TVIZ

What TVIZ does

TVIZ (ООО "ТВИЗ") is a privately held Russian software development company founded in 2013 and headquartered in Moscow that builds custom software and system solutions for the television, advertising, and corporate-startup markets. The firm operates a full-cycle in-house development model — covering creative concepts, design, web and mobile development, software integration, system administration, and SMM — and explicitly avoids outsourcing to third-party contractors or freelancers.

The company's product portfolio straddles consumer-facing apps and B2B platform infrastructure. On the consumer side, it has built second-screen companion applications such as МатчКлуб (MatchClub) for MatchTV sports broadcasts (over 2,000,000 installs) and MadeTV 2screen for British broadcaster MadeTV (over 100,000+ installs). On the B2B side, it operates two content management systems — CMS "Creator" for second-screen content (deployed across five mobile apps and marketed as requiring no programming skills) and CMS "Addrban" for automated interactive advertising placement, which is integrated with the Teletarget interactive TV platform and serves 32 TV channels. DSP "TVIZ PRO" is the company's web-based TV advertising planning service, embedding proprietary AI for viewer-demographics detection and a proprietary neural network for audience targeting.

TVIZ monetizes through a mix of professional services and productized offerings. It offers three engagement formats — Time & Material (hourly billing for audits and non-standard solutions), Fixed Price (deliverable-based for standard solutions), and Dedicated Team (subscription-style full-team engagement for product development). The go-to-market is direct enterprise sales led by website inquiry forms and a small set of anchor clients in broadcasting (MatchTV, MadeTV), advertising (Teletarget-connected holdings), and interactive special projects for brands such as 1хСтавка and Skoda. The company is privately held with no disclosed external funding, no parent company, no subsidiaries, and no publicly available revenue or headcount figures.

Name

TVIZ

Legal name

ООО "ТВИЗ"

Website

https://tviz.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

TVIZ is a Moscow-based software development firm building custom interactive-TV, second-screen, and ad-tech solutions for television broadcasters, advertising holdings, and corporate clients across Russia.

Ownership category

akta.pro rank

Product category

Interactive Television Software & Advertising Technology

NAICS

Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833), Services-Advertising (7310)

akta.pro industry

PRIMARYMPABAGAG

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Pay-TV Operators (Cable, Satellite, IPTV)

SECONDARYMPABAGAE

Wholesale/White-Label Pay-TV Platform Operators

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Pay-TV Operators (Cable, Satellite, IPTV)

SECONDARYMPAHAKAK

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Broadcast & Playout Technology (Automation, Master Control)

Keywords

• Custom software development
• Interactive television platforms
• Second-screen mobile apps
• TV advertising technology
• Content management systems

Headquarters

HQ city

Bryansk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Full-cycle software development and support services for television, advertising, and corporate clients. Services include creative tasks, design, web/mobile development, software integration, system administration, and promotion/SMM.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TVIZ is a custom software development firm that builds unique software and system solutions for the television, advertising, and corporate startup industries. The company delivers full-cycle digital projects including creative concepts, design, web and mobile development, integration, system administration, and SMM. Core products include mobile second-screen companion apps (MatchClub, MadeTV 2screen), content management systems (CMS Creator for second-screen apps and CMS Addrban for interactive TV advertising placement on the Teletarget platform), and DSP TVIZ PRO for TV ad campaign planning with AI-powered audience targeting.

Product overview

TVIZ (ООО 'ТВИЗ') is a software development company providing custom software and system solutions for television, advertising, and corporate startups. The company operates on a full-cycle digital project model with in-house development. Their product portfolio includes mobile companion applications (МатчКлуб and MadeTV 2screen) for viewer engagement during TV broadcasts, two content management systems (CMS 'Creator' and CMS 'Addrban') for managing second-screen content and interactive advertising placement, and DSP 'TVIZ PRO' for advertising campaign planning with AI-powered audience targeting. They also deliver special creative projects involving AR and interactive mechanics. TVIZ offers services including software development, legacy system modernization, MVP creation, system integration, system administration, and digital marketing/SMM.

