What Sitruna does

Sitruna is an all-in-one Amazon growth agency that delivers paid media (PPC), content and creative (SEO copywriting, A+ Content, infographics, brand stores), and technical operations to brands selling on Amazon. Founded in 2018, the company operates from London with a delivery team in the Philippines and markets itself as the largest team of ex-Amazon employees in the UK, with founder Stephen Harris a former Amazonian. The firm holds three tier-1 Amazon partner designations: Amazon Marketplace EU Agency Platinum Partner, Amazon Ads Advanced Partner, and Amazon Global Selling Solution Provider Network member.

The company offers three tiered monthly service packages (Amazon Essentials for smaller or newer sellers, Amazon Scale for full strategic management, and Amazon Select for modular support) and layers in two proprietary product lines: the Sitruna App, a data tool that ingests Amazon Restock and Daily Inventory reports for UK and EU marketplaces, and Sitruna Logistics, a 3PL/warehouse service. Underlying execution relies on third-party tooling partnerships with Perpetua (PPC optimization) and Helium10 (keyword tracking), with translation support via Translate To Sell for EU expansion.

Sitruna generates revenue through monthly retainer-based professional services engagements with an enterprise to SMB mix. The customer base of 200+ spans 14+ verticals and includes Antler, Black & Decker, Ecoegg, ARDU, Jack Daniel's, Dole, Aden + Anais, Lucky Saint, and Opposuits, among others. Sitruna is privately held and founder-owned; no funding rounds, parent company, or external investors are disclosed.

Name

Sitruna

Legal name

Sitruna Consulting Ltd

Website

https://sitruna.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sitruna is a UK-based Amazon growth agency offering PPC, content, technical operations, and proprietary inventory tooling (Sitruna App) plus 3PL services (Sitruna Logistics) to 200+ brands of all sizes, leveraging the UK's largest team of ex-Amazon employees across the UK and Philippines.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Amazon Agency Services: Comprehensive Amazon management services including PPC advertising, content creation, SEO copywriting, technical operations, and graphic design. Revenue generated through service packages and project-based engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sitruna is an Amazon growth agency that manages PPC advertising, content creation, SEO copywriting, graphic design and technical operations for brands selling on Amazon. It sells bundled service packages (Amazon Essentials, Amazon Scale, Amazon Select) on monthly retainers, complemented by its proprietary Sitruna App for data-driven decisions and a Sitruna Logistics 3PL fulfillment sub-brand.

Product overview

Sitruna is an all-in-one Amazon growth agency offering three service packages (Amazon Essentials, Amazon Scale, and Amazon Select) alongside specialized product lines. The core portfolio includes Amazon Advertising/PPC services, Content & Creative (SEO copywriting, A+ Content, infographics, brand story, storefront design, video), and Amazon Operations/Technical Support. The company also provides a proprietary Sitruna App for data-driven decision making with features like Restock Recommendation, and Sitruna Logistics for integrated warehouse and 3PL fulfillment. Additional services span SEO, listing optimization, A/B testing, TACoS management, international expansion, and branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Advertising (PPC) Managed Amazon PPC service that plans, builds and optimizes Sponsored Products, Sponsored Brands and Sponsored Display campaigns for brands selling on Amazon, with dedicated advertising specialists optimizing bids, keywords and TACoS.
• Content & Creative Professional Amazon content service producing SEO copywriting, A+ Content, infographics, Brand Story, Storefront and video assets for brands seeking stronger listing conversion and brand presence on Amazon.
• Amazon Operations (Tech Support) Hands-on Amazon account operations service that helps brands launch, fix and manage their products on Amazon, including flat-file uploads, variation management, technical setup, compliance, and Seller Support escalation handling.
• Sitruna App Proprietary data-driven Amazon strategy tool that surfaces inventory and performance signals through a Restock Recommendation feature, integrating Restock Report and Daily Inventory Report data to simplify decision-making for Amazon sellers across UK and EU marketplaces.
• Sitruna Logistics Integrated warehousing and third-party logistics (3PL) fulfillment service for Amazon sellers, providing storage, pick-and-pack and delivery into Amazon fulfillment channels.

Quantifiable outcome

• 30% Sales increase (Ecoegg)
• +5 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Translate To SellsupportingTechnology or IntegrationTranslation partner providing Amazon product translations with language-specific SEO. Uses specialized programs that identify Amazon-specific top-ranking search terms combined with expert translations to ensure complete optimization of listings in chosen languages for EU marketplace expansion.
• PerpetuacoreTechnology or IntegrationAd tech platform partner used for PPC campaign optimization. Perpetua provides additional data, ad tools, and hourly bid changes. Used for advanced goals for new listings ensuring comprehensive keyword targeting per ASIN for auto, branded and competitor phrase targeting.
• Helium10supportingTechnology or IntegrationKeyword tracking partner used to closely monitor organic positions and track keywords with Amazon badges or particularly high search volume keywords in the category.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Power Digital Marketing: Power Digital Marketing is a broader performance-marketing and e-commerce agency that includes Amazon and marketplace services among a wider portfolio of digital channels — comparable in offerings but broader in scope than Sitruna's Amazon-specialist focus.
• Absolunet: Absolunet is a full-service e-commerce and digital agency serving omnichannel retailers, including Amazon marketplace management — comparable to Sitruna in offering Amazon services but operating at a larger, more diversified agency scale.

Direct peers

• Pattern: Pattern is an Amazon marketplace accelerator and agency that helps brands grow on Amazon through advertising, content, and operations — a direct competitor to Sitruna in the Amazon brand-management services market.
• Stella Rising: Stella Rising (formerly Marketplace Strategy) is a digital marketing agency with a strong Amazon and marketplace practice covering advertising, SEO, and content — directly comparable to Sitruna's Amazon-specific service stack.
• Bobsled: Bobsled is an Amazon seller services and marketplace agency offering launch, content, advertising, and account management — a direct peer in the Amazon agency services space serving similar customer segments.
• Flywheel (Omnicom): Flywheel is an Amazon-specialist media and commerce agency now operating under Omnicom Commerce Group, providing Amazon advertising, retail media, and content services — directly overlapping with Sitruna's PPC, content, and account management capabilities for brand-side clients.
• Canopy Management: Canopy Management is a full-service Amazon growth agency offering brand management, advertising, content, and operations services to Amazon sellers — directly comparable to Sitruna's Essentials/Scale/Select offering across similar mid-market and enterprise customers.
• Trellis: Trellis is an Amazon and e-commerce agency offering paid media, SEO, content, and marketplace management to brands on Amazon — directly comparable to Sitruna's full-funnel Amazon service suite.

Others

• Helium 10: Helium 10 is a SaaS tool suite for Amazon sellers covering keyword research, analytics, and operations; it is also a declared technology partner of Sitruna for keyword tracking — adjacent ecosystem participant rather than a direct competitor.
• Perpetua: Perpetua is an ad-tech and intelligence platform for Amazon and retail media, used by Sitruna as a core PPC optimization partner — comparable as an adjacent ecosystem enabler rather than a direct agency competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Sitruna-100064176284141

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sitruna