerman fitness-tech company merged with Playlist (ClassPass parent) in March 2026. Known for smart gym equipment, AI-driven workouts, and Wellpass corporate wellness platform. Deal valued at $7.5 billion with $785 million new equity.
• ShopeeminorGTM or Marketing PartnerSoutheast Asian e-commerce platform offering exclusive ClassPass partner deals as part of Shopee's VIP loyalty benefits. Part of Shopee 4.4 Super VIP Sale featuring travel, entertainment, fitness, and productivity categories.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wellhub (formerly Gympass): Wellhub is the closest direct competitor to ClassPass, offering a corporate wellness platform that gives employees access to gyms, fitness studios, and wellness apps via a single subscription. Both companies operate credit/subscription-based access to a network of fitness venues, though Wellhub historically skews more heavily toward B2B2C employer distribution while ClassPass blends consumer subscriptions with corporate wellness.
• FitReserve: FitReserve is a U.S. fitness class booking platform with a credit-based model similar to ClassPass, focused primarily on boutique studios in major cities. It targets the same consumer use case (variety-seeking fitness users) with a comparable credit allotment structure, though at smaller scale.
• Urban Sports Club: Urban Sports Club is a European sport and wellness membership platform operating in Germany, France, Spain, Portugal, Belgium, Italy, Austria, and the UK. It offers a credit-based model for accessing gyms and fitness studios similar to ClassPass and competes head-to-head with ClassPass across multiple EMEA markets.
• OneFit (by Sportcity): OneFit is a credit-based fitness pass primarily serving the Netherlands and broader Benelux region, providing access to gyms, yoga, boxing, and other wellness venues. It is directly comparable to ClassPass's European operations in terms of model and target customer.

Broad incumbents

• Peloton: Peloton is a large connected fitness platform offering subscription-based access to streamed and in-studio workout content. While it does not offer third-party studio access like ClassPass, it competes for the same consumer fitness spending wallet and was named alongside ClassPass in TIME's 2026 Most Influential Companies list.
• Equinox/SoulCycle: Equinox operates premium fitness clubs with proprietary class brands including SoulCycle and Pure Yoga. Its high-end memberships compete with ClassPass's top-tier plans ($199-$249/month) for affluent urban fitness consumers seeking premium studio experiences.

Regional players

• ClassPass India / Fitternity: Fitternity is an India-based fitness and wellness platform offering gym, studio, and wellness access via a membership model, comparable to ClassPass but focused exclusively on the Indian market where ClassPass operates at limited scale.

Emerging players

• Virtuagym: Virtuagym provides a fitness club management and engagement platform with consumer-facing booking and workout apps. It overlaps with the Mindbody side of Playlist and serves as a partial competitor to ClassPass's B2B partner tools while also offering consumer engagement.
• Booksy: Booksy is a booking and management platform focused on beauty and wellness service providers (salons, barbers, spas). It overlaps with ClassPass's expanding beauty and wellness verticals (e.g., Fuzz salon chain partnership) and competes for the same SMB partner relationships in the beauty segment.

Others

• MINDBODY (Playlist): Mindbody is ClassPass's sister company under the Playlist parent, providing business management software to fitness studios, spas, and salons. While not a direct competitor, it is materially relevant as the supply-side backbone of the Playlist platform that ClassPass books against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/classpass
• Facebookfacebook.com/classpass
• Instagraminstagram.com/classpass
• Pinterestpinterest.com/classpass
• TikToktiktok.com/@classpass
• LinkedInlinkedin.com/company/classpass

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds11 records

Investors31 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClassPass