IPIX

What IPIX does

IPIX (also operating as Interactive Pictures Corporation) is a Cohoes, New York-based 360-degree digital imaging technology company founded in the early 1990s. It develops software and hosted services for capturing, stitching, and viewing immersive panoramic imagery built on foundational patents in 360-degree imaging technology developed in the 1990s.

The company's product portfolio is anchored by Interactive Studio 2.0, a Windows desktop application that stitches fisheye photographs into full 360-degree panoramas and converts legacy .ipx image files into modern formats. In 2022, IPIX launched County GIS 360, a subscription-based hosted service that ingests 360-degree imagery of county-level critical infrastructure and serves it to emergency preparedness and planning stakeholders. The technology stack combines proprietary stitching algorithms with a cloud-hosted geospatial viewer.

IPIX operates a dual revenue model: one-time software licensing for Interactive Studio 2.0 and recurring subscriptions for County GIS 360, with pricing not publicly disclosed. Its primary customer segment is U.S. county governments using the imagery for infrastructure documentation and emergency response planning, while property management companies represent a secondary segment using IPIX imagery for virtual property tours. The company previously traded on NASDAQ before delisting and now operates as a private entity with 11-50 employees.

Name

IPIX

Legal name

IPIX

Website

https://ipix.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

IPIX is a Cohoes, NY-based 360-degree digital imaging technology company that provides stitching software (Interactive Studio 2.0) and a subscription-based hosted GIS imagery service (County GIS 360), primarily serving U.S. county governments for emergency preparedness and property managers for virtual tours.

Ownership category

akta.pro rank

Product category

360° Imaging Software and Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CCTV Camera & NVR/DVR System Installation (HSAHACAA)

Keywords

• 360-degree imaging
• Spherical photography technology
• Virtual tour software
• GIS image hosting
• Equirectangular image processing

Headquarters

HQ city

Cohoes

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Interactive Studio Software Licensing: IPIX generates revenue through sale of software keys and licenses for Interactive Studio 2.0, a legacy Windows application used to create and convert 360° images. The software enters trial mode after installation, with full activation requiring purchase
2. County GIS 360 Hosting Service: IPIX provides 360° image hosting and integration services to county governments for critical infrastructure documentation, property management, and emergency preparedness. Revenue appears to be service-based rather than product-based

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

IPIX provides 360° digital imaging technology and hosting services, primarily through County GIS 360, a preparedness service that hosts 360° images of county critical infrastructure (school properties, classrooms) under obscure URLs for integration with county GIS systems and briefing of 911 dispatch teams. The company also distributes Interactive Studio 2.0, a legacy Windows software that stitches fisheye photographs into 360° formats and converts proprietary .ipx files into modern non-proprietary formats. Customers provide raw 360° images (from Ricoh cameras or legacy equipment) and IPIX prepares, hosts, and delivers URL-based access with no end-user software or plugins required.

Product overview

IPIX is a 360° media technology company that traces its origins to the early 1990s. The company offers County GIS 360, a preparedness service that hosts and provides URLs for 360° images of county critical infrastructure, and Interactive Studio 2.0, a legacy Windows software package for stitching fisheye photographs and converting proprietary IPIX (.ipx) files into modern formats.

Differentiator

Problem solved

Functional benefit

Products and services

• County GIS 360 A preparedness hosting service that receives 360° images from county GIS departments, prepares and hosts them under obscure URLs, and provides those URLs for integration with county GIS systems. Designed for county governments to brief 911 dispatch teams during emergencies and to document critical infrastructure such as school properties and classrooms. Hosts images in a format that works via simple URL without requiring end-user software or plugins.
• Interactive Studio 2.0 A legacy Windows software application used to (a) stitch together fisheye photographs into 360° formats and (b) convert proprietary IPIX (.ipx) files into the non-proprietary formats used today. Supports older fisheye equipment, rotators, and stitching software workflows alongside modern Ricoh equirectangular outputs. Installs in trial mode with emblazoned output until a software key and license are purchased from IPIX.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RicohcoreTechnology or IntegrationRicoh is the preferred 360° camera provider for IPIX customers. IPIX County GIS 360 supports Ricoh camera output, which exports images in equirectangular format. Ricoh products generate 360° images that feed into IPIX's hosting and integration service.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Matterport: The leading cloud-based 360° and 3D spatial imaging platform for real estate, construction, and facilities management. Direct competitor to IPIX in the 360° capture and hosting market, but with a modern SaaS platform and significantly larger scale.
• Kuula: 360° virtual tour hosting platform with strong adoption in real estate and architecture. Overlaps with IPIX's hosting and URL-based delivery model for 360° content.
• iGUIDE: Provider of 360° virtual tours and floor plans primarily for real estate. Operates in the same 360° capture and hosting space as IPIX, with a more focused real estate go-to-market and modern cloud delivery.
• 3DVista: Provider of 360° virtual tour software for real estate, tourism, and education. Competes with IPIX's Interactive Studio stitching and hosting capabilities with a more modern, feature-rich platform.
• CloudPano: Cloud-based 360° virtual tour platform for real estate and business marketing. Competes with IPIX's virtual tour offering with a modern subscription-based SaaS model and self-service tooling.

Emerging players

• Hover: Provider of 3D property visualization and measurement from photos. While focused on 3D rather than 360°, it competes for the same property documentation and real estate visualization use cases that IPIX initially commercialized.
• EyeSpy360: Virtual tour and 360° platform targeting real estate agents. Overlaps with IPIX's original virtual tour business and offers a more modern, self-service alternative.
• GoThru: Self-service 360° virtual tour platform used by photographers and real estate professionals. Competes with IPIX's visual documentation and hosting services for property-related use cases.

Broad incumbents

• Ricoh (THETA): Manufacturer of the THETA 360° camera line, which is IPIX's preferred camera partner. While primarily a hardware vendor, Ricoh's ecosystem and software integrations overlap with IPIX's hosting and viewing experience.
• Google Street View: Google's public 360° spherical photography platform. IPIX's about page explicitly references Google Street View utilizing IPIX-patented technology; IPIX positions itself as the private alternative to this public service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPIX