What Vitabio does

Vitabio is a family-run French small and medium enterprise (PME française familiale) that manufactures and sells 100% organic fruit-based food and beverage products. The company operates a direct-to-consumer e-commerce storefront at vitabio.fr with free shipping above €40 in Metropolitan France, supplemented by a physical retail point-of-sale footprint reachable through a store locator. The product portfolio centers on six organic categories: pure wellness juices, pure apple and pear juices, fruit purees in portable pouches (gourdes), jarred compotes, fruit spreads/jams, and cereal bars. A dedicated children's sub-brand, Vitabio Cool, targets ages 3-12 with Paw Patrol-licensed collectible pouches featuring Nutriscore A and no added sugars. Products are positioned around six health-benefit pillars — Energy, Immunity, Antioxidants, Vitality, Fibers, and Defense (Glow Skin) — and are manufactured at the company's facility in Cestas (South-West France) with fruit sourced domestically, including from the Loire Basin.

Vitabio's revenue model is D2C e-commerce product sales (one-time unit purchases in the €3-€8 range, with multi-SKU bundles at a 10% discount) augmented by a referral program (€10 voucher for both referrer and referred customer) and a points-based loyalty program (1€ spent = 1 point; 50 points = €2.50, 100 points = €5). Marketing runs through Instagram (@vitabio_france), Facebook (VitabioOfficiel), an email newsletter, and a recipe/wellness content library of 122+ entries. No external funding rounds, no headcount figures, and no revenue disclosures were found. Vitagermine S.A.S is the parent legal entity (RCS Bordeaux, registered capital €394,538, legal representative Ludovic Bègue); Vitabio is a privately held, family-run brand with no identified public listing or institutional ownership.

The underlying technology stack is not proprietary. Core technology is described as "Not explicitly disclosed" with no proprietary features, no APIs, no SDKs, and no integrations catalogued. Operational infrastructure comprises OVH for web hosting, ohmyweb! as the website design/development agency (based in Mérignac, France), and Google Analytics for traffic measurement. There are no disclosed AI/ML capabilities, no patents or trademarks recorded in the source set, and no certifications beyond organic farming. Operating geographies are limited to Metropolitan France.

Name

Vitabio

Legal name

Vitagermine S.A.S

Website

https://vitabio.fr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Vitabio is a family-run French organic food brand selling 100% organic juices, compotes, fruit spreads, cereal bars, and children's fruit pouches via DTC e-commerce and select retail, primarily serving health-conscious adults and families with young children in Metropolitan France.

Ownership category

akta.pro rank

Product category

Organic Fruit Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422), Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Organic fruit products
• Wellness juices
• Fruit compotes
• Organic cereal bars
• Fruit spreads

Headquarters

HQ city

Canéjan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of organic fruit products including juices, compotes, fruit spreads, and cereal bars through the company's e-commerce website vitabio.fr. Products are sold at various price points ranging from €3-8 per unit.
2. Referral Program Revenue: Referral program where existing customers can refer friends, generating €10 vouchers for both referrer and referred customer upon first order completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vitabio manufactures and sells 100% certified organic, French-made fruit products including wellness juices, fruit purees in portable pouches (gourdes) and jars, cereal bars, and fruit spreads (confitures). The portfolio is segmented for health-conscious adults (with functional benefit lines like Energy, Immunity, Antioxidants, Vitality, Fibers, and Defense) and for children through the Vitabio Cool sub-brand featuring Paw Patrol licensed pouches. Products contain no added sugars and many hold a Nutriscore A rating.

Product overview

Vitabio is a family-run French SME based in the South-West that manufactures organic food products for children and adults. The product portfolio centers on fruit-based foods and beverages, comprising fruit purees in portable pouches (Compotes/Gourdes), jarred compotes, wellness juices (pure organic juices with functional benefits), pure apple and pear juices, cereal bars, and fruit spreads/jams. A dedicated sub-brand called Cool Fruits targets children with superhero-themed pouches. Products are organized around wellness benefits including Energy, Immunity, Antioxidants, Fibers, Vitality, and Defense. The company emphasizes organic farming, French manufacturing, no added sugars, and natural ingredients.

Differentiator

Problem solved

Functional benefit

Brands

• Vitabio Cool: Child-focused sub-brand featuring fruit pouches for children aged 3-12, marketed with Nutriscore A, 100% organic, no added sugars. Includes collaboration with La Pat' Patrouille (Paw Patrol) for themed packaging and collectible products.

