Wake Commerce
Wake Commerce is a UK-based specialized Amazon agency serving FMCG brands with £1M+ annual Amazon revenue via four integrated services: Vendor+ channel management, ProfitGuard chargeback recovery, ContentStudio creative production, and ads+dsp advertising across UK, EU, and US marketplaces.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wake Commerce does
Wake Commerce (operating as WAKE) is a UK-based specialized Amazon agency founded in 2015 by James Wakefield, targeting established FMCG and CPG brands with £1M+ annual Amazon revenue. The company provides four integrated service modules organized under sub-brands: Vendor+ (complete Amazon Vendor Central channel management covering catalogue, operations, ticket management, and commercial optimization, priced from £3,500/month); ProfitGuard (chargeback and shortage claim recovery with a 15% contingency fee, performed by ex-Amazon FinOps specialists reporting a 98.1% win rate); ContentStudio (creative content services for listing optimization, A+ content, storefront design, photography, and video); and ads+dsp (full-funnel Amazon advertising including Sponsored Products/Brands/Display, DSP, AMC, and Prime Video Ads, from £1,000/month). Underlying the offering is a proprietary Vendor Central Reporting Platform developed internally over two years to overcome the inadequacy of Amazon's native reporting, providing visibility on revenue loss, chargebacks, purchase tracking, sell-out, inventory, shortage claims, catalogue performance, and competition monitoring.
The business model combines subscription/recurring revenue (Vendor+, ads+dsp), transaction-based fees (ProfitGuard at 15% of recovered funds with no upfront payment), and professional services/project fees (ContentStudio). GTM is sales-led enterprise field sales targeting founders, brand owners, commercial directors, and marketplace managers through direct outreach, website enquiry forms, and a free 3-minute Amazon growth check, with a 3-month minimum contract and 90-day onboarding roadmap. Marketing is content-driven through an SEO-optimized blog, YouTube, and LinkedIn, producing case studies featuring named enterprise clients including General Mills, Alpecin, ManiLife, Monty Bojangles, Capezio, and Stokes. Geographic coverage spans UK (London HQ at 11 Chapel Place, plus Oxford office), Germany, France, Italy, Spain, and USA Amazon marketplaces, with Pan-EU expansion as a stated capability. The company is founder-owned and privately held with no disclosed institutional funding, holds Amazon SPN, Amazon Ads Verified, and Amazon DSP partner certifications, and reports a team composition of >50% ex-Amazon employees across FinOps, advertising, content, and account management functions.
Wake Commerce firmographics
Firmographics- Name
- Wake Commerce
- Legal name
- Wake Commerce Ltd
- Website
- https://wakecommerce.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wake Commerce is a UK-based specialized Amazon agency serving FMCG brands with £1M+ annual Amazon revenue via four integrated services: Vendor+ channel management, ProfitGuard chargeback recovery, ContentStudio creative production, and ads+dsp advertising across UK, EU, and US marketplaces.
- Ownership category
- akta.pro rank
Where Wake Commerce is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Wake Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Vendor+ Channel Management Services: Fixed monthly subscription services for Amazon Vendor Central management including catalogue management, operations, profitability optimization, and PPC management. Priced from £3,500 per month for comprehensive channel management.
- ProfitGuard Recovery Services: Performance-based fee structure where WAKE charges 15% of successfully recovered funds. No upfront payment required. Only billed after payments have been reimbursed to client bank account, minimum 30 days after recovery.
- ContentStudio Creative Services: A la carte creative services including listing optimization, enhanced brand content, product photography, lifestyle photography, video production, translation, and storefront design. Charged per service or project.
- Amazon Ads Management: Monthly management fees for Amazon advertising services including Sponsored Products, Brands, Display, DSP, and Prime Video Ads. No commission charged on PPC spend. Pricing starts at £1,000 per month for standard ads management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vendor+ Channel Management starting tier |
| Outcome Based/ Performance | Pay-as-you-go | ProfitGuard Recovery Fee |
| Subscription | Monthly | Amazon Ads Management |
| Subscription | Monthly | Amazon DSP Management |
| Subscription | Monthly | Amazon Prime Video Ads Management |
| Unit Pricing | Pay-as-you-go | A+ Design Template (5 Modules) |
| Unit Pricing | Pay-as-you-go | A+ Premium Design Template (6-7 Modules) |
| Unit Pricing | Pay-as-you-go | Brand Story Module |
| Unit Pricing | Pay-as-you-go | Amazon Storefront Design |
| Unit Pricing | Pay-as-you-go | Product Photography |
| Unit Pricing | Pay-as-you-go | Lifestyle Photography |
| Unit Pricing | Pay-as-you-go | Customized Gallery Images/Infographics |
| Unit Pricing | Pay-as-you-go | Listing Translation |
| Unit Pricing | Pay-as-you-go | Professionally Shot & Edited Video |
| Unit Pricing | Pay-as-you-go | Model Hire |
| Unit Pricing | Pay-as-you-go | Motion Graphics |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Wake Commerce product offering
Product offeringCore offering
Wake Commerce is a specialized UK-based Amazon agency that helps established FMCG brands manage and grow their Amazon Vendor Central presence. The company delivers four service modules: Vendor+ (complete channel management), ProfitGuard (chargeback and shortage claim recovery), ContentStudio (creative content and listing optimization), and ads+dsp (full-funnel Amazon advertising, DSP, and Prime Video Ads management). Services are sold on monthly subscriptions, performance-based fees, and per-project pricing for brands with £1M+ annual Amazon revenue.
Product overview
WAKE Commerce is a specialized Amazon agency for established FMCG brands with £1M+ annual Amazon revenue. The company operates as a unified platform with four integrated service modules: Vendor+ provides complete Amazon Vendor Central channel management; ProfitGuard handles chargeback and shortage claim recovery; ContentStudio delivers creative content services including listing optimization, A+ content, and video production; and ads+dsp manages full-funnel Amazon advertising including DSP and Prime Video Ads. These services work together to provide end-to-end Amazon growth, from operational management and content creation to advertising and profit recovery.
Differentiator
Problem solved
Functional benefit
Brands
- Vendor+: Channel management solution for Amazon Vendors offering strategic channel management, account analysis, catalogue management, ticket management, and commercial & profitability focus.
- ProfitGuard
- ContentStudio
- ads+dsp
Products and services
- Vendor+ Complete channel management solution for Amazon Vendor Central brands, offering strategic account management, catalogue optimization, operations support, financial analysis, and Amazon Vendor Central monitoring to drive growth and profitability. Subscription services start from £3,500+VAT per month and include PPC management with no commission on PPC spend. Designed for FMCG brands with £1M+ annual Amazon revenue.
- ProfitGuard Chargeback and shortage claim recovery service for Amazon Vendor Central accounts, utilizing ex-Amazon FinOps specialists to audit accounts, dispute invalid deductions, and recover lost revenue. Operates on a 15% contingency fee structure with no upfront payment required, billed only after recovered money has been reimbursed to client bank account. Includes free audit within 3 business days, real-time claim tracking dashboard, and recovery of up to 5 years of historic charges. Achieved a 98.1% win rate on 768 shortage claim disputes in early 2024.
- ContentStudio Creative content agency within Wake Commerce providing Amazon listing optimization, keyword research, competitor analysis, translation and localization (DE, FR, IT, ES, US), A+ pages and infographics, Amazon storefronts and brand stories, product photography, lifestyle photography, video production, and ads creative. Charged per service or project with unit pricing for individual deliverables (e.g., A+ design from £900, storefront from £1,000, product photography from £100, listing translation from £75, video from £400).
- ads+dsp Full-funnel Amazon advertising management service covering Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, AMC (Amazon Marketing Cloud), and Prime Video Ads, managed by ex-Amazon advertising specialists. Monthly management fees start at £1,000+ for standard ads, £2,500+ for DSP (with minimum £5,000 monthly ad budget recommended), and £2,500+ for Prime Video Ads. No commission charged on PPC spend. Capezio case study demonstrated 147% ROAS increase and 64% sales growth in first month across 800+ active campaigns.
Quantifiable outcome
- Average 29.3% YoY revenue growth for Vendor+ clients in 2023
- +8 more outcomes
Companies that use Wake Commerce
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
Wake Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wake Commerce partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Wake Commerce competitors and assessment
Company assessmentDirect peers
- Add People: Add People is a UK digital marketing agency with a dedicated Amazon services practice covering advertising, content, and Vendor/Seller Central support. Comparable to WAKE in UK geography and Amazon channel focus, with a broader general digital marketing portfolio.
- Podean: Podean is a global Amazon marketing agency offering advertising, content, and DSP services to brands selling on Amazon. Directly comparable to WAKE in target market (established brands) and service mix (ads, DSP, content), with stronger geographic reach into APAC and the US.
- Pattern: Pattern is a major Amazon brand accelerator offering brand acquisition and operational scaling services on Amazon. Both Pattern and WAKE operate as specialist Amazon service providers for established brands, though Pattern is brand-owner/operator-led while WAKE is a pure agency model.
- Acorn Commerce: Acorn Commerce is a UK-based Amazon agency offering Vendor Central and Seller Central management, advertising, and content services. Most directly comparable UK peer to WAKE in geography, target segment, and service breadth.
- Ad Badger: Ad Badger is an Amazon PPC and advertising optimisation agency focused on Sponsored Products, Brands, and Display. Comparable to WAKE's ads+dsp service line, though narrower in scope (no Vendor Central management or content services).
- Sitruna: Sitruna is an Amazon Vendor Central specialist agency with services spanning catalogue management, chargeback recovery, and advertising. Highly comparable to WAKE's Vendor+ and ProfitGuard offerings and similar focus on enterprise FMCG brands managing Amazon Vendor relationships.
Broad incumbents
- Tinuiti: Tinuiti is a large US-based performance marketing agency with a substantial Amazon practice covering retail media, DSP, and content. Overlaps with WAKE on Amazon advertising and content services but operates at much larger scale and broader channel portfolio.
- Wpromote: Wpromote is a major US digital marketing agency with Amazon retail media capabilities. Comparable in Amazon advertising services to WAKE but serves a much wider channel mix and enterprise client base outside Amazon.
Others
- Helium 10: Helium 10 is a leading Amazon seller tools and software platform offering keyword research, listing optimisation, and analytics. Adjacent rather than directly competitive to WAKE — WAKE provides human services, Helium 10 provides SaaS tools — but targets the same Amazon brand audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wake Commerce social profiles
Digital presenceWake Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wake Commerce leadership team
Management profileNumber of profiles
Profiles4 records
Wake Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wake Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wake Commerce
What does Wake Commerce do?
Wake Commerce is a specialized UK-based Amazon agency that helps established FMCG brands manage and grow their Amazon Vendor Central presence. The company delivers four service modules: Vendor+ (complete channel management), ProfitGuard (chargeback and shortage claim recovery), ContentStudio (creative content and listing optimization), and ads+dsp (full-funnel Amazon advertising, DSP, and Prime Video Ads management). Services are sold on monthly subscriptions, performance-based fees, and per-project pricing for brands with £1M+ annual Amazon revenue.
Is Wake Commerce a public or private company?
Wake Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wake Commerce founded?
Wake Commerce was founded in 2015. It employs 11 to 50 people.
Where is Wake Commerce based?
Wake Commerce is headquartered in London, United Kingdom, in the Europe region.
How does Wake Commerce make money?
Four revenue lines are on record. Vendor+ Channel Management Services are the primary driver. The others are profitGuard Recovery Services, contentStudio Creative Services and amazon Ads Management.
Who are Wake Commerce's main competitors?
Direct peers on record are Add People, Podean, Pattern, Acorn Commerce, Ad Badger and Sitruna. Broad incumbents are Tinuiti and Wpromote. Helium 10 is listed as an others.
Does Wake Commerce have an API?
No public API is recorded for Wake Commerce.