Differentiator

Problem solved

Functional benefit

Brands

• TVIZ PRO: DSP web service for planning advertising campaigns on television and obtaining statistics on interactive advertising.
• MatchClub
• MadeTV 2screen
• CMS Creator
• CMS Addrban

Products and services

• MatchClub (МатчКлуб) Mobile companion app for MatchTV sports channel with prediction contests during live broadcasts, a points accumulation and prize redemption system, and a TV program guide; monetized via advertising, in-app purchases, and OTT subscription access. Built for the MatchTV broadcasting holding.
• MadeTV 2screen Mobile companion app for the British TV channel MadeTV that engages viewers on their smartphones via polls, quizzes, TV program guide, interactive guide, news, and weather sections.
• CMS Creator Content management system for second-screen mobile applications, featuring a no-code UI/UX platform, distributed file and image storage, and a user actions database, enabling operators without programming skills to manage companion app content.
• DSP TVIZ PRO Web-based demand-side platform (DSP) for planning TV advertising campaigns and obtaining real-time interactive advertising statistics, incorporating proprietary AI for viewer demographics detection, neural network-based audience targeting, and reporting with split access for ad inventory buyers and sellers.
• CMS Addrban Tool for automated placement of interactive advertising within the Teletarget interactive TV platform, enabling TV channels to manage advertising inventory, fill it with interactive ads, integrate with broadcast automation systems, and generate additional revenue. Currently deployed across 32 TV channels.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TeletargetcoreTechnology or IntegrationTeletarget is an interactive television platform. TVIZ provides integrated solutions including DSP TVIZ PRO for advertising campaign planning and CMS Addrban for automated interactive advertising placement. All TV and advertising holdings connected to the Teletarget interactive TV platform have access to TVIZ's CMS.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innovid: Innovid is a connected TV advertising platform delivering interactive and measurable ad experiences across CTV and traditional TV. Compares directly to TVIZ's DSP TVIZ PRO and interactive advertising capabilities for the same broadcaster and advertiser customer base.
• Visualised (formerly Monterosa): Visualised builds second-screen companion apps and real-time interaction platforms for broadcasters and live events. Directly comparable to TVIZ's MatchClub and MadeTV 2screen companion apps and the CMS Creator platform.
• Smartclip: Smartclip (RTL Group) provides cross-device video advertising technology including addressable TV and interactive formats. Overlaps with TVIZ's CMS Addrban and DSP TVIZ PRO serving broadcasters and ad holdings through a programmatic platform.
• Yospace: Yospace provides dynamic ad insertion and interactive advertising technology for live and on-demand TV broadcasters. Directly comparable to TVIZ on the interactive TV advertising technology stack, including server-side ad insertion and broadcaster workflow integration.

Emerging players

• Operative: Operative provides advertising sales and traffic management software for broadcasters, MVPDs, and digital publishers. Overlaps with TVIZ's CMS Addrban and the advertising inventory management layer for TV channels.
• ACTV8Me: ACTV8Me provides interactive second-screen advertising and viewer engagement technology for TV broadcasters. Comparable to TVIZ's second-screen and interactive TV advertising capabilities, including AR/creative-driven campaigns.

Broad incumbents

• Imagine Communications: Imagine Communications provides broadcast workflow, playout, and advertising management systems for TV broadcasters. Compares to TVIZ's CMS Addrban integration with broadcast automation and workflow orchestration for ad operations.
• FreeWheel: FreeWheel (Comcast) is a major TV/video advertising management platform serving broadcasters, MVPDs, and distributors. Overlaps broadly with TVIZ's position at the intersection of broadcast ad operations and interactive advertising, but at a much larger scale.
• The Trade Desk: The Trade Desk is a leading global DSP across CTV, video, and display. Overlaps with TVIZ PRO's DSP positioning for TV advertising campaign planning and audience targeting, though at vastly greater scale and breadth.

Regional players

• SPB TV: SPB TV is a Russian-headquartered OTT video platform and TV technology provider offering end-to-end streaming solutions. Directly comparable to TVIZ's TV technology focus, with overlapping presence in the Russian/CIS broadcaster market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tviztv
• Facebookfacebook.com/TVIZ.tv
• LinkedInlinkedin.com/company/tviz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVIZ