What Bullionstar does

BullionStar Pte. Ltd. is a Singapore-incorporated precious metals dealer founded in 2012 that operates an integrated online platform and a physical retail showroom ("Bullion Center") at 45 New Bridge Road in Singapore. The platform supports 24/7 buying, selling, storing, and shipping of LBMA/LPPM-approved gold, silver, platinum, and palladium bullion sourced from refineries including PAMP, Heraeus, Valcambi, Metalor, and the Perth Mint. The proprietary technology stack includes a multi-currency account system (8 fiat currencies plus 4 cryptocurrencies), the Bullion Savings Program (BSP) for gram-based accumulation of fully-allocated metals, AutoInvest for automated recurring purchases, real-time pricing and live audit reports, and an auction module. Customers from more than 100 countries can transact through the website, while vault storage and physical custody are available across three jurisdictions (Singapore, United States, New Zealand).

The business model is fundamentally spread-based with recurring storage economics layered on top. Revenue is generated from (1) buy/sell spreads on bullion products, (2) annual storage fees on vaulted metals (0.09% for gold, 0.19% for silver/platinum), (3) shipping and delivery charges, and (4) recurring AutoInvest and BSP transactions. Customer segments span individual retail investors, high-net-worth individuals seeking multi-jurisdiction custody, US IRA holders served through a partnership with IRA Club, and savings-oriented investors accumulating metals incrementally. The company reports over USD 2 billion in cumulative orders fulfilled since inception and, in a December 2025 to January 2026 peak period, processed more than 11,000 purchase orders representing approximately 190% year-on-year order volume growth and more than a 5x increase in revenue.

BullionStar differentiates itself through a vertically integrated model combining proprietary zero-spread bullion bars, allocated vaulting with full legal ownership and five audit methods, tax-advantaged products (GST-exempt Investment Precious Metals in Singapore; US IRA-eligible metals), and a content-marketing platform ("Gold University") that supports top-of-funnel customer acquisition. Distribution runs through bullionstar.com, the Singapore Bullion Center showroom, US and NZ vault partners (including The Wyoming Reserve as of March 2026), and an affiliate program. The firm remains privately held and founder-operated, with Torgny Persson as Founder & CEO and Joakim Andersson as Co-founder & CTO.

Name

Bullionstar

Legal name

BullionStar Pte. Ltd.

Website

https://bullionstar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BullionStar is a Singapore-based precious metals dealer (founded 2012) that enables retail and high-net-worth investors across 100+ countries to buy, sell, store, and ship physical gold, silver, platinum, and palladium through an online platform, a Singapore showroom, and vault storage in Singapore, the United States, and New Zealand.

Ownership category

akta.pro rank

Product category

Precious Metals Dealing

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), General Warehousing and Storage (49311)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Public Warehousing & Storage (4220)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Precious Metals Minting & Bullion Products (IMAKAEAJ), Precious Metals & Bullion Logistics Security (BPAKAIAF)

Keywords

• Precious metals dealer
• Bullion trading
• Vault storage
• Gold investment
• Metal savings program

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Product Sales (Buy/Sell Spreads): BullionStar generates revenue through the spread between buy and sell prices of precious metals. Products carry premiums over spot prices, with quantity-based tiered pricing. No-Spread products offer near-zero margins on bulk orders while standard products carry wider spreads.
2. Vault Storage Fees: Annual storage fees charged on precious metals held in BullionStar's vaults. BSP Grams: 0.09% per year for gold, 0.19% per year for silver and platinum. Standard vault storage fees apply for other products.
3. Bullion Savings Program (BSP): Customers accumulate precious metals in gram increments through BSP. Revenue generated through the spread between buy/sell prices and storage fees on accumulated holdings.
4. Shipping and Delivery: Fees for domestic and international shipping of precious metals. US orders above the free shipping threshold receive complimentary delivery.
5. AutoInvest Recurring Purchases: Automated purchase program where customers set up recurring buys of precious metals. Revenue generated through transaction fees and spreads on each automated purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

BullionStar is a Singapore-based precious metals dealer that buys, sells, stores, and ships physical gold, silver, platinum, and palladium bullion bars and coins through an online transactional platform (bullionstar.com) combined with a physical Bullion Center showroom in Singapore. The company offers multi-jurisdiction vault storage across Singapore, the United States, and New Zealand, along with proprietary programs including the Bullion Savings Program (BSP) for gram-based accumulation and AutoInvest for automated recurring purchases.

Product overview

BullionStar is Singapore's premier precious metals dealer (founded 2012) operating as a full-service provider for buying, selling, storing, and shipping physical gold, silver, platinum, and palladium bullion. The platform combines an online transactional website with a physical Bullion Center showroom in Singapore, offering three storage jurisdictions (Singapore, United States, New Zealand). The core product portfolio centers on LBMA-approved bullion bars and coins from global mints, complemented by proprietary products including BullionStar No-Spread bars with zero buy-sell spread. Key services include the Bullion Savings Program (BSP) for gram-based accumulation, AutoInvest for automated recurring purchases, BullionStar Auctions for competitive bidding, Vault Storage with full insurance and third-party audits, Precious Metals IRA for US retirement accounts, and a multi-currency Cash & Bullion Account. The company reports over $2 billion in orders fulfilled and serves customers from more than 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Bullion Savings Program (BSP): A unique and cost-effective way to save and trade in physically allocated Gold, Silver and Platinum by accumulating BSP Grams of Gold, Silver or Platinum that are fully-backed by physical precious metals from BullionStar's stock inventory.
• AutoInvest
• BullionStar No-Spread Gold & Silver Bars
• BullionStar Mint Bars

Products and services

• Gold Bullion Bars & Coins Investment-grade gold bullion bars and coins from LBMA-approved mints and refineries (PAMP, Heraeus, Perth Mint, Canadian Maples, American Eagles, Britannias, Krugerrands, Australian Kangaroos, Austrian Philharmonics), available in weights from 1 gram to 1 kilogram, sold to individual investors for wealth preservation.
• Silver Bullion Bars & Coins Investment-grade silver bullion including bars, coins, rounds, and wafers from major mints. Features proprietary BullionStar-branded no-spread silver bars and the Singapore Silver Merlion round.
• Platinum Bullion Bars & Coins Platinum bullion bars and coins from refineries including Valcambi (LPPM-accredited). Products include 5g, 10g, 20g bars and 1 oz platinum bars sold to individual investors.
• Palladium Bullion Palladium bullion products for investment purposes sold to individual investors.
• Bullion Savings Program (BSP) Unique savings program allowing accumulation of physical gold, silver, and platinum by the gram. Each gram is fully backed by physical precious metals from BullionStar's inventory. Grams can be converted to physical LBMA/LPPM-approved bars with no conversion fees. Storage fees: 0.09% per year for gold, 0.19% per year for silver and platinum.
• AutoInvest Automated recurring purchase feature for accumulating precious metals at regular intervals. Supports weekly, fortnightly, monthly, and quarterly purchase schedules. Users can pause, cancel, or modify schedules without lock-ins.
• BullionStar Auctions Online auction platform for bullion products featuring autobid functionality with maximum bid limits, buy-now options, and competitive bidding across gold, silver, and platinum items.
• Vault Storage Secure precious metals vault storage solution in Singapore, United States, and New Zealand. Features full online control, 24/7 accessibility, allocated storage, insurance coverage, and five methods of audit including third-party LBMA-approved audits. Minimum holding period of 7 days for no-spread bars.
• Precious Metals IRA Self-directed IRA custody service for holding physical precious metals. Partners with IRA Club as preferred custodian. Supports Traditional, ROTH, SIMPLE, and SEP IRA types. Allows international storage of IRA metals.
• Cash & Bullion Account Multi-currency account holding both bullion and cash. Supports 8 fiat currencies (SGD, USD, EUR, GBP, NZD, JPY, AUD, SEK). Enables trading across all three storage locations (Singapore, US, NZ) with unified account management.
• BullionStar No-Spread Gold & Silver Bars Proprietary BullionStar-branded bullion bars with zero spread between buy and sell prices for qualifying quantities. Includes 100g gold bars and 1kg silver bars. Minimum 7-day holding period applies. Produced by LBMA-approved refineries including Heraeus and Nadir Refinery.
• Numismatics & Collectibles Collectible gold and silver numismatic coins including proof versions, limited mintage releases, and pre-owned collectible coins in good condition, sold to collectors and investors.
• Gold Bullion Jewellery Investment-grade gold bullion jewellery including rings and bracelets stamped 999 purity, hallmarked with Singapore assay office mark. Combines bullion value with wearable jewellery design, available for buyback above spot price.
• Safe Deposit Boxes Safe deposit box services available at BullionStar's Singapore location for secure storage of valuables alongside precious metals.
• Royal Tudor Beast Royal Dragon 2026 New bullion coin product from the Royal Tudor Beast series, the Royal Dragon 2026 edition, made available for customer ordering.
• 2026 Australian Silver Koala Perth Mint 2026 Australian Silver Koala bullion coin made available to order.
• 2024 Silver Dragon Bullion Round Silver bullion round featuring advanced minting techniques with three distinct finishes (gloss, lightly frosted, frosted) and lenticular image security engraving with Chinese characters.
• 1 oz Singapore Silver Merlion Bullion Round Singapore-themed 1 oz silver bullion round featuring the Merlion landmark and the national flower Orchid, produced with official Singapore Tourism Board approval.

Quantifiable outcome

• Over $2 billion worth of gold, silver, and platinum orders fulfilled since founding in 2012
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• The Wyoming ReservecoreStrategic or Co-development Partner · 24 March 2026The Wyoming Reserve provides vaulting and fulfillment services for BullionStar's U.S. operations. This engagement highlights BullionStar's expansion plans in the United States market, with The Wyoming Reserve providing secure, insured storage for precious metals held in U.S. vaults.
• IRA ClubcoreStrategic or Co-development PartnerIRA Club is BullionStar's preferred partner for IRA custodian services. Through this partnership, US investors can set up self-directed custodial IRAs (Traditional, ROTH, SIMPLE, SEP) to invest in precious metals stored with BullionStar. This enables tax-advantaged precious metals investing for US residents.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• JM Bullion: Major US online bullion dealer selling gold, silver, and platinum bullion to retail investors. Comparable to BullionStar in e-commerce-first model, broad product catalog, and reliance on spot-price-plus-premium economics.
• SD Bullion: US online precious metals retailer competing on low premiums and bulk pricing for retail and stacker customers. Mirrors BullionStar's positioning as a price-competitive e-commerce bullion platform.
• APMEX: One of the largest US-based online precious metals retailers offering gold, silver, platinum, and palladium bars and coins. Directly comparable to BullionStar in product breadth, online transactional model, and target retail/HNW investor base.
• BullionVault: Global online allocated gold, silver, and platinum trading platform with vaulting in multiple jurisdictions. Closest functional peer to BullionStar's multi-jurisdiction vault and low-fee gram-based savings model (BSP).
• Silver Gold Bull: Canadian online precious metals dealer selling gold, silver, and platinum bullion to retail investors worldwide. Comparable to BullionStar as a digitally native, globally shipping bullion retailer with broad product assortment.
• GoldSilver (Schiff Group): Online precious metals retailer founded by Peter Schiff, offering gold and silver bullion and storage with educational content focus. Closely comparable to BullionStar in combining education-led content marketing with bullion sales and vaulting.

Broad incumbents

• Royal Canadian Mint: Canadian Crown corporation that produces and distributes investment-grade bullion coins (e.g., Maple Leaf). Overlaps with BullionStar on product sourcing and gold/silver investment demand, but operates as a refiner/mint rather than a retailer.
• Perth Mint: Australian government-backed precious metals refiner and dealer offering bullion products and storage. Comparable to BullionStar as a vertically integrated bullion provider with retail distribution, though operating at much larger scale and with sovereign backing.

Emerging players

• Goldco: US-focused precious metals company specializing in gold and silver IRAs for retirement investors. Comparable to BullionStar through its IRA Club partnership channel and US precious metals IRA distribution.
• Augusta Precious Metals: US precious metals dealer focused on gold and silver IRA rollovers. Comparable to BullionStar in the US self-directed IRA segment where BullionStar is building distribution via IRA Club.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/bullionstar
• Facebookfacebook.com/bullionstar
• Xx.com/BullionStar
• LinkedInlinkedin.com/company/bullionstar-singapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullionstar