Ownminder

What Ownminder does

Ownminder (Ownminder Limited, registered in England and Wales) is a UK-headquartered B2B SaaS company operating a Mind Fitness platform built specifically for the construction industry. The platform is delivered as a cross-platform mobile and web application (iOS, Android, web) and combines a 10-animal strength archetype framework (Lion, Owl, Eagle, Wolf, Shark, Tiger, Bear, Elephant, Whale, Bison), a 20-question Mind Fitness Check producing a private 0–100 score and radar profile, a library of 40+ evidence-based Mind Fitness tools, 13 branded monthly toolbox talks with digital signature sign-off, and the validated SWEMWBS assessment licensed from the University of Warwick. A built-in 5-level safeguarding risk matrix silently monitors responses, triggers admin alerts at Moderate+ thresholds, and prompts users to crisis resources at High/Critical levels, while a three-tier role-based access control (worker / line manager / safeguarding lead) enforces a strict separation between individual scores and aggregated employer dashboards. Onboarding of site workers is designed around QR codes printed at welfare cabins, canteens, and toilets, project-scoped landing pages, and a no-login-wall first touch — addressing a workforce that largely lacks corporate email. Authentication spans passkeys (Face ID/Touch ID), magic links, Apple/Google sign-in, and email/password, with data hosted on Hetzner in Germany (EEA), Cloudflare for transport-layer encryption, and ICO registration (ZB302194) under UK GDPR.

The product is positioned around multi-standard compliance alignment — CIRIA C782 (digital delivery of the Mind domain across all eight strategy elements), the CCLA Corporate Mental Health Benchmark 2024 (~107 of 217 points), the UK Men's Health Strategy 2025 (via the Construction Leadership Council, Mates in Mind, and the University of Warwick), WHO 2022, ISO 45003, and HSE Management Standards — with clinical oversight supplied through a documented partnership with Cognacity (Dr Phil Hopley). Revenue is generated primarily through per-project one-time software licences: Starter (up to 50 workers, £500), Growth (51–250 workers, £1,000), Professional (251–2,000 workers, £2,500), and a sales-assisted Enterprise tier (2,001–20,000+ workers, custom-priced on mobilisation) that adds SSO, API access, multi-language content, custom branding, family/dependents access, and onsite launch support. Add-on revenue streams include an optional Manager Training Module (£500–£2,000 per cohort) and a 50%-of-tier-price project extension fee. Go-to-market combines self-serve SMB acquisition on the ownminder.com pricing page, a demo-driven inside sales motion across all tiers, and enterprise field sales executed jointly with Storey Consulting for Tier 1 contractors and institutional developers. Distribution channels include direct web purchase, the Apple App Store and Google Play Store for workers, and on-site QR code posters as the primary worker-side onboarding mechanism.

As of the supplied evidence the company is early-stage, founder-led by Tom Storey, UK-only (England and Wales), with six publicly named customers (blu-3, DGP Logistics, Erith, Lucas UK, Morrisroe, and Legal & General), no disclosed funding rounds, no disclosed headcount, and no disclosed revenue. The recently concluded Legal & General pilot (August 2025 to April 2026, 3 sites, 22 operatives, 86% activation) represents the company's primary investor-grade reference deployment and the most significant commercial signal currently available.

Name

Ownminder

Legal name

Ownminder Limited

Website

https://ownminder.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ownminder is a UK B2B SaaS providing a Mind Fitness platform for construction employers. The app combines a 10-animal strength framework, SWEMWBS-licensed wellbeing assessment, and 40+ evidence-based tools. Revenue comes from per-project one-time fees (£500–£2,500 plus custom Enterprise) and manager training add-ons.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Software (Construction Wellbeing SaaS)

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Construction wellbeing software
• Workforce mental health
• Mind fitness platform
• Construction safety compliance
• Employee wellbeing tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Project Software Licences: One-time fee per construction project, billed on project start. Tiered by maximum worker count (Starter up to 50, Growth up to 250, Professional up to 2,000, Enterprise custom). Licence covers the full project duration (typically 6–24 months). Extensions at 50% of original tier price. No per-seat billing; no monthly recurring fees.
2. Manager Training Module (Add-On): Optional professional services add-on for Growth and Professional tiers. Mental health supervisor training, video modules, and certification. Priced at £500–2,000 per cohort. Delivered by Cognacity (Dr Phil Hopley).
3. Enterprise Custom Build: Enterprise tier includes custom subdomain, branding, SSO integration, API access, multi-language content, custom content creation, family/dependents access, and onsite mobilisation support. Billed via invoice on mobilisation. No published price; custom scope per organisation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ownminder sells a Mind Fitness mobile and web platform purpose-built for the UK construction industry. The platform gives construction workers a daily, gamified, evidence-based psychological-fitness practice built around 10 animal-archetype strengths, a 20-question Mind Fitness Check, 40+ short tools, 13 branded toolbox talks, and a silent 5-level safeguarding risk matrix. Employers (Tier 1 contractors, mid-size construction firms, and institutional developers) purchase per-project licences to evidence CCLA / CIRIA C782 / HSE / ESG compliance while supplying their workforce — including subcontractors without corporate email — with anonymous, private mental-fitness support.

Product overview

Ownminder is a unified Mind Fitness platform for the construction industry consisting of the core mobile/web app with 10 animal strength archetypes (Lion, Owl, Eagle, Wolf, Shark, Tiger, Bear, Elephant, Whale, Bison), the Mind Fitness Check assessment (20 questions producing a radar score), a library of 40+ evidence-based tools, 13 branded monthly Toolbox Talks, SWEMWBS validated assessment (University of Warwick licensed), and an Employer Dashboard with safeguarding. The platform is delivered across four pricing tiers: Starter (£500), Growth (£1,000), Professional (£2,500), and Enterprise (custom). Optional Line Manager Training (DEASC framework) is available as an add-on. Built-in safeguarding includes a 5-level risk matrix with automatic alerting. The platform is co-developed with Cognacity (Dr Phil Hopley) and aligned with CIRIA C782 and CCLA Mental Health Benchmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Ownminder Mind Fitness Platform Cross-platform Mind Fitness mobile (iOS/Android) and web application for the UK construction industry, providing workers with a 20-question Mind Fitness Check producing a radar score across 10 animal-archetype strengths (Lion, Owl, Eagle, Wolf, Shark, Tiger, Bear, Elephant, Whale, Bison), a library of 40+ evidence-based micro-tools, 13 branded monthly Toolbox Talk videos, and a silent 5-level safeguarding risk matrix. Employers purchase per-project licences to extend the programme across their workforce and supply chain while evidencing CCLA Mental Health Benchmark, CIRIA C782, HSE, and ESG S-pillar compliance.
• Line Manager Training Module (DEASC)

