Vouch
Vouch AS is an Oslo-based AI-native recruitment ATS and CRM platform serving Nordic recruitment agencies and in-house hiring teams with five integrated modules unified by an AI Assistant, priced via usage-metered subscriptions from a free tier to €499 per month.
- Company typePrivate
- Founded2022
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Vouch does
Vouch AS is an Oslo-based, AI-native applicant tracking system (ATS) and recruitment CRM platform that serves Nordic recruitment agencies and in-house hiring teams across Norway, Sweden, Denmark, and Finland. The product is organized into five integrated modules — Scope (brief generation from voice memos, transcripts, or JDs), Source (unified candidate capture across inbound, referrals, talent pool, open web, and Chrome extension), Shortlist (AI screening with evidence-backed verdicts and confidence labels), Select (pipeline, scheduling, AI notetaker, e-sign), and Surface (branded career pages, job boards, embed) — unified by a single 'Assistant' AI layer that handles the administrative work of hiring. Underlying capabilities include natural language processing across Nordic languages, structured data extraction from CVs, generative AI for job ads, screening questions, interview guides, and outreach, a recommendation engine with confidence labels and verbatim evidence, and meeting transcription and summarization. GDPR and EU AI Act compliance are product surfaces rather than add-ons, with Nordic-specific features such as søkelister and Vitnemålsportalen handled natively.
The business model is a usage-metered SaaS subscription with AI credits bundled into plans: a free Starter tier with 30 credits, Growth at €249/month, and Scale at €499/month, with additional tiers (Core, Pro) and semi-annual and annual billing cadences offering progressive discounts. Pricing scales with AI usage rather than headcount, and all plans include unlimited seats. The go-to-market combines product-led growth (public pricing, free trial, self-serve onboarding, free migration from incumbents) with founder-led sales by CEO Håkon Høgetveit for larger agency and in-house enterprise deals. Target segments are recruitment agencies (multi-client CRM, branded presentations) and in-house People/hiring teams, with a referral program paying 15% of subscription revenue for two years on referred customers. The company is pre-seed funded by Skyfall (lead), Støttehjulet, and an angel network of recruiting and hiring leaders; it was founded in 2022 and launched its full AI-native platform in 2025 after a period of being used alongside incumbent ATSes.
Vouch firmographics
Firmographics- Name
- Vouch
- Legal name
- Vouch AS
- Website
- https://vouch.careers
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vouch AS is an Oslo-based AI-native recruitment ATS and CRM platform serving Nordic recruitment agencies and in-house hiring teams with five integrated modules unified by an AI Assistant, priced via usage-metered subscriptions from a free tier to €499 per month.
- Ownership category
- akta.pro rank
Vouch industry classification
Industry- Product category
- Recruitment Software (ATS/CRM)
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Voice Assistants & Voice UI (VUI) (HDAAAFAD)
Keywords
Where Vouch is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Vouch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Usage-Metered): Subscription-based pricing with AI credits bundled into each plan. Usage-metered AI work (credits consumed for AI tasks) rather than per-seat billing. Unlimited seats across all plans. No per-employee cliff edges. Three billing periods: Monthly, Semi-annual, and Annual with discounts for longer commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with 30 credits for new users |
| Subscription | Monthly | Mid-tier plan at €249/month |
| Subscription | Monthly | Enterprise-scale plan at €499/month |
| Hybrid | Multi-year contract | Five-tier structure from Free to Scale |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Vouch product offering
Product offeringCore offering
Vouch is an AI-native ATS/CRM platform built around five integrated modules — Scope (job brief generation), Source (candidate sourcing), Shortlist (AI screening), Select (hiring pipeline), and Surface (career pages) — unified by an agentic AI Assistant that automates Nordic-language hiring workflows for recruitment agencies and in-house talent teams. The product is sold as tiered SaaS subscriptions with a free Basic tier and four paid tiers (Core, Growth, Pro, Scale).
Product overview
Vouch is an AI-native ATS/CRM platform built around five integrated modules — Scope (brief creation), Source (candidate sourcing), Shortlist (AI screening), Select (hiring pipeline), and Surface (career pages) — unified by 'The Assistant,' a single AI system that handles grunt work across the entire recruiting workflow. The platform is language-agnostic by default, works in any language (Norwegian, Swedish, Danish, English, Finnish) without English-first penalty, and is designed for Nordic compliance (GDPR, EU AI Act, søkelister, Vitnemålsportalen). Target segments are recruitment agencies (multi-client CRM) and in-house teams (hiring manager workflow). Priced with usage-based AI credits, no per-seat fee, no headcount tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vouch AI-Native ATS/CRM Platform
Quantifiable outcome
- 98.7% candidate satisfaction rate
- +2 more outcomes
Companies that use Vouch
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Vouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature7 records
Vouch partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vouch competitors and assessment
Company assessmentEmerging players
- Ashby: AI-native ATS and talent platform serving high-growth startups. Comparable to Vouch's AI-native positioning with integrated sourcing, scoring, and analytics, though primarily targeting English-first US/UK markets rather than Nordic.
- Gem: Recruiting CRM and outbound sourcing platform. Comparable to Vouch's CRM-side capabilities and candidate sourcing modules, with overlapping target customers in tech startups and scale-ups.
Broad incumbents
- Greenhouse: Established ATS incumbent focused on mid-market and enterprise employers. Overlaps with Vouch in structured hiring workflows, sourcing, and interview scorecards, though it does not specialize in Nordic compliance or agency multi-client CRM.
- Lever: Global ATS and CRM platform with ATS+CRM architecture similar to Vouch's positioning. Comparable in pipeline management, candidate relationship features, and automation, though broader market reach without Nordic-native compliance.
- Workable: Global ATS incumbent with broad market reach and significant venture backing. Competes with Vouch across SMB and mid-market segments with overlapping sourcing, screening, and pipeline features, though less Nordic-compliance depth.
Regional players
- ReachMee (by Talentech): Nordic recruitment marketing and ATS platform. Comparable to Vouch in Nordic employer branding, job distribution, and ATS functionality, with overlapping customer segments in Norway, Sweden, Denmark.
Direct peers
- Recman: Norwegian recruitment and ATS software provider serving Nordic agencies and employers. Direct competitor in the same geography with comparable customer base, particularly in staffing agencies and Nordic compliance handling.
- Teamtailor: Swedish-based ATS and recruitment marketing platform serving Nordic and European employers. Directly competes with Vouch in the same geography and customer base (agencies and in-house teams), with overlapping ATS, career page, and CRM functionality.
- JobAdder: ATS and recruitment CRM platform serving staffing agencies and in-house teams globally. Directly comparable to Vouch's agency CRM and pipeline modules, with similar end-to-end hiring workflow coverage.
- Jobylon: Nordic ATS platform with AI-assisted matching and candidate management. Direct competitor targeting similar employer and agency customers across Sweden, Norway, and Denmark, with comparable feature scope around sourcing, screening, and career pages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vouch social profiles
Digital presenceVouch compliance and trust
Trust signalCompliance2 records
Vouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vouch leadership team
Management profileNumber of profiles
Profiles2 records
Vouch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vouch
What does Vouch do?
Vouch is an AI-native ATS/CRM platform built around five integrated modules — Scope (job brief generation), Source (candidate sourcing), Shortlist (AI screening), Select (hiring pipeline), and Surface (career pages) — unified by an agentic AI Assistant that automates Nordic-language hiring workflows for recruitment agencies and in-house talent teams. The product is sold as tiered SaaS subscriptions with a free Basic tier and four paid tiers (Core, Growth, Pro, Scale).
Is Vouch a public or private company?
Vouch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vouch founded?
Vouch was founded in 2022. It employs 1 to 10 people.
Where is Vouch based?
Vouch is headquartered in Oslo, Norway, in the Europe region.
How does Vouch make money?
One revenue line is on record: saaS Subscription (Usage-Metered).
Who are Vouch's main competitors?
Emerging players on record are Ashby and Gem. Broad incumbents are Greenhouse, Lever and Workable. ReachMee (by Talentech) is listed as a regional player. Direct peers are Recman, Teamtailor, JobAdder and Jobylon.
Does Vouch have an API?
Yes. Vouch offers an MCP server that enables AI agents to work with the same candidate data and permissions as the platform. Webhooks are available for receiving events from Vouch. Chrome Extension enables sourcing candidates directly from the browser.
What industry is Vouch in?
Vouch's product category is Recruitment Software (ATS/CRM). Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAD, Voice Assistants & Voice UI (VUI). Its NAICS code is 54151 and its SIC code is 7372.