Simplifylabs Ltd
Simplifylabs Ltd is a UAE-domiciled white-label crypto infrastructure provider that licenses turnkey exchange, OTC, Telegram bot, liquidity, payment gateway, and crypto-card software to fintechs, brokers, and crypto startups globally, with a strategic focus on MiCA-compliant European market entry.
- Company typePrivate
- Founded2024
- HeadquartersCity Of London, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Simplifylabs Ltd does
Simplifylabs Ltd (operating as SimplifyLabs, legal entity SLabs Ltd in Ras Al Khaimah, UAE) is a white-label crypto infrastructure provider founded in June 2024 and headquartered in the UAE with a London registered office. The company licenses a modular software suite that enables fintechs, brokers, and entrepreneurs to launch branded cryptocurrency exchanges, OTC trading desks, Telegram trading bots, payment gateways, and crypto-linked debit cards in days to months rather than building from scratch. Core technical components include an advanced matching engine reportedly handling approximately 1.5 million operations per second per trading instrument, a Liquidity Hub providing API-based access to aggregated crypto liquidity without requiring clients to fund their own order books, and pre-integrated KYC/AML tooling (Sumsub, Chainalysis, Amlbot, Entrust, Onfido) plus stablecoin (Circle USDC) and fiat rails (SEPA, SWIFT, Visa/MasterCard).
The company monetizes through software licensing fees across its product portfolio, recurring Liquidity Hub access fees, and transaction fees on payment-gateway and crypto-card volumes. Pricing is quote-based rather than publicly tiered, and the company does not disclose revenue or funding. The go-to-market is sales-led, anchored by demo booking and free-consultation CTAs, with content marketing (blog, MiCA webinars, CEO podcast appearances) supporting top- and mid-funnel demand generation. Customer segments are horizontal across fintech, broker, and startup segments, with a stated focus on MiCA-compliant European market entry supported by dedicated partnerships with specialist law firms (SBSB Fintech Lawyers, Icon Partners, Manimama, Camilleri, Gofaizen).
Operational scale indicators drawn from customer case studies include Kyrrex (50,000+ active users, $3M+ monthly trading volume), FLY PAY ($7M monthly platform volume), Moneta-IN (5,000+ active users, $20K monthly income to the client), MaxSwap (18,000+ users in six months), and Coin Corner (2,500+ users in six months). The company holds an ISO 27001 certification claim and a GDPR-aligned privacy policy, and leadership transitioned in January 2026 with the appointment of Karym Abdelrakhman as CEO, framing the company as moving into a scale-up phase of real-world crypto infrastructure delivery.
Simplifylabs Ltd firmographics
Firmographics- Name
- Simplifylabs Ltd
- Legal name
- SLabs Ltd
- Website
- https://simplifylabs.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simplifylabs Ltd is a UAE-domiciled white-label crypto infrastructure provider that licenses turnkey exchange, OTC, Telegram bot, liquidity, payment gateway, and crypto-card software to fintechs, brokers, and crypto startups globally, with a strategic focus on MiCA-compliant European market entry.
- Ownership category
- akta.pro rank
Simplifylabs Ltd industry classification
Industry- Product category
- White-label Crypto Exchange Software
- NAICS
- Securities and Commodity Exchanges (523210), Software Publishers (5132), Credit Card Issuing (52221), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Digital Asset/Crypto Trade Execution Platforms (FSAFANAO)
- akta.pro secondary industries
- Crypto Payment Gateways & Checkout APIs (FSADAIAA), Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI)
Keywords
Where Simplifylabs Ltd is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Simplifylabs Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- White Label Crypto Exchange Software: Licensing of pre-built, ready-to-use cryptocurrency exchange software. Clients can launch branded exchanges in days with comprehensive infrastructure including exchange platform, wallet systems, and compliance tooling. Revenue generated through software licensing fees.
- White Label Crypto OTC Trading Software: Licensing of over-the-counter crypto trading platform that can go live in approximately two months. Offers deep liquidity, robust security, and Visa/MasterCard support.
- White Label Telegram Crypto Bot: Turnkey Telegram bot solution ready in three days. Generates revenue through licensing fees for the branded bot solution with built-in AML checks.
- Liquidity Hub Access: API-based liquidity provision allowing clients to access liquidity without raising their own funds. Clients benefit from competitive commission costs and seamless crypto asset processing.
- Crypto Payment Gateway: Payment gateway solutions enabling crypto-fiat conversions including SEPA and SWIFT transfers, debit/credit card processing for merchants.
- Crypto Cards for Businesses: Solution allowing companies to issue prepaid debit cards linked to cryptocurrencies (Bitcoin, Ethereum). Facilitates real-world crypto spending with seamless, compliant transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customizable pricing based on selected features and business requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Simplifylabs Ltd product offering
Product offeringCore offering
SimplifyLabs licenses a turnkey white-label crypto software suite that enables clients to launch branded crypto exchanges, OTC trading desks, Telegram-based trading bots, payment gateways, and crypto-linked cards. Its offerings are bundled with a Liquidity Hub, KYC/AML compliance tooling, and MiCA/DORA regulatory support, allowing fintech firms, brokers, and startups to go live in days rather than building infrastructure from scratch.
Product overview
SimplifyLabs offers a turnkey white label software suite for entrepreneurs seeking to launch crypto businesses quickly. The portfolio comprises a core platform of seven interconnected products: White Label Crypto Exchange (full crypto-fiat exchange infrastructure), White Label Crypto OTC Trading Software (over-the-counter trading), White Label Telegram Crypto Bot (Telegram-based trading interface), Liquidity Hub (matching engine and liquidity aggregation), Crypto Payment Gateway (merchant processing), Crypto Cards (crypto-linked debit cards), and Telegram Mini App. These solutions are designed to work together, allowing clients to launch complete crypto platforms with integrated liquidity, KYC/AML compliance tools, and regulatory support including MiCA compliance for EU market entry.
Differentiator
Problem solved
Functional benefit
Products and services
- White Label Crypto Exchange A fully-equipped, ready-to-use white-label crypto-fiat exchange platform offering easy KYC procedures, custom partner programs, integrated cryptocurrency wallets, and simplified transactions with Visa/MasterCard support, designed for fintech firms, brokers, and crypto startups to launch branded exchanges rapidly.
- White Label Crypto OTC Trading Software White-label OTC crypto trading software offering a fast, secure, and customizable solution that can go live in roughly two months, with deep liquidity, robust security, and Visa/MasterCard support for brokers and crypto businesses serving over-the-counter clients.
- White Label Telegram Crypto Bot A Telegram-based crypto trading bot that can be launched in three days, offering a personalized, branded interface for global clients with multilingual support, built-in AML checks, and configurable transaction fees for crypto startups and exchanges seeking a chat-based front end.
- Liquidity Hub A liquidity management solution providing improved liquidity, increased trade turnover, seamless transaction overlaps, and access to diverse markets, built around a proprietary matching engine handling millions of operations per second per trading instrument and delivered via API for clients who do not need to fund their own books.
- Crypto Cards for Businesses A solution launched in November 2025 that allows companies to issue prepaid debit cards linked to cryptocurrencies such as Bitcoin and Ethereum, facilitating real-world crypto spending with seamless, compliant transactions and enabling fintechs and crypto businesses to offer card-based spending to their end customers.
- Telegram Mini App A mini application integrated within the Telegram platform that enables crypto services through Telegram's ecosystem, extending SimplifyLabs' chat-based distribution surface for crypto trading and payment functionality.
- Crypto Payment Gateway A white-label payment processing solution enabling crypto transactions and crypto-to-fiat conversions for businesses, with SEPA and SWIFT transfers plus debit/credit card processing for merchants, integrated via white-label iFrame and API for flexible deployment by SimplifyLabs clients.
- MiCA Compliance Solutions A regulatory compliance solution offering for EU Markets in Crypto-Assets (MiCA) regulation, complemented by DORA (Digital Operational Resilience Act) compliance guidance and expert-led webinars, designed to help crypto businesses meet European regulatory and licensing requirements.
Quantifiable outcome
- 70% reduction in development time compared to building from scratch
- +4 more outcomes
Companies that use Simplifylabs Ltd
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Simplifylabs Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Simplifylabs Ltd partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- SBSB Fintech LawyerscoreStrategic partnership between Simplify Labs and SBSB Fintech Lawyers to support European crypto projects. SBSB provides specialized legal advisory services in blockchain, cryptocurrency, and financial technology regulations, helping Simplify Labs clients navigate MiCA compliance and AML/KYC regulatory frameworks.
- Icon PartnerscoreJoint partnership to launch MiCA-ready crypto businesses in Europe. Simplify Labs provides technical infrastructure while Icon Partners contributes regulatory and licensing expertise for European market entry.
- ManimamamajorGlobal law firm specializing in crypto, tokenization, and iGaming. Provides licensing, MiCA compliance, and AML/KYC regulatory framework support worldwide.
- CamillerimajorLeading Maltese law firm with deep expertise in financial services, gaming, and regulatory advisory for innovative enterprises. Supports EU regulatory navigation.
- GofaizenmajorExperts in corporate structuring and legal support for startups, focusing on fintech and digital asset industries.
- Unnamed Boutique Law FirmminorBoutique law firm specializing in international business law, offering expert guidance on cross-border transactions and regulatory compliance for tech companies.
- EntrustcoreSecurity partner providing AI-driven biometrics for identity verification and fraud prevention, ensuring secure user onboarding for SimplifyLabs clients.
- SumsubcoreComprehensive identity verification and anti-fraud solutions powered by machine learning and compliance expertise. Integrated for streamlined KYC processes.
- AmlbotcoreAutomated AML compliance platform that monitors transactions and detects suspicious activities in real-time for regulatory adherence.
- ChainalysiscoreBlockchain analytics company providing insights into cryptocurrency transactions to prevent illicit activities and ensure compliance.
- KysmaticmajorStreamlines KYC processes with automated verification and ongoing monitoring for fintech compliance.
- SatoshieyemajorOffers advanced blockchain surveillance and risk assessment tools for crypto-related AML efforts.
- KyrrexmajorReliable on/off-ramp provider specializing in secure and efficient cryptocurrency exchanges with fiat integration. Client and partner providing offramp solutions including SEPA and SWIFT.
- CirclemajorWorld's largest regulated stablecoin powering global finance. Partnership provides stablecoin infrastructure (USDC) for SimplifyLabs crypto solutions.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Simplifylabs Ltd competitors and assessment
Company assessmentDirect peers
- AlphaPoint: AlphaPoint offers white-label digital asset exchange and trading platform technology used by enterprises to launch regulated crypto markets. Directly comparable to SimplifyLabs on white-label exchange infrastructure and customer segment (brokers, fintechs).
- B2Broker: B2Broker provides white-label crypto exchange, OTC, and liquidity solutions to brokers and fintechs globally. It is the closest direct competitor to SimplifyLabs across exchange infrastructure, liquidity aggregation, and multi-asset trading.
- CoinsPaid: CoinsPaid is a crypto payment processing and white-label solution provider for merchants, exchanges, and fintechs. Direct overlap with SimplifyLabs' crypto payment gateway product and licensing-led GTM.
- HollaEx: HollaEx provides an open-source white-label crypto exchange and token platform with built-in KYC and liquidity. Overlaps directly with SimplifyLabs' white-label exchange and cloud-launch product positioning.
- PayBito: PayBito operates a white-label crypto exchange and brokerage platform targeted at brokers and startups, comparable to SimplifyLabs' White Label Crypto Exchange and OTC Trading Software offerings.
- Coinify: Coinify provides crypto payment gateway and OTC trading services for merchants and brokers in Europe. Directly comparable to SimplifyLabs on the payment-gateway and OTC modules, particularly for European MiCA-ready customers.
Emerging players
- Skolem (formerly Orderbook): Skolem is an emerging white-label crypto trading and brokerage infrastructure provider for enterprises. Partial overlap with SimplifyLabs' white-label exchange and OTC modules, focused on institutional and fintech launch.
- Finery Markets: Finery Markets provides a crypto electronic communication network (ECN) and institutional OTC infrastructure with white-label components. Overlaps with SimplifyLabs on the liquidity hub and OTC dimensions, though Finery is more institutional-focused.
Broad incumbents
- BitGo: BitGo is a broad institutional digital asset infrastructure platform offering custody, trading, lending, and staking. Comparable as an infrastructure provider for crypto exchanges and fintechs, but with a much broader and deeper portfolio than SimplifyLabs' white-label suite.
- Coinbase (Institutional): Coinbase provides broad institutional crypto services including custody, trading, and white-label-style integrations via Coinbase Cloud/Prime. It overlaps with SimplifyLabs as a competing infrastructure provider for serious enterprise and fintech customers, though at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Simplifylabs Ltd social profiles
Digital presenceSimplifylabs Ltd compliance and trust
Trust signalCompliance3 records
Simplifylabs Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplifylabs Ltd leadership team
Management profileNumber of profiles
Profiles2 records
Simplifylabs Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplifylabs Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplifylabs Ltd
What does Simplifylabs Ltd do?
SimplifyLabs licenses a turnkey white-label crypto software suite that enables clients to launch branded crypto exchanges, OTC trading desks, Telegram-based trading bots, payment gateways, and crypto-linked cards. Its offerings are bundled with a Liquidity Hub, KYC/AML compliance tooling, and MiCA/DORA regulatory support, allowing fintech firms, brokers, and startups to go live in days rather than building infrastructure from scratch.
Is Simplifylabs Ltd a public or private company?
Simplifylabs Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplifylabs Ltd founded?
Simplifylabs Ltd was founded in 2024. It employs 11 to 50 people.
Where is Simplifylabs Ltd based?
Simplifylabs Ltd is headquartered in City Of London, United Kingdom, in the Europe region.
How does Simplifylabs Ltd make money?
Six revenue lines are on record. White Label Crypto Exchange Software is the primary driver. The others are white Label Crypto OTC Trading Software, white Label Telegram Crypto Bot, liquidity Hub Access, crypto Payment Gateway and crypto Cards for Businesses.
Who are Simplifylabs Ltd's main competitors?
Direct peers on record are AlphaPoint, B2Broker, CoinsPaid, HollaEx, PayBito and Coinify. Emerging players are Skolem (formerly Orderbook) and Finery Markets. Broad incumbents are BitGo and Coinbase (Institutional).
Does Simplifylabs Ltd have an API?
Yes. SimplifyLabs offers API-based integration options for its white label solutions. The Coinpayments case study specifically mentions integration options including "White Label iFrame and API for flexibility and ease of use." This allows partners to connect their platforms with SimplifyLabs' infrastructure for offramp solutions.
What industry is Simplifylabs Ltd in?
Simplifylabs Ltd's product category is White-label Crypto Exchange Software. Its primary akta.pro industry code is FSAFANAO, Digital Asset/Crypto Trade Execution Platforms, with a secondary code of FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 523210 and its SIC code is 6200.