Quantifiable outcome

• 86% activation rate (19 of 22 operatives activated their Mind Fitness account in a 3-site, 22-operative pilot over 8 months)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Cognacity (Dr Phil Hopley)coreStrategic or Co-development PartnerClinical oversight and co-development of all Mind Fitness training and assessment content. Dr Phil Hopley (Clinical Insights Lead at Cognacity) co-designs the Mind Fitness programme and records bespoke training content including the Line Manager Training modules and DEASC 1:1 framework. Cognacity's clinical team continuously reviews content against the evidence base. Monthly clinical supervision reviews Line Manager 1:1 logs (names blinded) and feeds learnings back into LM training. Cognacity's MOA with Ownminder is documented and available as CCLA Q21a evidence.
• University of WarwickcoreStrategic or Co-development PartnerLicensed use of the Short Warwick-Edinburgh Mental Wellbeing Scale (SWEMWBS) for the Mind Fitness Check and pulse assessment. SWEMWBS is the NHS-recommended validated short-form wellbeing measure. Ownminder's use of SWEMWBS is the primary mechanism for CCLA Q19 evidence (dedicated mental health survey, 10 points) and drives the SWEMWBS-validated assessment tier differentiator. WEMWBS is used for portfolio-level anonymised aggregate reporting.
• Construction Leadership Council (CLC)coreStrategic or Co-development PartnerPartner in the UK Men's Health Strategy 2025 construction programme, alongside Mates in Mind and the University of Warwick. Ownminder is aligned with Lever 3 of this programme. Positions Ownminder as a deliverable of the national construction mental health strategy.
• Mates in MindcoreGTM or Marketing PartnerUK charity raising awareness and addressing the stigma of poor mental health in the construction industry. Listed as a trusted resource on Ownminder's resources page and crisis support page. Partner in the UK Men's Health Strategy 2025 construction programme alongside CLC and University of Warwick. Ownminder is positioned as a proactive Mind Fitness complement to Mates in Mind's awareness work. The Lighthouse Construction Industry Charity (running the Construction Industry Helpline) is also referenced as a crisis partner.
• Storey ConsultingflagshipImplementation/ SI/ Consulting PartnerDan Burke at Storey Consulting handles enterprise questionnaire responses and discovery calls for Tier 1 contractors and multi-national workforces deploying Ownminder. Storey Consulting shapes the discovery process (60-minute call with wellbeing lead, H&S director, and IT owner), subdomain, brand tokens, clinical partner, compliance framing, and integration route. Co-presented on the enterprise onboarding page alongside Tom Ireland (Ownminder).
• Hetzner Online GmbHcoreTechnology or IntegrationInfrastructure hosting provider. Primary data stored on Hetzner servers in Falkenstein and Nuremberg, Germany (EEA). Standard SCCs with enhanced encryption. Part of Ownminder's GDPR compliance architecture.
• CloudflarecoreTechnology or IntegrationCDN, DNS, and DDoS protection provider. Cloudflare Full mode enables end-to-end TLS encryption. Static assets cached globally (UK and EEA for EU traffic); no personal data served through cache. Supports the 'Encrypted in transit' trust and security claim.
• StripecoreTechnology or IntegrationPayment processing for all paying customers (employers purchasing project licences). Stripe Tax used for automatic UK VAT calculation at checkout. US and Ireland presence with DPA and SCCs. Workers never pay; only enterprise administrators trigger billing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spring Health: Global employer mental health platform combining assessments, therapy, coaching, and digital self-service. Comparable SaaS go-to-market into HR/benefits teams, with broader therapeutic scope rather than construction-vertical compliance alignment.
• Calm Business: Consumer meditation and mental fitness platform with an enterprise (Calm Business) tier for employer distribution. Overlaps on mindfulness tools, content library, and mobile delivery, but lacks Ownminder's compliance, construction, and supply-chain specialisation.
• Lyra Health: Enterprise mental health benefit provider with therapy, coaching, and digital tools across global workforces. Comparable in employer-sponsored delivery, but operates at significantly greater scale in the broader enterprise mental health category rather than UK construction specifically.
• Modern Health: Global employer mental health platform combining assessments, coaching, therapy, and self-guided content. Comparable buyer profile (enterprise HR/H&S) and similar SaaS economics, but with broader therapeutic capability rather than vertical construction specialisation.
• Headspace for Work: Consumer mental health brand extended into the B2B employer benefits market. Overlaps with Ownminder on mindfulness and employee wellbeing, but lacks the construction-vertical compliance mapping and supply-chain onboarding model.

Direct peers

• Spill: UK workplace mental health platform combining therapy, chat-based support, and wellbeing tools for employers. Competes for the same H&S/HR/wellbeing budget at UK employers with a therapy-led model rather than a daily-practitioner app.
• Mates in Mind: UK charity specifically addressing mental health stigma and suicide prevention in the construction industry. Direct overlap on target population (UK construction workers and employers) and on awareness, training, and resources, although delivered through charity programmes rather than daily-practitioner mobile tooling.
• Unmind: UK-headquartered workplace mental health platform sold to enterprise HR/H&S buyers. Closest direct competitor in the employer-sponsored mental health SaaS category, with broader therapeutic content but less construction-specific compliance alignment.
• Lighthouse Construction Industry Charity: Operates the Construction Industry Helpline and provides crisis and welfare support for UK construction workers and families. Same vertical and population as Ownminder, with a complementary crisis-response remit versus Ownminder's proactive daily-practice model.

Emerging players

• Andy's Man Club: UK male mental health charity running peer-to-peer support groups, including a strong construction workforce footprint. Adjacent rather than directly competitive, but addresses the same male, working-age demographic that Ownminder targets on construction sites and can serve as a referral or partnership channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ownminder

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ownminder