Oxford United in the Community

What Oxford United in the Community does

Oxford United in the Community (OUitC) is the official charity of Oxford United Football Club, founded in 1989 and registered in England and Wales (Charity No. 1125173, Company No. 06621199). Headquartered at the Kassam Stadium in Oxford, the charity delivers community programmes across Oxfordshire through four pillars: Participation (paid football coaching including After School Clubs, Skill Centres, Holiday Camps, and Boys and Girls Elite Development Centres), Health & Wellbeing (Match Fit, Joey Beauchamp Foundation, Manor Club, Walking Football), Social Inclusion (PL Kicks, Inclusion Squads, Oxford Phoenix Refugee Squad, Tri-Stars), and Education & Employability (Premier League Primary Stars, Advanced Football Programme with Abingdon & Witney College, The Twinning Project at HMP Bullingdon). It serves children and youth aged 5-18, adults with disabilities, refugees and asylum seekers, seniors aged 50+, and primary schools across the county.

The organisation's underlying "technology" is community sports delivery — football coaching sessions, education programmes, and matchday experiences — rather than a software product. Its digital infrastructure is built on commodity third-party platforms: Joinin.online for booking and membership, JustGiving for donations, MailChimp for email, and Enthuse plus English Football Trust Official Soccer Schools for participant data. Recent product launches include new condition-specific programmes (Parkinson's Walking Football in January 2026, Tri-Stars for Down's Syndrome in February 2026) and the app-based Match Fit health programme (2025) delivered via a partnership with Ownminder.

The business model is a diversified charity funding stack. Paid programme revenue (holiday camps from £25/day, mascot packages from £135-£180, paid coaching) is explicitly reinvested into free community work. Recurring revenue comes from Friends of OUitC individual memberships at £5/month and business memberships at £100/month. Donations flow through JustGiving both as direct giving and in-memory contributions, with 10% pledged to the Joey Beauchamp Foundation. The largest funding sources are grants from Premier League Foundation (Primary Stars, Kicks), EFL Trust (Twinning Project), Oxfordshire County Council (Match Fit), and the Premier League Fans Fund. The board includes Tim Williams as CEO of Oxford United FC, confirming the parent-subsidiary relationship with the football club.

Name

Oxford United in the Community

Legal name

Oxford United in the Community

Website

https://ouitc.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxford United in the Community is the official charity of Oxford United Football Club, founded in 1989, delivering football-based participation, health, social inclusion, and education programmes across Oxfordshire for children, adults with disabilities, refugees, seniors, and primary schools.

Ownership category

akta.pro rank

Product category

Charitable Community Football Programmes

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134), Human Rights Organizations (813311), Educational Support Services (611710)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Refugee, Migration & Displacement Support (BPAGABAH), Club Sports Programs (EDALAIAB)

Keywords

• Community football programmes
• Social inclusion programmes
• Football education employability
• Health wellbeing initiatives
• Charity community outreach

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Membership (Friends of OUitC): Individual supporters pay £5/month and business supporters pay £100/month to become Friends of Oxford United in the Community. Individual supporters receive a pin badge and entry into quarterly prize draws. Business supporters receive logo placement on website directory, places at events, and monthly email updates. All proceeds support charitable work across Oxfordshire with 10% pledged to the Joey Beauchamp Foundation.
2. Matchday Experiences and Mascot Packages: Paid mascot packages (Captains Mascot £180, Goalkeeper Mascot £150, Team Mascot £135) and Guard of Honour packages for grassroots football teams. All profits reinvested into community programmes.
3. Holiday Camps and Participation Programmes: Holiday camps for boys and girls aged 5-13 throughout school holidays, starting from £25/day. Skill centres, after school clubs, and Elite Development Centre programs generate revenue that is reinvested into community work.
4. In-Memory Donations: Donations made in memory of loved ones via JustGiving platform, supporting the charity's work across Oxfordshire.
5. Fundraising: Individual fundraising pages via JustGiving for supporters who want to raise funds for the charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Oxford United in the Community is the official charity of Oxford United Football Club, delivering football-based community programmes across Oxfordshire. It operates across four pillars: Participation (After School Clubs, Elite Development Centres, Holiday Camps, Skill Centres), Health & Wellbeing (Match Fit, Walking Football, Manor Club, Joey Beauchamp Foundation), Social Inclusion (Refugee Squad, Inclusion Squads, Premier League Kicks), and Education & Employability (Premier League Primary Stars, Advanced Football Programme, The Twinning Project).

Product overview

Oxford United in the Community operates as a unified charity offering community programmes through four key pillars: Participation, Health & Wellbeing, Social Inclusion, and Education & Employability. The participation strand includes paid programmes such as After School Clubs, Elite Development Centres (Boys and Girls), Holiday Camps, and Skill Centres, which generate revenue reinvested into free community work. The health and wellbeing pillar features Match Fit (a Premier League Fans Fund-supported programme), the Joey Beauchamp Foundation for mental health, Manor Club for over-50s, and Walking Football. Social inclusion encompasses OUFC Inclusion Squads, Oxford Phoenix Refugee Squad, Oxford United Tri-Stars, and Premier League Kicks sessions. Education and employability includes the Advanced Football Programme with Abingdon and Witney College, Premier League Primary Stars, and The Twinning Project at HMP Bullingdon. Matchday Experiences (Mascot and Guard of Honour packages) and Supporter Memberships (Individual and Business) provide fundraising mechanisms. Recent launches include Parkinson's Walking Football (January 2026), Tri-Stars for Down's Syndrome (2026), and Match Fit (2025).

Differentiator

Problem solved

Functional benefit

Products and services

• After School Clubs
• Boys Elite Development Centre
• Girls Elite Development Centre
• Holiday Camps
• Skill Centres
• Mascot Packages
• Guard of Honour Packages
• Individual Supporter Membership (Friends of OUitC)
• Business Supporter Membership (Friends of OUitC)
• Premier League Primary Stars
• Premier League Kicks
• Oxford Phoenix Refugee Squad
• OUFC Inclusion Squads Weekly inclusive football sessions for adults living with disabilities, delivered in partnership with Abingdon and Witney College, including competitive fixtures.
• Oxford United Walking Football
• Match Fit
• Manor Club
• Oxford United Advanced Football Programme
• The Twinning Project
• Parkinson's Walking Football
• Oxford United Tri-Stars
• In Memory Donations

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered major, supporting and core.

• Parkinson's UKmajorStrategic or Co-development Partner · 1 January 2026Supporting partner for Parkinson's Walking Football programme launched January 2026, providing sessions for people affected by Parkinson's Disease.
• Quarry Rovers FCmajorStrategic or Co-development Partner · 1 January 2026Local grassroots football club partnering to deliver Parkinson's Walking Football programme (Quarry Movers United) at Oxford United Training Centre.
• OwnmindersupportingTechnology or Integration · 1 January 2025Technology partner providing exclusive Match Fit app access featuring Club content and Mind Fitness techniques for programme participants.
• Beezee by MaximussupportingStrategic or Co-development Partner · 1 January 2025Local partner contributing to Match Fit programme briefings on health and wellbeing topics.
• Asylum WelcomemajorStrategic or Co-development Partner · 1 January 2021Oxfordshire-based charity supporting refugees and asylum seekers. Partner in Oxford Phoenix Refugee Squad initiative launched in 2021.
• Premier League FoundationcoreStrategic or Co-development PartnerPrimary funder through Premier League Charitable Fund, providing major funding for Premier League Primary Stars and Premier League Kicks programmes. The Premier League Foundation Chief Executive Alex White participates in community events and national tournaments.
• EFL TrustcoreStrategic or Co-development PartnerNational partner supporting community delivery of football programmes. Oxford United in the Community delivers EFL Trust initiatives including the Twinning Project at HMP Bullingdon.
• Professional Footballers' Association (PFA)coreStrategic or Co-development PartnerKey national partner supporting community football initiatives. PFA Community Champions programme recognizes Oxford United players for community work.
• Joey Beauchamp FoundationcoreStrategic or Co-development PartnerNamed in honour of former Oxford United player Joey Beauchamp. Committed to improving mental health provision in Oxfordshire. Oxford United in the Community works in close collaboration, with 10% of all Friends of OUitC donations pledged to the Foundation.
• Abingdon & Witney CollegecoreStrategic or Co-development PartnerAcademic partner for Advanced Football Programme enabling 16-18 year old students to study full-time for sports qualifications while training with Oxford United in the Community. Also partner for Inclusion Football sessions for adults with disabilities.
• Oxfordshire County CouncilmajorStrategic or Co-development PartnerLocal government partner supporting Match Fit programme and broader community health initiatives. Partnership with Oxfordshire County Council's public health agenda.
• Active OxfordshiremajorStrategic or Co-development PartnerLocal physical activity partnership supporting Match Fit programme focused on health and wellbeing for adults.
• Down's Syndrome OxfordmajorStrategic or Co-development PartnerPartner for Oxford United Tri-Stars programme providing weekly football sessions exclusively for people with Down's Syndrome.
• Oxfordshire FAmajorStrategic or Co-development PartnerCounty football governing body partner for Oxford Phoenix Refugee Squad and mental health awareness initiatives in grassroots football.
• Refugee ResourcemajorStrategic or Co-development PartnerOxfordshire charity that was original co-founder of Oxford Phoenix Refugee Squad, helping refugees and asylum seekers integrate through football.
• Northampton Town Community TrustsupportingStrategic or Co-development PartnerDisability football partner arranging friendly matches between Oxford United and Northampton Town community disability teams.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aston Villa Foundation: Official charity of Aston Villa FC delivering Primary Stars, Kicks, health, and education programmes in the West Midlands. Direct structural peer for OUitC in terms of programme mix and club-affiliated community delivery model.
• Leeds United Foundation: Official charity of Leeds United delivering participation, education, health, and inclusion programmes in West Yorkshire. Comparable four-pillar structure and Premier League/EFL programme mix.
• Tottenham Hotspur Foundation: Official charity of Tottenham Hotspur delivering education, employment, health, and social inclusion programmes in North London. Comparable four-pillar model and Premier League programme delivery footprint.
• Liverpool FC Foundation: Official charity of Liverpool FC delivering Primary Stars, Kicks, education, and health programmes across Merseyside. Closely comparable mission, programme mix, and Premier League funding model to OUitC.
• Everton in the Community: Official charity of Everton FC delivering participation, health, social inclusion, and education programmes across Merseyside. Direct structural peer as another lower-mids Premier League club charity with comparable four-pillar delivery and a similar mid-tier operational scale.
• Manchester United Foundation: Official charity of Manchester United FC delivering participation, education, health, and social inclusion programmes across Greater Manchester. Operates the same Premier League Primary Stars and Kicks models and serves as the scale benchmark for EFL/Premier League club community foundations.
• Robins Foundation (Bristol City): Official charity of Bristol City FC, explicitly referenced as a previous employer of OUitC's Digital Media Executive. Operates an equivalent participation, education, and inclusion programme mix in a similar EFL/Championship club context.
• Northampton Town Community Trust: Official charity of Northampton Town FC and an existing OUitC partner in disability football. Operates an EFL Trust-aligned participation and inclusion portfolio at a similar scale to OUitC.
• Chelsea Foundation: Official charity of Chelsea FC delivering football-based community programmes in education, health, social inclusion, and employability. Operates Premier League Primary Stars, Kicks, and school-based programmes mirroring OUitC's four-pillar structure.
• Arsenal Foundation: Official charity of Arsenal FC delivering Primary Stars, Kicks, and wider community programmes in North London. Comparable mission and delivery model, with larger scale as a top-six Premier League club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oxford-united-in-the-community

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxford United in the Community