StayNordic

What StayNordic does

StayNordic is a privately held Swedish vacation rental marketplace founded in 2021 and headquartered in Västra Frölunda (Gothenburg area), operating under the legal entity StayNordic AB (also referenced as SN Sweden AB). The company operates a two-sided platform connecting Swedish holiday home owners with domestic and international travelers, curating a portfolio of more than 200 handpicked properties—cottages, apartments, houses, studios, and rural retreats—distributed across 254 locations in 17 Swedish regions including Gotland, Småland, the West Coast, Öland, Skåne, and Stockholm.

The platform is built on a property management system with automated multi-portal listing distribution, synchronizing availability and reservations across 13+ booking channels including Airbnb, Booking.com, Vrbo, Expedia, Holidu, Wimdu, HomeToGo, and Google to prevent double-bookings. The customer-facing website supports Swedish, German, and English languages, accepts payment in SEK or EUR via Stripe, and follows a deposit-based booking flow (40% at booking, full payment 42 days before arrival). Ancillary services include optional Europeiska ERV travel insurance, owner benefits via JYSK furniture discounts and Husfoto professional photography, and tiered Silver/Gold host service packages covering guest communication, cleaning, and property supervision.

StayNordic generates revenue primarily through marketplace commission on completed bookings, acting as a broker between owners and guests. Its go-to-market combines a self-serve direct website with extensive channel partner distribution, supported by phone/email customer service. The company employs 1-10 people, has not disclosed external funding, and has not launched a mobile application, indicating an organic, leanly resourced operating model focused on the Swedish domestic vacation rental niche.

Name

StayNordic

Legal name

StayNordic AB

Website

https://staynordic.se

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

StayNordic is a Swedish vacation rental marketplace, founded in 2021, connecting holiday home owners with travelers seeking curated cottages and houses across Sweden. It operates a property management platform with automated multi-portal distribution to 13+ booking sites.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA)

akta.pro secondary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Vacation rental marketplace
• Holiday home booking
• Short-term rentals
• Property listing platform
• Accommodation booking

Headquarters

HQ city

Västra Frölunda

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Booking Commission: StayNordic acts as a broker/mediator between holiday home owners and guests, earning commission on completed bookings. The company collects 40% deposit at booking and full payment 42 days before arrival.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

StayNordic operates as a Swedish vacation rental marketplace that connects holiday home owners (hosts) with travelers seeking accommodation. The platform offers handpicked cottages, houses, apartments, studios, and rural houses across Sweden for weekly rental bookings. Property owners receive listing distribution across 13+ major booking portals (Airbnb, Booking.com, Vrbo, Expedia, etc.) with synchronized availability to prevent double-bookings, along with optional service packages (Silver/Gold) for guest communication and property management.

Product overview

StayNordic is a Swedish vacation rental marketplace founded in 2021 that operates as a platform connecting holiday property owners (hosts) with travelers seeking accommodation across Sweden. The core offering consists of handpicked holiday homes, cottages, apartments, studios, and rural houses available for rental, with over 200 properties listed across various Swedish regions. The platform includes a Host Services division offering property owners distribution across 13 major booking portals (including Airbnb, Booking.com, Vrbo, Expedia), insurance coverage, pricing optimization tools, and two service tiers (Silver/Gold) for property management. A notable partnership with Europeiska (ERV) provides guests with optional cancellation protection and travel insurance. The platform also offers categories for different traveler needs including sustainable stays, pet-friendly properties, pool/spa amenities, and winter holiday options.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Property Rentals Rental marketplace for handpicked holiday homes, cottages, apartments, studios, and rural houses across Sweden, available for weekly booking through the StayNordic platform. Targeted at tourists and holidaymakers seeking leisure travel accommodation.
• Host/Property Owner Services Property management services for hosts including listing distribution across major booking portals, insurance coverage, pricing optimization, service packages (Silver and Gold), and local support with office presence in Sweden. Targeted at Swedish property owners with holiday homes.
• Cancellation Protection (ERV) Travel insurance and cancellation protection offered in partnership with Europeiska (ERV), providing coverage for trip cancellations and medical emergencies. Targeted at vacation rental guests.
• Service Packages (Silver/Gold) Two service level tiers for property owners — Silver and Gold — offering varying degrees of guest communication management, administrative support, cleaning, and property supervision. Targeted at holiday home owners.

