What Stone Table does

Stone Table is a two-person UX/UI design consultancy founded in 2011 by Phil Erickson and Alyson Jones, operating as a private, bootstrapped, founder-owned design duo. The studio provides professional design services spanning UX consulting (user personas, competitive analysis, product audits), user experience design (wireframes, journey maps, prototyping, information architecture), UI design (product UI, iOS app design, responsive web, branding), design systems development, and design deliverables with QA handoff. Core technical capabilities include responsive web design, mobile app design (iOS), accessibility-compliant design, branding, and the construction of scalable design systems that enable rapid iteration for clients.

The firm operates a consultative, project-based go-to-market motion, with prospective clients reaching out via the website contact form to discuss scope; pricing is not publicly disclosed. Stone Table's client base is concentrated in early-stage and growth-stage technology companies, with engagements spanning healthtech (Shift Health, Apostrophe, BetterUp), education and childcare (brightwheel, Edly), fintech (MoneyMade, Wakemakers, Cairn), marketing and social platforms (Sweet, Glamhive), e-commerce (Alto, Gobi Gear), foodtech (Supercook, Forrage), travel (Dyrt), and enterprise software. The brightwheel relationship, spanning nearly a decade from MVP to nationwide rollout, represents the firm's most significant long-term client engagement. Stone Table generates revenue entirely through scope-based professional services engagements with no disclosed retainers, recurring contracts, or institutional backing.

The company is a privately held, founder-owned entity with no external investment, no parent company, no public listing, and no disclosed M&A activity. Its competitive positioning emphasizes pixel-perfect execution, a simplicity-first design philosophy, and the complementary skill sets of its two founders (Anthropology/Photography background with strategic focus; Industrial Design/Fine Art background with color and detail focus). Distribution is direct via the website portfolio and contact form, and there is no evidence of channel partnerships, geographic restrictions, or active hiring beyond the founding pair.

Name

Stone Table

Website

https://stonetable.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Stone Table is a two-person UX/UI design consultancy founded in 2011, providing UX consulting, UI design, design systems, and branding services to startups across healthtech, fintech, education, and other verticals on a project basis.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Consulting and Project Services: Stone Table generates revenue through direct client engagements for UX/UI design services, including product design, design systems, branding, and related deliverables. Projects appear to be scope-based with a defined engagement period rather than ongoing retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Stone Table is a boutique UX/UI design studio offering comprehensive design services including strategic UX consulting (user personas, competitive analysis, product audit), user experience design (wireframes, journey maps, prototyping, information architecture), UI design (product UI, iOS app design, responsive web, branding), design systems development, and design deliverables with QA handoff to engineering teams. Projects are delivered as scoped engagements for technology companies building digital products.

Product overview

Stone Table is a UX/UI design studio offering a unified service portfolio of design consulting and implementation. Their core offerings span UX Consulting (user personas, competitive analysis, product audit), User Experience Design (wireframes, journey maps, prototyping, information architecture), UI Design (product UI, iOS app design, responsive web, branding), Design Systems (building and managing scalable design systems), and Design Deliverables with QA support. They work across industries including Education, Fintech, Healthtech, Marketing/Social, and E-Commerce, delivering projects such as Shift Health (AI health coaching app), brightwheel (education software), MoneyMade (fintech platform), Sweet (marketing dashboard), and Apostrophe (healthtech platform).

Differentiator

Problem solved

Functional benefit

Products and services

• UX Consulting Services Strategic user experience consulting including user personas, competitive analysis, and product audit to define a clear project vision and strategy for clients seeking to build or refine digital products.
• User Experience Design Crafting optimal user journeys through wireframes, sketching, journey maps, prototyping, and information architecture using proven UX patterns and strategic user logic for technology companies building digital products.
• UI Design Pixel-perfect interface design including product UI, iOS app design, responsive web, design systems, accessibility implementation, and branding for technology startups and growth-stage companies.
• Design Systems Building and managing design systems that enable rapid iteration and scalable design consistency across products, helping clients move from design chaos to consistent, repeatable patterns.
• Design Deliverables and QA Comprehensive design handoff including design assets, usage guidelines, component specs, and quality assurance support for engineering teams to implement designs accurately and consistently.

Quantifiable outcome

• Nearly 10-year engagement with brightwheel, growing them from MVP to nationwide childcare software leader

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Huge: Digital experience agency providing UX/UI design, branding, and product design across consumer and enterprise clients. Comparable service mix and target market, though operating at larger scale with multiple global offices.
• Work & Co: Boutique digital product studio known for UX/UI design and product engineering for high-profile brands. Closely comparable as a design-led studio delivering end-to-end digital product design for premium clients, with a similar craft-focused, small-team ethos.
• Clay.global: Boutique UX/UI design and branding studio serving startups and enterprises. Highly comparable in scale and service mix (UX, UI, design systems, branding) for similar venture-backed startup and enterprise clients.
• Cooper: UX design consultancy founded by Alan Cooper, focused on interaction design, UX strategy, and design systems. Direct comparable as a specialist UX/UI consultancy serving product teams, with similar emphasis on foundational design discipline.
• Ramotion: Digital design and development agency specializing in UI/UX, branding, and mobile app design. Comparable as a focused design studio serving tech startups and growth-stage companies with similar UX/UI and brand offerings.
• ustwo: Global digital product studio offering UX/UI design, product strategy, and software development. Comparable boutique-to-mid-scale studio model with similar focus on consumer and enterprise digital product design.
• DesignMap: Boutique UX design agency focused on digital products, SaaS, and enterprise software. Direct comparable in scale, service mix (UX consulting, product design, design systems), and target market (tech startups through enterprise).

Broad incumbents

• IDEO: Global design and innovation consultancy offering UX, product design, and design strategy. Comparable as a design consultancy serving similar enterprise and startup clients across multiple verticals, though IDEO operates at vastly larger scale with a much broader service portfolio.
• Frog Design: Large global design and strategy firm specializing in product design, UX, and brand. Directly comparable service offering (UX/UI design, design systems, digital products) for similar enterprise and growth-stage clients, but at significantly larger scale and broader geographic reach.
• R/GA: Large global digital agency offering UX design, product design, branding, and marketing technology. Comparable service offerings (digital product UX/UI, design systems), though operating at significantly larger scale and broader service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stonetableco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stone Table