What Annabel does

Annabel (legally Delftsestraat Exploitatie B.V.) is a private music venue and event space located at Schiestraat 20 in Rotterdam, Netherlands, founded in 2015. It operates as the largest pop venue (poppodium) in Rotterdam and houses approximately 1,400m² of configurable event space across four distinct areas: a 550m² Grote Zaal (Large Hall) with a 15-meter bar and professional light/sound systems, a 230m² Kleine Zaal (Small Hall) with a built-in DJ booth, a 120m² Café with bar and kitchen, and a 500m² Terras including the branded Anna's Terras for outdoor service. The venue serves both consumer and B2B audiences, hosting concerts from international and local acts, club nights (Friday-Saturday 23:00-04:00), live sports screenings, and private events including corporate parties, weddings, conferences, product launches, and galas.

The business generates revenue through three core streams: (1) ticket sales for concerts, club nights and special events via the annabel.nu website integrated with the CM.com ticketing platform (ticket prices €11.50-€38.75), with TicketSwap providing the official secondary market; (2) on-site food and beverage sales including cocktails, beers and smashburgers via Le Smash across the bar, café and terrace; and (3) venue rental (verhuur) for corporate and private events, with pricing quoted based on space selection, duration, and event requirements. Distribution is direct-to-consumer for ticket buyers and direct sales for corporate hire, with marketing via Instagram, Facebook, TikTok, LinkedIn, an email newsletter, and SEO-optimized event pages. Named enterprise venue rental clients include Coolblue, Unilever, NN Group, MTV, and Shell.

The venue sits within a creative hub alongside sister companies Revolt, Perron and Sahara, and co-promotes events with Rotown, BIRD, LantarenVenster, Momo and MotMozaïque, sharing production resources, audiences and programming across Rotterdam's music ecosystem. Aziz Yagoub is identified as founder and owner. Technology integrations are limited to CM.com for ticketing/payments, TicketSwap for resale and Google Analytics for web analytics; no AI/ML capabilities are referenced. The company has no disclosed funding rounds, no parent company, and no external investors.

Name

Annabel

Legal name

Delftsestraat Exploitatie B.V.

Website

https://annabel.nu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Annabel is Rotterdam's largest pop music venue, operating a 1,400m² multi-space complex that hosts concerts, club nights, and private events, serving both ticketed consumers and corporate clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Live Music Venue & Event Space

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live music venue
• Concert hall
• Corporate event space
• Club nights
• Food and beverage service

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Annabel generates revenue through direct ticket sales for concerts, club nights, and special events. Tickets are sold through their website with integration to CM.com ticketing platform. Prices range from €11.50 to €38.75 depending on event type and artist.
2. Food and Beverage Sales: The venue operates a bar and café serving cocktails, beers, smash burgers from Le Smash, and other refreshments. Sales occur on-site during events, club nights (Friday-Saturday 23:00-04:00), and terrace service (Wednesday-Sunday).
3. Venue Rental: Annabel rents its spaces (Grote Zaal, Kleine Zaal, Café, Terras) for private events including corporate parties, weddings, conferences, product launches, galas, and fashion shows. Pricing based on space size and event requirements.
4. Terrace Operations: Anna's terrace operates as a seasonal outdoor drinking and dining area, serving cocktails, smash burgers, beers and other refreshments. The covered and heated terrace can host live performances including silent discos and salsa events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Annabel is Rotterdam's largest poppodium (music venue) located near Rotterdam Central Station, operating four configurable event spaces totaling approximately 1,400m². It hosts ticketed concerts featuring international and local acts across genres including hip-hop, pop, soul, reggae, and electronic music, as well as weekend club nights and special themed events. The venue also offers its spaces for private hire (corporate parties, conferences, weddings, galas, product launches) and operates an on-site café and covered/heated terrace (Anna's Terras) serving food and beverages.

Product overview

Annabel is a music venue and event space in Rotterdam operating as a multi-functional complex with four distinct rental spaces: the Grote Zaal (550m² concert hall with professional light and sound), Kleine Zaal (230m² with DJ booth), Café (120m² bar and kitchen), and Terras (500m² outdoor area with Anna's terrace). The venue hosts concerts and club nights featuring international acts across hip-hop, pop, and electronic genres, and offers venue rental services for corporate events, weddings, conferences, product launches, galas, and private parties. Ticket sales are managed through CM.com, with TicketSwap for secure resale.

Differentiator

Problem solved

Functional benefit

Products and services

• Grote Zaal (Large Hall) A 550m² event space with a 15-meter wide bar, professional lighting and sound systems, and configurable stage options. Available for concerts, club nights, and large-scale private events such as corporate parties, conferences, and galas.
• Kleine Zaal (Small Hall) A 230m² space with mahogany-covered walls, a large bar, two entrances, and a built-in DJ booth with optional stage. Available for concerts, club nights, and private event hire.
• Café A 120m² cozy café with a spacious bar, kitchen, and separate restrooms, suitable for smaller private events and casual gatherings.
• Anna's Terras (Terrace) A 500m² covered and heated outdoor terrace serving cocktails, smashburgers from Le Smash, beer, and other refreshments, with live performances including silent discos and salsa events. Open Wednesday to Sunday.
• Club Nights Ticketed DJ-led club nights such as Vroeg Pieken, Terug in de Tijd, and PANIC BDAY BASH, held Friday to Saturday 23:00-04:00. Tickets range from €11.50 to €31.50 depending on the event.
• Concerts Live concert performances featuring international and local acts across genres including hip-hop, pop, soul, reggae, jazz, and electronic music. Concert hall opens from 19:00. Tickets range from €22.50 to €38.75 depending on the artist and event.
• Private Venue Hire End-to-end venue rental for corporate events (Coolblue, NN Group, Unilever, MTV, Shell), weddings, conferences, product launches, galas, and fashion shows across the Grote Zaal, Kleine Zaal, Café, and Terras spaces. Pricing is quote-based.

Quantifiable outcome

• Provides approximately 1,400m² of configurable event space across four distinct areas

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• RotowncoreStrategic or Co-development PartnerRotown is a key co-promotion partner for Annabel, collaborating on major concert events including The Reytons, Frazey Ford, Ruel, and other international acts. The partnership enables joint audience development and shared promotion across Rotterdam's music venue ecosystem.
• BIRDcoreStrategic or Co-development PartnerBIRD is a co-promotion partner collaborating on jazz and soul events at Annabel, including Eek-A-Mouse reggae concert and Mamas Gun soul performance. The partnership strengthens both venues' jazz and world music programming.
• LantarenVenstercoreStrategic or Co-development PartnerLantarenVenster co-promotes events with Annabel, including the Mamas Gun concert, expanding the reach of both venues and creating synergies in Rotterdam's cultural scene.
• MomominorStrategic or Co-development PartnerMomo collaborates with Annabel on brass band events like Gallowstreet, providing co-promotion and shared audience development for Rotterdam music events.
• MotMozaïqueminorStrategic or Co-development PartnerMotMozaïque festival collaborates with Annabel on select events, contributing to Rotterdam's multidisciplinary arts programming.
• CM.comcoreTechnology or IntegrationCM.com provides ticketing infrastructure for Annabel's ticket sales, handling online ticket purchasing, ticket resending, and customer support for event attendees.
• TicketSwapcoreChannel Partner/ Reseller/ DistributorTicketSwap is the official secondary market platform for Annabel tickets, enabling safe resale and transfer of tickets when customers cannot attend events.
• RevoltcoreStrategic or Co-development PartnerRevolt is Annabel's sister company within their creative hub, sharing production resources, staff, and event expertise across venues. Annabel and its sister companies collaborate on major productions and festivals.
• PerroncoreStrategic or Co-development PartnerPerron is a sister venue within the creative hub, collaborating with Annabel on event production and sharing resources across the Rotterdam venue network.
• SaharaminorStrategic or Co-development PartnerSahara is a sister venue within the creative hub, part of the collective of Rotterdam event venues that collaborate on productions and share expertise.
• CoolblueminorOthersCoolblue is a recurring venue rental client that hosts corporate events at Annabel.
• UnileverminorOthersUnilever is a recurring venue rental client that hosts corporate events at Annabel.
• NN GroupminorOthersNN Group is a recurring venue rental client that hosts corporate events at Annabel.
• MTVminorOthersMTV is a venue rental client that hosts events at Annabel.
• ShellminorOthersShell is a recurring venue rental client that hosts corporate events at Annabel.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• BIRD: Rotterdam jazz, soul, and world music venue. Direct peer and co-promoter with Annabel on reggae and soul concerts, sharing the same corporate-event and ticketed-concert infrastructure model.
• Paradiso: Iconic Amsterdam pop venue (1,500 capacity) hosting concerts and club nights across genres. Industry benchmark for Dutch mid-size pop venues; serves as a regional/Dutch scale comparable for Annabel.
• Melkweg: Amsterdam music venue and cultural center hosting concerts and club nights. Comparable in programming breadth, multi-space layout, and integration of social/cafe culture similar to Annabel's model.
• Patronaat: Haarlem concert hall hosting concerts and club nights. Comparable mid-size Dutch pop venue with similar programming, corporate-hire, and ticketing operations.
• LantarenVenster: Rotterdam performing arts venue hosting concerts, dance, and cinema. Operates in the same co-promotion network as Annabel and competes for the same corporate and concert-going audience in Rotterdam.
• Rotown: Rotterdam-based live music venue focused on indie, rock, and pop concerts. Direct competitor and active co-promoter of events at Annabel, with overlapping target audience and overlapping genre programming.
• Maassilo: Large Rotterdam event venue in a former grain silo, hosting concerts, club nights, and corporate events. Closest direct comparable by scale (1,000+ capacity) and event mix to Annabel's Grote Zaal.
• Paard van Troje: The Hague pop venue hosting concerts and club nights. Functions as a closely comparable mid-size Dutch poppodium with the same concert-plus-club plus-hire business mix as Annabel.

Broad incumbents

• Tivoli Vredenburg: Large multi-hall music complex in Utrecht hosting concerts across genres with cafe, restaurant, and corporate-hire facilities. A larger-scale Dutch pop venue operating Annabel's model at greater scope and capacity.

Regional players

• Bibelot: Dordrecht-area pop venue running concerts and club programming. Regional Dutch comparable sharing poppodium structure with Annabel, although operating in a different catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/annabelnl
• LinkedInlinkedin.com/company/poppodium-caf%C3%A9-annabel/about
• Instagraminstagram.com/annabelrotterdam
• TikTokfacebook.com/annabelnl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annabel