Quantifiable outcome

• Over 200 holiday properties available across Sweden
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Europeiska ERVcoreStrategic or Co-development PartnerStayNordic offers travel insurance through Europeiska ERV (https://www.erv.se/agents/3501362/). Guests can add insurance coverage at booking for protection against trip cancellations and interruptions. The partnership provides cancellation protection options for bookings.
• JYSKminorGTM or Marketing PartnerStayNordic has a partnership with JYSK offering house owners discounts on the full range of JYSK products. As a benefit for property owners who list with StayNordic, they receive access to discounted furniture and bedding for their rental properties.
• HusfotominorStrategic or Co-development PartnerStayNordic partners with Husfoto for professional property photography services. Fine, professional images that attract bookings are essential, and StayNordic facilitates this service for property owners through the Husfoto partnership.
• AirbnbcoreChannel Partner/ Reseller/ DistributorMulti-portal distribution partnership where StayNordic properties are automatically listed on Airbnb, synchronizing availability and bookings to prevent double-bookings.
• Booking.comcoreChannel Partner/ Reseller/ DistributorMulti-portal distribution partnership where StayNordic properties are automatically listed on Booking.com, synchronizing availability and bookings to prevent double-bookings.
• VrbocoreChannel Partner/ Reseller/ DistributorMulti-portal distribution partnership where StayNordic properties are automatically listed on Vrbo (Expedia), synchronizing availability and bookings to prevent double-bookings.
• StripecoreTechnology or IntegrationStayNordic uses Stripe as their payment service provider to ensure safe and secure payment processing for all transactions. Stripe handles credit card and bank transfer payments.
• GoogleminorChannel Partner/ Reseller/ DistributorStayNordic properties listed on Google's booking platform for increased visibility in search results.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Wimdu: European vacation rental marketplace originally spun out of Rocket Internet and now operating in multiple European countries. Listed as one of StayNordic's distribution partners, making it both a partner and overlapping competitor.
• Novasol: One of Europe's largest vacation rental operators with deep coverage of Scandinavian holiday homes, particularly Denmark, Sweden and Norway. Competes directly for the same Nordic cottage traveler.
• Holidu: German-based vacation rental meta-search and software platform that distributes listings across many OTAs, similar to StayNordic's multi-portal sync. Both compete for the same pool of European short-term rental hosts.
• HomeToGo: Berlin-based meta-search engine for vacation rentals that aggregates supply from hundreds of sites including Airbnb and Booking.com. Comparable to StayNordic's distribution-led approach to a curated Swedish inventory.
• Landfolk: Danish curated vacation rental marketplace focused on handpicked Nordic holiday homes with a strong brand and design-led experience. Closest peer in terms of positioning and curated Scandinavian supply.
• Stugknuten: Long-established Swedish cottage rental marketplace (formerly known as Stugnet / accommodation in Sweden). Direct competitor for Swedish holiday home bookings, especially among domestic travelers.

Broad incumbents

• Vrbo: Expedia-owned vacation rental marketplace focused on whole-home stays in family travel destinations. Overlaps with StayNordic on Swedish whole-home inventory and family traveler segments.
• Airbnb: Global leader in short-term rentals and the dominant marketplace where StayNordic's Swedish supply is also listed. Represents the main competitive incumbent and the largest distribution channel for StayNordic hosts.
• Vacasa: Large US-based vacation rental management company with growing European operations. Comparable in offering end-to-end property management services to hosts, similar to StayNordic's Silver/Gold packages.
• Booking.com: One of the world's largest accommodation platforms and a core distribution partner for StayNordic. Competes for the same traveler demand in Sweden and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/staynordic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StayNordic