WELCOME

What WELCOME does

WELCOME is a cloud-based visitor, event, room, and site management platform developed and operated by EnterSmart GmbH, a privately held Munich-based software company founded in 2018. The product is delivered as multi-tenant SaaS hosted in German data centers with a 99.9% uptime SLA, GDPR-compliant data handling, and NIS2/KRITIS-oriented compliance features including daily EU sanctions list screening and audit-ready documentation. Beyond its core Besuchermanagement module, the platform comprises an integrated suite of modules — Access Control, Event Management, Yard/Site Management, Truck/LKW Management, Room Management, Workspace Management, Sanctions Management, Virtual Reception, and Construction Site Management — supported by a proprietary hardware family of self-service terminals, outdoor check-in stations, RFID/QR readers, printers, and access control boxes, and deep integrations into the Microsoft ecosystem (Outlook, Office 365, Exchange, Active Directory, ADFS, Entra ID, OKTA) plus SAML/OAuth SSO.

WELCOME primarily serves enterprise customers in regulated and industrial verticals — including critical infrastructure operators (energy, waste-to-energy, waterworks, pharma, data centers), manufacturing, logistics, commercial real estate, and large hybrid-work organizations — with named references such as Linde, Becton Dickinson, CANCOM, Schneider, Vileda, PFAFF, AUMA, Essity, WAGNER, FELIX Austria, Knauf Gips, HORN Group, and MAIN TOWER Frankfurt, processing 25,000+ visitor check-ins daily across its customer base.

The business model is a per-user SaaS subscription with four published tiers (a free trial with 50 registrations, Small at €149/month up to 40 users, Medium at €249/month up to 100 users with API access, Large at €499/month up to 250 users with SSO), plus custom enterprise pricing for 250+ users and multi-location deployments; optional Outlook Add-In and SSO features carry additional fees, and revenue is supplemented by hardware sales and professional services. Distribution combines a self-serve PLG motion (free trial on welcomeyou.de) with direct enterprise sales from Munich; marketing emphasizes NIS2/KRITIS compliance content, with the company bootstrapped and founder-led by CEO Josef Gemeri.

Name

WELCOME

Legal name

EnterSmart GmbH

Website

https://welcomeyou.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

WELCOME is a Munich-based, cloud-delivered visitor and site management platform — built by EnterSmart GmbH — that digitizes visitor, event, room, yard, and truck workflows for enterprise and critical infrastructure customers across DACH and beyond.

Ownership category

akta.pro rank

Product category

Visitor Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG)

akta.pro secondary industries

Access Control Management & Credentialing (Badging/Visitor Management) (IMAIAEAE), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Digital Check-in/Check-out & Keyless Entry (THALACAG)

Keywords

• Visitor management software
• Access control systems
• Event check-in platform
• Truck yard management
• Sanction list screening

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Per User): Recurring subscription revenue based on number of user seats (employees who register/receive visitors). Tiered pricing from free trial to enterprise. Billing monthly or annually with 2 months savings on annual plans. Optional add-ons (Outlook Add-In) available for additional monthly fees.
2. Hardware Sales: Sale of complementary hardware including self-service terminals, QR/RFID scanners, printers (thermal, inkjet, plastic card), access control devices, and outdoor check-in stations. Hardware is sold separately from the software subscription.
3. Professional Services: Implementation, configuration, on-site commissioning, training, and ongoing support services for standard applications and customized customer solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WELCOME is a cloud-based visitor management platform that digitizes the entire visitor lifecycle from pre-registration and digital invitations through self-service check-in, badge printing, security acknowledgements, and check-out, with full audit trail and real-time occupancy visibility. Around this core, the platform provides interlocking modules for access control, event management, yard/truck management, room and workspace booking, automated EU sanctions screening, virtual reception, and construction site workforce management. The solution is sold as a per-user SaaS subscription (with optional hardware such as self-service terminals, scanners, and printers) and is positioned for NIS2/KRITIS compliance in regulated European enterprises.

Product overview

WELCOME is a cloud-based visitor management and access control platform developed by EnterSmart GmbH, a Munich-based software company. The platform operates as a unified system with a core visitor management module and eight integrated solution modules: Access Control, Event Management, Site/Yard Management, Truck Management, Room Management, Workspace Management, Sanctions Management, and Virtual Reception. Additionally, construction site management is offered as a specialized sub-module. The platform is delivered as a software-as-a-service solution with optional hardware components including self-service check-in terminals, printers, RFID/QR readers, and access control devices. All solutions share a common database and are managed through a central administration interface, with optional SSO integration via Microsoft ADFS, Entra ID, and OKTA. The platform supports multi-language operation (up to 30 languages), GDPR compliance, and NIS2/KRITIS compliance features.

Differentiator

Problem solved

Functional benefit

Brands

• WELCOME: Digital visitor management solution for enterprises, enabling digital registration, access control, event management, yard management, truck management, room management, and sanction management.
• WELCOME Besuchermanagement
• WELCOME Access Control
• WELCOME Eventmanagement
• WELCOME Geländemanagement
• WELCOME LKW Management
• WELCOME Raummanagement
• WELCOME Sanktionsmanagement
• WELCOME Workspace Management
• WELCOME Virtueller Empfang
• WELCOME Baustellenmanagement
• ROOMZ

Products and services

• WELCOME Besuchermanagement Core visitor management platform that digitizes the entire visitor lifecycle from pre-registration and digital invitations through check-in, badge printing, security acknowledgements, and check-out, with GDPR-compliant data handling and real-time visitor tracking for enterprise reception areas.
• WELCOME Access Control Access control module integrated with visitor management for controlling physical access points including turnstiles, speedgates, barriers, and doors using RFID cards, QR codes, and license plate recognition.
• WELCOME Eventmanagement Event management module for organizing and managing event registration, mass invitations with QR codes, on-site check-in, real-time attendance statistics, and automated follow-up communications for corporate events.
• WELCOME Geländemanagement Yard/facility management module for controlling and monitoring all vehicle and personnel movements across company premises, including barrier control, turnstile management, and real-time occupancy tracking.
• WELCOME LKW Management Truck/freight management module for coordinating truck arrivals and departures with time slot booking, digital safety briefings, license plate recognition, automated weighing, gate control, and yard navigation via LED signs.
• WELCOME Raummanagement Room/resource management module for booking conference rooms, equipment, catering, and parking spaces with cost center allocation, Outlook integration, and digital room displays.
• WELCOME Workspace Management Workspace management solution for managing hot desks, huddle spaces, shared workspaces, and hybrid office layouts with digital floor plans, room/desk booking, and ROOMZ integration.
• WELCOME Sanktionsmanagement Sanctions management module for automated screening of visitors against EU sanctions lists and internal ban lists, with escalation workflows and compliance documentation for regulatory requirements.
• WELCOME Virtueller Empfang Virtual reception solution using video technology for 24/7 unattended visitor check-in, with arranged, authorized, and assisted check-in modes, enabling remote reception operations from any location.
• WELCOME Baustellenmanagement Construction site management module for managing worker check-in/out with RFID cards, photo ID badges, digital safety briefings, anti-pass-back controls, and multilingual support for contractor management.
• WELCOME Selfservice Desktop Windows touch all-in-one PC check-in terminal available in 21.5" or 15.6" screen sizes with integrated QR scanner for self-service visitor registration.
• WELCOME Selfservice Bodenständer Floor-standing self-service check-in terminal in small and large variants for unattended visitor registration in lobbies and reception areas.
• WELCOME Outdoor Check-In Station Weather-resistant outdoor check-in terminal for truck drivers and external visitors with VOIP communication, climate control, and label printing capabilities.
• WELCOME Thermo-Rollendrucker Thermal roll printer for black-and-white visitor badges, tickets, and documents at check-in terminals.
• WELCOME Tintenstrahl Rollendrucker Inkjet roll printer for colored event badges, parking tickets, and perforated tickets.
• WELCOME Plastikkartendrucker Plastic card printer for double-sided visitor badges with RFID encoding, producing rewritable cards (approximately 300 reuses) for environmental sustainability.
• WELCOME RFID Leser RFID reader for WELCOME access control systems for reading employee and visitor RFID cards.
• WELCOME QR Leser QR code scanner for visitor badge scanning and access control verification.
• WELCOME Zutrittsbox Access control box for integrating doors and barriers with the WELCOME system for automated entry management.

Quantifiable outcome

• 25,000+ visitors checked in daily via WELCOME platform
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationDeep integration with Microsoft ecosystem including Outlook Add-in (Office 2013-365), Office 365, Exchange, Active Directory, Microsoft ADFS, and Entra ID (OKTA). Enables single sign-on and seamless calendar/appointment synchronization.
• OAuth / SAML Protocol ProviderscoreTechnology or IntegrationSSO integration using OAuth and SAML protocols enabling secure single sign-on authentication with enterprise identity management systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Envoy: US-based cloud visitor management platform serving offices and enterprises globally. Closest direct competitor with overlapping visitor registration, badge printing, and integration capabilities, but weaker positioning for KRITIS/NIS2 compliance.
• Traction Guest: Enterprise visitor management platform (now part of Mitratech) with workflow automation and compliance features. Directly comparable in target enterprise customer base.
• iLobby: Enterprise visitor management platform with strong industrial and manufacturing focus, including yard and contractor management. Highly comparable customer profile to WELCOME's logistics and manufacturing accounts.
• SwipedOn: Cloud-based visitor management system serving SMB to enterprise customers globally. Overlapping product functionality in visitor registration, badge printing, and notifications.
• Sine Group: Visitor management and contractor management platform with strong industrial/site focus including inductions and prequalification. Comparable to WELCOME's construction site management and truck management modules.
• Proxyclick (Ping Identity): Belgian-origin enterprise visitor management platform now part of Ping Identity. Direct competitor in European enterprise market with similar compliance and integration focus.
• ReceptionSign: UK-based visitor management SaaS offering digital sign-in, badge printing, and visitor tracking. Comparable product offering, primarily serving European SMBs.

Emerging players

• Jibble: Visitor and employee management platform with workforce tracking features. Overlaps with WELCOME's basic visitor check-in and room/resource management, but lighter enterprise footprint.

Broad incumbents

• Genetec: Global provider of enterprise security, access control, and video surveillance platforms (Synergis, Security Center). Competes indirectly through enterprise physical security suites; much larger scale and broader portfolio than WELCOME.
• SALTO Systems: European access control and smart locking solutions provider with strong presence in industrial and commercial real estate. Overlaps with WELCOME's access control and visitor credentialing capabilities, but with deeper hardware installation roots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdFHaVI30_-zM_sTXmV_NMg
• LinkedInlinkedin.com/company/entersmart

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WELCOME