Noel Gifts International

What Noel Gifts International does

Noel Gifts International Ltd is a Singapore-based e-commerce florist and gift retailer, founded in the mid-1970s and listed on the Singapore Exchange (SGX:543), operating 51-100 employees from its headquarters at 21 Ubi Road 1, Singapore. The company sells an extensive catalog that centers on fresh and artificial floral arrangements — hand bouquets, table arrangements, signature boxed arrangements, petal pouch arrangements, congratulatory stands, condolence wreaths, and bespoke personalised designs — and extends into adjacent categories including gift hampers (fruit, gourmet, wine, Muslim-friendly/halal, newborn), birthday cakes sourced from partner bakeries, fragrance and toiletries gift sets, plush toy and flower combinations, sustainable gifts, pet-themed gifts, personalised balloon gifts, and digital e-vouchers.

The platform is built around the noelgifts.com storefront with online ordering, same-day delivery within Singapore, and international delivery offered to approximately 17 countries across APAC, the Middle East, Europe, and North America. Multi-channel demand generation runs through Facebook, Instagram, TikTok, and Telegram, supplemented by blog/SEO content and seasonal promotional campaigns. Customer service is delivered via phone, WhatsApp, and Telegram across structured hours, with dedicated support for time-sensitive bulk orders.

The business model is direct-to-consumer e-commerce complemented by retail outlets and a corporate sales channel. Pricing follows unit pricing across tiers, with flower hand bouquets starting from approximately $35 SGD and large congratulatory stands reaching up to ~$800 SGD; prices include 9% GST. Revenue is split across individual consumers (occasions: birthdays, anniversaries, weddings, graduations, condolences, romance, get well, housewarming) and corporate clients (bulk gifting, grand opening flowers, employee recognition), with no disclosed revenue figures, no institutional funding, and no disclosed parent or subsidiary structure.

Name

Noel Gifts International

Legal name

Noel Gifts International Ltd

Website

https://noelgifts.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Noel Gifts International is a Singapore-based e-commerce florist and gift retailer, founded in the mid-1970s and listed on SGX, selling flowers, hampers, cakes, and bespoke gifts to individual consumers and corporate clients across Singapore and ~17 international markets.

Ownership category

akta.pro rank

Product category

Floral and Gift Retail Services

NAICS

Florists (4593), Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Corporate & Client Gifting Programs (HSACANAE)

akta.pro secondary industries

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC), Long-Distance/International Gift Shipping Coordination (HSACANAK)

Keywords

• Floral arrangements retail
• Gift hampers delivery
• Same-day flower delivery
• Corporate gifting services
• Occasion-based gift retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue is generated through direct sales of flowers, bouquets, floral stands, gift hampers, and various gift products to consumers and corporate clients via the company's e-commerce platform and retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Noel Gifts International is a Singapore-based floral and gifting retailer that designs, sources, packages, and delivers flowers, gift hampers, cakes, plush toys, and bespoke gift arrangements to individual consumers and corporate clients. The company operates a direct-to-consumer e-commerce platform supported by physical retail outlets and a same-day delivery network spanning Singapore. It also runs a dedicated Corporate Services division for bulk and branded corporate gifting.

Product overview

Noel Gifts International is a Singapore-based e-commerce florist and gift retailer operating as a single unified platform. The product portfolio centers on fresh and artificial floral arrangements including Flower Hand Bouquets, Table Flower Arrangements, Artificial Flower Arrangements, Signature Box Flower Arrangements, and Petal Pouch Flower Arrangements, complemented by occasion-specific offerings such as Congratulatory Floral Stands for corporate events, Condolences Wreaths for funeral services, and Wreath Bouquets for memorials. The gift category spans Birthday Cakes from partner bakeries, Fragrance & Toiletries Gifts featuring luxury brands, Wedding Gifts, Plush Toys & Flowers combinations, Sustainable Gifts, Gifts for Pets, Corporate Gifts for business clients, and BEST Bird's Nest wellness products. The hamper collection includes Fruit Hampers, Wine & Gourmet Hampers, Muslim-friendly Hampers, and Newborn Hampers. Additional services include Same Day Delivery, Noel e-Vouchers, and Bespoke Personalisation for customised floral designs. The company also offers occasion-based shopping categories covering Anniversary, Birthday, Romance, Graduation, Wedding, Condolences, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Bouquets Hand-tied fresh flower bouquets designed for individual gifting occasions such as birthdays, anniversaries, and romance. Targeted at individual consumers in Singapore seeking ready-to-give floral gifts.
• Table Flower Arrangements Fresh flower arrangements sized for display on tables and desks, suitable for home, office, and event settings. Sold to consumers and corporate clients for décor and gifting.
• Artificial Flower Arrangements Long-lasting artificial flower arrangements for customers seeking decorative floral gifts without perishability.
• Bespoke & Personalisation Flower Arrangements Custom-designed floral arrangements tailored to customer specifications, including bespoke creations and personalised styling for special occasions.
• Congratulatory Floral Stands Large congratulatory floral stands used at grand openings, launches, and celebratory ceremonies. Primarily used by corporate clients.
• Condolences Wreaths and Funeral Flowers Wreaths, sympathy bouquets, and funeral floral arrangements for condolence occasions.
• Signature Box Flower Arrangements Premium flower arrangements presented in signature gift boxes, positioned as a luxury gifting format.
• Petal Pouch Flower Arrangements Compact flower arrangements packaged in petal pouches, designed as portable gifting formats.
• Birthday Cakes Birthday cakes offered as part of the gifting catalogue, complementing floral and gift purchases for personal celebrations.
• Wedding Gifts Curated wedding gifts targeted at couples and wedding guests, complementing the floral and hamper offerings.
• Fragrance and Toiletries Gifts Fragrance and toiletries gift sets positioned for personal gifting occasions.
• Plush Toys and Flowers Combined plush toy and flower gift sets designed for romance, get-well, and children's gifting occasions.
• Sustainable Gifts Eco-friendly and sustainable gift options catering to environmentally conscious buyers.
• Gifts for Pets Pet-themed gifts targeted at pet owners seeking occasion gifting for their animals.
• Corporate Gifts Customisable corporate gifting solutions including bulk orders and bespoke arrangements, supported by a dedicated Corporate Services team for businesses.
• Fruit Hampers Curated fruit hampers for festive gifting, corporate occasions, and personal celebrations.
• Wine and Gourmet Hampers Premium wine and gourmet food hampers targeted at festive and corporate gifting occasions.
• Muslim-friendly Hampers Halal-compliant hampers suitable for Muslim recipients, addressing dietary and religious requirements for festive gifting.
• Newborn Hampers Curated gift hampers designed for newborn and baby gifting occasions, including congratulatory bundles for new parents.
• Noel e-Voucher Gifts Digital e-Vouchers redeemable across the Noel Gifts catalogue, allowing recipients to choose their own flowers, hampers, or gifts.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Interflora: Global flower delivery relay network connecting local florists worldwide for cross-border orders — directly comparable to Noel's international delivery capability and a structural threat to local florists.
• FTD Companies: Long-standing global flower and gift delivery network serving North America and international markets — comparable in the cross-border gifting network role.
• Edible Arrangements: Global franchise-based fruit bouquet and gift hamper retailer — overlaps with Noel's fruit hamper and gourmet gift hamper categories, particularly for occasions like get-well and corporate gifting.
• 1-800-Flowers.com: US-listed gifting platform spanning flowers, plants, and gift baskets with nationwide delivery — a broader incumbent in the multi-category gifting space where Noel operates.

Emerging players

• Flower Chimp: Regional online florist operating in Malaysia, Singapore, Indonesia, and other ASEAN markets — comparable as an emerging digital florist targeting the same Southeast Asian gifting consumer.

Direct peers

• Floral Garage Singapore: Singapore online florist providing hand bouquets, opening stands, and condolence wreaths with same-day delivery — directly comparable in product categories and target occasions to Noel Gifts.
• A Better Florist: Singapore-headquartered digital-native florist offering fresh bouquets and same-day delivery across Singapore and several Asian cities — directly competes with Noel in the online flower category with a more modern brand.
• Far East Flora: Long-established Singapore florist and garden centre offering fresh flowers, plants, and same-day delivery — the most direct local comparable to Noel Gifts in product mix, geography, and target customer (Singapore consumers and corporate).
• The Bloom Box: Singapore-based florist offering preserved and fresh floral arrangements with delivery service; overlaps with Noel's product categories and Singapore customer base.
• The Florist: Singapore-based online florist specialising in fresh bouquets, preserved flowers, and hampers with same-day delivery; competes head-to-head with Noel Gifts in the Singapore consumer floral gifting market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NoelGifts
• Instagraminstagram.com/noelgiftssg
• TikToktiktok.com/@noelgiftssg
• Xx.com/noelgiftssg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noel Gifts International