The Florist
- Company typePrivate
- Founded2018
- HeadquartersZurich, Zurich, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Florist firmographics
Firmographics- Name
- The Florist
- Legal name
- Aline Lucio de Castro Borges — The Florist
- Website
- https://theflorist.ch
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Florist industry classification
Industry- Product category
- Online Floristry
- NAICS
- Florists (45931), Florists (459310), Florists (4593)
- akta.pro primary industry
- Floral & Event Installations (HSACAAAC)
- akta.pro secondary industry
- Event Floral Design & Arrangements (HSACAOAA)
Keywords
Where The Florist is headquartered
LocationHeadquarters
- HQ city
- Zurich, Zurich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
The Florist business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Single Bouquet Sales: One-time purchases of bespoke seasonal bouquets in various sizes (Petit, Standard, Impressive, Mega) with delivery to Zurich and surrounding areas. Prices start from CHF 69.00 per bouquet.
- Flower Subscription: Recurring subscription service delivering fresh bouquets on a weekly, bi-weekly (every 15 days), or monthly basis. Customers choose size, frequency, and delivery day (Tuesday-Friday). Periods available: 1, 3, or 6 months.
- Gift Cards: Flower subscription gift cards allow purchasers to gift recurring flower deliveries to recipients. Recipients decide when to start their subscription.
- Floral Design Services: Bespoke flower installations for events, corporate gatherings, shops, and window displays. Custom design services for special projects.
- Floristry Workshops: Floristry workshops for small groups and private classes taught by founder Aline Borges.
- Special Edition Products: Limited edition products such as the Special Bouquet + Jo Malone London candle bundle at CHF 165.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seasonal Bouquet - From CHF 69.00 |
| Subscription | Monthly | Flower Subscription - Variable pricing |
| Subscription | Pay-as-you-go | Flower Subscription Gift Card - From CHF 132.00 |
| Unit Pricing | Pay-as-you-go | Special Bouquet + Jo Malone London - CHF 165.00 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Florist product offering
Product offeringCore offering
The Florist is a Zürich-based online flower studio that designs and delivers bespoke hand-tied bouquets made from seasonal flowers, sold as one-time purchases or recurring subscriptions. The studio also provides bespoke floral installations for events, corporate gatherings, shops and window displays, alongside small-group floristry workshops. All offerings are made on demand and delivered across Zürich and surrounding communities.
Product overview
The Florist is a Zürich-based flower studio offering a unified suite of floral products and services. The core product portfolio includes Seasonal Bouquets (single orders in four sizes), Flower Subscriptions (recurring deliveries in three sizes with configurable frequency and duration), and a Special Bouquet Jo Malone London collaboration. These are complemented by a Flower Subscription Gift Card for gifting. Services include seasonal bouquet delivery, bespoke floral design and installations for events and corporate spaces, and floristry workshops for individuals and private groups. All offerings emphasize hand-tied, bespoke designs made from seasonal flowers upon demand, delivered in Zurich and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Seasonal Bouquet Bespoke hand-tied bouquets made with seasonal flowers, available in four sizes (Petit, Standard, Impressive, Mega) with varying stem counts, delivered to addresses in Zürich and surrounding areas. Aimed at individual consumers for personal enjoyment, gifting, or special occasions.
- Flower Subscription Recurring flower delivery service with configurable size (Petit, Standard, Impressive), frequency (weekly, every 15 days, monthly), and period (1, 3, or 6 months). Delivered on Tuesdays through Fridays to Zürich and surrounding areas. Designed for individuals or offices seeking regular fresh blooms.
- Flower Subscription Gift Card Gift card enabling recipients to receive recurring flower deliveries from The Florist. Purchaser selects size, period and frequency; the recipient decides when to start the subscription and the preferred delivery day.
- Special Bouquet The Florist + Jo Malone London Special edition bouquet consisting of 25 premium stems plus foliage paired with a 200g Jo Malone red roses scented candle, priced at CHF 165.00. Positioned as a premium gift bundle.
