Rental Housing Alliance Oregon

What Rental Housing Alliance Oregon does

Rental Housing Alliance Oregon (RHA Oregon) is a non-profit membership association founded in 1927 and headquartered in Portland, Oregon, serving residential rental property owners, property managers, and vendors across the state. The organization operates under a CRAFT framework — Community, Resources, Advocacy, Forms, and Training — and delivers its value through member dues, recurring education programs, and event fees. Its core product surface consists of Oregon-specific attorney-drafted rental forms (available for unlimited download to members), structured classes (Landlording 101, Landlording 102, Legislative Updates, tenant screening), networking events (dinner meetings, Mentor Roundtables, annual picnic), a vendor directory, and the bookable RHA Annex meeting space.

RHA Oregon's underlying technology is intentionally minimal and non-proprietary: the platform layer is a WordPress-based website with member account functionality, event scheduling through The Events Calendar plugin, and standard communication tools including Zoom, Microsoft Teams, and calendar integrations with Google, iCalendar, and Outlook. The defensible asset is the curated, jurisdiction-specific content — forms and legal updates developed in collaboration with Oregon law firms Warren Allen LLP and The Garcia Group — rather than any software product. State-level lobbying is delivered through a dedicated lobbyist, Cindy Robert, representing member interests in the Oregon legislature.

The business model is a classic regional trade association: membership subscription dues (undisclosed pricing tiers) provide access to forms, vendor discounts, and member support groups; supplemental revenue comes from pay-as-you-go class fees ($35-$75 depending on member status and course) and event fees ($0-$45). Members are exclusively SMB and mid-market housing providers in Oregon, with no enterprise or out-of-state segments. The organization employs fewer than 10 people and shows no evidence of external funding, M&A activity, or geographic expansion, consistent with a stable, mission-driven association approaching its 100th anniversary in 2027.

Name

Rental Housing Alliance Oregon

Legal name

Rental Housing Alliance Oregon

Website

https://rhaoregon.org

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

Rental Housing Alliance Oregon is a non-profit membership association founded in 1927 that provides Oregon residential rental property owners, property managers, and vendors with attorney-drafted rental forms, legal update education, networking events, vendor directory access, and state-level lobbying through a dedicated lobbyist.

Ownership category

akta.pro rank

Product category

Landlord Association Services

NAICS

Rental and Leasing Services (532)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Fair Housing, Compliance & Housing Program Oversight (FSALAKAN)

Keywords

• Landlord association
• Rental housing education
• Property management training
• Tenant screening services
• Housing advocacy

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to forms, vendor directory, member support groups, news on law changes, and educational resources.
2. Education and Training: Revenue from educational classes including Landlording 101, Landlording 102, Legislative Updates, and tenant screening classes offered to members and non-members.
3. Event Fees: Fees from dinner meetings and special events, with pricing tiers for members and non-members. The Annual Picnic ranges from free to $27.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Rental Housing Alliance Oregon (RHA Oregon) is a membership-based nonprofit landlord association that provides rental housing providers in Oregon with attorney-prepared housing provider-tenant forms, educational classes (Landlording 101/102, legislative updates, tenant screening), member networking events, and state-level legislative advocacy through an employed lobbyist. The organization sells annual memberships, individual class/event tickets, and ancillary services such as a vendor directory and meeting space rental.

Product overview

RHA Oregon operates as a membership-based landlord association offering a unified platform of services for rental housing providers in Oregon. The core offerings include membership programs with exclusive benefits, Oregon-compliant housing provider forms, and educational events. Additional services include a vendor directory, meeting space rental (RHA Annex), state-level advocacy through employed lobbyist, and structured classes covering landlording fundamentals and legal updates. The organization has been improving the craft of rental housing providers since 1927, providing Community, Resources, Advocacy, Forms, and Training (CRAFT) to members.

Differentiator

Problem solved

Functional benefit

Products and services

• RHA Oregon Membership
• Housing Provider Forms
• Education and Events
• RHA Oregon Vendor Directory
• RHA Annex
• RHA Advocacy Services
• RHA Classes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• National Tenant NetworkcoreTechnology or IntegrationNational Tenant Network hosts Online Tenant Screening Classes for RHA Oregon members. Classes cover the DecisionPoint report - how to order it and what it tells landlords about applicants. Classes are free and conducted via Microsoft Teams, providing tenant screening technology integration.
• Energy Trust of OregonminorGTM or Marketing PartnerIsaiah Kamrar, Program Manager from Energy Trust of Oregon presents at RHA Oregon dinner meetings on rental property energy upgrade incentives. Presentations cover Energy Trust pathways for residential and multifamily properties including insulation, heat pumps, and furnace upgrades.
• Vendor Directory PartnersminorChannel Partner/ Reseller/ DistributorVarious vendors including handymen, eviction services, and other landlord support services are listed in RHA Oregon's preferred vendor directory, accessible to members.
• Warren Allen LLPcoreStrategic or Co-development PartnerReal estate attorney Christopher L. Tackett-Nelson from Warren Allen LLP instructs Landlording 102 classes covering recent changes in landlord-tenant law, notice and pleading problems, landlord obligations, and tenant protections.
• The Garcia GroupcoreStrategic or Co-development PartnerAmber Clark from The Garcia Group teaches Legislative Update classes covering new Oregon legislative updates impacting landlords and property owners, including rent control, tenant screening, and building requirements.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• California Apartment Association: One of the largest state-level rental housing trade associations in the U.S., offering legal forms, advocacy, education, and member services to rental property owners. Comparable in core activities (forms, lobbying, training) but operates at much greater scale in a far larger and more regulatorily complex market than Oregon.
• National Apartment Association: The largest U.S. trade association for the rental housing industry, providing advocacy, education, and compliance resources to multifamily owners and operators. Directly comparable to RHA Oregon in mission (membership-based advocacy, training, and forms), but operates nationally with a far larger staff and budget, while RHA Oregon is a single-state regional player.
• Texas Apartment Association: One of the largest state-level rental housing trade associations in the U.S., providing advocacy, education, and member services to multifamily and single-family rental owners in Texas. Comparable to RHA Oregon in mission and member-driven model, though it operates at far greater scale in a much larger state.
• Florida Apartment Association: Statewide trade association representing the rental housing industry in Florida through advocacy, education, and member services. Comparable in core mission (landlord association with forms, training, lobbying) but operates at significantly greater scale in a much larger rental market than Oregon.
• Institute of Real Estate Management (IREM): An international association for real estate management professionals offering credentials, education, and advocacy. Comparable to RHA Oregon in serving property managers and owners with education and resources, but with a much broader professional-development and certification orientation rather than state-specific legal compliance.

Regional players

• Arizona Multihousing Association: State-level rental housing trade association providing advocacy, education, and member services to rental property owners and managers in Arizona. Comparable to RHA Oregon as a regional landlord association with a comparable member-driven advocacy and education model.
• Rental Housing Association of Washington: A regional landlord association serving Washington State with a similar model of membership dues, attorney-drafted forms, classes, advocacy, and networking events. Most directly comparable peer because of overlapping Pacific Northwest geography, similar SMB landlord customer base, and parallel landlord-tenant law complexity.

Direct peers

• National Association of Residential Property Managers (NARPM): A national membership association specifically for residential property managers, offering education, certification, and resources. Comparable to RHA Oregon's property-manager member segment in mission, though NARPM focuses exclusively on property managers rather than owners and operates nationally rather than at the state level.
• National Residential Landlords Association (NRLA): A national trade association for independent and small residential landlords, providing forms, training, and advocacy. Most directly comparable to RHA Oregon in serving the SMB landlord segment with form libraries, legal updates, and educational programming.

Emerging players

• Buildium: A SaaS property management platform serving small and mid-sized residential landlords with integrated accounting, tenant screening, lease management, and compliance tools. An emerging technology-first competitor whose bundled digital workflow could partially substitute for RHA Oregon's standalone forms, education, and support offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OregonRental
• Facebookfacebook.com/RHAOregon
• LinkedInlinkedin.com/company/rental-housing-alliance-oregon
• Instagraminstagram.com/rental_housing_alliance_oregon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Housing Alliance Oregon