Products and services

• Compotes/Gourdes Fruit purees in portable bottles/pouches for healthy snacking on-the-go. Made from organic fruits with no added sugars. Available in assorted flavors and multi-pack formats.
• Compotées en bocal (Jarred Compotes) Tasty organic jarred compotes made from apples and pears grown in the Loire basin, with no added sugars (contains only naturally occurring sugars).
• Wellness Juice (Jus bien-être) 100% pure organic juices with no added sugar, packaged in France, organized by functional wellness benefits (Energy, Immunity, Antioxidant, Defense). Varieties include Apple Mango Pineapple ENERGY, Apple Apricot Banana IMMUNITY, and Apple Grape Raspberry ANTIOXIDANT.
• Jus de pomme et de poire (Apple and Pear Juices) Pure organic apple and pear juices made from fruits harvested and pressed in the Loire Basin, featuring varieties like Ariane Apple, Jonagold, Wolf's Paw (Patte de Loup), and Xénia Pear.
• Barres/Cereal Bars Organic protein cereal bars marketed as healthy, tasty vegan snacks. Varieties include Apricot Hazelnut and Pumpkin seeds Bars and Cranberries Almonds and Pumpkin Seeds Bars.
• Fruit Spread / Confitures 100% fruit-based organic jams to spread on fresh bread, enhance yogurts, or accompany pancakes. Made with minimum 65% fruit and 30% less sugar than traditional extra jam.
• Cool Fruits (Kids Range / Vitabio Cool) Organic fruit pouches targeted at children ages 3-12, featuring La Pat' Patrouille (Paw Patrol) character licensing. 100% organic, no added sugars, Nutriscore A rated; offered as 24 different collectible pouches.
• Pack Bundles (Les Packs Adultes) Discounted multi-product bundles for adults offering 10% savings over individual unit pricing. Varieties include Pack Antioxydant (€10.31, was €11.46), Pack Fibres (€9.79, was €10.88), and Pack Protéiné & Végété (€14.00, was €15.56).

Quantifiable outcome

• Products maintain minimum 65% fruit content in spreads, 100% pure juices with no added sugars
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• La Pat' Patrouille (Paw Patrol)coreStrategic or Co-development PartnerLicensing collaboration featuring Paw Patrol characters on Vitabio Cool fruit pouches for children. Includes 24 different collectible pouches, games on packs, and promotional puzzle offers. Targets families with children aged 3-12. Partnership positions Vitabio as a fun, adventure-themed healthy snack brand for kids.
• OVHminorOthersWeb hosting services provider for the Vitabio e-commerce website and online operations.
• ohmyweb!minorOthersDigital agency responsible for website design and development. Located at 19 allée James Watt, 33700 Mérignac, France.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gerblé: Gerblé is a long-established French health-food brand specializing in no-added-sugar biscuits, drinks and cereals. It shares Vitabio's health-functional positioning and French retail customer base.
• Céréal Bio: Céréal Bio is a French organic cereal and snack brand offering fruit-based products in similar channels. It is a comparable SME-scale organic French CPG competitor with overlapping merchandising and consumer target.
• Charles & Alice: Charles & Alice is a French compote and fruit-based dessert brand focused on organic and no-added-sugar offerings, directly overlapping with Vitabio's compotes and gourdes range. Both target health-conscious French families with similar clean-label propositions.
• Pom'Potes (Materne): Pom'Potes is the leading French fruit-pouch brand for kids, owned by Materne. It is the most direct competitor to Vitabio's Cool Fruits gourdes range, with similar kid-friendly positioning and broader distribution.
• Innocent Drinks: Innocent is a European leader in cold-pressed smoothies and fruit juices, owned by Coca-Cola. It shares Vitabio's organic, no-added-sugar, wellness-oriented positioning and competes in the same French functional juice shelf.
• Jardin Bio (Andros brand): Jardin Bio is the organic sub-brand of Andros, offering juices, compotes and spreads that compete head-to-head with Vitabio in French organic retail. It is a focused organic-fruit peer at significantly greater scale.
• Léa Nature (Bjorg): Léa Nature is a major French organic food group whose Bjorg brand spans biscuits, drinks and cereal bars. It overlaps with Vitabio on organic positioning, French retail distribution and a portion of the cereal-bar/snack range.

Others

• Hipp: Hipp is a leading European organic baby and kids food brand. While not a direct juice/compote competitor to Vitabio's adult range, it is an adjacent peer for the Vitabio Cool (kids 3–12) sub-brand, competing for the same parental organic-spending wallet.

Broad incumbents

• Tropicana: Tropicana (PepsiCo) is a global juice incumbent with a strong French presence across ambient and chilled juices. It competes with Vitabio on the juice aisle at scale and sets the dominant reference price/quality benchmark.
• Andros: Andros is a large French fruit-processing group producing jams, compotes, juices and fruit desserts under multiple brands including the organic Jardin Bio line. It competes with Vitabio across most product categories in French retail and is the dominant scaled player in fruit-based CPG in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VitabioCool
• Instagraminstagram.com/vitabio_france
• LinkedInlinkedin.com/company/vitabio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitabio