Fresch Real Estate
Fresch Real Estate B.V. is a privately held Dutch real estate developer, investor, and property manager headquartered in The Hague, serving investors, property owners, and tenants across the Netherlands via three branded concepts (STOCK Nederland, Loods Nederland, Fresch Wonen) with integrated development, investment management, and property management services.
- Company typePrivate
- Founded2011
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fresch Real Estate does
Fresch Real Estate B.V. is a privately held Dutch real estate developer, investor, and property manager headquartered at Jacob Mosselstraat 2 in The Hague. Founded in 2011, the company operates a vertically integrated model spanning project development, investment management, and ongoing technical, administrative, and commercial property management, serving investors, property owners, entrepreneurs, and residential tenants across the Netherlands with one cross-border project in Görlitz, Germany. Its portfolio is organized around three branded concepts: STOCK Nederland (multi-functional business units combining office, warehouse, showroom, and workshop space), Loods Nederland (industrial-style business units with rugged character), and Fresch Wonen (a managed rental housing platform at freschwonen.nl). Recent projects include The New Citizen Nieuwegein (364 apartments under development), Wilhelminapark Oegstgeest (A+ energy label renovation), STOCK locations in Utrecht, Amsterdam, and Haarlem, and hospitality acquisitions such as Jopenkerk Haarlem.
The company monetizes through three primary streams: one-time development fees on renovation and new-build projects, recurring property management fees on owned and third-party assets, and an investment management offering that builds custom real estate portfolios with fixed interest plus a profit share and explicitly no acquisition, entry, or exit fees. Go-to-market is primarily direct sales led by an owner-management team (including founders Guido and Ruben Freudenthal) supplemented by a network of eight-plus external broker partners (CMC Bedrijfsmakelaars, Based Real Estate, Commence Vastgoed, Van der Meer Makelaars, Brecheisen, Waltmann, FRIS, Comma) for project sales and lettings. The technology footprint is limited and traditional: the proprietary S1MONE service-request system routes tenant maintenance issues via QR code and WhatsApp, and the website uses Google Analytics — there is no disclosed AI, ML, or data platform capability. The firm is small, with approximately 25 employees, no institutional or venture funding disclosed, and no public revenue figure.
Fresch Real Estate firmographics
Firmographics- Name
- Fresch Real Estate
- Legal name
- Fresch Real Estate BV
- Website
- https://freschrealestate.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresch Real Estate B.V. is a privately held Dutch real estate developer, investor, and property manager headquartered in The Hague, serving investors, property owners, and tenants across the Netherlands via three branded concepts (STOCK Nederland, Loods Nederland, Fresch Wonen) with integrated development, investment management, and property management services.
- Ownership category
- akta.pro rank
Fresch Real Estate industry classification
Industry- Product category
- Real Estate Development and Property Management
- NAICS
- Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Real Estate Property Managers (53131), Residential Property Managers (531311), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Multifamily Apartment Property Management (BPAJAFAA), Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Fresch Real Estate is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fresch Real Estate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Real Estate Development: Develops residential and commercial properties for sale or lease, including project development of vacant properties into ideal homes or business spaces through renovation or complete reconstruction
- Property Management Services: Technical, administrative, and commercial property management including maintenance, rental management, and sales - handles everything for property owners
- Real Estate Investment Management: Builds custom real estate portfolios for investors with predefined fixed interest on investment plus a share in operating and sale results. Company receives modest management fee and profit share with no acquisition costs, entry fees, or exit fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Retail spaces at Haverkamp from €18,000/year plus VAT |
| Subscription | Multi-year contract | Real estate investment with predefined returns |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Fresch Real Estate product offering
Product offeringCore offering
Fresch Real Estate acquires, develops, and manages residential, commercial, retail, office, and hotel properties across the Netherlands. Its core services are Projectontwikkeling (development of vacant properties into homes or business space), Beleggingen (real estate investment management building custom portfolios with fixed interest plus profit share), and Beheer (full technical, administrative, and commercial property management). It operates branded property concepts including STOCK Nederland (multi-functional business units) and Loods Nederland (industrial-style business units), plus Fresch Wonen for residential rentals.
Product overview
Fresch Real Estate is a Dutch real estate development and investment company offering a diversified portfolio of branded property concepts and services. Their product portfolio includes two main commercial property sub-brands: STOCK Nederland (multi-functional business units with office, storage, showroom, and workshop space across multiple floors including rooftop terraces) and Loods Nederland (rugged industrial-style business units). They also operate Fresch Wonen, a rental housing platform with full property management. Their services encompass project development (renovation and new construction of residential and commercial properties), property management (technical, administrative, and commercial), and real estate investment services with transparent fee structures.
Differentiator
Problem solved
Functional benefit
Brands
- Fresch Wonen: Rental housing brand offering residential properties for rent with full management services.
- STOCK Nederland
- Loods Nederland
Products and services
- Projectontwikkeling (Project Development) Development of residential and commercial real estate, including renovation and complete reconstruction of vacant properties into ideal homes or commercial spaces, with focus on user needs, property potential, and neighborhood differentiation.
- Beheer (Property Management) Technical, administrative, and commercial property management services including maintenance, rental management, and sales, keeping properties valuable and worry-free for owners.
- Beleggingen (Investments) Real estate investment services that purchase, develop, and manage yield-generating properties and build customized real estate portfolios with full-service support from acquisition to management, offering fixed interest plus profit share with no acquisition, entry, or exit fees.
- STOCK Nederland Multi-functional business units combining warehouse, office, showroom, and workshop space across multiple floors with rooftop terraces, offered at locations across the Netherlands.
- Loods Nederland Industrial-style business units featuring a rugged appearance with functional, flexible layouts for storage, showroom, workshop, or preparation and distribution space with offices on upper floors, offered across multiple Dutch locations.
- Fresch Wonen Rental housing platform offering well-maintained apartments in excellent condition with complete property management services so tenants do not need to worry about maintenance.
Quantifiable outcome
- A+ energy label achieved for renovated Wilhelminapark Oegstgeest
- +2 more outcomes
Companies that use Fresch Real Estate
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Fresch Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fresch Real Estate partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- CMC BedrijfsmakelaarscoreReal estate broker partner for STOCK properties in Utrecht, handling sales and rental of business units across their portfolio
- Based Real EstatecoreReal estate broker partner handling sales of STOCK units in Utrecht and Amsterdam locations
- Commence VastgoedcoreReal estate broker partner for STOCK properties in Utrecht region
- Van der Meer MakelaarscoreReal estate broker partner for Ganzeneiland villa project in Oegstgeest
- Brecheisen BedrijfsmakelaarsminorBroker partner for Silverpoint Utrecht office space listings
- Waltmann Makelaars en BedrijfshuisvestingminorBroker partner for Silverpoint Utrecht office space listings
- FRIS MakelaarsminorBroker partner for Van der Madeweg Amsterdam office property
- BASED Real EstateminorBroker partner for Van der Madeweg Amsterdam office property
- Comma VastgoedminorBroker partner for De Stuwdam Amersfoort office space
- Van Egmond ArchitectencoreArchitect firm designing STOCK and other projects including Ganzeneiland villas and Wilhelminapark renovation. Contributed to high-end design of multiple properties.
- AkorcoreContractor for The New Citizen Nieuwegein project, contributing to development of 364-apartment residential complex
- VOID interieurarchitectuurcoreInterior architecture partner for The New Citizen Nieuwegein project, contributing to high-quality design of residential complex
- LBG HotelsminorHotel management company operating Townhouse Designhotel & Apartments at Bleijenburg Den Haag with 88 rooms
- JopencoreBrewery and hospitality operator at Jopenkerk Haarlem and Emrikweg complex via sale-and-leaseback arrangement. Long-term tenant relationship.
- Hoender & HopminorRestaurant tenant at Grote Markt 10 Den Haag horeca property
- RootzminorRestaurant tenant at Grote Marktstraat 25 Den Haag horeca property
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fresch Real Estate competitors and assessment
Company assessmentDirect peers
- Van Wijnen: Major Dutch construction and area development firm engaged in residential and mixed-use development; comparable in mixed-use project development and asset management approach.
- AM (Amvest): Dutch real estate developer, investor and asset manager; directly comparable to Fresch's integrated development-plus-investment management offering.
- Heijmans: Listed Dutch construction and real estate developer with development, build and property management activities; comparable to Fresch's full-service development and beheer offering.
- Dura Vermeer: Dutch construction and real estate developer active in residential, commercial and infrastructure; comparable scope of in-house development, renovation and property operation.
- Ballast Nedam Development: Dutch construction and property development business active across residential, commercial and industrial projects; comparable in development pipeline scope and asset-class breadth.
- Blauwhoed: Dutch design-driven real estate developer focused on urban, mixed-use and transformation projects; directly comparable to Fresch's renovation-led development model.
- BPD (Bouwfonds Property Development): The Netherlands' largest residential and mixed-use real estate developer; comparable to Fresch's project development and Fresch Wonen activities across major Dutch cities.
- Vesteda: Dutch institutional residential investor and manager of mid-rental housing; directly comparable to Fresch Wonen's residential rental and management activities.
Broad incumbents
- JLL Netherlands: Global real estate services firm with capital markets, advisory and property management across NL; comparable at the level of investment advisory and brokerage functions complementing Fresch's in-house management.
- CBRE Netherlands: Global commercial real estate services firm with full brokerage, advisory and property management presence in NL; comparable for advisory and large-portfolio management services but operates at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresch Real Estate social profiles
Digital presenceFresch Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresch Real Estate leadership team
Management profileNumber of profiles
Profiles2 records
Fresch Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresch Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresch Real Estate
What does Fresch Real Estate do?
Fresch Real Estate acquires, develops, and manages residential, commercial, retail, office, and hotel properties across the Netherlands. Its core services are Projectontwikkeling (development of vacant properties into homes or business space), Beleggingen (real estate investment management building custom portfolios with fixed interest plus profit share), and Beheer (full technical, administrative, and commercial property management). It operates branded property concepts including STOCK Nederland (multi-functional business units) and Loods Nederland (industrial-style business units), plus Fresch Wonen for residential rentals.
Is Fresch Real Estate a public or private company?
Fresch Real Estate is a private company. It is classified as family owned and is currently operating.
When was Fresch Real Estate founded?
Fresch Real Estate was founded in 2011. It employs 11 to 50 people.
Where is Fresch Real Estate based?
Fresch Real Estate is headquartered in The Hague, Netherlands, in the Europe region.
How does Fresch Real Estate make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are property Management Services and real Estate Investment Management.
Who are Fresch Real Estate's main competitors?
Direct peers on record are Van Wijnen, AM (Amvest), Heijmans, Dura Vermeer, Ballast Nedam Development, Blauwhoed, BPD (Bouwfonds Property Development) and Vesteda. Broad incumbents are JLL Netherlands and CBRE Netherlands.
Does Fresch Real Estate have an API?
No public API is recorded for Fresch Real Estate.
What industry is Fresch Real Estate in?
Fresch Real Estate's product category is Real Estate Development and Property Management. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531120 and its SIC code is 6532.