PMG Financial Services

What PMG Financial Services does

Howden is an international insurance brokerage and risk advisory group, founded in 1994 and headquartered at One Creechurch Place, London. It operates as an employee-owned business, ranked as the 5th largest employee-owned company in the UK, and is held under Howden Group Holdings Ltd. The firm runs dedicated specialist teams across 20+ industry verticals, with its UK business exposing dozens of insurance lines spanning casualty, cyber, marine, aviation, fine art & specie, climate risk & resilience, credit & political risks, and employee benefits, alongside standalone reinsurance and Capital Markets & Advisory capabilities.

The business generates revenue primarily through insurance brokerage commissions on premiums placed with major international insurers, complemented by specialist risk advisory and employee benefits consulting fees. Distribution is built around a hybrid model: direct enterprise field sales by vertical specialists, supported by the Howden One Network of partner brokers that extends reach into 90+ territories across Europe, Asia-Pacific, the Americas, and the Middle East & Africa. Customer segments span SMEs, corporates, multinationals, high-net-worth individuals, professional sports bodies, and asset managers, with named reference clients including the RFU, Swim England, the PGA, and 300+ National Governing Bodies of Sport.

The firm reports 24,000+ global colleagues and $51bn+ in premium under management, with the Casualty division alone placing over $1bn in premium annually. Retention metrics disclosed include a 97% client retention rate in the Asset Management division. Strategic partnerships with organisations such as UKAS, ATaC, BusinessHR, and the Sports and Recreation Alliance extend distribution into member-benefit and accreditation ecosystems, while brand visibility is reinforced through the Principal Partnership with The British & Irish Lions.

Name

PMG Financial Services

Legal name

Howden Insurance Brokers Limited

Website

https://pmgfinancialservices.com

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Insurance brokerage services
• Commercial insurance
• Risk advisory consulting
• Employee benefits consulting
• Reinsurance brokerage

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Howden earns commissions from insurers for placing insurance policies on behalf of clients. The company accesses major international liability insurers offering wide range of products and placement structures.
2. Specialist Insurance Advisory: Risk consulting and employee benefits advice services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PMG Financial Services operates as an insurance broker placing commercial and personal insurance coverage with insurers on behalf of clients across SMEs, corporates, multinationals, and high-net-worth individuals. The firm delivers risk advisory, claims advocacy, and employee benefits consulting, accessing global insurance markets through dedicated specialist teams and a partner broker network spanning more than 90 territories. Standalone product lines include casualty, contingency, credit and political risks, directors' and officers', fine art and specie, marine, natural resources, cyber, crime, kidnap and ransom, product recall, trade credit, and terrorism coverages, alongside reinsurance broking through Howden Re and capital markets and advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Casualty Insurance

Quantifiable outcome

• 97% client retention rate in Asset Management division
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner Brokers (Global Network)coreChannel Partner/ Reseller/ DistributorHowden operates with partner brokers forming a global network enabling multinational clients to access coverage and smaller businesses to insure local needs across 90+ territories worldwide.
• Howden One NetworkcoreChannel Partner/ Reseller/ DistributorGlobal network of insurance brokers enabling coverage across multiple territories for multinational clients
• UKAS (United Kingdom Accreditation Service)minorStrategic or Co-development PartnerPartnership with UKAS for testing laboratories and inspection bodies insurance, recognizing UKAS accreditation risk management practices
• ATaC (Asbestos Testing & Consultancy Association)minorStrategic or Co-development PartnerPartnership with ATaC for asbestos testing and consultancy sector insurance offerings
• BusinessHRminorStrategic or Co-development PartnerPartnership providing discounted HR advice and employment guidance services to small business clients

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lockton: Largest privately held insurance broker globally, with comparable specialist and employee-centric culture and direct competition across commercial, sports, fine art and HNW verticals where Howden is also strong.
• Aon: Global insurance broker and advisory firm competing head-to-head with Howden across commercial, specialty, reinsurance and asset-management client segments. Similar enterprise and multinational GTM, with broader consulting and analytics offerings.
• Marsh McLennan: World's largest insurance broker and risk advisor, with comparable global commercial and specialty brokerage across 130+ countries. Directly competes with Howden on multinational placements, casualty, cyber, and reinsurance, with deeper consulting and capital-markets capabilities.
• Alliant Insurance Services: US specialty insurance broker with strong construction, energy, marine and financial-institutions practices that overlap with Howden's specialty and commercial segments, particularly in North American enterprise accounts.
• Brown & Brown: US-focused insurance broker growing rapidly through acquisitions, with overlapping commercial, specialty and program-business capabilities that compete with Howden's commercial lines and specialty verticals.
• Arthur J. Gallagher: Large US-rooted global insurance broker and risk advisor with deep commercial and specialty brokerage, overlapping with Howden across corporate, sports and entertainment, and financial institutions segments.
• Willis Towers Watson (WTW): Major global insurance and reinsurance broker with comparable multinational and specialty practices, including aviation, marine, fine art and financial institutions. Direct competitor to Howden on enterprise and complex commercial placements.
• Hub International: Mid-market and specialty insurance broker with comparable commercial, casualty and professional-lines offerings; directly competes with Howden in North American commercial and mid-market segments.

Regional players

• BFL Canada: Leading Canadian insurance broker with strong specialty, construction and energy practices. Comparable to Howden's specialty and commercial offering but focused primarily on the Canadian market rather than competing directly in Howden's core geographies.

Emerging players

• Acrisure: Fast-growing acquisitive insurance broker built on a tech-enabled platform, competing with Howden across commercial and specialty segments. Differentiation comes from capital-markets tie-ups and rapid M&A scale rather than deep specialist talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pmg-financial-services
• Instagraminstagram.com/howdeninsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMG Financial Services