Pickle Social Club

What Pickle Social Club does

Pickle Social Club is a Malaysian for-profit private limited company (operating as Fitsocial Lab Sdn Bhd, registration 202301035614) that operates Malaysia's first dedicated pickleball facility. Founded in 2023 by Mark together with co-founders Christian, Dorcas, Jon, and Janine, the company runs a single venue at 3 Jalan Bukit Kiara 1, Kuala Lumpur, comprising 18,000 square feet of mixed covered and outdoor space with 8 courts (4 covered-outdoor, 4 outdoor) operating 17 hours per day, 7AM to 12AM.

The core product is hourly pickleball court rental (RM35-70 per hour depending on court type and peak/off-peak timing), supplemented by structured group lessons (Beginner, Intermediate, Junior), private coaching sessions (RM210-250 per hour), DUPR-tiered Open Play sessions, and private event hosting for corporate team buildings, birthdays, bachelorette parties, and graduations. The technology layer is intentionally lean: reservations, lessons, and waitlist management run through the PlayByPoint third-party booking platform, while an e-commerce storefront supports branded merchandise across three sub-brands — Pickle Pals (collectible plushies), Your Home Court (apparel/accessories), and PMC x PSC (collaboration with Pestle & Mortar). Equipment rental (RM5 paddle, RM9 ball) and on-site paddle purchases round out the offering.

The business model combines usage-based court rental and lesson fees, a monthly subscription membership (RM1,299 new / RM999 renewal), and one-time merchandise revenue. Customer acquisition is community- and event-led, with Instagram (@picklesocialclub.co), WhatsApp, email, and a content-rich website serving as primary channels. Co-marketing partnerships with Skechers, Adidas, and Oppo, plus a structural sister-brand relationship with TRIBE fitness outlets, extend the brand ecosystem. The revenue mix is fragmented across B2C individuals, B2B corporate events, and merchandise buyers, with no disclosed institutional funding.

Name

Pickle Social Club

Legal name

Fitsocial Lab Sdn Bhd

Website

https://picklesocialclub.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Pickle Social Club operates Malaysia's first dedicated pickleball facility in Bukit Kiara, Kuala Lumpur, offering hourly court rentals, group and private lessons, memberships, private events, and branded merchandise to individual enthusiasts, corporate clients, and private event hosts.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Court Rental: Hourly court rental fees for outdoor and covered-outdoor courts during peak and off-peak hours. Revenue is usage-based, varying by time of day and court type.
2. Group Lessons: Structured group lessons for beginners, intermediate players, and junior players. Offered as drop-in sessions or multi-session packages with volume discounts.
3. Private Lessons: One-on-one or small group pickleball coaching sessions with professional coaches. Offered as single sessions or multi-session packages (5 or 10 sessions) with progressive discounts.
4. Membership Subscriptions: Monthly membership program with different pricing for new members (RM1,299/month) and existing member renewals (RM999/month).
5. Merchandise Sales: Sale of branded merchandise including clothing (t-shirts, tank tops, skorts), accessories (tote bags, caps, socks), and collectible plushies. Includes collaboration products with Pestle & Mortar.
6. Private Events: Corporate events, team buildings, birthday parties, and custom pickleball experiences. Venue rental for 18,000 square feet of versatile covered and outdoor space.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pickle Social Club is a dedicated pickleball sports facility in Kuala Lumpur offering hourly court rentals on 4 covered-outdoor and 4 outdoor courts, structured group and private pickleball coaching lessons, open play sessions, monthly memberships, private and corporate event hosting, and branded merchandise. The venue operates 7AM-12AM daily and combines fitness, instruction, and social community programming under one roof.

Product overview

Pickle Social Club operates as Malaysia's first pickleball destination offering a multi-service platform centered around court rental and instruction. The core offering consists of court reservations (outdoor and covered courts), group lessons at various skill levels (Intro, Beginner, Intermediate, Advanced), and private coaching sessions. Additional services include Open Play sessions categorized by skill level (using DUPR ratings), membership subscriptions, and private event hosting for corporate or personal gatherings. The company also operates a merchandise division with three distinct sub-brands: Pickle Pals (collectible plushie characters), Your Home Court Collection (apparel and accessories), and PMC x PSC (collaboration with Pestle & Mortar). Equipment rental and branded merchandise sales complement the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Court Rental Hourly pickleball court reservation service offering outdoor and covered courts for individuals and groups, with peak and off-peak pricing tiers.
• Group Lessons Structured group pickleball instruction programs for beginners, intermediate players, and junior players, offered as drop-in sessions or multi-session packages with volume discounts.
• Private Lessons One-on-one or small group pickleball coaching sessions with certified coaches, customizable to individual skill levels and goals, available as single sessions or 5/10-session packages.
• Open Play Casual pickleball sessions segmented by DUPR rating (novice DUPR max 2.99, intermediate 2.70-3.50, advanced 3.5+) to enable competitive gameplay and community connection.
• Membership Program Monthly subscription membership providing access to exclusive pricing on court bookings and lessons, priced at RM1,299/month for new members and RM999/month for renewals.
• Private Events Customizable venue rental for corporate team building, birthday parties, bachelorette celebrations, graduation gatherings, and family outings across 18,000 sq ft of covered and outdoor space.
• Pickle Pals Plushies Collectible plushie characters (Dilly, Coolio, Paddlez, Smashie) representing community archetypes, serving as memorable branded merchandise for pickleball enthusiasts.
• Your Home Court Collection Official Pickle Social Club branded apparel including graphic t-shirts, crop tops, skort sets, sleeveless tees, and tote bags.
• PMC x PSC Collection Collaboration merchandise with Pestle & Mortar featuring courtside cropped tees (RM139.90), flat-brim caps (RM149.90), and court socks (RM79.90).
• Equipment Rental & Sales Paddle rental (RM 5.00 per paddle) and branded ball sales (RM 9.00 per PSC-branded ball) for players without their own equipment.

Quantifiable outcome

• Anyone can play pickleball regardless of age or skill level

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• SkechersminorGTM or Marketing PartnerBrand partnership featuring Skechers as a partner brand at Pickle Social Club. Skechers is a global footwear and lifestyle brand.
• AdidasminorGTM or Marketing PartnerBrand partnership featuring Adidas as a partner brand at Pickle Social Club. Adidas is a global sportswear and athletic apparel brand.
• OppominorGTM or Marketing PartnerBrand partnership featuring Oppo as a partner brand at Pickle Social Club. Oppo is a global consumer electronics and smartphone brand.
• Pestle & MortarcoreGTM or Marketing PartnerCollaboration brand partnership for lifestyle merchandise. Products include Courtside Cropped Tee (RM139.90), Court Flat-brim 6 Panel Cap (RM149.90), and Court Socks (RM79.90).
• TRIBE (Sister Brand)coreStrategic or Co-development PartnerSister brand connection. Employees receive complimentary group fitness classes at TRIBE outlets and discounts on fitness packages. Brand expansion planned to other areas and regions.
• Fitsocial Lab Sdn BhdcoreOthersParent company registered as Fitsocial Lab Sdn Bhd with registration number 202301035614 (1529537-P).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chicken N Pickle: US-based multi-location pickleball entertainment venue operator combining courts, dining, and social experiences. Closest direct comparable business model to PSC, though at much larger scale.
• The Pickleball Club: Pickleball-focused club and event operator in the US providing instruction, leagues, and venue services. Closely aligned service model and target customer to PSC.
• City Pickle: Pickleball + social venue operator in the US offering court rentals, lessons, leagues, and events. Direct peer in the dedicated-pickleball-facility category with similar revenue mix.

Others

• Pickleball Central: Largest US pickleball equipment and accessories retailer. Compares to PSC's merchandise and equipment rental lines as a category ecosystem participant rather than direct competitor.
• TRIBE Fitness: Sister brand of PSC under Fitsocial Lab Sdn Bhd operating boutique fitness studios in Malaysia. Comparable fitness/community venue operator with shared customer base potential.
• Selkirk Sport: Pickleball paddle, ball, and apparel brand. Ecosystem participant in the pickleball category that PSC serves; relevant for branded merchandise comparison.

Broad incumbents

• Fitness First Malaysia: Established premium fitness club chain operating across Malaysia with membership-based access to facilities and classes. Broader incumbent in the Malaysian fitness/recreation space where PSC operates.
• True Fitness Asia: Premium fitness club operator in Southeast Asia with Malaysian locations. Comparable broad-incumbent fitness club operator that could expand into pickleball programming.
• Celebrity Fitness Malaysia: Large membership-based fitness club chain in Malaysia offering group classes and wellness amenities. Comparable scale and Malaysian market footprint, though focused on traditional fitness rather than pickleball.

Regional players

• Padel Court Operators (e.g., Padel & Co): Racquet sport (padel) venue operators expanding across Southeast Asia. Comparable dedicated-racquet-sport venue model in the same region, though serving padel rather than pickleball.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/picklesocialclub.co
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pickle-social-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickle Social Club