- Floral Design & Installations Bespoke flower styling and installations for events, corporate gatherings, shop windows, offices and sets, including corporate flower subscriptions for workspace decoration. Custom quote-based pricing.
- Floristry Workshops Floristry workshops for small groups and private clients, teaching design skills with a Brazilian tropical flair. Includes the option for custom workshops at special locations, taught by founder Aline Borges.
Quantifiable outcome
- Bouquets designed to last 5-7 days with proper care
Companies that use The Florist
Customer profileSegments2 records
Ideal customer profiles2 records
The Florist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Florist partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Florist competitors and assessment
Company assessmentDirect peers
- Floom: Online florist marketplace connecting customers with local artisan florists. Overlaps with The Florist's bespoke, hand-tied positioning and reliance on independent floral designers.
- Wild at Heart: London-based luxury boutique florist offering bespoke arrangements, event floristry and workshops — a near-mirror on premium positioning, founder-led brand and the combination of retail, events and classes.
- McQueens Flowers: London luxury florist renowned for high-end event installations and educational courses. Highly comparable on premium wedding/corporate installations and workshop offerings, though at significantly larger scale.
- Freddie's Flowers: UK-based weekly flower subscription service founded by a florist with a strong personal-brand aesthetic — extremely comparable in operating model (recurring hand-tied bouquets, founder-led creative direction) and customer experience.
- Bloom & Wild: UK-founded online florist famous for letterbox flowers and a subscription-led model. Closest direct competitor on DTC bouquet/subscription mechanics and premium positioning, though operating at vastly greater scale.
- The Bouqs Co. US DTC online florist with a subscription offering and farm-to-door supply chain. Comparable on e-commerce bouquet subscriptions and emphasis on freshness, though focused on the US market.
Broad incumbents
- Interflora: Global incumbent flower delivery brand with extensive florist network. Operates in the same end-market (flower gifting and delivery) but as a broad, network-based incumbent rather than a boutique subscription brand.
- 1-800-Flowers: Large US-listed gifting and floral retailer with a subscription offering. Comparable on online bouquet and subscription commerce, but operating as a multi-brand gifting platform at much larger scale.
Regional players
- Euroflorist: European online flower delivery network serving multiple countries. Comparable on online bouquet ordering and delivery, though pan-European rather than focused on a single premium market.
- Fleurop: Swiss-headquartered flower delivery network with broad domestic reach. Comparable on the Zurich delivery proposition but operates an aggregator model rather than a single-studio brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Florist social profiles
Digital presenceThe Florist financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Florist leadership team
Management profileNumber of profiles
Profiles1 record
The Florist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Florist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Florist
What does The Florist do?
The Florist is a Zürich-based online flower studio that designs and delivers bespoke hand-tied bouquets made from seasonal flowers, sold as one-time purchases or recurring subscriptions. The studio also provides bespoke floral installations for events, corporate gatherings, shops and window displays, alongside small-group floristry workshops. All offerings are made on demand and delivered across Zürich and surrounding communities.
Is The Florist a public or private company?
The Florist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Florist founded?
The Florist was founded in 2018. It employs 1 to 10 people.
Where is The Florist based?
The Florist is headquartered in Zurich, Zurich, Switzerland, in the Europe region.
How does The Florist make money?
Six revenue lines are on record. Single Bouquet Sales are the primary driver. The others are flower Subscription, gift Cards, floral Design Services, floristry Workshops and special Edition Products.
Who are The Florist's main competitors?
Direct peers on record are Floom, Wild at Heart, McQueens Flowers, Freddie's Flowers, Bloom & Wild and The Bouqs Co.. Broad incumbents are Interflora and 1-800-Flowers. Regional players are Euroflorist and Fleurop.
Does The Florist have an API?
No public API is recorded for The Florist.
What industry is The Florist in?
The Florist's product category is Online Floristry. Its primary akta.pro industry code is HSACAAAC, Floral & Event Installations, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931.