Name

Eagles Community Foundation

Legal name

Eagles Community Foundation

Website

https://newcastle-eagles.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Sports Development

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Community basketball programs
• Youth sports development
• School health programmes
• Grassroots basketball coaching
• Community sport charity

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

Eagles Community Foundation delivers basketball coaching, wellbeing sessions, competitive youth leagues, and active ageing programmes through its Newcastle Eagles Academy, Hoops 4 Health, Central Venue League, and Active Ageing initiatives. It owns and operates the Vertu Motors Arena as a community facility for coaching, tournaments, and events. The Foundation is the charitable community arm of Newcastle Eagles Basketball Ltd, focused on youth sport, school health engagement, and grassroots basketball development across the North East of England.

Product overview

Eagles Community Foundation operates a multi-faceted community sport and basketball development portfolio centred around the Newcastle Eagles basketball franchise. The Foundation delivers youth basketball programmes through its award-winning Hoops 4 Health initiative and Newcastle Eagles Academy (including the top-ranked Newcastle College Eagles partnership), alongside Active Ageing programmes and Central Venue League competitions. The Foundation owns and operates the Vertu Motors Arena, providing facilities for both elite competition and community engagement. Additional offerings include the W Club women's programme, Pay It Forward Fund charitable initiatives, VIP hospitality services, and camps & courses for youth development.

Differentiator

Problem solved

Functional benefit

Brands

• Hoops 4 Health: Award-winning basketball coaching and wellbeing sessions program for primary schools
• Newcastle Eagles Academy
• Central Venue League
• Active Ageing

Products and services

• Hoops 4 Health Award-winning school basketball coaching and wellbeing programme delivered to primary schools across North Tyneside and the wider North East, encouraging children to embrace healthier lifestyles through sport. Targeted at primary school children and delivered in partnership with healthcare charities.
• Newcastle Eagles Academy Performance basketball pathway programme for young talent offering age-group teams (Under 18 Women, Under 16 Boys Premier, Under 16 Boys Conference, Under 16 Girls, Under 14 Boys Premier, Under 14 Boys Conference, Under 14 Girls) and integration with the Newcastle College Eagles programme. For aspiring young basketball players across the North East.
• Central Venue League Structured competitive basketball league for youth across multiple age groups (Under 18s, 16s, 14s, 12s, 10s) hosted at the Vertu Motors Arena. For children and teenagers seeking regular competitive play.
• Active Ageing Community sport programmes for older adults including Table Sport Tuesday and Walking Basketball, designed to promote physical activity, mobility, and social engagement. For older adults in the North East region.
• Camps & Courses Basketball skill development programmes including holiday camps and coaching courses for children and teenagers, delivered through the Foundation's community platform.
• Newcastle College Eagles Academy basketball programme operated in partnership with Newcastle College University Centre, competing in the College Basketball League and recognised by Basketball England as one of the country's top five academy programmes.
• The W Club Dedicated women's basketball programme and membership community supporting the Newcastle Eagles Women's team in Super League Basketball.
• Pay It Forward Fund

Quantifiable outcome

• Over 2,500 fans attending Hoops 4 Health finals events
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Sunderland AFCminorStrategic or Co-development Partner · 12 December 2025Joint campaign 'Together Through Sport' ahead of Sunderland AFC vs Newcastle United match to support children in the North East region through sports and holiday activities.
• Vertu MotorscoreStrategic or Co-development Partner · 1 January 2014Long-standing partnership dating back to 2014, making it one of the most enduring relationships in British basketball. Vertu Motors is the UK's fourth-largest automotive retailer group. The partnership supports community initiatives, has introduced thousands of young people to basketball, and has helped drive the Eagles' success. The arena naming rights (Vertu Motors Arena) reflect this partnership.
• Bright Northumbria Healthcare Charity (Bright Charity)coreStrategic or Co-development Partner · 1 January 2013Long-standing partnership since 2013 supporting the Hoops 4 Health initiative. The partnership delivers basketball coaching and wellbeing sessions to primary schools across North Tyneside, encouraging children to embrace healthier lifestyles through sport. The partnership recently celebrated its 13th anniversary.
• Newcastle College University CentrecoreStrategic or Co-development PartnerPartnership with Newcastle College that secured a place in the country's top five academy programmes. The Newcastle College Eagles have been recognised by Basketball England as one of the best academy programmes in the country after three years in the College Basketball League.
• Robertson HomesminorStrategic or Co-development PartnerLong-time supporters who donated two days of volunteering to refresh the Vertu Motors Arena ready for the new season, demonstrating community investment in the foundation's facilities.
• Newcastle Hospitals CharitycoreStrategic or Co-development PartnerSupporting the Hoops 4 Health Finals events, providing vital support for school sport celebrations and youth engagement initiatives held at the Vertu Arena.
• North East Anti-Racism Coalition (NEARC)coreStrategic or Co-development PartnerPartnership through the 'Become The Bridge' campaign which aims to challenge racism for a fairer, stronger North East, mobilising and empowering organisations to take meaningful action within their systems and practices.
• North East Housing PartnershipminorStrategic or Co-development PartnerPartnership supporting the 'Together Through Sport' campaign to provide sporting opportunities for children across the region who face barriers to participation.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bristol Flyers Community Trust: Community arm of the Bristol Flyers, delivering basketball participation, coaching courses, and youth engagement across the South West. Similar model combining elite club branding with grassroots community delivery.
• Caledonia Gladiators Foundation: Community programmes of the Caledonia Gladiators (Scotland's professional basketball franchise). Comparable as a UK-wide franchise foundation delivering youth coaching and community outreach, with regional rather than pan-UK focus.
• Manchester Giants Community Programmes: Community arm of the Manchester Giants, another BBL/SLB franchise running youth coaching, holiday camps, and school engagement across Greater Manchester. Comparable in offering mix and target beneficiary profile.
• Sheffield Sharks Community Foundation: Sheffield Sharks' community programmes deliver youth basketball, school coaching, and holiday activity camps in South Yorkshire. Closely comparable structure (single BBL/SLB club foundation with school outreach focus).
• Leicester Riders Foundation: Community arm of another long-standing BBL franchise (Leicester Riders), delivering youth basketball coaching, school programmes, and community engagement in the East Midlands. Closest UK comparable in scope (single-club foundation with community coaching and arena ties).
• Cheshire Phoenix Community Foundation: Community arm of the Cheshire Phoenix, running basketball coaching in schools and youth programmes across the North West. Highly comparable in scale and delivery model to the Eagles Community Foundation.
• London Lions Foundation: Community foundation of the London Lions, a Super League Basketball club running school engagement, youth development, and disability sport programmes. Direct peer in delivering club-tied community basketball programming in a major UK metro.

Emerging players

• StreetGames: UK charity delivering sport in disadvantaged communities — overlapping mission with the Eagles Foundation's youth-development work but operating as a multi-sport national network rather than a single-club affiliate. Useful peer for funding and impact-measurement comparison.

Others

• Sport England: Primary public funder of community sport in England, distributing grants that underpin programmes like Hoops 4 Health and Active Ageing. A key ecosystem counterparty rather than a direct competitor — relevant for benchmarking funding landscape.

Broad incumbents

• Basketball England: National governing body for basketball in England that accredits academies (including Newcastle College Eagles' top-five recognition) and channels participation funding. Indirect counterpart — sets the standards and grant frameworks within which the Foundation operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NewcastleEagles
• YouTubeyoutube.com/playlist?list=PLA7h3-ZebZ5V6KHmPUdltyEzTkr-lMV4Y
• LinkedInlinkedin.com/company/newcastleeagles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagles Community Foundation