SPB TV
SPB TV (SPB TV AG) is a Switzerland-headquartered, Russia-developed OTT/IPTV platform vendor founded in 2007, licensing the SPB TV Rosing turnkey video-streaming stack — including transcoding, advertising, CDN, and IoT-enabled Android TV boxes — to telecom operators, broadcasters, advertisers, and government media agencies across 30+ countries.
- Company typePrivate
- Founded2007
- HeadquartersZug, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SPB TV does
SPB TV (legal entity SPB TV AG, headquartered in Zug, Switzerland, with R&D in Saint-Petersburg, Russia) builds and licenses a turnkey OTT/IPTV platform branded as SPB TV Rosing. The platform bundles middleware, CMS, CRM, billing integration, transcoding (Astra), an in-stream advertising engine (Ad Expert), a proprietary CDN, client applications, and an Android TV-based set-top box with IoT protocol support (Home). Founded in 2007, the company employs 51–100 people and serves telecom operators, media companies, broadcasters, advertisers, government content agencies, and transport operators across 30+ countries, with named deployments including MTS, Beeline (Uzbekistan and Kazakhstan), Velcom/A1 (Belarus), StarHub (Singapore), NTRC Uzbekistan, Roskino, and BelZhD railway.
The company operates a B2B platform-licensing model with hybrid revenue: subscription/usage-based fees from operators licensing the white-label Rosing stack; revenue-share on in-stream video advertising served through Ad Expert; D2C subscription passes (e.g., E TV at 99 rubles); and bespoke professional services for large custom projects such as the Roskino Key Buyers Event platform. Pricing is quote-based and not publicly disclosed; engagements are mid-to-long-tail enterprise sales supported by content marketing via B2B and TV blogs, case studies, and industry events. Go-to-market combines direct enterprise field sales ([email protected]) and partner-integrated white-label distribution, with consumer reach extended through OEM device pre-installations and app stores.
Beyond the core platform, SPB TV operates consumer-facing products including the SPB TV online TV application and the Belt and Road TV international service distributing Chinese state media globally. Product expansion in 2019–2021 entered three new verticals — e-sports (E-Terra Journal), transport-facility video (VOKA on BelZhD), and government content markets (Key Buyers Event for Roskino) — plus one new geography (Uzbekistan via UZTV). AI/ML capability is applied rather than core-differentiated, comprising a recommendation engine, predictive analytics, and voice-control integration via Yandex Alisa.
SPB TV firmographics
Firmographics- Name
- SPB TV
- Legal name
- SPB TV AG
- Website
- https://spbtv.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SPB TV (SPB TV AG) is a Switzerland-headquartered, Russia-developed OTT/IPTV platform vendor founded in 2007, licensing the SPB TV Rosing turnkey video-streaming stack — including transcoding, advertising, CDN, and IoT-enabled Android TV boxes — to telecom operators, broadcasters, advertisers, and government media agencies across 30+ countries.
- Ownership category
- akta.pro rank
SPB TV industry classification
Industry- Product category
- OTT/IPTV Video Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live Streaming & Webcasting Platforms (BPAMAJAB)
- akta.pro secondary industries
- Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI), Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where SPB TV is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
SPB TV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Licensing/ SaaS: Licensing of the SPB TV Rosing platform to telecom operators and media companies for launching their own OTT TV services. Provided as PaaS or turnkey solution with subscription or usage-based pricing.
- Video Advertising: In-stream video advertising with targeting capabilities across the platform. SPB TV's Ad Expert product covers complete ad lifecycle including insertion, tracking, and analytics.
- Subscription Services: Direct-to-consumer subscription services (e.g., E TV channel at 99 rubles, Beeline TV subscription options including daily/monthly plans).
- Professional Services: Custom development and integration services for large-scale projects like the Key Buyers Event digital platform.
- Content Monetization for Partners: Platform enables partners to monetize through advertising, subscription, or hybrid models. UZTV uses AVOD model with ad replacement technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | E TV Subscription - 99 rubles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
SPB TV product offering
Product offeringCore offering
SPB TV provides a turnkey OTT/IPTV platform (SPB TV Rosing) that enables telecom operators, media companies, and broadcasters to launch multi-screen video streaming services in approximately two weeks. The offering bundles middleware, CMS, CRM, billing, analytics, transcoding, streaming, proprietary CDN, client applications for mobile/web/smart TV/STB, and supporting modules for advertising, content storage, and Android TV hardware. SPB TV also runs consumer-facing apps (SPB TV Online, Belt and Road TV) and delivers professional services for custom integrations.
Product overview
SPB TV provides a modular OTT/IPTV solutions portfolio centered on the SPB TV Rosing platform. This core turnkey solution enables operators to launch comprehensive video streaming services quickly. The ecosystem includes complementary modules: SPB TV Home (Android TV set-top box for home viewing with IoT support), SPB TV Astra (software-based transcoding), Ad Expert (advertising insertion and management), and Content Storage (secure video asset management). Together these products form an end-to-end platform for multiscreen video delivery.
Differentiator
Problem solved
Functional benefit
Brands
- SPB TV Rosing: Core OTT/IPTV platform solution providing turnkey deployment for operators, media companies, and advertisers.
- SPB TV Home
- SPB TV Astra
- Ad Expert
- Content Storage
Products and services
- SPB TV Rosing
Quantifiable outcome
- Launch OTT/IPTV service in 2 weeks
- +3 more outcomes
Companies that use SPB TV
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
SPB TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
SPB TV partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and standard.
- A1 (Velcom)coreLaunched VOKA video service for BelZhD (Belarusian Railway) passengers. A1 provides video library content, SPB TV provides platform technology. First case of OTT platform usage for transport facilities.
- RoskinocorePartnership with Roskino (with support of Ministry of Culture of Russian Federation and Government of Moscow) to develop the Key Buyers Event: Digital edition platform - first online content market in Russia. SPB TV provided complete technological solution including video storage, event management platform, and communication tools. Platform developed in record 2 months.
- Beeline Uzbekistan (Unitel)coreLaunched first full-fledged OTT TV service in Uzbekistan. SPB TV provides turnkey OTT/IPTV solution including separate data-center setup, middleware tools, CDN, and client applications integrated with Beeline billing system.
- DantserstandardRegional telecom provider launched Dantser TV OTT service on SPB TV Rosing platform. Solution delivered as PaaS on SPB TV's own cloud service. Access to 190+ TV channels across multiple platforms.
- NTRC UzbekistancoreLaunched UZTV video service providing Uzbek language content from national TV/radio company. Multi-platform service with potential 2.5+ million viewers.
- Widevine (Google)standardDRM technology partnership for content protection across streaming services.
- VerimatrixstandardDRM and security technology partnership for content protection.
- DolbystandardAudio technology partnership for enhanced viewing experience.
- IntelstandardTechnology partnership for platform optimization and performance.
- Samsung, LG, Philips, Sony, TCL, and other Smart TV manufacturersstandardSmart TV app partnerships for SPB TV client applications on major TV platforms.
- GooglestandardAndroid TV integration, Google Cast support, and potential voice assistant integration (Alisa) for platform functionality.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SPB TV competitors and assessment
Company assessmentEmerging players
- Bitmovin: Video infrastructure provider offering encoding, player, and analytics APIs for OTT services — comparable transcoding and streaming technology with developer-focused delivery model.
- Ateme: Video compression and delivery solutions provider offering OTT, CDN, and transcoding — comparable in transcoding and streaming delivery segments of SPB TV's portfolio.
Broad incumbents
- Huawei Video Cloud: Envision video platform and FusionCDN from Huawei serving telecom operators globally — comparable OTT platform especially in emerging markets where Huawei has strong telecom relationships.
- Ericsson Media Solutions: Major incumbent providing video processing, delivery, and OTT solutions to global telecom operators — comparable platform offering but as part of Ericsson's broader telecom infrastructure portfolio.
Direct peers
- Brightcove: Cloud-based video platform provider offering OTT, live streaming, and monetization tools to media companies and operators globally — directly comparable turnkey OTT platform model with similar enterprise GTM.
- Vimeo OTT: White-label OTT platform (formerly VHX) for content creators and media companies — comparable SaaS OTT platform model with monetization and analytics capabilities.
- Kaltura: Video platform offering OTT, video cloud, and enterprise video solutions with API-driven platform architecture — highly comparable modular platform model serving telecom and media verticals.
- Synamedia: Video software provider for pay-TV operators and OTT services — formerly Cisco's Service Provider Video Technology Group — comparable platform serving similar telecom and media operator customers.
- Muvi: End-to-end OTT platform-as-a-service provider offering white-label streaming, CMS, CDN, billing, and analytics — comparable turnkey model with similar multi-vertical customer base.
Others
- Vindicia: Subscription billing and monetization platform — comparable component for SPB TV's billing and CRM capabilities within its Rosing platform offering to operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SPB TV social profiles
Digital presenceSPB TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPB TV leadership team
Management profileNumber of profiles
Profiles1 record
SPB TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPB TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPB TV
What does SPB TV do?
SPB TV provides a turnkey OTT/IPTV platform (SPB TV Rosing) that enables telecom operators, media companies, and broadcasters to launch multi-screen video streaming services in approximately two weeks. The offering bundles middleware, CMS, CRM, billing, analytics, transcoding, streaming, proprietary CDN, client applications for mobile/web/smart TV/STB, and supporting modules for advertising, content storage, and Android TV hardware. SPB TV also runs consumer-facing apps (SPB TV Online, Belt and Road TV) and delivers professional services for custom integrations.
Is SPB TV a public or private company?
SPB TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SPB TV founded?
SPB TV was founded in 2007. It employs 51 to 100 people.
Where is SPB TV based?
SPB TV is headquartered in Zug, Switzerland, in the Europe region.
How does SPB TV make money?
Five revenue lines are on record. Platform Licensing/ SaaS are the primary driver. The others are video Advertising, subscription Services, professional Services and content Monetization for Partners.
Who are SPB TV's main competitors?
Emerging players on record are Bitmovin and Ateme. Broad incumbents are Huawei Video Cloud and Ericsson Media Solutions. Direct peers are Brightcove, Vimeo OTT, Kaltura, Synamedia and Muvi. Vindicia is listed as an others.
Does SPB TV have an API?
No public API is recorded for SPB TV.
What industry is SPB TV in?
SPB TV's product category is OTT/IPTV Video Streaming Platform. Its primary akta.pro industry code is BPAMAJAB, Live Streaming & Webcasting Platforms, with a secondary code of MPABAGAI, Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes). Its NAICS code is 5162 and its SIC code is 4841.