ACE Group

What ACE Group does

ACE Group is a Malaysian investment holding company (parent: ACE Innovate Asia Berhad, listed on Bursa Malaysia LEAP Market under stock code 03028 in January 2023) operating across the physical and digital gold value chain since 2011. Through subsidiaries including GO Capital Growth (EasiGold digital gold platform), GO Mex Growth (physical gold trading), GO Ikhlas Gold and GO Ihsan Gold (Shariah-compliant products), and Go Assay (gold testing), the group manufactures and distributes SIRIM-certified minted gold bars (0.5g-100g) and Dinar coins, operates the B2B/B2C GTP Solutions gold trading platform with API integration, and offers the EasiGold mobile app for retail digital gold investment.

The business serves three primary customer segments: (1) institutional and corporate clients (300+ disclosed), who access the B2B trading infrastructure and API via GTP Solutions; (2) Islamic finance retail customers, reached through distribution partnerships with Bank Muamalat Malaysia (EasiGold, targeting 300,000-350,000 customers), Maybank Islamic (MIGA-i), and Koperasi Permodalan Kelantan (Pitih Emas); and (3) direct retail users of the EasiGold consumer app. The model is high-volume, low-margin gold trading — 2018 net profit was RM4.75 million on RM1.09 billion revenue, implying margins of approximately 0.44% — augmented by Shariah-compliant product premiums, technology/transaction fees on the B2B platform, and licensed API access for partner banks and cooperatives.

The competitive position rests on a vertically integrated stack (assay, minting, distribution, digital platform), Shariah-compliant product certifications aligned with LBMA purity standards, and a small but strategically embedded set of distribution partnerships with Malaysia's largest Islamic finance institutions. Strategic priorities evidenced in 2023 — IPO completion, bank and cooperative channel deals, and the EasiGold consumer launch — point to a deliberate pivot toward scale through embedded Islamic finance distribution rather than standalone consumer growth.

Name

ACE Group

Legal name

Go Innovate Asia Berhad

Website

https://ace2u.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ACE Group is a Malaysian gold investment holding company (ACE Innovate Asia Berhad, LEAP Market: 03028) that manufactures and trades physical gold, runs the EasiGold digital gold app and GTP Solutions B2B platform, and serves 300+ corporate clients plus Islamic finance retail customers through Bank Muamalat, Maybank Islamic, and cooperative partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gold Trading Transactions: Revenue generated from buying and selling physical gold products including scrap gold bars, cast gold bars, and minted gold bars through the digital platform.
2. Platform Services to Banking Partners: ACE Capital Growth provides fintech expertise, platform technology, and gold storage services to Islamic banks (Bank Muamalat, Maybank Islamic) enabling them to offer digital gold products.
3. Corporate Gold Solutions: B2B integration services allowing corporate clients to white-label and launch their own digital gold programs through API and templates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

ACE Group is a Malaysian precious metals investment holding company that trades physical gold products (scrap, cast, and minted bars; Dinar coins) and provides Shariah-compliant digital gold investment platforms. Its GTP Solutions platform enables B2B white-label/API integration for partners to launch their own branded digital gold programs, while EasiGold provides direct B2C digital gold investment via a mobile app with real-time LBMA pricing, secure vault storage, and physical gold redemption from 1 gram to 1 kilogram.

Product overview

ACE Group operates as an investment holding company engaged in the precious metals industry, specifically physical gold trading. The company offers a platform-plus-products model comprising B2B and B2C digital gold solutions. The GTP Solutions platform enables corporate partners to white-label digital gold programs via API and templates, while EasiGold serves retail customers as a digital gold investment app. Physical products include SIRIM-certified minted gold bars (0.5g to 100g) and Dinar gold bars (1/2, 1, and 5 Dinar). The group operates through subsidiaries: GO Capital Growth (GTP platform), GO Mex Growth (physical gold trading), GO Ikhlas, Go Assay, and GO Ihsan.

Differentiator

Problem solved

Functional benefit

Brands

• EasiGold: Digital gold investment platform enabling users to buy and sell gold, convert to physical gold, receive price alerts, view statement history, and track logistic status for gold conversion. Offers live gold prices, Shariah-compliant trading with minimum investment starting from RM10.
• GTP Solutions
• Maybank Islamic Gold Account-i (MIGA-i)

Products and services

• EasiGold Digital gold investment mobile and web application enabling individual consumers to buy, sell, and convert digital gold to physical gold. Features include live gold prices, price alerts, transaction history, and logistics tracking for gold delivery. Min investment RM10.
• GTP Solutions (Gold Trading Platform) All-in-one B2B and B2C gold trading platform enabling partners to create custom product branding and launch digital gold programs using ready-made templates and API integration. Powers white-label solutions for Islamic banks, cooperatives, and enterprises.
• SIRIM-Certified Minted Gold Bars (0.5g to 100g) Physical minted gold bars certified by SIRIM for authenticity, with weights ranging from 0.5 gram to 100 grams (available in 0.5g, 1g, 2.5g, 5g, 10g, 20g, 50g, 100g), available for purchase through the company.
• SIRIM-Certified Gold Dinar Coins (1/2, 1, and 5 Dinar) Islamic gold dinar coins with 999.9 gold purity certified by London Bullion Market Association, available in 1 Dinar (4.25g), 1/2 Dinar (1.2g), and 5 Dinar (21.25g) denominations for traditional gold investment.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Bank Muamalat Malaysia BerhadcoreStrategic or Co-development Partner · 14 April 2023Bank Muamalat Malaysia Berhad partnered with ACE Capital Growth to launch EasiGold digital gold investment mobile platform. This represents the first full-fledged Islamic financial institution in Malaysia to offer a fully digital mobile-based gold investment platform. ACE provides fintech expertise, platform technology, and gold storage services while Bank Muamalat acts as marketing agent. The bank targets 300,000-350,000 customers within one year.
• Maybank Islamic BhdcoreStrategic or Co-development PartnerMaybank Islamic Bhd launched Maybank Islamic Gold Account-i (MIGA-i) in partnership with ACE technology, enabling customers to open accounts, buy, sell and transfer gold through Maybank2u. MIGA-i is the first product in Malaysia allowing customers to open accounts and transact in gold through online banking. Customers can redeem physical 999.9 gold purity from 1 gram to 1 kilogram.
• Koperasi Permodalan Kelantan BerhadsecondaryChannel Partner/ Reseller/ DistributorPartnership with Kelantan Capital Cooperative to launch 'Pitih Emas' digital gold investment platform - the first Shariah-compliant digital gold investment in Kelantan. Target of 20,000 accounts. Minimum investment RM10 with affiliate program for registered agents. Cooperative prioritizes East Coast Peninsula Malaysia cooperatives as affiliates.
• London Bullion Market Association (LBMA)coreTechnology or IntegrationACE Group's gold products are certified with 999.9 gold purity as accredited by London Bullion Market Association standards. Gold prices are referenced to LBMA spot prices for real-time trading.
• SIRIM BerhadcoreTechnology or IntegrationAll ACE Group minted gold bars and dinar coins are SIRIM-certified, providing authentication and quality assurance for physical gold products ranging from 0.5g to 100g bars and various dinar denominations.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Indogold (PT Indogold Sukses Makmur): Indonesia's leading digital gold investment platform, allowing users to buy/sell digital gold and trade physical gold. Operates in a different geography but follows the same digital-gold + B2B fintech-to-bank playbook as ACE Group, making it the closest regional comparable.
• Treasury Indonesia: Indonesian digital gold fintech offering online gold savings and integrated B2B gold services to banks and corporates. Comparable to ACE Group's GTP Solutions in offering a partner API/white-label infrastructure for digital gold products in a Muslim-majority market.
• BullionStar: Singapore-headquartered precious metals trader offering physical bullion and digital gold storage solutions across Southeast Asia. Operates in the same regional geography with overlapping product offerings (physical bars/dinars and digital gold custody).

Direct peers

• Public Gold Berhad: Malaysia's largest gold trading company, offering physical gold bars and digital gold investment products directly to retail and corporate clients. Directly competes with ACE Group across the same product categories (physical gold, digital gold, B2B partnerships) in the same Malaysian market.
• Kinesis Money: Global digital gold and silver platform offering allocated precious metals trading with peer-to-peer transfer and merchant utility. Closely comparable business model to EasiGold: tokenized/allocated gold holdings, real-time trading, and partner integrations with banks/payment providers.
• Goldmoney: Global digital gold and silver wealth platform allowing users to buy, sell, and store allocated precious metals online. Directly comparable to EasiGold's B2C digital gold offering with vaulted holdings and real-time LBMA pricing.

Emerging players

• PT Aneka Tambang Tbk (Antam): Indonesian state-owned mining and precious metals company that offers branded gold bars and partner-enabled digital gold products through Pegadaian. Comparable as a vertically integrated precious-metals company offering both physical bullion and partner-distributed digital gold products in a neighboring Muslim-majority market.
• Wahed Invest: Global Shariah-compliant digital investment platform offering halal investment portfolios including gold. Comparable to ACE Group via its Islamic-finance positioning and digital-first precious-metals exposure, though it operates as a broader wealth manager rather than a gold specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/acesocialgroup
• YouTubeyoutube.com/channel/UCBoSXibkrvZo78yyc8pVj5A?view_as=subscriber
• Facebookfacebook.com/acgagm
• Instagraminstagram.com/acecsocialgroup
• LinkedInlinkedin.com/company/ace-capital-growth-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Group